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All Journal J-PAI: Jurnal Pendidikan Agama Islam Jurnal Mirai Management YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal E-Bis: Ekonomi Bisnis Jurnal Pengabdian Masyarakat Khatulistiwa Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajemen dan Profesional Jurnal Bina Bangsa Ekonomika Jurnal Fokus Manajemen Archive: Jurnal Pengabdian Kepada Masyarakat SENTRI: Jurnal Riset Ilmiah Profit: Jurnal Manajemen, Bisnis dan Akuntansi Indonesia Auditing Research Journal Jurnal Publikasi Manajemen Informatika (JUPUMI) Jurnal Manajemen Innovative: Journal Of Social Science Research J-CEKI
Palahudin, Palahudin
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Innovative: Journal Of Social Science Research

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Pengembangan Inovasi Produk dan Digital Marketing Pada UMKM Enye Singkong Dua Putra Desa Bojong Palahudin, Palahudin; Samsuri, Samsuri; Ramadian, Afzil; Nurdiana, Ratna Putri; Hamdani, Muhammad Fadli; Halimatussadiah, Siti; Nadifah, Najla Virda; Robyanshyah, Robyanshyah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17163

Abstract

Enye Singkong Dua Putra MSMEs in Bojong Village is an example of a small business that continues to strive to maintain its presence in the market by relying on its main product, processed cassava. According to the survey results, this MSMEs has the opportunity to innovate its products, but the product logo is outdated, the information system has not been optimized, and an online marketing system has not been implemented. Developing product innovation and digital marketing has become one of the Community Service (PKM) programs in Bojong Village. The purpose of the program is to provide ideas for the development of MSMEs and to help offer insights to business owners regarding the application of digital marketing. The Community service was carried out through a series of stages, starting with the survey stage, problem analysis stage, planning stage, and implementation stage. The results include innovation by adding lime leaves as a substitute for green onions and introducing new flavor variants, updating the logo to be more relevant, using Google Maps location points, creating banners, and providing digital marketing assistance on the Shopee e-commerce platform. The implementation of this program is expected to enhance competitiveness and market segmentation of these MSMEs which are becoming an increasingly digital and dynamic.
Mengelola Kapasitas Produksi untuk Memperoleh Keuntungan Maksimum dengan Linear Programming Metode Simpleks (Studi Kasus Cireng Isi Ayam dan Isi Keju) Sandrina, Alya; Aulya, Shindy Putri; Azzahwa, Vasya; Firdaus, Farid; Fariz, Roenal; Palahudin, Palahudin
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17673

Abstract

This research aims to optimize the production capacity of chicken shredded-filled cireng and cheese-filled cireng using the linear programming method with the simplex approach. In the snack food industry in Indonesia, cireng has become one of the popular products, but business operators often face challenges in managing resources efficiently. Through the analysis conducted, a mathematical model was obtained that includes relevant objective functions and constraints, enabling business operators to maximize profits. The research results show that the UMKM cireng factory can achieve a maximum production of up to 300 times per day with a profit of Rp 3,000,000. This research is expected to provide strategic guidance for business actors in production management and decision-making, as well as contribute to the development of literature in the fields of managerial economics and sustainability of UMKM in Indonesia.
Co-Authors , Abdul Basit, Syalwa Lisdawati, Yasmin Nurul Haq Almuq , Hanny Mellyana Putri, M. Bagier Aditya Afzil Ramadian AGUNG DARMAWAN Agustin, Anisa Alam, Saepul Alattas, Hady ALFIN ADAM Annisa, Ayang Fizahra Asmin, Erni Amriani Aulya, Shindy Putri Aura Ginta Setia Awa, Awa Azzahra, Zharifa Putri Azzahwa, Vasya Damayanti, Merli Mai Dewi, Adinda Maha Dwi Gemina Edwin Saputra Erni Yuningsih Fadilah, Siti Nur Fadillah, Affandi Ilham Fariz, Roenal Fatimah Azzahra Faujiah, Siti Nabila Fauziyyah, Salsabila Sary FERDIANSYAH, M Firda Fauziah Firdaus, Farid Firdaus, Tovan Okta Firdayanti, Rina Gemini, Pra Gusfi Ardiansyah, Muhammad Hadiana, Muhammad Eri Halimatussadiah, Siti Hamdani, Muhammad Fadli Hasan Basri Hasanah, Putri Aprilia Hasyidan, Ryan Hilman Herdiana, Ogin Ibnu Muhammad Sabili Ismartaya Ismartaya, Ismartaya Jamil, Nurasiah Julvani, Dea Malya Savana Kurnia Maulida, Siti Muhamad Nauval Ardani Muhammad Fiqih Muhammad Ridwansyah Nadifah, Najla Virda Nisa Rahmawati, Nisa Nisa, Halawatin Nurdiana, Ratna Putri Nurfauziah, Siti Nushrotillah, Siti Salma Pebrasari, Helda Pradipta, Yoga prananda, aditya Pratama, Nasuha Wahyu Putri, Mayada Putri, Salsa Septia Rahma, Deuis Rahmawati, Imel Rifaldi Rifaldi, Rifaldi Risma Yunita Alfiani, Rossana Saptta Kusumah, Firza Augry Rismasian, Komalasari, Muhammad Ridwan Pradana Wijaya, Rismasian, Firza Augry Robyanshyah, Robyanshyah Rohayati, Resti Rojabi, Muhamad Najib Rozwa Zakiyyah, Alfia Naura Safira Seftiyani Saftari, Saftari Sahal Ma’hadi, Muhammad Albi Samsuri Samsuri Sandrina, Alya Selviranih, Andara Silvia Anggraeni Siti Nadya Safira Sofian, Dinda Ardianti Sri Harini Sudarijati Sumardi, Cindy Aprili Supriyadi, Dedi Syehan, Muhammad Titiek Tjahja Andari Widyasari, Revaliana Putri