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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Translitera : Jurnal Kajian Komunikasi dan Studi Media Source: Jurnal Ilmu Komunikasi Maarif Jurnal khabar: Komunikasi dan Penyiaran Islam Jurnal Scientia LEGAL BRIEF Indonesia Berdaya Jurnal Multidisiplin Dehasen (MUDE) SENGKUNI Journal (Social Science and Humanities Studies) Jurnal Dehasen Untuk Negeri Jurnal Stia Bengkulu : Committe To Administration For Education Quality Multidisciplinary Journals Social Sciences Journal Journal of Multidisciplinary Research Journal of Law, Social Science, and Management Review Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Murwani, Anis Endang Sri
Universitas Dehasen Bengkulu
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Therapeutic Communication In Counseling Guidance At SMAN 01 Bengkulu City (Study On Class X Science 3 Students) Sendi Noviyanti; Sri Narti; Anis Endang
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 3 No. 2 (2023): Desember
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v3i2.1549

Abstract

This research aims to determine the therapeutic communication process in counseling guidance at SMAN 01 Bengkulu City. The theory used is Northouse's theory of therapeutic communication (in Suryani, 2005). This research is qualitative research in exploring data from the field, namely through in-depth interviews, direct observation and documentation. The research results stated that at the preparation stage (pre-interaction), initially before conducting counseling the teacher knew the problems the students were experiencing. Introductory stage (orientation), talk first about the problem, if it is not efficient, take it straight to the guidance room. Work stage, thinking about further understanding students' willingness to solve the problems they face. Next is the initiation stage, in counseling guidance there has been a change in the student.
The Role Of Telkomsel Public Relations In Maintaining Customer Loyalty Through Telkomsel Poin Program Putri Maretta Gultom; Anis Endang; Sri Narti
Multidisciplinary Journals Vol. 3 No. 2 (2026): June
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i2.1397

Abstract

This study examines the role of Telkomsel Public Relations (PR), particularly within the Retention and Loyalty Operation (RLO) Division, in maintaining customer loyalty through the Telkomsel Poin partnership program in Bengkulu City. The problem addressed in this research is how PR activities contribute to sustaining customer loyalty in a competitive telecommunications industry. The aim of this study is to analyze the implementation of PR roles in supporting the Telkomsel Poin program as a customer retention strategy. The research employs a qualitative descriptive method, using in-depth interviews, observation, and documentation. Informants include the Supervisor and Staff of the RLO Division, two Telkomsel Poin customers, and a partner merchant (Solaria Restaurant). The findings indicate that PR performs four main roles: communication technician, expert prescriber, communication facilitator, and problem-solving facilitator. These roles are reflected in the preparation of program communication materials, selection of strategic partners aligned with customer needs, facilitation of two-way communication between customers and partners, and assistance in resolving customer complaints during point redemption. The study concludes that the PR role significantly contributes to maintaining customer loyalty by encouraging repeated participation and strengthening long-term relationships.
Peran Komunikasi Antarbudaya dalam Mengatasi Konflik Sosial Di Masyarakat Multikultural (Studi Pada Masyarakat Kecamatan Sukakarya Kabupaten Musi Rawas) Alfarabi; Aldila Vidianingtyas Utami; Anis Endang Sri Murwani
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1152

Abstract

This study examines the role of intercultural communication in resolving social conflicts in multicultural societies, with a case study in the Sukakarya District community, Musi Rawas Regency. Amidst the increasingly complex dynamics of cultural diversity, differences in values, norms, and perceptions between community groups often trigger social conflicts. Intercultural communication is considered a strategic instrument that can create mutual understanding and reduce tensions that arise due to these differences. This study uses a qualitative approach with data collection methods through in-depth interviews, participant observation, and document analysis. The data obtained were analyzed thematically to identify communication mechanisms that have been implemented by the community in reducing conflicts, as well as to reveal supporting factors for the success of intercultural interactions. Initial findings indicate that empathy, adaptation, and appreciation for the cultural identity of each group play an important role in creating social harmony. The results of this study are expected to provide significant contributions to the development of effective intercultural communication models, as well as provide strategic recommendations for policy makers and communication practitioners in designing preventive and adaptive intervention programs. Thus, this study not only enriches academic discourse but also becomes a practical reference in efforts to strengthen social integration and reduce conflict in multicultural societies.
BPD Communication Strategy in Increasing Community Participation in the Development of Gembung Raya Village Meiyopan Bui Putra; Anis Endang Sri Murwani; Bayu Risdiyanto
Journal of Law, Social Science, and Management Review Vol. 2 No. 3 (2026): Mei
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i3.686

Abstract

The communication strategy of the Village Consultative Body (BPD) plays an important role in encouraging community participation in village development processes. Ineffective communication planning may lead to low levels of community involvement in development programs implemented by the village government. This study aims to analyze the communication strategy of the Village Consultative Body (BPD) in increasing community participation in the development of Gembung Raya Village, Napal Putih District, North Bengkulu Regency. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, field observations, and documentation. The research informants consisted of the head of BPD, community leaders, the head of the youth organization, and members of the community in Gembung Raya Village who were selected using purposive sampling techniques. Data analysis was conducted through the stages of data reduction, data presentation, and conclusion drawing and verification. The results of the study indicate that the communication strategy implemented by BPD in increasing community participation has not been optimal. In the stage of identifying the audience, the understanding of community characteristics and needs has not been comprehensive because village deliberations tend to involve only certain groups. In the stage of message formulation, development information is delivered through deliberation meetings using relatively simple language; however, it has not fully reached all community members. In the stage of determining the communication method, communication is mainly conducted through village meetings and direct interactions, yet community participation remains relatively low. In addition, the use of communication media is still limited to traditional methods such as invitation letters and face-to-face communication without utilizing broader communication media. Therefore, BPD is expected to evaluate and improve its communication strategies by developing more inclusive, transparent, and participatory communication and by utilizing more diverse communication media in order to enhance community participation in sustainable village development.
Analysis of Destita’s Political Communication in Building Personal Branding at the Regional Representative Council of the Republic of Indonesia (DPD RI) Ramadhan Dewantara; Anis Endang SM; Yanto Yanto
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.683

Abstract

Personal branding is the process of building a unique, strong, and relevant self-image in the public’s mind. In modern political contexts, personal branding serves as a strategic tool to shape public perception, trust, and voter loyalty, particularly through social media platforms. This study aims to analyze Destita Khairilisani’s political communication strategy in building her personal branding as a member of the Regional Representative Council of the Republic of Indonesia (DPD RI) through her Instagram account @destitabengkulu, using Peter Montoya’s eight laws of personal branding as the analytical framework. This research employs a qualitative descriptive approach with a single case study strategy within a constructivist paradigm. Data were analyzed using content analysis of Instagram posts from December 2025 to January 2026, supported by library research. The findings indicate that The Law of Specialization serves as the primary pillar in constructing Destita’s image as a “Technocrat-Pharmacist” and doctoral academic with expertise in health and education. This specialization is reinforced by solution-oriented leadership, an inclusive personality, consistent visual differentiation, and sustained digital visibility. The integration of professional competence, authentic character, and message consistency shapes her image as a “Doctor for Regional Problems,” aligning with the needs of the Bengkulu community. The study concludes that specialization, consistency, and moral values are key factors in building political trust and legitimacy in the digital communication era.
The Branding Strategy Of @Yinyin.Nlw In Marketing Tiktok Affiliate Products Sesvina Apriantika; Anis Endang Sri Murwani; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.825

Abstract

This study examines the branding strategy of TikTok account @yinyin.nlw in marketing TikTok Affiliate products. The research used a descriptive qualitative approach through content observation, interviews, and documentation. The AIDA model was applied to understand persuasive communication in promotional content. The findings show that @yinyin.nlw builds branding through relatable hooks, personal storytelling, direct demonstrations of one set fashion products, and non-coercive purchase invitations. Consistency in one product category, casual communication, and detailed explanations about material, design, price, and benefits strengthen audience trust and encourage purchase decisions..
The Effect of TikTok Advertising Exposure on Generation Z Purchase Intention at Dehasen University Dos-q Cincin Talafebher; Anis Endang SM; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.843

Abstract

TikTok has developed from a short-form video platform into an influential digital advertising channel for Generation Z consumers. Its personalized, interactive, visually engaging, and commerce-integrated content enables advertisements to attract attention and stimulate purchase interest quickly. This study examines the effect of TikTok advertising exposure on the purchase intention of Generation Z students at the Faculty of Economics and Business, Dehasen University Bengkulu. The study employed a quantitative survey approach. Data were collected through a five-point Likert scale questionnaire containing nine statements for advertising exposure and nine statements for purchase intention. The respondents consisted of 85 students selected from a population of 550 students. Participants were required to belong to Generation Z, actively use TikTok, have encountered advertisements on the platform, and possess experience or interest in online purchasing. The data were analyzed using validity and reliability tests, descriptive statistics, a normality test, simple linear regression, Pearson correlation, the coefficient of determination, and a t test. The findings demonstrate that TikTok advertising exposure has a positive and significant effect on Generation Z purchase intention. The calculated t value of 9.3804 exceeded the critical value of 1.989, with a significance level of 0.000. The correlation coefficient of 0.7174 indicates a strong relationship, while the coefficient of determination of 51.46 percent shows that advertising exposure explains more than half of the variation in purchase intention. These findings confirm that greater frequency, duration, and attention to TikTok advertisements increase students’ tendency to seek information, consider products, and intend to purchase the advertised products..
Public Relations Communication Strategy of Bappeda Seluma Regency In Socializing Development Programs Sopan Paidi; Anis Endang; Martha Heriniazwi Dianthi
Social Sciences Journal Vol. 3 No. 2 (2026): August
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/sosj.v3i2.1415

Abstract

This study aims to analyze the communication strategy of the Public Relations Division of the Regional Development Planning Agency (BAPPEDA) of Seluma Regency in socializing development programs to the community. The background of this research is based on the fact that socialization activities are still dominated by face-to-face meetings, the use of technical terms that are difficult for the public to understand, and the limited utilization of digital media. This research uses a qualitative descriptive approach. The research informants consist of internal parties of BAPPEDA Seluma Regency and members of the community who have participated in development program socialization activities. Data collection techniques were conducted through in-depth interviews, observation, documentation, and literature study. Data were analyzed using the Miles and Huberman model which includes data reduction, data display, and conclusion drawing. The analytical framework refers to Everett M. Rogers’ Development Communication Theory which includes five stages: situation and community needs analysis, message planning and communication strategy, communication implementation, community participation, and evaluation and feedback. The results show that the communication strategy of the Public Relations Division of BAPPEDA Seluma Regency is implemented through development planning forums (Musrenbang), village meetings, and direct socialization activities. Message planning has attempted to simplify language to make it easier for the public to understand; however, the use of technical planning terms still becomes an obstacle to public understanding. Community participation has been facilitated through discussion forums, although the level of public involvement varies. Evaluation of communication activities is carried out through activity reports and internal discussions, but it has not systematically involved the community. The study concludes that the communication strategy of the Public Relations Division of BAPPEDA Seluma Regency has followed the stages of development communication, but it still needs improvement in simplifying messages, optimizing dialogue, and developing a more participatory and transparent evaluation system
Instagram as a Medium for Shaping MSME Image: The Case of @Mp_Jawelry Yusvita Sari; Anis Endang SM
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1752

Abstract

This study aims to examine the use of Instagram as a medium for shaping the image of the MSME @Mp_Jawelry in Rama Agung Village, North Bengkulu Regency. The research used a descriptive qualitative method. The main theoretical framework was Luttrell's Circular Model of Social Media, consisting of share, optimize, manage, and engage, supported by Frank Jefkins' image theory. Data were collected through interviews, observation, and documentation involving the owner who manages the Instagram account and two consumers who purchased products online and offline. The findings show that Instagram supports image formation through product photos, reels, short videos, stories, captions, testimonials, direct messages, and audience interactions. In the share stage, Instagram introduces product information and creates initial audience awareness. In the optimize stage, visual consistency, aesthetic feeds, clear product photos, and informative captions strengthen product identity. In the manage stage, fast, friendly, and informative responses build consumer trust. In the engage stage, likes, comments, reposted stories, DMs, and testimonials create emotional closeness with consumers. Overall, Instagram functions not only as a promotional channel but also as a strategic medium for building a creative, aesthetic, modern, trustworthy, and consumer-oriented MSME image.
Co-Authors Ade Agung Adeni, Susri Adi Saputra Aditian Alam Rizki Albertus Simamora Aldila Vidianingtyas Utami Alfarabi Amin, Bando Anisa Dwi Saputri Antonio Imanda, Antonio Apriadi Apriadi Ardiyes Mentari Santoso Arif Antoni Asnawati Asnawati Bayu Risdiyanto Beny Fernando Bintang Fajri Bogi Andrian Deby Afrizal Delvi Iranda Desi Naili Rahmadawati Desi Rahmadania Destriani, Tiara Sella Dilmai Putra Dionni Ditya Perdana Dolly Syaitiawan Dos-q Cincin Talafebher Efriyandi Efriyandi Evi Lorita Evi Lorita, Evi Fadhil, Muhammad Rifqi Fenti Dwi Sartika Ferdinand, M. Fildzah Nabilah Abrar Fisabilillah, Fahri Fristy Reka Oktaviani Harius Eko Saputra Indah Gita Cahyani Indria Indria Indria Indria Indria Indria Indria, Indria Jordan Ronal Kendy, Komi Mahyudin Agung Harahap Martha Heriniazwi Dianthi Maryaningsih Maryaningsih Meiyopan Bui Putra Monica Anggraini Nadia Amanda Amanda Nur Leli Popytasari, Popytasari Putri Afriyanti Dewi Putri Maretta Gultom Putri, Rahayu Rahayu Putri Purnama Bismaini Rama Diansyah Ramadhan Dewantara Ria Ade Nasti Rika Oktariana Rindiani Rindiani Sapta Sari Sendi Noviyanti Sesvina Apriantika Shintya Margaretha Marpaung Sillvia Anggraini Joue Purnama Sari Sindy Amalia Putri Sopan Paidi Sri Narti Sri Narti Sri Narti, Sri Valentino, Febrian Tomi Veldi Yuni Setiawan Vethy Octaviani Wahyudi, Agusman Winda Putriani Yanto Yanto YANTO YANTO Yatiman Yatiman Yudi Marihot Yusvita Sari