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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Education, Humaniora and Social Sciences (JEHSS) JUMAN Tools (Jurnal Manajemen Tools) Journal of Management and Business Innovations Jurnal Abdi Insani Jurnal Manajemen dan Bisnis Kreatif Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Bisnis Mahasiswa Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Critical Realism in Socio-Economic (JOCRISE) Jurnal ABDIMAS MUTIARA Asian Journal of Management, Entrepreneurship and Social Science
Alfifto
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 Chandra Sembiring; Wan Rizca Amelia; Alfifto Alfifto; Siti Alhamra Salqaura; Haryaji Catur Putera Hasman
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine and analyze the role of financial technology in improving the economy of SMEs on Jl. Setia Budi Medan after COVID-19 pandemic. The data collection technique used in this study was by interview, namely by interviewing several MSME actors on Jl. Setia Budi Medan who uses financial technology such as digital payments and peer to peer lending. Researchers use qualitative research using sources with the collection of samples of SMEs on Jl. Setia Budi Medan. The results of this study can analyze the role of financial technology in helping SMEs on Jl. Setia Budi Medan is improving its economy, which was previously slumped by the COVID-19 pandemic
Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Produk Tupperware (Studi Kasus Di Kisaran) Novita, Citani Sriratu; Alfifto, Alfifto
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4321

Abstract

This research aims to determine the influence of Green products and Green promotion on Tupperware Product Purchase Decisions among Tupperware Consumers in Kisaran Baru Village. This type of research uses descriptive quantitative. The population used was Tupperware consumers in Kisaran Baru Village and in this research author uses non-probability sampling. The sample was taken using a purposive sampling method of 98 people. The author uses data collection techniques by observation and distributing questionnaires. Several data analysis methods were used in this research, namely data instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing. From the results of the tests carried out in this research, it can be concluded that there is a positive and significant influence between the variables Green product (X1) and Green promotion (X2) partially or simultaneously on the decision to purchase Tupperware products among Tupperware consumers in Kisaran Baru Village
Pengaruh Financial attitude dan Financial Knowledge Terhadap Financial Management Behavior Manalu, Lia Windah Putri; Hasman, Haryaji Catur Putera; Alfifto, Alfifto
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2729

Abstract

The purpose of this study was to determine the effect of Financial Attitude and Financial Knowledge on Financial Management Behavior in Management Study Program Students at Sari Mutiara Indonesia. This type of researh is associative quantitative. The population in this study werw undergraduate students of The Manajement Study Program at Sari Mutiara Indonesia University in 2019 as many as 226 students.This study used a sampling technique, namely non-probability sampling of 145 respondents, namely undergraduate students of the Management Study Program at Sari Mutiara Indonesia University in 2019. The data collection technique in this study was to distribute questionnaires via Google Form. The result of this study of this study indicate that Financial Attitude has a positive and significant effect on Financial Management Behavior with a tvalue of 5.295 ttable 1.976 and a significance of 0.001 0.05. financial Knowledge has a positive and significant effect on Financial Management Behavior with a tvalue of 2.130 ttable 1.976 and a significance of 0.001 0.05. Financial Attitude and Financial Knowledge have a positive and significant effect on Financial Management Behavior with an Fvalue of 15.089 Ftable 2.34 and significance 0.001 0.05. The coefficient of determination obtained is 16.4%, the remaining 83.6% is influenced by other variables.
Pengaruh Negara Asal Terhadap Keputusan Pembelian Mie Neoguri Di Mandiri Express Mart Medan Saragih, Rena Uthami; Alfifto, Alfifto
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4333

Abstract

To find out and analyze the influence of country of origin on the decision to purchase NeoGuri noodles at Mandiri Express Mart Medan. To find out and analyze the influence of halal labels on purchasing decisions for NeoGuri Noodles at Mandiri Express Mart Medan. To find out and analyze the country of origin and halal label which simultaneously influence the decision to purchase NeoGuri noodles at Mandiri Express Mart Medan. This research uses associative research, namely research that aims to determine the relationship between two or more variables, where the variables are measured using a Likert scale. This research used a sample of 65 Mandiri Medan Supermarket consumers. Based on the research results, it was concluded that simultaneously, Country of Origin and Halal Label had a positive and significant effect on the Purchase Decision for NeoGuri Noodles from Korea at Mandiri Express Mart Medan. Partially, Country of Origin and Halal Label have a positive and significant effect on the Purchase Decision for NeoGuri Noodles from Korea at Mandiri Express Mart Medan. Based on the Adjusted R Square calculation of 0.722, it means that 72.2% of the variation in purchasing decision factors can be explained by the Country of Origin and Halal Label variables. Meanwhile, the remaining 27.8% can be explained by other factors not included in this study.
Marketing Perspective in Social Enterprise Performance: A Bibliometric Analysis Salqaura, Siti Alhamra; Rizca Amelia, Wan; Alfifto, Alfifto; Catur Putera Hasman, Haryaji
Journal of Critical Realism in Socio-Economics (JOCRISE) Vol. 1 No. 1 (2022): Critical Realism: Paradigm Shifts
Publisher : University of Darussalam Gontor Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (889.282 KB) | DOI: 10.21111/jocrise.v1i1.8

Abstract

Social enterprise performance is a subject that is being intensively researched in recent years because the effects are claimed to be accelerated a country's economic development. The purpose of this study is to analyze the correlation of marketing regarding social enterprise performance so that it can present theoretical frameworks and guides for new researchers. The Scopus, Crossref, and google scholar databases were used in this research. This research uses qualitative methods from the literature review. The most cited paper is “Social Marketing: An Approach to Planned Social Change”. The most prolific years were 2015 to 2019. This research resulted in three major topics that are currently being researched, namely social marketing, enterprise, and performance. Furthermore, the results of this study also indicate future research opportunities.
Pengaruh e-Service Quality dan e-WOM terhadap Kepuasan Pengguna Shopee pada Ibu Rumah Tangga Pada Pembelian Produk Fashion Alfifto, Alfifto
Jurnal Manajemen dan Bisnis Kreatif Vol 9 No 1 (2023): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v9i1.5766

Abstract

The current development of e-commerce has given rise to numerous marketplaces in Indonesia, one of which is Shopee. Shopee is an online-based application that enables people to shop and acquire desired products at affordable prices without being constrained by distance or time limitations. Many applications are being developed as electronic commerce (e-commerce) based apps to be installed on smartphones and made accessible to people worldwide. Researchers selected Shopee due to its higher mention frequency among housewives in Tanjung Anom regarding online shopping, and they found Shopee easier to use compared to other marketplaces. Furthermore, the availability of offline shops selling fashion items is limited, with an insufficient variety of goods, and the distance from the mall to the Tanjung Anom area is considerable. This research stands out due to the scarcity of studies conducted on housewife respondents. Its objective is to assess the extent to which e-service quality and e-WOM impact customer satisfaction using the Shopee application. The study involved a sample of 85 respondents. The research approach employed is quantitative, utilizing the Accidental Sampling technique. Data processing involves multiple linear regression analysis using the SPSS software. The research findings indicate a relationship between the independent variables, namely e-service quality and e-WOM, and the dependent variable, customer satisfaction, either partially or collectively. The independent variables, encompassing e-service quality and e-WOM, jointly exert a positive and significant influence on customer satisfaction.
Pemahaman Ekonomi Syariah Pada Masyarakat Desa Wisata Taman Agro Wisata Siba Indah Hamparan Perak Berampu, Lailan Tawila; Alfifto*, Alfifto; Harahap, Indra Sakti
Jurnal Abdimas Mutiara Vol. 3 No. 2 (2022): JURNAL ABDIMAS MUTIARA (IN PRESS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

Pariwisata merupakan salah satu sektor yang sangat potensial dalam memberikan kontribusi untuk meningkatkan perekonomian suatu negara. Pariwisata sebagai penggerak sektor ekonomi dapat menjadi solusi bagi pemerintah dalam meningkatkan pembangunan ekonomi. Sektor pariwisata tidak hanya menyentuh kelompok-kelompok ekonomi tertentu tetapi dapat menjangkau kalangan bawah. Pengembangan kepariwisataan dapat membawa banyak manfaat dan keuntungan. Pembangunan kepariwisataan diarahkan pada peningkatan pariwisata menjadi sektor andalan yang mampu menyaingi kegiatan ekonomi lainnya, termasuk kegiatan sektor lain yang terkait. Inisiatif menjadikan Taman Agro Wisata Siba Indah menjadi destinasi kunjungan wisata merupakan inisiatif salah seorang dosen Universitas Medan Area. Taman Agro Wisata Siba Indah yang dulunya merupakan pulau yang tidak berpenghuni dan hanya di tumbuhi oleh tumbuhan laut yaitu bakau, kini setelah dibenah sepanjang perairan ini berubah menjadi sebuah pulau yang indah. Akses jalan menuju Taman Agro Wisata Siba Indah sendiri sangat mudah dijangkau bisa menggunakan motor atau pun mobil pribadi. Kendala utama pengembangan wisata Taman Agro Wisata Siba Indah adalah kurangnya pengetahuan masyarakat untuk memanfaatkan unsur-unsur yang ada dalam desa yang berfungsi sebagai atribut produk wisata, masyarakat kurang mampu menyediakan dan memenuhi serangkaian kebutuhan perjalanan wisata seperti daya tarik maupun fasilitas pendukungnya.
Pengaruh Kualitas Pelayanan, Ketepatan Waktu Pengiriman dan Fasilitas Tracking Sistem Terhadap Kepuasan Pelanggan JNE Express Cabang Krakatau Medan Yusuf, Immanuel; Alfifto, Alfifto
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i2.5069

Abstract

Abstract This research aims to examine the influence of service quality, timeliness of delivery, and system tracking facilities on customer satisfaction. This research, it is hoped that we can find out how each of these variables influences customer satisfaction and the extent to which improvements in these variables can increase customer satisfaction. This research is descriptive research with a quantitative approach, which is measured using SPSS 26 program. Data collection is through distributing questionnaires. The population of this research was 100 customers of JNE Krakatau Branch in Medan City with samples using the purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests, and hypothesis tests. Based on the research results, it shows that (1) service quality has a positive and significant influence on customer satisfaction at JNE Krakatau Medan Branch, (2) timeliness of delivery has a positive and significant influence on customer satisfaction at JNE Krakatau Medan Branch, (3) system tracking facilities do not affect customer satisfaction. has an effect and is not significant on customer satisfaction at JNE Krakatau Medan Branch.
Pengaruh Fomo Terhadap Impulse Buying Saat Live Streaming pada Pengguna Shopee di Kota Medan Hasman, Haryaji Catur Putera; Irza, Novia Aishwarya; Yunita, Nindya; Alfifto, Alfifto
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 23 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14566093

Abstract

The purpose of this study is to determine the Effect of FOMO and Sales Promotion on Impulse Buying during live streaming on Shopee users in Medan. The population in this study is Consumers have made product purchases on Shopee live streaming So the respondents who will be sampled in this study are 110 Shopee users who live in Medan City. Results of the FOMO hypothesis test on Impulse Buying The test results of FOMO on Impulse Buying have a P-Values of 0.000 and t-Statistics 4.598 or this value has P-Values, 0.05 and t-statistics >1.96. this means that FOMO has a significant effect on Impulse buying. Sales Promotion to Impulse Buying The results of testing the hypothesis of Sales Promotion to Impulse Buying have a P-Values value of 0.000 and t-Statistics 5.915 or this value has P-Values 0.05 and t-statistics 1.96. This means that Sales Promotion has a significant effect on impulse buying.
Pengaruh Kualitas Pelayanan dan Perceived value Terhadap Loyalitas Pelanggan Pemain Golf Royal Sumatera Medan Purba , Pindalia; Meutia, Riza Fanny; Alfifto, Alfifto
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17846

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan perceived value terhadap loyalitas pelanggan di Golf Royal Sumatera, Medan. Kualitas pelayanan diukur melalui lima dimensi, yaitu keandalan, daya tanggap, jaminan, empati, dan bukti fisik, sedangkan perceived value diukur menggunakan empat dimensi, yaitu nilai emosional, nilai sosial, nilai kualitas/kinerja, dan nilai harga. Metode penelitian yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 100 responden yang merupakan anggota Golf Royal Sumatera. Data yang terkumpul dianalisis menggunakan regresi linear berganda untuk mengetahui pengaruh variabel bebas terhadap loyalitas pelanggan. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan perceived value masing-masing berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Hasil uji F juga menunjukkan bahwa kedua variabel tersebut secara simultan berpengaruh signifikan terhadap loyalitas pelanggan. Dengan demikian, dapat disimpulkan bahwa peningkatan kualitas pelayanan dan perceived value secara bersama-sama dapat meningkatkan loyalitas pelanggan di Golf Royal Sumatera. Implikasi dari penelitian ini adalah pihak manajemen Golf Royal Sumatera perlu meningkatkan kualitas pelayanan dengan fokus pada kecepatan respons dan pemahaman kebutuhan pelanggan, serta memastikan bahwa harga yang ditawarkan sepadan dengan nilai yang dirasakan oleh pelanggan. Hal ini diharapkan dapat meningkatkan kepuasan dan loyalitas pelanggan secara berkelanjutan. Kata Kunci: Kualitas Pelayanan, Perceived value, Loyalitas Pelanggan.
Co-Authors ahmad farid Alkadri, Ridho Amaliyah, Amaliyah Amelia , Wan Rizca Amrin Mulia Utama Nasution Anggelia Siringoringo Beby Karina Fawzeea Berampu, Lailan Tawila Bobby Umroh Catur Putera Hasman, Haryaji Chandra Sembiring Cindy Natalina Dahrul Siregar Darmansyah, Mutya Rahmi Deliana, Rachma Yunita Eka Dewi Setia Tarigan, Eka Dewi Setia Endang Sulistya Rini Finta Aramita Harahap, Indra Sakti Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Hasman, Haryaji Catur Putera Hesti Sabrina Hutagaol, Reski Br Ida Royani Indra Sakti Harahap Irbah, Atika Hana Irza, Novia Aishwarya Ivana Elisabet Siahaan Khairunnisak Khairunnisak, Khairunnisak LUBIS, ADELINA Lubis, Sri Megawati Manalu, Lia Windah Putri Marbun, Ferdinan Marpaung, Rahmat Hidayat Muhamad Yamin Siregar Mustakim , Istiqfar Mutyara, M Reza Aldiansyah Nindya Yunita Novita, Citani Sriratu Nst, Amrin Mulia Utama Nurulitha, Sakinah Pribadi , Teddy Purba , Pindalia Putra, Irwansyah Riza Fanny Meutia Rizca Amelia, Wan Salqaura, Siti Alhamra Salsabillah, Ayu Hanna Saragih, Rena Uthami Sipahutar, Anzelia Safira Siregar, M Yamin Siringoringo, Anggelia Siska Wulandari, Siska Tarigan, Eka Dewi Setia Teddi Pribadi Toha Abidin Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Wuri, Kholilah Ambar yeni absah Yudha Maulana Putra Yusuf, Immanuel