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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal La Sociale Journal of Economic, Business, and Administration JEBA Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmu Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business West Science Business and Management
Anani, Siske
Universitas Bina Mandiri Gorontalo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Journal : West Science Business and Management

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Quality of Service in the Digital Era: Challenges and Opportunities Rauf, Nuzmerini; Djou, Sitti Husna Noviana; Ma’ruf, Fatmah; Anani, Siske; Rizal, Rizal
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1568

Abstract

This article discusses the quality of service in the context of the digital era, identifying the challenges and opportunities faced by the organization. With the advancement of technology, the interaction between service providers and customers is becoming easier, but it also brings new challenges such as data security and ever-increasing expectations. This study examines various strategies that can be applied to improve service quality, including the use of artificial intelligence and data analytics to understand customer needs. Additionally, this article emphasizes the importance of employee training in dealing with these changes, as well as innovative approaches to creating a better customer experience. The results show that despite the challenges, the digital era also offers significant opportunities for companies to improve service and build stronger relationships with customers.
A Bibliometric and Thematic Analysis of Digital Marketing Research in Reputable Journals (2010-2024) Judijanto, Loso; Rauf, Nuzmerini; Anani, Siske; Idrus, Rini Angriani
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1991

Abstract

This study presents a bibliometric and thematic analysis of digital marketing research published in reputable journals between 2010 and 2024, utilizing VOSviewer to map structural, conceptual, and temporal developments in the field. A total of curated Scopus-indexed journal articles were analyzed to identify key trends, prolific authors, collaborative networks, and evolving research themes. The results reveal that digital marketing has undergone significant transformation, with a shift from early emphases on technological enablers such as big data and artificial intelligence to more recent interests in consumer behavior, social media engagement, and sustainability. Co-authorship analysis highlights dominant scholarly clusters in both Western and emerging economies, reflecting a globally distributed knowledge base. Country-level collaboration networks further underscore the increasing contribution of nations like India, Indonesia, and Spain to the digital marketing discourse. Thematic clustering and temporal mapping indicate a maturation of the field, with growing interdisciplinary integration and practical relevance. This study provides critical insights for academics, practitioners, and policymakers aiming to navigate and contribute to the evolving landscape of digital marketing research.
Quality of Service in the Digital Era: Challenges and Opportunities Rauf, Nuzmerini; Djou, Sitti Husna Noviana; Ma’ruf, Fatmah; Anani, Siske; Rizal, Rizal
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1568

Abstract

This article discusses the quality of service in the context of the digital era, identifying the challenges and opportunities faced by the organization. With the advancement of technology, the interaction between service providers and customers is becoming easier, but it also brings new challenges such as data security and ever-increasing expectations. This study examines various strategies that can be applied to improve service quality, including the use of artificial intelligence and data analytics to understand customer needs. Additionally, this article emphasizes the importance of employee training in dealing with these changes, as well as innovative approaches to creating a better customer experience. The results show that despite the challenges, the digital era also offers significant opportunities for companies to improve service and build stronger relationships with customers.
Co-Authors Artit Dalangko Aryati Hamzah DARMAN Darman Darman Dini Ariyasanti Djamila Podungge Ely Ibrahim Frista Iin Wahyuni Frista Iin Wahyuni Hidayati, Nanda Idrus, Rini Angriani Imam Mashudi Imam Mashudi isfan y. igris Judijanto, Loso juliaty daaliwa Kadir, Susanti Linda Ali Ma’ruf, Fatmah Musa, Maman ngasemi iryana Ntoe, Pratiwi Nuzmerini Rauf Piyohu, Saripin Podungge, Djamila Rauf, Nuzmerini Rizal Rizal Rizal S.Mooduto, Willian Indra Sayi, Wilda setri pasandre Setyowati Subroto Sitti Husna Noviana Djou Sri Rahmatia Ali Supu, Fitriyani R. Susanti Kadir Syamsinah Syamsinah Tahir, Ismail Wahyuni, Frista Iin William Indra S. Mooduto Witna Febrianti Lasalewo wiwin biluwa Yahya, Siskawaty Yamin, Rahmat