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All Journal Jurnal Ilmiah Universitas Batanghari Jambi SEIKO : Journal of Management & Business Jesya (Jurnal Ekonomi dan Ekonomi Syariah) International Journal of Economics, Business and Accounting Research (IJEBAR) Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Business, Economics & Financial Studies Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Accounting Progress Economic Development Progress
Siahaan, Rumiris
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strategi Digital Marketing Dalam Memperkuat Brand Image Pada Roti Kacang Mpok Atik Tebing Tinggi Purba, Rakhmawati; Siahaan, Rumiris; Batubara, Rizki Wulanita; Ketaren, Abednego; Lubis, Abdillah Fenorian; Sepvira, Bulan; Faransiska, Faransiska; Saragih, Naumi Salsabillah; Siregar, Satya Pranaja; Victor, Victor; Kadariah, Siti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.266

Abstract

MSMEs play a vital role in the country's economic growth by significantly contributing to job creation, poverty alleviation, and economic equality. Peanut bread is one of the typical souvenirs from the city of Tebing Tinggi besides lemang and other products. Currently, the development of peanut bread production businesses is increasingly widespread in Tebing Tinggi with various brands and flavors. One of them is the Mpok Atik peanut bread brand. One of the problems faced by this MSME is limited capital, where there is competition from large producers, and market access is still limited. This campus collaborative activity program is a type of community service activity in helping solve problems that exist in the community / MSMEs. The enlightenment provided by the team about digitalization plays a vital role in driving the growth of the Mpok Atik peanut bread MSME. By implementing various digital-based marketing, MSMEs can compete in the increasingly competitive modern era by utilizing technology to increase market access, improve brand image, and remain competitive. This peanut bread MSME excels because its products have the characteristics of a local identity, authentic taste.
Strategi Pemasaran Melalui Media Sosial : Studi Kasus Pada Isma Ayam Penyet Yunita, Ardianti; Aini, Nurtina; Pardede, Jessica Angalina Putri; Purba, Nadila Sapria; Sitorus, Pebrina; Pakpahan, Pesta Juliana; Artika, Rindi; Nirwana, Suci; Purba, Rakhmawati; Siahaan, Rumiris
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.267

Abstract

This research aims to analyze the social media marketing strategies used by Isma Ayam Penyet and provide recommendations for development based on field findings. This research is a qualitative study with a case study approach involving in-depth interviews. The analysis results show that Isma Ayam Penyet implements three main strategies, namely marketing through Facebook with simple content, word-of-mouth marketing, and WhatsApp for delivery services. It has been proven that these strategies increase brand awareness and expand market reach, but they have limitations in terms of content variation and platform diversification. Based on this analysis, this research suggests enhancing digital marketing effectiveness by developing a multi-platform strategy, improving content quality, and optimizing customer engagement
Co-Authors -, Bagus -, Bayu Adinda, Rizki Adriani, Tiara Afifi, Dinda Nora Putri Aini, Nurtina Akbar, Rafly Putra Amanda, Fatia Andika Andika Anti, Risti Antika, Tiara Arneta, Yaumi Arfah Noor Artika, Rindi Ayu Puspita Sari Batubara, Rizki Wulanita Bawamenewi, Benedikta M. Bobby Hartanto Cahyadi, Lukieto Cai Cen, Cia Chen, Christinna Cittaro, Michael Damanik, Destri Cicayani Damanik, Sri Winda Hardiyanti Damanik, Zaki Effendy, Yudi Etri Jayanti, Suci Etri Jayanti.S, Suci Fadila, Sa'i Fahlevi, Mhd. Aswad Fahrozi, Gilang Faransiska, Faransiska Habibi, Setia Suci Hakim, Alimul Handoko, Diki Harahap, Hastuty Handayani Hasibuan, Andy Wijaya Hayati, Zaharani Hutauruk, Rapat Piter Sony Ikhsan, Angga Fahrizal JAYANTI, SUCI ETRI Jayanti, Suci Etry Juwita Juwita, Juwita Kadariah, Siti Ketaren, Abednego Khairullah, Fikri Khairunnizar, M. Alang Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Fitri Hanum Lubis, Mhd Ridho Akbar Lubis, Syafridahani Lumban Tobing, Maria Magdalena Manurung , Carnelius Ricardo Marbun, Tesya Prysilia Margareth Sagala, Yomeini Marpaung, Josua Nainggolan, Pinondang Nasution, Roni Nasution, Umar Hamdan Ngatemin, Ngatemin Nirwana, Suci Novitasari, Ela Nur Mala Nur, Fauziah Nurpadilla, Nurpadilla Oktapiana, Dilla Pakpahan, Pesta Juliana Pardede, Jessica Angalina Putri Piter Sony Hutauruk, Rapat Pradytia, Adji Arifanda Pratama, Muhammad Azdril Purba, Nadila Sapria Purba, Rahma Wati Purba, Rakhmawati R, Riinawati Rahmah Hidayati, Rahmah Rahmat Darmawan, Rahmat Rajagukguk, Frederick Rudi S. Rajagukguk, Rudi Resna Napitu Rico Nur Ilham Rini, Aurelia Sekar Roni, Shofyan Rusmewahni, Rusmewahni Sabilla, Ella Saragih, Naumi Salsabillah Sari, Gansar Mayang Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Sihaloho, Japenton Silitonga, Dwi Handayani Simanjuntak, Tegarma Agafe Simaremare, Tesya Prysilia Claudia M. Sinurat, Mangasi Sirait, Winda Fitrisia Siregar, Satya Pranaja Sitorus, Pebrina Sofyan, Mhd. Hafiq Suwadi Suwadi Syahputra, Andry Tania, Safira Teguh Wibowo Tobing, Han Martine Victor Victor Victor Victor Winda Hardiyanti Damanik, Sri Yunita, Ardianti Zurlaini, Ayu