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Pengaruh Suasana Café dan Harga Jual Terhadap Keputusan Pembelian Pada Coffee Shop Di Kota Boyolali: The Effect of Café Atmosphere and Selling Prices on Purchase Decisions at Coffee Shops in Boyolali City Khotham, Nur Khotham Al Firman; Singgih Purnomo; Khabib Alia Akhmad
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3081

Abstract

Pertumbuhan bisnis kuliner saat ini mengalami kemajuan. Banyak nya para pebisnis membuka usaha mereka dengan memperhatikan pangsa pasar. Perkembangan coffee shop di kota Boyolali semakin tahun semakin banyak pula coffee shop yang berdiri. Maka dari itu para owner coffee shop harus memutar otak mereka agar menarik para konsumen datang. Penelitian ini bertujuan untuk mengetahui apakah store atmosphere dan harga produk berpengaruh secara simultan terhadap keputusan pembelian pada coffee shop di kota Boyolali. Jenis penelitian ini merupakan penelitian lapangan dengan menggunakan metode kuantitatif dengan jumlah populasi seluruh konsumen coffee shop di kota Boyolali dan jumlah sampel sebanyak 96 orang. Uji instrument menggunakan uji validitas dan uji reabilitas. Teknik analisis menggunakan regresi linear berganda. Untuk pengolahan data, peneliti menggunakan software SPSS statistics 25. Hasil penelitian adalah terdapat pengaruh yang signifikan dengan nilai sig 0,000 < 0,05 antara store atmosphere terhadap keputusan pembelian produk coffee shop di kota Boyolali. Terdapat pengaruh yang signifikan dengan nilai sig 0,003 < 0,05 antara harga terhadap keputusan pembelian produk coffee shop di kota Boyolai. Hasil analisis diperoleh nilai F hitung sebesar 45.939 dengan p-value sebesar 0,000 < 0,05 maka diperoleh Store Atmosphere dan Harga berpengaruh secara simultan terhadap Keputusan Pembelian.
Pengaruh Desan dan Harga Produk Sophie Martin Terhadap Keputusan Pembelian di Toko Sophieku Sragen Yusmaneti Yusmaneti; Khabib Alia Akhmad; Indra Hastuti
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5159

Abstract

The fashion industry is a sector that has experienced rapid growth in recent decades, marked by the emergence of various brands, both local and international. One well-known brand in Indonesia is Sophie Martin, known for offering a variety of fashion products with distinctive designs and competitive prices. This study was conducted with the aim of analyzing the extent to which product design and price factors influence consumer decisions in purchasing Sophie Martin products, especially at the Sophieku Sragen Store. This study used a quantitative approach with an associative nature, which aims to examine the relationship and influence between variables. Data were collected through a dare survey involving 96 female respondents who had previously made purchases at the Sophieku Sragen Store. These respondents were selected to ensure that the answers provided were truly based on real shopping experiences. The analytical method used was multiple linear regression, which allows researchers to assess the influence of each independent variable (product design and price) on the dependent variable (purchase decisions), both partially and simultaneously. The results of the analysis indicate that product design has a positive influence on purchasing decisions, where consumers tend to choose products with attractive, innovative, and trendy appearances. Price also has a positive influence, meaning consumers consider affordability and suitability to product quality before making a purchase. Simultaneously, these two variables significantly influence purchasing decisions. The coefficient of determination (R²) of 0.629 indicates that 62.9% of the variation in purchasing decisions can be explained by product design and price, while mortality is influenced by other factors not examined in this study, such as promotion, service quality, and brand image.
Effect of Work Environment and Work Motivation on the Performance of Gojek Drivers in the City of Surakarta Indah Puspita Sari; Agus Suyatno; Khabib Alia Akhmad
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5382

Abstract

Online transportation is slowly becoming the prima donna in the world of transportation. Especially in the city of Surakarta, Gojek online transportation is ingrained as an online transportation service that performs very well, by providing services using online transportation applying costs that can be said to be cheap, prioritizing customer convenience, cashback and discounts for users. So, from that assessment, new customers will be able to judge by themselves so that it has an impact on feeling safe and calm when choosing online transportation. The purpose of this research is to examine the influence of work environment variables and work motivation variables on driver performance. This research method uses quantitative. The results of this study, work environment variables partially have a positive and significant effect on performance variables and work motivation partially have a positive and significant influence on performance variables. Work environment variables and work motivation variables simultaneously have a positive and significant influence on performance variables
Kaling Village Youth Generation Business Workshop In Kaling District Tasikmadu Karanganyar Agus Suyatno; Khabib Alia Akhmad
VSJ | Veteran Society : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2021): Veteran Society : Jurnal Pengabdian Masyarakat
Publisher : Fakultas Hukum, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/vsj.v2i1.21

Abstract

The government has carried out overcoming the problem of unemployment by launching the entrepreneurial movement. However, strengthening the movement by incorporating it into the learning curriculum is less effective because the educational target is only focused on the cognitive domain in the form of elaborating the theory of entrepreneurship without being followed by concrete steps. The translation of theory into the real world needs to be done quite well. Entrepreneurship training will be able to describe knowledge in the theoretical realm more focused on the practical realm. Many potential creative ideas to run a business have not been explored optimally. Among the people of Kaling Village, guidance activities are directed towards positive religious activities. This type of coaching directs participants to fill their spare time between work and school to learn religious concepts and theories in several aspects. The growth of an entrepreneurial spirit is also able to provide benefits to the community. These benefits can be in the form of financial and non-financial benefits. The financial benefits of entrepreneurship can be in the form of economic independence obtained in running a business. While the non-financial benefits are in the form of mental growth that is tough and never gives up in dealing with life's problems. Entrepreneurship training for the community, especially the younger generation, to foster an entrepreneurial spirit and explore existing potential. By holding entrepreneurship training, it is hoped that it will be able to create new businesses and have a positive effect on the mental development of the younger generation's independence. This training is aimed at the younger generation being assisted by the Karang Taruna Kaling Village.
Pengaruh Literasi Keuangan Dan Pengetahuan Investasi Terhadap Minat Investasi Di Pasar Modal Alpian Winarso Aji; Agus Suyatno; Khabib Alia Akhmad
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bjtf3369

Abstract

Investasi sedang menjadi tren yang menonjol di masyarakat, oleh karena itu Kasus penipuan atau investasi ilegal melalui internet belakangan ini semakin marak terjadi, mahasiswa dapat menjadi salah satu korban apabila tidak memiliki pengetahuan investasi yang memadai, literasi keuangan yang cukup, serta pengelolaan keuangan yang baik. Penelitian ini bertujuan untuk menentukan pengaruh literasi keuangan dan pengetahuan investasi tentang minat investasi mahasiswa di pasar modal. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan analisis regresi linier berganda. Hasil dari penelitian ini menemukan bahwa literasi keuangan dan pengetahuan investasi memiliki pengaruh positif dan signifikan terhadap minat investasi implikasi penelitian ini untuk rekomendasi kebijakan pihak terkait, edukasi keuangan dan pengembangan produk keuangan.
Analisis pengaruh harga dan kualitas produk terhadap keputusan pembelian pakan ternak Fani fidiana putri; Khabib Alia Akhmad; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 4 No. 2 (2024): Vol 4 No 2 Tahun 2024
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v4i2.3098

Abstract

Pakan merupakan kebutuhan utama dalam peternakan. Dalam mendukung terciptanya peternakan yang unggul dan menguntungkan, perlu memilih produsen pakan ternak yang mampu memasok pakan ternak dengan kualitas produk yang unggul dan harga yang layak. Teknik analisis data melalui berbagai tahapan yaitu survey, observasi dan wawancara. Hasil penelitian di Lapangan dapat disimpulkan bahwa : Harga berpengaruh signifikan terhadap keputusan pembelian pakan ternak di Toko Pakan Ternak. Kualitas produk berpengaruh signifikan terhadap keputusan pelanggan Pakan Ternak. Pelayanan sangat berpengaruh signifikan terhadap keputusan pembelian Pakan Ternak. Berdasarkan hasil uji regresi linier berganda secara simultan ditemukan bahwa Harga, Kualitas Produk dan Pelayanan berpengaruh secara simultan terhadap Keputusan Pembelian Pakan Ternak.
Pengaruh Pengalaman Pengguna Digital dan Personal Branding terhadap Minat Berwirausaha di E-Commerce pada Generasi Z Febi Ardhani; Indra Hastuti; Khabib Alia Akhmad
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1442

Abstract

This research aims to analyze the influence of digital user experience, personal branding, and trust on Generation Z's interest in e-commerce entrepreneurship. This quantitative study distributed questionnaires to Generation Z respondents who are active in e-commerce in the metropolitan area of Solo. Multiple linear regression analysis was used with a sample size of 100 respondents. The research findings are expected to contribute theoretically and practically to understanding the factors influencing entrepreneurial interest in the digital era, especially among Generation Z. The research concludes that: (1) digital user experience has a positive influence on Generation Z's interest in e-commerce entrepreneurship; (2) personal branding has a positive influence on entrepreneurial interest in e-commerce among Generation Z; (3) digital user experience, personal branding, and trust have a simultaneous influence on entrepreneurial interest in e-commerce among Generation Z.
Analisis Sistem Informasi Manajemen Rumah Sakit Bagian Farmasi dengan Metode HOT-FIT di Rumah Sakit Fitri Candra Wonogiri Fatimah Mustikawati; Triana, Triana; Khabib Alia Akhmad
Jurnal Sistem Informasi dan Ilmu Komputer Vol. 3 No. 3 (2025): Agustus : Jurnal Sistem Informasi dan Ilmu Komputer
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jusiik-widyakarya.v3i3.5432

Abstract

This study aims to analyze the performance of the Hospital Management Information System SIMRS in the pharmacy unit of RSU Fitri Candra Wonogiri using the HOTFIT model approach. The HOT-FIT model is an evaluation framework that includes four main aspects, namely Human (system users), Organization (organizational support and policies), Technology (system and information quality), and Net Benefit (benefits obtained from system use). This study uses a quantitative method with Structural Equation Modeling data analysis techniques based on Partial Least Square (SEM-PLS), which allows for simultaneous analysis of relationships between variables. Data were obtained from 61 respondents who are SIMRS users in the pharmacy department, through the distribution of Likert-based questionnaires. The results of the analysis show that the four independent variables Human, Organization, Technology, and Net Benefit have a positive and significant effect on SIMRS performance. The Adjusted R-Square value of 0.902 indicates that the model is able to explain 90.2 of the variability in system performance. Empirical findings in the field indicate that the implementation of SIMRS has had a tangible impact on improving work efficiency, accelerating the pharmaceutical service process, and supporting decision-making based on accurate and up-to-date data. Furthermore, active user involvement, managerial support, and the quality of the information technology system are crucial factors in supporting the system's successful implementation. This study confirms that the success of SIMRS depends not only on its technological sophistication but also on strong integration between human and organizational aspects and the resulting benefits. Therefore, a holistic approach to information system evaluation and development is crucial for improving the quality of healthcare services in hospitals.