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Journal : Asian Journal of Management Analytics

The Influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during Shopee's Twin Date Promo Event (A Study on Students of Muhammadiyah University Purwokerto) Najri Aziz; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Kharismasyah, Alfato Yusnar
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13582

Abstract

The purpose of this research is to analyze the influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during the Shopee Twin Date Promo Event among Students. This type of research is quantitative, using a purposive sampling technique involving 244 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method to test the relationships between variables. The research results show that fear of missing out, hedonistic shopping motivation, and flash sales positively and significantly impact impulsive buying. The implication of this research is to assist companies in designing effective marketing strategies by leveraging the emotional appeal triggered by FoMO, creating enjoyable shopping experiences to enhance consumers' hedonistic shopping motivation, and utilizing flash sale-based promotions.
The Influence of Organizational Commitment and Organizational Support on Organizational Citizenship Behavior Mediated by Job Satisfaction Nur Aisah, Triana; Widhiandono, Hengky; Kharismasyah, Alfato Yusnar; Zamakhsyari, Luthfi
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14943

Abstract

This study aims to examine the effect of organizational commitment and perceived organizational support on organizational citizenship behavior (OCB), with job satisfaction as a mediating variable. Using a quantitative approach, data were collected through questionnaires from 92 respondents comprising teachers and staff at SMK Muhammadiyah Majenang. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results reveal that both organizational commitment and organizational support significantly influence OCB, both directly and indirectly through job satisfaction. The findings highlight the importance of fostering supportive and value-aligned organizational environments to enhance employees’ discretionary behaviors that contribute to educational effectiveness.
Co-Authors Abiansyah, Iqbal Nafis Akhmad Darmawan Alamsyah, Akbar Alfauzan, Naufal Fikriy Alkhamdi, Aden Nuzuli Gita Anindita, Kurniasih Setya Arini Hidayah Astuti, Herny Justiana Ayu Nur, Luthfi Azzahra, Salsa Putri Pradiva Bagis, Fatmah Basalamah, Laila Erny Rachmawati Fajriani, Alfira Umay Fathurrohman, Yusuf Enril Firantika, Anindya Sandra Haizah, Ulfa Nur Haliza, Vivi Dwi Haryanto , Totok Haryanto, Totok Hengky Widhiandono, M.Si. S.E. Hermin Endratno Herni Justiana Astuti Hidayati, Septiana Nur Ikhsani, Mastur Mujib Ilham Nuryana Fatchan, Ilham Nuryana Islami, Muhammad Wildan Maharani, Wilia Krisna Marindra, Marshanda Putri Maulida Nurul Innayah Mawarni, Ghea Intan Melati, Lifera Elok Miftahuddin, Muchammad Agung Miftahudin, M. Agung Muji R, Tri Septin Naelati Tubastuvi Nafiza, Maharani Lulu Najri Aziz Nur Aisah, Triana Nurramdani, Husni Pamungkas, Ibnu Permatasari, Gilang Pratama, Andika Canggah Pratamasari, Mega Aprillia Prihatini, Frila Juniar Purnadi, Purnadi Rahayu, Tri Septin Puji Rahma, Shalu Desta Arina Rahmawati, Ika Yustina Randikaparsa, Irawan Rizqullah, Naufal Khosyi Safitri, Lista Dea Saiful Arif, Muhammad Saputra, Raji Setianingrum, Lia Setiawan, Dodi Ghani Setiawati, Nur Kholis Silvia, Nadya Agnes Siti Helmyati Suyoto Suyoto Toufan Aldian Syah Tri Septin Muji Rahayu, Tri Septin Utami, Nissa Mu'iz Watemin, Watemin Wida Purwidianti Widoyo, Fauzi Rifqi Wulan, Zani Nawang Yano, Midori Aiko Yasifah, N. Al Ngizati Ngama Zaharani, Lisa Cahya Zamakhsyari, Luthfi Zein, Ines Putri Adna