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All Journal Jurnal Ilmiah Pangabdhi Berkala Kedokteran Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Prosiding SENTIKUIN (Seminar Nasional Teknologi Industri, Lingkungan dan Infrastruktur) Abditani : Jurnal Pengabdian Masyarakat JURNAL TEKNIK Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Ad-Man-Pend (Jurnal Administarsi Manajemen Pendidikan) Jurnal Pendidikan dan Teknologi Indonesia Jurnal Ekonomi dan Bisnis Indonesian Journal of Innovation Studies Jurnal Ilmiah Berkala: Sains dan Terapan Kimia Herbal Medicine Journal Journal of Agribusiness and Community Development Umus Bagimu Negeri : Jurnal Pengabdian Kepada Masyarakat Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Jurnal Pendidikan Guru Sekolah Dasar Journal Of Bionursing
Indah Setiawati
Jenderal Soedirman University
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Journal : JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)

 1 
Implementasi Teori Perilaku Terencana Dalam Pengelolaan Minyak Jelantah Berbasis Komunitas Dandi Agustian Pratama; Indah Setiawati; Bambang Sumanto; Dindy Darmawati Putri
Jurnal Ekonomi Pertanian dan Agribisnis Vol 6, No 4 (2022)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2022.006.04.27

Abstract

Penelitian ini menggunakan pendekatan teori perilaku terencana dengan instrumen penelitian yang terdiri dari sikap, norma subjektif, persepsi kontrol perilaku, dan niat, untuk menjelaskan perilaku mengelola minyak jelantah berbasis komunitas. Penelitian dilaksanakan pada Bulan September sampai November tahun 2021 pada 60 anggota Komunitas Sedekah Jelantah di Kabupaten Tegal yang dipilih berdasarkan purposive sampling. Data diambil secara daring melalui Google Form dan secara langsung melalui survei lapang. Analisis data yang digunakan adalah analisis deskriptif dan analisis SEM (Structural Equation Modeling) dengan software yang digunakan adalah SmartPLS. Hasil penelitian menunjukkan terdapat pengaruh positif dan signifikan pada masing-masing variabel; sikap, norma subjektif, dan persepsi kontrol perilaku terhadap variabel niat dalam pengelolaan minyak jelantah berbasis komunitas. Adapun variabel sikap memiliki pengaruh paling besar yang membentuk niat. Pada variabel niat terhadap variabel perilaku mengelola minyak jelantah berbasis komunitas juga ditemukan pengaruh positif dan signifikan. Sedangkan, pada variabel persepsi kontrol perilaku terhadap variabel perilaku mengelola minyak jelantah berbasis komunitas, memiliki pengaruh positif namun tidak signifikan
Analisis Segmentation, Targetting, And Positioning Garam Umami Rendah Natrium Adiningrum, Aqilah Rahma; Panjaitan, Adrian; Kusuma, Ailsa Seca; Shafina, Keisha; Setiawati, Indah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 1 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The trend of healthy products has a big chance on the market. One of them is Losspaper, which is a low-sodium salt product made from boiled salt, seaweed extract, and genjer as a solution to prevent hypertension. As a new product on the market, research is needed to determineSegmenting, Targeting, and Positioning, as well as marketing strategies to find out the market potential of Losspaper products.The source of research data is primary data obtained by using a questionnaire technique using the Google Form platform as media. The analytical methods used were validity, reliability, cluster analysis, and cross-tabulation using the SPSS 26.0 program to be interpreted descriptively.Determination of STP and marketing strategy is based on the demographic and psychographic characteristics of consumers.The results showed that low-sodium salt has a fairly high market opportunity for consumerswith the last education level of high school/equivalent, no history of hypertension, enough to know how to prevent hypertension, and for consumers who have never consumed low-sodium salt. The right marketing strategy for Losspaper is in the form of maintaining quality, price adjustments, and market development through partners and product promotion.
Co-Authors Adika, Moh. Noor Adiningrum, Aqilah Rahma Adis Sefhira Adnan, Gaida Khaerani Afdella, Nor Afni Ainni Ainni Ainun Ratna Sari Aisya, Rihadatul Alexsyah, Fakhri Dwi Alifiyah, Netika Ambarani, Siti Maryam Anindya, Puan Ansyah, Gina Ayu An’nisa, Windy Sidratul Ardiansyah Ardiansyah Asana, Mahila Ashari, Salsabila Zahra Asih Purwanti Maulana Aulidya Nurul Habibah Azha, Nadia Fadillah Aziz, M. Zalili Azizah, Novita Khusna A’idah, Reza Nur Bambang Soemanto Bambang Soemanto Bambang Sumanto Chinta, Tenri Ayuni Ratna Ade Choiruna, Hasby Pri Dandi Agustian Pratama Dandi Agustian Pratama Dewanti, Nasywaa Aulia Dindy Darmawati Putri Dwi Fitriyani, Dwi Eka Purna Yudha Elsa Muflihah Emy Khikmawati Habibah, Hanna Hanna Habibah Herdiana, Indra Heri Wibowo Herlanda, Quinta Aurel Husna, Ventriannisa Habita Husniah Husniah Ibrahim, Muhammad Kholid Ika Dahlia Ilmi, Marsay Ahsani Indah Saputri Indah Widyarini Indrafata, Arga Aryanta Innayah Choerun Nisa Irene Kartika Eka Wijayanti Islamay, Febriana Nur Istiqomah, Vina Helmi Nur Jannah, Lizvy Khanifatul Khairani, Dianrina Fatiha Khairun Nisa Khalilla, Belvina Nazarina Khawarizmi, Muhammad Nugrahhadi Al Khoerunnisa, Sani Kurniawati, Marlina Kusnaman, Djeimy Kusuma, Ailsa Seca Listiyowati, Asih Lusi Fatmawati Luthfi Kasyfillah Maharani, Fatikha Syera Mahfuroh, Lailatul Maspudah, Ai Munawaroh Sa’adatul Mela, Ervina Mila mila Mubarok, Farras Fatkhil Mufti Lutfiani Fitri Muhammad Jumadin Noor Mukarramah Mukarramah, Mukarramah Musyarifah, Musyarifah Muttaqin, Akmal Ryan Nadia Rismala Dewi Nafingah, Siti Nafisah Nafisah Nafisah Nafisah Najmi, Fathi Noer Komari Novitasari, Sandra Nugroho, Qonitah Hauna Nuraini, Linda Aulia Okti Herliana Panjaitan, Adrian Pepita Haryanti Pertiwi, Syakila Ananda Pramana, Suharmawan Daffi Pratam, Jovan Aditya Dilly Pratama, Jovan Aditya Dilly Pratama, Muhammad Faza Puan Anindya, Puan Anindya Puspita, Stevania Widya Putri, Khairina Rahmania Prayoga Putri, Laely Anugrah Rabiah Al-Adawiyah Rahmansyah, Sofyan Herlambang Rahmawati, Rintan Rahmi, Yasmin Aulia Raihan Nadhir Ramadhan, Indah Resa Ana Dina Reza Nadia Riandi, Irnanda Naufal Rifki Andi Novia Ritami, Lina Rochim, Muchammad Bagas Rosi Widarawati Saefudin, Dea Merliyani Sakinah, Farha Azzah Salsabila, Jadwa Salsabila, Nisrina Khoirunnisa Sandi, Kurnia Saputri, Indah Sari, Fitri Ayu Puspita Sarmila Sarmila Sarmila, Sarmila Sejati, Rafi Ashza Setyaningsih, Amanda Eka Shafina, Keisha Sri Fatimah Sukma, Aura Zahra Rahmany Syaefulloh, Syafaat Syahrullah, Yudi Teguh Jati Prasetyo Triana, Uut Ela Trilatifah, Fatmah Zahra, Ridha Aisya Zulkifli, Lutfi