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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya Pinisi Business Administration Review Jurnal Administrasi Bisnis Biner : Jurnal Ilmu Komputer, Teknik dan Multimedia Jurnal Lamellong: Pengabdian Kepada Masyarakat ALLIRI: Journal of Anthropology Atestasi : Jurnal Ilmiah Akuntansi
Rizal S, Muh.
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : Jurnal Administrasi Bisnis

 1 
The Influence of Service Quality on Costumer Satisfaction in Regional Drinking Water Companies (PDAM) in Polewali Mandar District Nurfadila, Nurfadila; S, Muh Rizal; Bakhtiar, Bakhtiar; Mardatilla, Andi Mahdiana
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.65956

Abstract

The Influenca of Service Quality on Customers at the Regional Drinking Water Company (PDAM) Polewali Mandar Regency. Thesis. Business Administration Study Program, Faculty of Social Sciences and Law, Makassar State University, Supervised by Muh. Rizal S and Bakhtiar. This study aims to determine how much influence service quality has on customer satisfaction at the Regional Water Company (PDAM) Polewali Mandar Regency. This study uses quantitative research methods. The data collection technique used is through observation and questionnaires. The sample used in this study were 100 respondents in Polewali Mandar Regency. The data obtained from the research results were processed using data analysis and using the SPSS 22 application consisting of validity and reliability tests, descriptive statistical analysis techniques, simple linear regression analysis, and coefficient of determination. The results showed that the indicators used in each of these variables indicate the quality of service is in the good enough category, for indicators on the customer satisfaction variable are in the good category. Based on simple linear regression analysis, there is a significant influence between service quality and customer satisfaction at PDAM Polewali Mandar. 
Implementation of Information Technology and Applications to Support Business Transformation of MSMEs in Makassar City Rizal S, Muh; Mandasari, Mandasari; Adipa, Fauzan; R, Riska; Nurlaela, Nurlaela; Ramadhani, Andi Aulia
Jurnal Administrasi Bisnis Vol 4, No 1(2025) January
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i1.70195

Abstract

Business transformation of MSMEs is a top priority in improving competitiveness in the digital era. This study aims to analyze the implementation of information technology and applications in supporting the transformation of MSMEs in Makassar City. The research uses a descriptive method with a quantitative approach, through a survey of 60 MSMEs that use information technology such as computers, the internet, and digital applications. Data analysis includes validity, reliability, normality, and linear regression tests to see the relationship between technology utilization and MSME performance. The results show that most MSMEs in Makassar have used information technology for administration, marketing, communication with consumers, and promotion. E-commerce proved to be an important element in expanding markets and improving operational efficiency. Statistical testing revealed a significant influence between the use of information technology and the improvement of MSME performance, including production, sales, revenue, and HR management. These findings suggest that information technology helps MSMEs in Makassar City become more competitive in the digital era.Keywords: MSMEs; Information Technology; Makassar City 
Marketing Strategy Analysis To Increase Sales In The Emping Melinjo Selayar Business Alief Ali Akbar, Nur; Rizal S, Muh; Seppa, Yusi Irensi; Rivai, Andi Muhammad; Wafiqah Wardah, Siti Syarifah
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76179

Abstract

Analysis of marketing strategies to increase sales in the emping melinjo Selayar business. Thesis of the Business Administration Study Program, AdministrationScience Major, Faculty of Social Sciences and Law, Makassar State University. Supervised by Muh. Rizal S. and Yusi Irensi Seppa. This study aims to identify andanalyze marketing strategies to increase sales of Selayar's emping melinjo business. To achieve this goal, this study used a qualitative approach, this study took 6 (six) respondents, consisting of business actors and business employees. Data collection procedures used were in-depth interviews and documentation. The interview technique was carried out in a structured manner using interviewguidelines. The results of this study indicate that emping melinjo Selayar has not implemented a good and effective marketing strategy according to the theory usedby researchers. In implementing the marketing strategy, Emping melinjo Selayar has not carried out the marketing mix, namely product research, price, place, andpromotion properly in determining a marketing strategy. 
The Influence Of Human Capital On Employee Work Produktivity At PT.Bank Sulselbar South Sulawesi Insyafiah, Muh. Fakhriawan; S, Muh Rizal; Aslinda, Andi; Gani, Andika Wahyudi
Jurnal Administrasi Bisnis Vol 4 No 2 (2025) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i2.76181

Abstract

The Influence of Human Capital on Employee Work Productivity at PT. Bank SulselbarSouth Sulawesi. Thesis. Business Administration Study Program. Faculty of SocialSciences and Law. Makassar public university. Supervised by H.Muhammad Guntur andMuh.Rizal S.This study aims to find out how the influence of human capital on employeework productivity where Bank Sulselbar South Sulawesi is the object of research. Toachieve this goal, researchers use indicators to measure these variables. In the humancapital variable, the indicators used are knowledge, expertise, abilities, and skills. As forthe employee productivity variables, the indicators used are ability, work quantity, workquality, and attendance. In this study the research method used was quantitative research,with data collection techniques used through observation, questionnaires, anddocumentation. The sample used in this study was 93 respondents. The data obtainedfrom the results of the research were processed using data analysis and using the help of the SPSS version 25 program which consisted of validity tests, reliability tests, normalitytests, simple regression analysis, and the coefficient of determination.The results of the study show that the indicators used for each of these variables indicate that the human capital variable has a good or significant influence on the work productivity of employees at PT. Bank Sulselbar, South Sulawesi. This can be proven by testing the coefficient ofdetermination using the data that has been obtained. 
Credit Risk Management Implementation PT Bank Development Regional South & West Sulawesi Nurfadillah, Amira; Rizal S, Muh; Muhammad Rivai, Andi
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76177

Abstract

Implementation of  Credit Risk Management of PT Regional Development Bank of South & West Sulawesi Thesis.  Business Administration Study  Program, Faculty of Social  Sciences & Law. Makassar State University. Guided by Muh. Rizal S and Andi Muhammad Rivai. P PT Regional Development Bank of South & West Sulawesi has distributed credit  to the public,  the  credit channeled by the bank  cannot be separated from non-performing loans that can harm the  bank.   This study aims to determine the application of credit risk management in reducing non-performing loans at Bank Sulselbar. The type of research used in this thesis is a  qualitative discriptive method. The  data in this study were obtained from primary data and secondary data.  The data collection techniques used were observation, interviews and documentation. The results  of  this study show that: (1) The application of risk management in  resolving non-performing loans can be done in 3 (Three) stages, namely Rescheduling, Reconditioning, and Restructuring.  The Bank will carry out credit rescue in an effort to reduce losses carried out by means of Restructuring, namely (Rescheduling, Reconditioning and Restructuring). This restructuring is carried out if the customer's business is in good condition in terms of installment payments. (2) The determinants that influence risk management in its application are supporting factors consisting of the pillars of risk management implementation. The first is active supervision by the Board of Commissioners and Board of Directors. Second, the adequacy of policies, procedures and limit setting. Third, the adequacy of the process of identification, measurement, monitoring and control of risks. Fourth, a comprehensive internal control system. Meanwhile, the inhibiting factor is due to differences of opinion in the identification  of credit distribution between divisions in the credit sector so that friction occurs, then there is  amutasi system  so that there are some human resources who still lack knowledge about risk management.  Keywords: Risk Management, Non-performing loans, Bank
The Effect of Utilitarian Values ​​on Increasing E-Wallet Application Users Repurchase Interest OVO for The Rinra Makassar Hotel Employees Monica, Christin; Rizal S, Muh; Arhas, Sitti Hardianty
Jurnal Administrasi Bisnis Vol 4, No 3 (2025) September
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v4i3.76174

Abstract

The effect of utilitarian value on increasing the repurchase interest of application penggunas e-wallet OVO this to hotel employees The Rinra Makassar. Thesis. Business Administration Study Program. Administration Science Department. Faculty of Social Sciences and Law. Makassar public university. Supervised by Muh. Rizal and Sitti Hardiyanti Arhas. This study aims to determine how the influence of utilitarian values to the increase in repurchasing interest of hotel employees The Rinra Makassar. To achieve this goal, researchers use indicators to measure these variables. In utilitarian value variables with indicators cost, cost saving, convenience, affordability, multiple banefit. As for the variable interest in repurchasing with the indicators used, Repurchase, Revisit the application, Recommendation. In this study the research method used was quantitative method, with data collection techniques through questionnaires and documentation. The sample used was 75 respondents, resulting from the Slovin formula. The data were obtained from the results of the research and processed using data analysis and the help of the SPSS version 25 program which consisted of validity and reliability tests, simple linear regression analysis and the coefficient of determination. The results showed that the indicator used for each variable was the utility value (X) is in the good category and repurchase intention variable (Y) is in the good category. This shows that the utility value variable has a significant influence on the repurchase intention of application penggunas e -wallet this to hotel employees The Rinra Makassar. This is proven by the t test and the coefficient of determination test on the data obtained. 
Co-Authors ,, Nurul Wahyuni Abdullah, Faizal Adipa, Fauzan Aditya Wardhana Agriyanto, Dody Akhmad, Nurul Atikah Alief Ali Akbar, Nur Arhas, Sitti Hardianty Arief Ramadhan Aslinda, Andi Azizah Paus Paus, Nur Bakhtiar Bakhtiar Didin, Didin Haedar Akib Hanisa, Nur Hesa W, Muhammad Hikmah, Nurul Hidayatun Insyafiah, Muh. Fakhriawan Ismail, Ismaniar Jamaluddin Jamaluddin Kurniawan Kurniawan Mahmud, Ramlan Mandasari, Mandasari Mardatilla, Andi Mahdiana Maya Kasmita Monica, Christin Muhammad Rivai, Andi N Teko Batara, Enjelica Nasfat, Riska Amalia Nur, Andi Cudai Nurfadila Nurfadila, Nurfadila Nurfadillah, Amira NURLAELA NURLAELA Nurlaelah Nurlaelah, Nurlaelah R, Riska Rahayu Ning Tyas, Mellany Ramadhani, Andi Aulia Rivai, Andi Muh. Rivai, Andi Muhammad Rofifah.M, Aliyah Seppa, Yusi Irensi Sinar, Syam Siraj, Muhammad Luthfi Sirajuddin Saleh Syara, Elfiyusriningsi Syarifuddin Syarifuddin Tadampali, Andi Caezar To Tavip Maryanto, Eko Tenriulan, Andi To Taddampali, Andi Caezar Wafiqah Wardah, Siti Syarifah Wahyudi Gani, Andika wahyuni wahyuni Wildani, Ainun Yoseph, Melvin Zainal, Henni Zainal, Nur Hikmah