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All Journal Jurnal Pariwisata Pesona Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Manajemen Atma Jaya SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Sebatik Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN BISNIS GERVASI: Jurnal Pengabdian kepada Masyarakat Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Mantik Jurnal Ilmiah Manajemen dan Bisnis Al-Kharaj: Journal of Islamic Economic and Business Jurnal Abdi Insani Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Abdimas Ekonomi dan Bisnis Journal of Innovation in Management, Accounting and Business Jurnal Karya Pengabdian Teknik Mesin Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) Jurnal Pengabdian Kepada Masyarakat
Selfiana Goetha
Universitas Katolik Widya Mandira
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OPTIMALISASI PERENCANAAN SUMBER DAYA MANUSIA (SDM) DAN PENGUATAN STRUKTURAL UNTUK MENDUKUNG PEMBENTUKKAN KOPERASI BAGI IBU-IBU ARISAN” Noviega B. Burin, Stefanie; Firmansyah, Mariano; Bau Mau, Thomasita; Arbania, Septiani; Paridy, Anggraeny; Goetha, Selfiana; Manafe, David; Fallo, Apryanus; H.T Lejap, Hedwigh; Jessicca M. Paka, Angelica
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 2 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i2.849-855

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan kemampuan ibu-ibu arisan di RT 20 RW 006 Kelurahan Kolhua, Kecamatan Maulafa, Kota Kupang dalam mengelola sumber daya manusia (SDM) serta memperkuat struktur organisasi guna mendukung pembentukan koperasi baru. Permasalahan utama yang dihadapi kelompok adalah kurangnya pemahaman mengenai perbedaan antara arisan dan koperasi, serta lemahnya pengelolaan SDM dan keuangan kelompok. Metode pelaksanaan menggunakan pendekatan Participatory Community Development Approach yang menekankan partisipasi aktif masyarakat dalam seluruh tahapan kegiatan, mulai dari identifikasi kebutuhan, perencanaan, pelaksanaan sosialisasi dan pelatihan, hingga evaluasi melalui pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta mengenai konsep dasar koperasi, sistem keanggotaan, pengelolaan SDM, serta pengelolaan keuangan sederhana. Peserta mampu memahami struktur organisasi koperasi, fungsi kepengurusan, serta prinsip-prinsip manajemen yang mendukung keberlanjutan organisasi. Respon peserta yang antusias serta hasil post-test yang meningkat menandakan keberhasilan kegiatan dalam mengubah pola pikir kelompok arisan menjadi kelompok ekonomi produktif berbasis koperasi. Secara keseluruhan, kegiatan ini berkontribusi positif dalam pemberdayaan masyarakat tingkat RT dengan membangun kesadaran kolektif, semangat gotong royong, dan kesiapan membentuk koperasi mandiri yang mampu meningkatkan kesejahteraan ekonomi anggota secara berkelanjutan.
Digital Tourist Storytelling and Its Impact on Tourist Visits to the Mount Mutis Nature Reserve Goetha, Selfiana; Fallo, Apryanus; Nay , Yustina Alfira; Niha, Simon Sia
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3292

Abstract

This study is motivated by the low utilization of digital media in promoting natural destinations such as the Mutis Nature Reserve, despite the potential of travel narratives on social media to increase tourists' interest in visiting. The purpose of this study is to analyze the effect of Digital Tourist Storytelling on social media on Digital Tourist Engagement and Electronic Word of Mouth (E-WOM), as well as its impact on Tourists' Visiting Decisions. A quantitative approach was employed using a purposive sampling method involving 304 respondents who had previously visited Mount Mutis. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Digital Tourist Storytelling has a positive and significant effect on both Digital Tourist Engagement and Tourists' Visiting Decisions, while Digital Tourist Engagement and E-WOM also significantly influence Visiting Decisions. Indirectly, storytelling influences Visiting Decisions through Engagement and E-WOM. These findings confirm that authentic and engaging digital narratives are effective in enhancing tourist involvement, fostering positive communication, and increasing tourists' interest in visiting natural destinations.
PENGARUH BRAND POSITIONING DAN BRAND AWARENESS TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN MEREK PADA PRODUK UNILEVER DI KOTA KUPANG Suni, Yohana Herodian; Goetha, Selfiana; Fallo, Apryanus
Bisnis-Net Vol 9, No 1: MEI 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v9i1.8452

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand positioning dan brand awareness terhadap loyalitas konsumen melalui kepuasan merek pada produk Unilever di Kota Kupang. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel sebanyak 105 responden yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner, sedangkan analisis data menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa brand positioning dan brand awareness berpengaruh positif dan signifikan terhadap kepuasan merek. Selain itu, brand awareness dan kepuasan merek berpengaruh positif dan signifikan terhadap loyalitas konsumen, sedangkan brand positioning tidak berpengaruh signifikan terhadap loyalitas. Kepuasan merek terbukti memediasi pengaruh brand awareness terhadap loyalitas, namun tidak memediasi pengaruh brand positioning.
Locus of Control and Effectiveness of Bad Loans in Savings and Loan Co-operatives Antonius Yohanes William Timuneno; Maria Goreti Malut; Selfiana Goetha
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9861

Abstract

This study examines the relationship between locus of control and the effectiveness of minimizing bad debt risk among employees of Savings and Loan Cooperatives in Kupang City. A qualitative descriptive method with a case study approach was used, analyzing and refining informants’ responses to explain causal relationships between variables.Findings reveal the presence of both internal and external locus of control in credit distribution practices at the Swastisari, Adiguna, and Serviam Cooperatives, which served as the research objects. Interpretations of locus of control varied among cooperatives. The results indicate that Swastisari and Adiguna tended to operate with a predominantly external locus of control, while Serviam showed stronger indications of an internal locus of control. Each cooperative applied its own strategies to maintain credit effectiveness. However, the research indicates that effectiveness was closely linked to the locus of control perspective, with indicators such as timeliness and efficiency reflecting this orientation. Variations in implementation outcomes were related to the specific methods employed to achieve performance targets.Overall, the study suggests that these locus of control patterns contribute to relatively low credit risk across all three cooperatives. Nevertheless, significant indications of credit risk were found only in the Serviam Cooperative.
Co-Authors Adiutrix Maria Irayanti Seran Adrianus Ketmoen Agnes Susanti Indrawati Akbar Nursad, Mohhamad Alfonsus Rodriques Suninono Alfry Aristo Jansen Sinlae Anggraeny Paridy Antonius Y. W Timuneno Antonius Yohanes William Timuneno Apryanus Fallo Apryanus Fallo Apryanus Fallo Arbania, Septiani Ardiman, Yohanes Azriel R. Kurniasandy Bani, Angelina Baso, Susana Purnamasari Bau Mau, Ignatia Thomasita Bau Mau, Thomasita Bau, Maria Novita Beatrix Yunarti Manehat Bhebhe, Maria Casandra Bribin Burin, Stefanie Noviega Burin, Stefanie N.B. Burin, Stefanie Noviega B. Burin, Stefanie Noviega Birbin Burin, Stefanie Noviega Bribin David Manafe Dayuli Nuri Diron, Ludovikus Kelvino Djuang, Gaudensius Engelbertus G. C. Watu Engelbertus G. Ch. Watu Firmansyah, Mariano Fitrah Aminah Eka Putri Legimin Fransiskus Armando Bone Gaudensius Djuang H.T Lejap, Hedwigh Hale, Maria Indrayani Hedwigh Hendrikus Temai Lejap Hendrikus Temai Lejap, Hedwig Henny Angri Manafe Herodian Suni, Yohana Ignatia Thomasita Bau Mau Imelda Nulle Irayanti Seran, Adiutrix Maria Ismawati, Hilda Karman Jessicca M. Paka, Angelica Kewuan, Bibiana Barek Klau, Stefania Seuk Kristina Berliana Hun Kristina Wada Betu Leopold Melkiano Triangga Dawu Magdalena, Christiana Malut, Maria Goreti Maria Augustin Lopes Amaral Maria Goreti Malut Maria Magdalena Ina Bewa Maria Odriana Veronica Mooi Maria Odriana Veronika Moy Maria Velangkani Ndun Maria Yulita Hoar Mariano Firmansyah Maru, Ignasia Natasya Taju Matheus M. Dwinanto Mau, Ignatia Thomasita Bau Migo, Maria Stefania D. Miranda, Florensia Maria Mogi, Vinsensia O. Moi, Maria Odriana Veronika Mona, Handly Bernadus Biku Muhammad Agus Muljanto Mur, Elsiana Nay , Yustina Alfira Neno, Marianus S Neno, Marianus Saldena Nirta, Rosalia Noviega B. Burin, Stefanie Noviega Bribin Burin, Stefanie Olin, Maria Virginia Stefani Panie, Alexsandro Arsol Panie, Tirvan Markus Paskalis Andrianus Nani Pereira, Intan Patricia A. Rere Paulina Bibiana Rosadalima Tisu Saldanha Neno, Marianus Saru, Joaquina Felicia Seran, Paskalis Silver Crespo Koy, Herman Simon Sia Niha Solly Aryza Solvi Mariana Makandolu Stanis Man Stefanie Noviega Bribin Burin Sukmawati Sukmawati Sundari, Woro Suni, Yohana Herodian Suninono, Alfonsus Rodrigues Talu, Maximus Thomasita Bau Mau, Ignatia Timuneno, Antonius Yohanes William Verdy A. Koehuan Watu, Engelbertus Gloria Christy Wea, William Gilbert Wilhelmus F. N. Runesi Wutun, Maria B.M.G. Wuwur, Robiyson Wilhelmus Yolinda Yanti Sonbay Yoseph Rangga Dhae Yustina Alfira Nay Zevania Rovianti Nggorong