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Pengaruh Kualitas Layanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Mediasi Abdul Azis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Jurnal Manajemen Kreatif dan Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v1i4.1279

Abstract

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND NEVADA DI MATAHARI DEPARTEMEN STORE KOTA SURAKARTA Nugraheni Dama Rasintha; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10259

Abstract

This study aims to analyze the effect of brand image, product quality, and price on purchasing decisions on the Nevada brand at Matahari Department Store, Surakarta City. This type of research uses quantitative methods. The sampling technique uses a non-probability sampling method (purposive sampling). The sample in this study were consumers of the Nevada brand at the Matahari Department Store who met the criteria, amounting to 100 people. Data was collected using a questionnaire. The results obtained from the t test results for brand image variable, t count > t table (4.814 > 1.894), in conclusion brand image has a positive effect on purchasing decisions. The t test for product quality is t count > t table (6.069 > 1.894), it can be concluded that product quality has a positive effect on purchasing decisions. As for the price, the value of t count > t table (2.119 > 1.894), it can be concluded that the price variable has a positive effect on purchasing decisions. Simultaneously brand image, product quality, and price have a positive and significant effect on purchasing decisions, indicated by a significance F value of 0.000. Keywords: brand image, product quality, price, purchase decision
Implementasi Kualitas Pelayanan, Kelengkapan Produk dan Harga Produk Terhadap Kepuasan Konsumen di Swalayan XYZ Tiara Kartika Sari; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 3 (2024): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i3.2183

Abstract

The increasing growth of the industry now can cause competition in companies, one of which is the retail business. Where must be able to compete competitively to understand consumers. Companies need to implement more rigorous and innovative strategies in developing businesses, so as to meet the satisfaction of consumers. This study aims to determine the effect of service quality, product completeness, and product prices on customer satisfaction at Swalayan xyz. This study uses quantitative methods, and sampling is a non-probability sampling technique with purposive sampling type where sampling is done using certain considerations. The sample taken was 100 respondents. The study used multiple liner regression analysis techniques and hypothesis testing which were analyzed using SPSS 25 software. This study has independent variables and dependent variables. Where the independent variable is Service Quality (X1), Product Completeness (X2), and Product Price (X3), for the dependent variable, namely Customer Satisfaction (Y). The results showed that (1) Service Quality has a positive and significant effect on Customer Satisfaction. (2) Product Completeness has a positive and significant effect on Customer Satisfaction. (3) Product Price has a positive and significant effect on Customer Satisfaction. (4) Service Quality, Product Completeness, and Product Price simultaneously have a positive and significant effect on Consumer Satisfaction.
Dampak Gaya Kepemiminan, Budaya Organisasi, dan Motivasi Kerja Terhadap Kinerja Pegawai di Dinas Lingkungan Hidup Kota Surakarta Monyka Dayu Astuti; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 2 No. 3 (2024): July : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v2i3.2184

Abstract

A leadership style that pays little attention to the fate of its members can lead to low employee performance. By understanding the influence of leadership style, organizational culture, and work motivation on employee performance, steps can be taken to improve organizational effectiveness and employee performance. This study aims to determine whether Leadership Style (X1), Organizational Culture (X2), and Work Motivation (X3) affect Employee Performance (Y) at the Dinas Lingkungan Hidup Kota Surakarta. This study used 51 respondents with quantitative methods. Data collection through questionnaires distributed to employees of the Dinas Lingkungan Hidup Kota Surakarta. Sampling is done by non probability sampling technique with purposive sampling type. Data were analyzed using multiple linear regression analysis and hypothesis testing. The results in this study are Leadership Style, Organizational Culture, and Work Motivation simultaneously have a positive and significant effect on the Performance of Employees of the Dinas Lingkungan Hidup Kota Surakarta. And partially Leadership Style (X1), Organizational Culture (X2), and Work Motivation (X3) have a positive and significant effect on Employee Performance (Y).
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Dan Motivasi Kerja Terhadap Kinerja Pegawai Dinas Lingkungan Hidup Kota Surakarta Monyka Dayu Astuti; Khabib Alia Akhmad; Esti Dwi Rahmawati
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 3 (2024): Juli : JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i3.2162

Abstract

A leadership style that pays little attention to the fate of its members can lead to low employee performance. By understanding the influence of leadership style, organizational culture, and work motivation on employee performance, steps can be taken to improve organizational effectiveness and employee performance.This study aims to determine whether Leadership Style (X1), Organizational Culture (X2), and Work Motivation (X3) affect Employee Performance (Y) at the Dinas Lingkungan Hidup Kota Surakarta. This study used 51 respondents with quantitative methods. Data collection through questionnaires distributed to employees of the Dinas Lingkungan Hidup Kota Surakarta. Sampling is done by non probability sampling technique with purposive sampling type. Data were analyzed using multiple linear regression analysis and hypothesis testing. The results in this study are Leadership Style, Organizational Culture, and Work Motivation simultaneously have a positive and significant effect on the Performance of Employees of the Dinas Lingkungan Hidup Kota Surakarta. And partially Leadership Style (X1), Organizational Culture (X2), and Work Motivation (X3) have a positive and significant effect on Employee Performance (Y).
Kualitas Produk, Penentuan Harga Berpengaruh terhadap Keputusan Pembelian : UD Daryono Plastik Surakarta Rizki Darmawan Prasetya; Indra Hastuti; Khabib Alia Akhmad
Transformasi: Journal of Economics and Business Management Vol. 3 No. 3 (2024): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i3.1962

Abstract

The purpose of this study is to determine the effect of product quality on purchasing decisions partially, to determine the effect of pricing on purchasing decisions, and to determine the effect of product quality, and pricing on purchasing decisions case study at UD Daryono Plastik Surakarta simultaneously. A sample of 50 respondents using a sampling technique using random sampling. This study uses a quantitative method with SPSS 25 64 bit data analysis tools. The data analysis technique in this study uses validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study indicate that there is a positive and significant effect of product quality on purchasing decisions, there is a positive and significant effect of pricing on purchasing decisions. Then the results of the study concluded that simultaneously there is a positive and significant effect of product quality, and pricing on purchasing decisions.
Peran Self Control dalam Memoderasi Pengaruh Shopping Lifestyle dan Discount terhadap Impulse Buying Oktafianis Oktafianis; Esti Dwi Rahmawati; Khabib Alia Akhmad
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 4 (2024): AGUSTUS : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i4.1129

Abstract

This research aims to determine the influence of shopping lifestyle and discounts on impulse buying among Shopee users in the Solo Raya area through the moderating variable self-control. This research uses quantitative methods. The population in this study were Shopee users in Solo Raya and had made purchases at Shopee in the last 3 months. The sampling technique in this research used purposive sampling with 97 samples. Data collection is carried out online via Google Forms. Data analysis in this research used SEM (Structural Equation Modeling) via SmartPLS 4.0 software. The results of this research show that shopping lifestyle and discounts have a significant effect on impulse buying. The results of the self-control moderation analysis are able to moderate (strengthen) the influence of lifestyle shopping and discounts on impulse buying among Shopee users in the Greater Solo area.
Voucher Diskon, Online Customer Review Berpengaruh terhadap Minat Beli Ulang: (GoFood di Surakarta) Eka Darma Ningtyas; Indra Hastuti; Khabib Alia Akhmad
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1171

Abstract

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive
Kemasan, Kualitas Produk, dan Harga Berpengaruh terhadap Keputusan Pembelian Keripik Ikan Tawar Mina Sari di Wonogiri Veronica Veronica; Khabib Alia Akhmad; Nur Hadi
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 2 No. 5 (2024): September : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v2i5.1213

Abstract

The aim of this research is to determine the influence of packaging, product quality and price on purchasing decisions for Mina Sari freshwater fish chips in Wonogiri. The type of research used was quantitative research, where the population taken was 50 buyers of Mina Sari freshwater fish chips, with a research sample of 25 people. The sampling method is probability sampling and data collection is using a questionnaire. Data analysis by means of research instrument tests includes validity tests, reliability tests, classic assumption tests including normality tests, multicollinearity tests, and heteroscedasticity tests, hypothesis tests include T tests, F tests, and R tests. The resulting research is the significant influence of packaging on decisions Purchase of Mina Sari Wonogiri freshwater fish chips. The significant influence of product quality on purchasing decisions for Mina Sari Wonogiri freshwater fish chips. The significant influence of price on the decision to purchase Mina Sari Wonogiri freshwater fish chips. Packaging, product quality and price simultaneously influence the decision to purchase Mina Sari freshwater fish chips in Wonogiri.
Hubungan Budaya Organisasi dan Kepuasan Pegawai terhadap Produktivitas Kerja pada Badan Pusat Statistik Kab. Sukoharjo Destifa Umari Ramadhanti; Taufiq Muftiyanto; Khabib Alia Akhmad
Jurnal Rimba Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 2 No. 3 (2024): Agustus : Riset Ilmu Manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v2i3.1162

Abstract

The study aims to determine the relationship between organizational culture and employee satisfaction on work productivity at the Central Bureau of Statistics Sukoharjo Regency. The research method used in this research is quantitative research method. Sampling using saturated samples with a total of 50 respondents. The data source used is primary data and data collection by distributing questionnaires directly. The analysis technique used is IBM SPSS version 25.0. The results in this study indicate that: (1) Organizational culture has a positive and significant effect on work productivity (2) Employee satisfaction has a positive and significant effect on productivity (3) Organizational culture and employee satisfaction have a positive and significant effect on work productivity.
Co-Authors Abdul Azis Abdul Azis Agus Suyatno Agus Suyatno Alpian Winarso Aji Alpian Winarso Aji Alya Ayu Patricia, Bellinda Amanda Gardiana Wibowo Ananda Resta Aprilia Eka Lativa Aprilia Widya Cahyaningrum Arief Bayu Purnomo Brillian Nur Diansari Citra Ayu Kasworo Wati Dania Oktavianita Sari Deshinta Nur Ramadhani Destifa Umari Ramadhanti Djoko Santosa, Tri Eka Darma Ningtyas Eko Purwanto Endang Siti Rahayu Esti Dwi Rahmawati Fani fidiana putri Fani fidiana putri Fatimah Mustikawati Febi Ardhani Firda Rona Hafizhoh Firda Rona Hafizhoh Hanifah Dian Hastuti Ilham Sentosa Indah Puspita Sari Indra Hastuti Indra Hastuti Indra Hastuti, Indra Khotham, Nur Khotham Al Firman Kurniasih Kurniasih Leny Septyawati Listyani, Tiara Ajeng Mahendra Wijaya Maulidavito, Taufik Monyka Dayu Astuti Muftiyanto, Taufiq Nur Muhammad Anas Mu’tashim Muhammad Anas Mu’tashim Muhammad Fadilah Muhammad Tegar Prakoso Nita Rahayu Nita Rahayu Nugraheni Dama Rasintha Nugroho, Yoseph Adi Nur Hadi Nur Hadi Nur Khotham Al Firman Khotham Nurohman Nurohman Nurohman, Nurohman Oktafianis Oktafianis Oktaviana, Aptika Prakoso, Yosua Tri Puguh Ika Listyorini PUPUT MELATI Putri Karisma Putri Karisma Putri Kusumawati Ravik Karsidi Rayhan Gunaningrat Rayhan Gunaningrat Restu Putri Permatasari Rizki Darmawan Prasetya Santosa, Tri Djoko Saskia Anggun Choirunnisa Setiyani, Rahmawati Singgih Purnomo Siti Mudurikah Suci Purwandari Sukma Bayu Sukmawati, Rita Taufiq Muftiyanto Tegar Kurniawan Tiara Kartika Sari TRI JOKO SANTOSO Triana, Triana Umi Hanifah Utami, Devi Tri Vanya Divka Putri Maharani VERONICA VERONICA Visiana Kusma Warjana Winarso Aji, Alpian Winda Saputri Wuri Arum Muti'ah Youra Putri Anindari Yusmaneti Yusmaneti