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Ritonga, Mulkan
Universitas Labuhanbatu
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Journal : Unram Journal of Community Service (UJCS)

 1 
Smart Mompreneur: Digitizing Village Women's MSMEs for Economic Independence and Family Sustainability Muti'ah, Rahma; Ritonga, Mulkan; Rizal, Khairul
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1362

Abstract

Rural women's Micro, Small, and Medium Enterprises (MSMEs) are the pillars of the family economy. However, the management of village MSMEs is still constrained by low product added value, simple product packaging, and a conventional marketing system. This service aims to empower these MSMEs through an innovative mompreneurship approach to achieve economic independence and family sustainability. The implementation method uses participatory training and technical assistance, including four integrative modules: (1) compost fertilizer production for sustainable agriculture; (2) packaging design and standardization; (3) the creation of promotional materials with Canva; and (4) digital marketing and e-commerce strategies. The evaluation results showed a significant increase in participants' competencies, especially in transitioning from traditional to digital marketing. Agricultural products, such as chili, melon, and others, after undergoing quality improvement and branding, have penetrated the modern market through sustainable channels, including local minimarkets and online stores. The "Smart Mompreneur" program is effective in digitizing and increasing the economic value of MSMEs. For sustainability, it is recommended to strengthen joint business groups and provide follow-up assistance. This model can be replicated to support gender equality and inclusive economic growth in line with the SDGs.
Co-Authors Ade Parlaungan Nasution, Ade Parlaungan Agus Susanto Aida Aulia Munthe Aji, Agung Kesuma Ali Al Ihsan, Muhammad Alvin Fahrezi Dalimunthe Andini, Ratih Ayu Anora Bangun, Budianto Chairi Mutia Lubis Dandi Febrian Dandi Febrian Dandi Febrianto David Seen Putra Elvianti Syaputri Erni Wahyuni Eva Fitria Febrianto, Dandi Furi Windari Hari Mansah Harimansyah Harimansyah Harimansyah Harimansyah, Harimansyah Hasibuan, Mutiara Hikmah Junita Lubis Junita Lubis Khairil Anshari Lestari, Mitra Dwi Lubis, Junita M. Irwansyah Hasibuan Marlina Siregar Meisyah Mutiara Muhammad Alam Warda Ritonga Muhammad Ali Al Ihsan Mulya Rafika Mulya Rafika Muti'ah, Rahma Muti’ah, Rahma Nailil Khairini Novilda Elisabeth Mustamu Nurdiana Nurzannah, Putri Ayu Pitriyani Pitriyani Pratiwi, Nadila Prawibowo Simbolon Pristiyono Pristiyono Pristiyono Pristiyono Pristiyono, Pristiyono Putri Anggraini Rafika, Mulya Rahma Muti'ah Rahma Muti’ah Rahmad Jayadi Ramayani Ramayani Ridho Kurniawan Rizal, Khairul Sarkawi, Sarkawi Simanjorang, Elida Florentina Sinaga Sinaga Simanjorang, Elida Florentina Sipahutar, Reza Wahyudi Siregar, Nurintan Asyiah Siti Lam`Ah Nasution Sulaiman, Syahrol Suri Nurmawan Sipahutar Suryani, Jane Angrey Syahrol Sulaiman Syahrol Sulaiman Ritonga Syahrol Sulaiman Ritonga Tetty Rahmiati Harahap Tiurlina Hasmawati Sihite Yoland Shinta Nara Yudi Prayoga Zebua, Yuniman Zufrie Zufrie Zufrie Zulkarnain Nasution