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Purba, Rakhmawati
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Journal : Management and Business Progress

 1 
Pengaruh Experiential Marketing Dan Brand Trust Terhadap Loyalitas Melalui Kepuasan Pelanggan di Z Aesthetic By dr. Zunaila Tebing Tinggi Putri, Nina Rianda; Himawati, Bella; Purba, Rakhmawati
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.232

Abstract

This study aims to determine the effect of Experiential Marketing and Brand Trust on Loyalty Through Customer Satisfaction at Z Aesthetic By Dr. Zunaila Tebing Tinggi. The effects to be known are direct and indirect effects. This type of research is quantitative descriptive. The population in the study was taken from the average number of visitors to the Z Aesthetic By Dr. Zunaila beauty clinic every month as many as 65 customers using the accidental sampling technique. The test tool used was SmartPLS Software version 3.0. From the results of the test, it can be concluded that experiential marketing does not affect customer loyalty, brand trust affects customer loyalty, experiential marketing affects customer satisfaction, brand trust affects customer satisfaction and customer satisfaction affects customer loyalty at the Z Aesthetic By Dr. Zunaila Tebing Tinggi beauty clinic. While customer satisfaction is able to mediate experiential marketing on customer loyalty and customer satisfaction is able to mediate brand trust on customer loyalty at the Z Aesthetic By Dr. Zunaila Tebing Tinggi beauty clinic
Pengaruh Potongan Harga (Price Discount) Dan In Store Display Terhadap Kepuasan Pelanggan: Studi Kasus Pada Pelanggan Rizky Net Bandar Masilam Dede Jailani; Purba, Rakhmawati; Damanik, Sri Winda Hardiyanti
Management And Business Progress Vol. 1 No. 2 (2022): Management and Business Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v1i2.50

Abstract

The purpose of this study was to determine the effect of price discounts and in-store displays on customer satisfaction partially or simultaneously on Rizki Net Bandar Masilam customers with a type of quantitative descriptive approach. The method used is the census method in taking the population and sample. The results of the study can be concluded: (1) It can be seen that the value of the adjusted R square is 0.623 or 62.3%. This shows that In Store Display (X2) and Discounts (X1) can explain Customer Satisfaction (Y) of 62.3%, the remaining 37.7% (100% - 62.3%) is explained by other variables outside this research model. (2) The results of the (Partial) t test show that tcount (9.017) > ttable (2.011), and the significance value is 0.00 <0.05, so it can be concluded that the first hypothesis is accepted, meaning that the discount (X1) has a significant effect on Customer Satisfaction (Y). (3) The results of the t test (Partial) can be seen that tcount (3.500) > ttable (2.011), and the significance value is 0.00 <0.05 so it can be concluded that the third hypothesis is accepted, meaning that In Store Display (X2) has a significant effect on Customer Satisfaction (Y). (4) The results of the F test can be seen that Fcount (41.413) > Ftable (3.16), and a significance value of 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning the Price discount variable (X1), the in store display variable ( X2) has a significant effect simultaneously (simultaneously) on the customer satisfaction variable (Y).
Analisis Kualitas Produk Dan Kemasan Pada Keputusan Pembelian Roti Aroma Dengan Minat Beli Sebagai Variabel Intervening Nasution, Ibnu Fajar; Purba, Rakhmawati
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.155

Abstract

This study aims to determine the effect of product quality and packaging on purchasing decisions with purchase intention as an intervening variable for consumers at Aroma Bakery Jl. Thamrin Tebing Tinggi City. The research method used is a quantitative method using SPSS version 25.00. The data collected from the results of distributing questionnaires to consumers of Aroma Bakery Shops in Tebing Tinggi City were 96 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination (R2) analysis, hypothesis testing, namely T test and path analysis. The results of SPSS in this study are the product quality affects the buying interest, the packaging affects the buying interest, the product quality affects the purchasing decision, The packaging has effect no significan on purchasing decisions, the buying interest has effect no significan on purchasing decisions and path analysis shows buying interest cannot mediate the relationship between product quality and purchasing decisions, and buying interest can mediate the relationship of packaging to purchasing decisions.
Pengaruh Kehandalan Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Pada Konsumen ELHA TRANS Indrapura Nainggolan, Mika Rulas; Prayoga, Ardi Nanang; Purba, Rakhmawati
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.182

Abstract

This study aims to determine the effect of reliability and service quality on customer loyalty mediated by customer satisfaction at ELHA Trans Indrapura. The effects we want to know are direct and indirect effects. This type of research is quantitative which is used to obtain or collect information data about a large population, usually using a relatively smaller sample. The sample used in this study was 96 respondents with a purposive sampling technique. The test tool used was SmartPLS Software version 3.0. From the results of this test, it can be concluded that Reliability does not have a significant effect on Customer Satisfaction. Service Quality has a significant effect on Customer Satisfaction. Reliability does not have a significant effect on Customer Loyalty. Service Quality does not have a significant effect on Customer Loyalty. Customer Satisfaction has a significant effect on Customer Loyalty. Customer Satisfaction is unable to mediate the effect between Reliability and Customer Loyalty. Customer Satisfaction is unable to mediate the effect between Service Quality and Customer Loyalty
Co-Authors -, Bagus -, Bayu Ade Rahma Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Aini, Nurtina Akbar, Rafly Putra Amanda, Fatia Andika Andika Antika, Tiara Ari Syahputra Arief Rahman Hakim Arneta, Yaumi Arfah Noor Artika, Rindi Azman, Muhammad Richie Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto Cittaro, Michael Damanik, Sri Winda Hardiyanti Damanik, Zaki Dede Jailani Dewi, Kumala Vera Effendy, Yudi Etri Jayanti.S, Suci Fahlevi, Mhd. Aswad Fahrozi, Gilang Faransiska, Faransiska Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Haratika, Haya Himawati, Bella Imelda Mardayanti Juwita Juwita, Juwita Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Mhd Ridho Akbar Lumban Tobing, Maria Magdalena Marbun, Tesya Prysilia Marpaung, Josua Nainggolan, Mika Rulas Nainggolan, Pinondang Nasution, Ibnu Fajar Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nirwana, Suci Nur Mala Nur, Fauziah Pakpahan, Pesta Juliana Pardede, Jessica Angalina Putri Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Prayoga, Ardi Nanang Purba, Nadila Sapria Putra, Tri Nugraha Basri Putri, Nina Rianda R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Reynanda, Abbie Rico Nur Ilham Rini, Aurelia Sekar Roni, Shofyan Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Siahaan, Rumiris Sihaloho, Japenton Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Siregar, Aisyah Siregar, Fikri Arizal Siregar, Satya Pranaja Sitorus, Pebrina Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Vera Dewi, Kumala Victor Victor Victor Victor Winda Hardiyanti Damanik, Sri Yunita, Ardianti Zurlaini, Ayu