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All Journal Jurnal Siasat Bisnis Journal of Consumer Science Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF SCIENCE AND SOCIAL RESEARCH YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) JUMAN Tools (Jurnal Manajemen Tools) Journal of Management and Business Innovations Jurnal Abdi Insani Jurnal Manajemen dan Bisnis Kreatif Jurnal Ilmiah Wahana Pendidikan Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Critical Realism in Socio-Economic (JOCRISE) Southeast Asian Journal of Management and Research Jurnal ABDIMAS MUTIARA Asian Journal of Management, Entrepreneurship and Social Science Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Alfifto
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Media Sosial dan Celebrity Endorser terhadap Minat Beli Ulang Produk Kecantikan Ms Glow: Studi Kasus Pada Konsumen Ms Glow Binar Arwita, Kota Binjai Wuri, Kholilah Ambar; Alfifto, Alfifto; Nst, Amrin Mulia Utama; Khairunnisak, Khairunnisak
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.561

Abstract

Perkembangan tekhnologi yang sangat pesat seperti saat ini menyebabkan penyebaran informasi dapat terjadi hanya dalam hitungan detik dan melalui media  yang lebih beragam. Cara memasarkan produk perusahaan pun beragam salah satunya yaitu melalui internet. Penelitian ini bertujuan untuk mengetahui Pengaruh Media Sosial dan Celebrity endorser Terhadap Minat Beli Ulang Produk Kecantikan Ms Glow (Studi Kasus Pada Konsumen Ms Glow Binar Arwita Kota Binjai). Penelitian ini menggunakan 3 variabel yang terdiri dari variabel X1 (media sosial), X2 (celebrity endorser), dan Y (minat beli ulang produk kecantikan Ms Glow). Desain penelitian yang digunakan yaitu penelitian kuantitatif dengan menggunakan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial media sosial dan celebrity endorser berpengaruh secara signifikan terhadap minat beli ulang. Sementara hasil secara serempak menunjukkan media sosial dan celebrity endorser memiliki pengaruh signifikan terhadap variabel minat beli ulang.
Pengaruh Digital Marketing dan Brand Ambassador EXO Terhadap Keputusan Pembelian Scarlett Whitening di Kalangan Siswa SMA Shafiyyatul Amaliah Medan Salsabillah, Ayu Hanna; Alfifto, Alfifto; Aramita, Finta; Meutia, Riza Fanny
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.574

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan brand ambassador terhadap keputusan pembelian pada siswa SMA Shafiyyatul Amaliah Medan. Digital marketing dan penggunaan brand ambassador merupakan dua faktor penting yang dapat mempengaruhi perilaku konsumen, khususnya dalam konteks pemasaran produk yang melibatkan generasi muda. Dalam penelitian ini, digital marketing dianalisis dari aspek promosi online, media sosial, dan iklan digital, sementara brand ambassador EXO dianalisis melalui pengaruh citra selebriti terhadap perilaku pembelian. Metode penelitian yang digunakan adalah pendekatan kuantitatif. Temuan ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif dengan memanfaatkan kekuatan digital marketing dan pengaruh selebriti untuk menarik perhatian konsumen muda.
Pengaruh E-Marketing dan E-Customer Relationship Management terhadap Kepuasan Pelanggan PT Lovely Holidays Tour & Travel Marpaung, Rahmat Hidayat; Alfifto, Alfifto; Nst, Amrin Mulia Utama
Jurnal Bisnis Mahasiswa Vol 5 No 2 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.594

Abstract

Penelitian ini bertujuan untuk menemukan dan mengevaluasi dampak E-Marketing dan E-Customer Relationship Management (e-CRM) terhadap kepuasan pelanggan di PT. Lovely Holidays Tour & Travel. Penelitian ini mengikuti model penelitian asosiatif dan menggunakan skala likert untuk mengukur variabel. Pengumpulan data dilakukan melalui kuesioner yang disebarkan kepada pelanggan yang memanfaatkan layanan paket wisata PT Travel Lovely Holidays. Populasi penelitian ini adalah pengguna layanan sebanyak 416 orang dari bulan Januari sampai dengan Juni 2023, dan jumlah sampel ditetapkan sebanyak 81 responden. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS Versi 22, menggunakan analisis deskriptif dan analisis regresi berganda. Hasil penelitian menunjukkan bahwa E-Marketing dan E-Customer Relationship Management (E-CRM) memiliki dampak positif secara parsial terhadap kepuasan pelanggan. Lebih lanjut, penelitian ini menunjukkan bahwa kedua faktor tersebut, jika dipertimbangkan bersama-sama, memiliki pengaruh yang signifikan terhadap kepuasan pelanggan di PT Lovely Holidays Tour & Travel.
The Influence of Trust, Service Quality and Brand Image on Customer Decisions: A Case Study of Prudential in Babura Sunggal Village Hutagaol, Reski Br; Alfifto, Alfifto; Tarigan, Eka Dewi Setia
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23547

Abstract

This study aims to understand and analyze the impact of trust, service quality, and brand image on Prudential customer decisions in Babura Sunggal Village. Applying quantitative methods, the researcher selected 99 respondents from a total of 11,330 residents using purposive sampling techniques, then analyzed the data through multiple linear regression. The results of the study show that the three variables have a significant influence on customer decisions. Trust shows the greatest influence with a significance value of 0.000, which indicates a very strong relationship. Service quality has a significant influence with a significance value of 0.035. Meanwhile, brand image shows an important influence with a significance value of 0.026 and a calculated t value of 2.266, which exceeds the t table of 1.985. Together, trust, service quality, and brand image are proven to have a significant impact on customer choice. This can be seen from the calculated F value which is higher than the critical F and the significance level of 0.000. This finding confirms that these three factors are strategic elements that are crucial for insurance companies in designing marketing strategies, attracting new customers, and improving customer satisfaction. Keywords : Brand Image, Customer Decision, Service Quality, Trust
Analisis Hubungan Orientasi Pasar dan Inovasi Produk Terhadap Keunggulan Bersaing pada UKM Kuliner di Kecamatan Medan Maimun Alkadri, Ridho; Yunita, Nindya; Alfifto, Alfifto; Royani, Ida
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.975

Abstract

This study aims to determine "The Effect of Market Orientation and Product Innovation on Competitive Advantage in Culinary SMEs in Medan Maimun District". This type of research is associative. The population in this study were 117 culinary SMEs in Medan Maimun District using the Slovin formula technique, so the number of samples in this study was 53 respondents taken from part of the population. Based on the t results, it can be seen that the t count for the Market Orientation variable is 4.240> t table of 2.008 and the Product Innovation variable is 0.924 <t table of 2.008 with a probability of t, namely sig <0.05 for the Competitive Advantage variable. Based on the results of the F test, the F count value is 0.000 <0.05 for Market Orientation and 0.360> 0.05 for Product Innovation, indicating that Market Orientation has a positive and significant effect on Competitive Advantage and Product Innovation does not have a positive and insignificant effect on Competitive Advantage. The Adjusted R Square value obtained is 0.467 or 46.7% Competitive Advantage can be explained by Market Orientation and Product Innovation, the remaining 53.3% is influenced by other factors not explained in this study.
Pengaruh Kreativitas Dan Pengetahuan Kewirausahaan Terhadap Minat Berwirausaha Siswa Siswi SMA Kemala Bhayangkari 1 Medan Nurulitha, Sakinah; Alfifto, Alfifto; Meutia, Riza Fanny; Putra, Irwansyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.804

Abstract

This study was conducted with the aim of determining the effect of Creativity and Entrepreneurial Knowledge on Entrepreneurial Interest of SMA Kemala Bhayangkari Medan students. This type of research is descriptive quantitative, namely a study that aims to explain an empirical phenomenon accompanied by statistical data, characteristics and relationships between variables whose data collection techniques use questionnaires. Data collection in this study was carried out by distributing questionnaires using a Likert scale. The sample of this study was USU Tax entrepreneurs totaling 98 respondents. The method used in data collection is the non-probability sampling technique, the analysis uses multiple linear regression analysis with the help of the SPSS 25 program. The results of this study indicate that between the two dimensions of Creativity and Entrepreneurial Knowledge, there is an influence on Entrepreneurial Interest. The R2 value of the equation is 47.5, meaning that the variable of entrepreneurial interest (dependent) that can be explained by the variables of creativity and entrepreneurial knowledge (independent) in this study is 47.5, while 53.6% is influenced by other variables that are not explained by this study.
PENDAMPINGAN PEMBUATAN MESIN PENGGILING PADI OLEH KELOMPOK TANI LEMBUR AYU FARM DI DESA SEI MENCIRIM KECAMATAN KUTALIMBARU KABUPATEN DELI SERDANG Salqaura, Siti Alhamra; Alfifto, Alfifto; Umroh, Bobby
Jurnal Abdi Insani Vol 11 No 4 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i4.1902

Abstract

Rice milling machines have a crucial role in the rice production process. Using rice milling machines can increase efficiency, productivity, and quality. This community service aims to increase knowledge related to the manufacture of rice milling machines to improve the productivity of community agricultural products. The method of community service is in the form of assistance in manufacturing rice milling machines with a total of 34 participants. The media used is a direct practice in the form of training and assistance. After the training and assistance activities, a post-test was conducted to measure the level of understanding of group members and the community. The results of this community service show that there is an increase in insight and understanding related to the manufacture of rice milling machines. Thus, it is hoped that the community will be able to operate the equipment and work sustainably, and be able to make rice milling machines in the future.
HE INFLUENCE OF EXPERIENTIAL VALUE AND EXPERIENTIAL QUALITY ON REVISIT INTENTION OF WATERFRONT CITY PANGURURAN SAMOSIR REGENCY Inriani Siallagan; Alfifto
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.919

Abstract

This article aims to determine the effect of Experiential Value on revisit intention at Waterfront City Pangururan, Samosir Regency. To determine the effect of Experiential Quality on revisit intention at Waterfront City Pangururan, Samosir Regency. To determine the effect of Experiential Value and Experiential Quality on revisit intention at Waterfront City Pangururan, Samosir Regency. The type of research used in this study is a quantitative associative approach. In this study, the population is all visitors totaling 242,028 tourists who have visited the Waterfront City Pangururan, Samosir Regency tourist attraction throughout 2024 and the sample determination using the Slovin formula in this study the number of samples is rounded to 100 respondents. The sampling technique in this study was carried out using non-probability and purposive sampling techniques. Data collection techniques through distributing questionnaires to obtain primary data and documentation to obtain secondary data. The statistical data analysis technique used is multiple linear regression and previously carried out classical assumption tests and validity and reliability instrument tests. As well as determination testing and hypothesis testing. The results of the study show that the experiential value variable partially has a positive and significant effect on revisit intention at the Waterfront City Pangururan tourist attraction in Samosir Regency. The experiential quality variable partially has a positive and significant effect on revisit intention at the Waterfront City Pangururan tourist attraction in Samosir Regency. The experiential value and experiential quality variables partially have a positive and significant effect on revisit intention at the Waterfront City Pangururan tourist attraction in Samosir Regency.
THE INFLUENCE OF EXPERIENTIAL MARKETING, STORE ATMOSPHERE, AND LOCATION ON REPURCHASE INTENTION AT SARUNECOFFEE AND EATERY IN KARO REGENCY Kezia Karina Perangin Angin; Alfifto; Wan Rizca Amelia; Indawati Lestari; Fitriani Tobing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.922

Abstract

This study aims to determine the effect of experiential marketing, store atmosphere and location on repurchase interest at Sarune Coffee and Eatery in Karo Regency. This study uses a descriptive research type with a quantitative approach, which uses a multiple linear regression method with the SPSS 23 program. Data collection through the distribution of questionnaires. The population of this study is everyone who has been a consumer at Sarune Coffee and Eatery in Karo Regency with a sample of 99 respondents. The sampling technique uses Nonprobability Sampling, with a purposive sampling method. Data analysis techniques are carried out using instrument tests, classical assumption tests, statistical tests and hypothesis tests. Based on the research results, it shows that (1) Experiential Marketing has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (2) Store Atmosphere has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, (3) Location has a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency, and (4) Experiential Marketing, Store Atmosphere and Location simultaneously have a positive and significant effect on repurchase interest at Sarune Coffee and Eatery in Karo Regency.
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (eWOM) AND BRAND TRUST ON PURCHASE INTENTION OF AQUA PRODUCTS AMONG GENERATION Z AFTER THE BOYCOTT: A CASE STUDY ON MANAGEMENT STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF UTARA SUMATRA Sri Sarah br G.Manik; Alfifto; Amrin Mulia Utama Nst; Eka Dewi Setia Tarigan; Irwansyah Putra
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.923

Abstract

This study aims to analyze the influence of Electronic Word of Mouth (eWOM) and Brand Trust on Purchase Intention for Aqua products following the emergence of a boycott issue. A boycott brand can influence consumer perceptions and purchasing decisions; Therefore, it is important to examine the role of electronic communication and brand trust in shaping consumer purchasing intentions. This research adopts a quantitative approach, with data collected through questionnaires and analyzed using multiple linear regression tests. The results show that, partially, eWOM has a positive and significant influence on the purchase intention of Aqua products. Similarly, Brand Trust is also proven to have a positive and significant partial effect. Simultaneously, both independent variables significantly and positively affect purchase intention after the boycott issue. These findings indicate that effective digital communication strategies and efforts to build and maintain brand trust are key to sustaining consumer loyalty, especially in the face of reputation crises.
Co-Authors Abidin, Toha Adelina Lubis ahmad farid Ahmad Prayudi Alkadri, Ridho Amaliyah, Amaliyah Amelia , Wan Rizca Amrin Mulia Utama Nasution Amrin Mulia Utama Nst Anggelia Siringoringo Ayu, Annisa Rizky Beby Karina Fawzeea Sembiring Berampu, Lailan Tawila Bobby Umroh Catur Putera Hasman, Haryaji Chandra Sembiring Cindy Natalina Dahrul Siregar Damansyah, Muthya Rahmi Darmansyah, Mutya Rahmi Deliana, Rachma Yunita Dewi, Eka Eka Dewi Setia Tarigan Eka Dewi Setia Tarigan Endang Sulistya Rini Finta Aramita Fitriani Tobing Frastiwi, Fadilah Laili Hafni, Syafrida Harahap, Indra Sakti Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Haryaji Catur Putera Hasman Hasman, Haryaji Catur Putera Hesti Sabrina Hutagaol, Reski Br Ida Royani Indawati Lestari Indra Sakti Harahap Inriani Siallagan Irbah, Atika Hana Irza, Novia Aishwarya Ivana Elisabet Siahaan Kezia Karina Perangin Angin Khairunnisak Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Kurniawan, Muhammad Taufan Lina Rahmawati Lubis, Sri Megawati Manalu, Lia Windah Putri Marbun, Ferdinan Marpaung, Rahmat Hidayat Muhamad Yamin Siregar Muhammad Yamin Siregar Mustakim , Istiqfar Muthya Rahmi Darmansyah Mutyara, M Reza Aldiansyah Nindya Yunita Novita, Citani Sriratu Nst, Amrin Mulia Utama Nurulitha, Sakinah Pandia, Syeh Nedi Bremana Pribadi , Teddy Purba , Pindalia Putra, Irwansyah Riza Fanny Meutia Rizca Amelia, Wan Salsabillah, Ayu Hanna Saragih, Rena Uthami Sipahutar, Anzelia Safira Siregar, M Yamin Siringoringo, Anggelia Siska Wulandari, Siska Siti Alhamra Salqaura Sri Sarah br G.Manik Sucitra Dewi Tanjung, Sania Teddi Pribadi Thezar Fiqih Hidayat Hasibuan Toha Abidin Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Warsani Purnama Sari Wuri, Kholilah Ambar yeni absah Yudha Maulana Putra Yulianita Yulianita Yusuf, Immanuel