Article Per Year (5 Year)
p-Index From 2021 - 2026
6.835
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Mirai Management Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Akuntansi Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Economics and Digital Business Review International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan JURNAL MANAJEMEN AKUNTANSI (JUMSI) Journal of Social Responsibility Projects by Higher Education Forum GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Media Informatika Unram Journal of Community Service (UJCS) Jurnal Bina Bangsa Ekonomika Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Trends Economics and Accounting Research Jurnal Manajemen Bisnis Kewirausahaan KENDALI: Economics and Social Humanities Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Mutiara: Jurnal Penelitian dan Karya Ilmiah Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity International Journal of Integrated Science and Technology Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ritonga, Mulkan
Universitas Labuhanbatu
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Unram Journal of Community Service (UJCS)

 1 
Smart Mompreneur: Digitizing Village Women's MSMEs for Economic Independence and Family Sustainability Muti'ah, Rahma; Ritonga, Mulkan; Rizal, Khairul
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1362

Abstract

Rural women's Micro, Small, and Medium Enterprises (MSMEs) are the pillars of the family economy. However, the management of village MSMEs is still constrained by low product added value, simple product packaging, and a conventional marketing system. This service aims to empower these MSMEs through an innovative mompreneurship approach to achieve economic independence and family sustainability. The implementation method uses participatory training and technical assistance, including four integrative modules: (1) compost fertilizer production for sustainable agriculture; (2) packaging design and standardization; (3) the creation of promotional materials with Canva; and (4) digital marketing and e-commerce strategies. The evaluation results showed a significant increase in participants' competencies, especially in transitioning from traditional to digital marketing. Agricultural products, such as chili, melon, and others, after undergoing quality improvement and branding, have penetrated the modern market through sustainable channels, including local minimarkets and online stores. The "Smart Mompreneur" program is effective in digitizing and increasing the economic value of MSMEs. For sustainability, it is recommended to strengthen joint business groups and provide follow-up assistance. This model can be replicated to support gender equality and inclusive economic growth in line with the SDGs.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Agus Susanto Aida Aulia Munthe Aji, Agung Kesuma Ali Al Ihsan, Muhammad Alvin Fahrezi Dalimunthe Andini, Ratih Ayu Anora Bangun, Budianto Chairi Mutia Lubis Dandi Febrian Dandi Febrian Dandi Febrianto David Seen Putra DLM, Mawaddah Raudhatul Zannah Elvianti Syaputri Erni Wahyuni Eva Fitria Febrianto, Dandi Furi Windari Hari Mansah Harimansyah Harimansyah Harimansyah Harimansyah, Harimansyah Hasibuan, Muhammad Irwansyah Hasibuan, Mutiara Hikmah Junita Lubis Junita Lubis Khairil Anshari Lestari, Mitra Dwi Lubis, Junita Lubis, Rosna Sahara M. Irwansyah Hasibuan Marlina Siregar Meisyah Mutiara Muhammad Alam Warda Ritonga Muhammad Ali Al Ihsan Mulya Rafika Mulya Rafika Muti'ah, Rahma Muti’ah, Rahma Nailil Khairini Novilda Elisabeth Mustamu Nurdiana Nurzannah, Putri Ayu Pitriyani Pitriyani Pratiwi, Nadila Prawibowo Simbolon Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Putri Anggraini Rafika, Mulya Rahma Muti'ah Rahma Muti’ah Rahmad Jayadi Ramayani Ramayani Rambe, Bhakti Helvi Ridho Kurniawan Rizal, Khairul Sarkawi, Sarkawi Simanjorang, Elida Florentina Sinaga Sinaga Simanjorang, Elida Florentina Sipahutar, Reza Wahyudi Siregar, Nurintan Asyiah Siregar, Wanda Siti Lam`Ah Nasution Siti Rodiyah Nasution Sulaiman, Syahrol Suri Nurmawan Sipahutar Suryani, Jane Angrey Syahrol Sulaiman Syahrol Sulaiman Ritonga Syahrol Sulaiman Ritonga Tetty Rahmiati Harahap Tiurlina Hasmawati Sihite Yoland Shinta Nara Yudi Prayoga Yuniman Zebua Zebua, Yuniman Zufrie Zufrie Zufrie Zulkarnain Nasution