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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal La Sociale Journal of Economic, Business, and Administration JEBA Formosa Journal of Sustainable Research (FJSR) Jurnal Ilmu Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science The Eastasouth Management and Business West Science Business and Management
Anani, Siske
Universitas Bina Mandiri Gorontalo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Library & Information Science Public Health Social Sciences Other

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Quality of Service in the Digital Era: Challenges and Opportunities Rauf, Nuzmerini; Djou, Sitti Husna Noviana; Ma’ruf, Fatmah; Anani, Siske; Rizal, Rizal
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1568

Abstract

This article discusses the quality of service in the context of the digital era, identifying the challenges and opportunities faced by the organization. With the advancement of technology, the interaction between service providers and customers is becoming easier, but it also brings new challenges such as data security and ever-increasing expectations. This study examines various strategies that can be applied to improve service quality, including the use of artificial intelligence and data analytics to understand customer needs. Additionally, this article emphasizes the importance of employee training in dealing with these changes, as well as innovative approaches to creating a better customer experience. The results show that despite the challenges, the digital era also offers significant opportunities for companies to improve service and build stronger relationships with customers.
A Bibliometric and Thematic Analysis of Digital Marketing Research in Reputable Journals (2010-2024) Judijanto, Loso; Rauf, Nuzmerini; Anani, Siske; Idrus, Rini Angriani
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1991

Abstract

This study presents a bibliometric and thematic analysis of digital marketing research published in reputable journals between 2010 and 2024, utilizing VOSviewer to map structural, conceptual, and temporal developments in the field. A total of curated Scopus-indexed journal articles were analyzed to identify key trends, prolific authors, collaborative networks, and evolving research themes. The results reveal that digital marketing has undergone significant transformation, with a shift from early emphases on technological enablers such as big data and artificial intelligence to more recent interests in consumer behavior, social media engagement, and sustainability. Co-authorship analysis highlights dominant scholarly clusters in both Western and emerging economies, reflecting a globally distributed knowledge base. Country-level collaboration networks further underscore the increasing contribution of nations like India, Indonesia, and Spain to the digital marketing discourse. Thematic clustering and temporal mapping indicate a maturation of the field, with growing interdisciplinary integration and practical relevance. This study provides critical insights for academics, practitioners, and policymakers aiming to navigate and contribute to the evolving landscape of digital marketing research.
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Kepuasan Pelanggan di Indogrosir Gorontalo Anani, Siske; Supu, Fitriyani R.
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3275

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap kepuasan pelanggan di Indogrosir Gorontalo. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Sampel sebanyak 51 responden diperoleh melalui teknik Accidental Sampling, yaitu pelanggan yang secara kebetulan berbelanja di Indogrosir Gorontalo dan bersedia menjadi responden. Pengumpulan data dilakukan dengan menggunakan kuesioner berukuran Likert lima poin, kemudian dianalisis melalui uji regresi linier berganda menggunakan program SPSS versi 22. Hasil penelitian menunjukkan bahwa secara parsial, variabel kualitas produk berpengaruh negatif dan tidak signifikan terhadap kepuasan pelanggan, dengan nilai t-hitung sebesar −0,392 dan nilai signifikansi 0,697. Variabel harga berpengaruh positif namun tidak signifikan terhadap kepuasan pelanggan dengan nilai t-hitung sebesar 1,717 dan nilai signifikansi 0,092. Sementara itu, variabel promosi terbukti berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai t-hitung sebesar 4,905 dan nilai signifikansi 0,000. Secara simultan kualitas produk, harga, dan promosi mempunyai pengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai F-hitung sebesar 26,136 dan nilai signifikansi 0,000. Temuan ini menunjukkan bahwa meskipun kualitas produk dan harga secara individu belum memberikan pengaruh yang signifikan, namun secara bersama-sama ketiga variabel tersebut mampu meningkatkan kepuasan pelanggan secara signifikan. Hasil penelitian ini diharapkan dapat menjadi dasar bagi manajemen Indogrosir Gorontalo dalam menyusun strategi pemasaran terpadu yang berfokus pada kepuasan pelanggan dan peningkatan daya saing ritel grosir
Quality of Service in the Digital Era: Challenges and Opportunities Rauf, Nuzmerini; Djou, Sitti Husna Noviana; Ma’ruf, Fatmah; Anani, Siske; Rizal, Rizal
West Science Business and Management Vol. 2 No. 04 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i04.1568

Abstract

This article discusses the quality of service in the context of the digital era, identifying the challenges and opportunities faced by the organization. With the advancement of technology, the interaction between service providers and customers is becoming easier, but it also brings new challenges such as data security and ever-increasing expectations. This study examines various strategies that can be applied to improve service quality, including the use of artificial intelligence and data analytics to understand customer needs. Additionally, this article emphasizes the importance of employee training in dealing with these changes, as well as innovative approaches to creating a better customer experience. The results show that despite the challenges, the digital era also offers significant opportunities for companies to improve service and build stronger relationships with customers.
The Influence of Recruitment Strategy, Employee Morale, and Compensation Packages on Talent Acquisition in Technology Companies in Indonesia Hidayati, Nanda; Subroto, Setyowati; Anani, Siske; Djou, Sitti Husna Noviana; Musa, Maman
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.256

Abstract

This study examines the effect of recruitment strategy, employee morale, and compensation package on talent acquisition in technology companies in Indonesia through a quantitative analysis. Data were collected from 150 employees using a structured questionnaire, and analysis was conducted using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). The results indicate significant positive relationships between recruitment strategy, employee morale, compensation package, and talent acquisition. Effective recruitment strategies, positive employee morale, and competitive compensation packages are crucial for attracting and retaining top talent in the technology sector. The findings provide practical implications for organizations to optimize talent acquisition practices and enhance organizational performance in the digital age.
PEMBERDAYAAN BUMDES: SOLUSI INOVATIF UNTUK MENINGKATKAN EKONOMI DESA Rauf, Nuzmerini; Djou, Sitti Husna Noviana; Musa, Maman; Yahya, Siskawaty; Anani, Siske; Darman, Darman
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.34782

Abstract

Kegiatan pengabdian masyarakat dengan judul "Pemberdayaan BUMDES: Solusi Inovatif untuk Meningkatkan Ekonomi Desa" dilaksanakan di Desa Langagon dengan fokus pada pengembangan Badan Usaha Milik Desa (BUMDES). Tujuan utama kegiatan ini adalah untuk meningkatkan kapasitas pengelola BUMDES dan memaksimalkan potensi ekonomi lokal. Melalui serangkaian pelatihan dan workshop, masyarakat diberikan keterampilan dalam manajemen usaha, pemasaran produk, dan pengelolaan keuangan. Dampak dari kegiatan ini terlihat dalam beberapa aspek. Pertama, terdapat peningkatan signifikan dalam pendapatan BUMDES, yang berkontribusi terhadap peningkatan pendapatan desa secara keseluruhan. Kedua, kegiatan ini berhasil menciptakan lapangan kerja baru, sehingga mengurangi angka pengangguran di Desa Langagon. Ketiga, terjadi peningkatan kesadaran masyarakat akan pentingnya kolaborasi dalam pengembangan usaha lokal. Selain aspek ekonomi, kegiatan ini juga memperkuat solidaritas sosial di antara warga, yang semakin aktif berpartisipasi dalam pengelolaan BUMDES. Dengan demikian, model pemberdayaan ini diharapkan dapat menjadi acuan bagi desa lain dalam menghadapi tantangan ekonomi, serta meningkatkan kualitas hidup masyarakat Desa Langagon secara berkelanjutan.
Pengaruh Pengalaman Pelanggan dan Kualitas Layanan Terhadap Loyalitas Konsumen Siske Anani; Trivena Livia Mandagi; Darman Darman
Jurnal Multidisiplin West Science Vol 5 No 06 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i06.3686

Abstract

Penelitian ini dilakukan untuk mengkaji pengaruh pengalaman pelanggan, kualitas pelayanan, dan kepuasan pelanggan terhadap loyalitas konsumen. Loyalitas konsumen memiliki peranan yang sangat penting dalam mendukung keberlangsungan suatu bisnis karena berkaitan dengan kecenderungan pelanggan untuk melakukan pembelian ulang, memberikan rekomendasi yang positif, serta membangun hubungan jangka panjang dengan perusahaan. Walaupun berbagai penelitian sebelumnya telah membahas berbagai faktor yang memengaruhi loyalitas pelanggan, hasil yang diperoleh masih menunjukkan perbedaan temuan, terutama mengenai pengaruh pengalaman pelanggan terhadap loyalitas konsumen. Penelitian ini menerapkan pendekatan kuantitatif dengan metode survei sebagai teknik pengumpulan data. Data penelitian diperoleh melalui penyebaran kuesioner kepada 51 responden yang telah memenuhi kriteria yang ditetapkan. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak Statistical Package for the Social Sciences (SPSS). Pengujian hipotesis dilakukan melalui uji t, uji F, dan koefisien determinasi (R²) untuk mengukur pengaruh variabel independen terhadap loyalitas konsumen, baik secara parsial maupun secara simultan. Hasil analisis menunjukkan bahwa variabel pengalaman pelanggan tidak memiliki pengaruh yang signifikan terhadap loyalitas konsumen, yang ditunjukkan oleh nilai signifikansi sebesar 0,936 (>0,05). Sebaliknya, kualitas pelayanan terbukti memberikan pengaruh positif dan signifikan terhadap loyalitas konsumen dengan nilai signifikansi sebesar 0,004 (<0,05). Selain itu, kepuasan pelanggan juga menunjukkan pengaruh positif dan signifikan terhadap loyalitas konsumen, yang ditunjukkan oleh nilai signifikansi sebesar 0,002 (<0,05). Hasil pengujian simultan memperlihatkan bahwa pengalaman pelanggan, kualitas pelayanan, dan kepuasan pelanggan secara bersama-sama berpengaruh signifikan terhadap loyalitas konsumen, dengan nilai F hitung sebesar 38,033 dan tingkat signifikansi sebesar 0,000. Sementara itu, nilai koefisien determinasi (R²) sebesar 0,708 mengindikasikan bahwa model penelitian mampu menjelaskan variasi loyalitas konsumen sebesar 70,8%. Berdasarkan temuan penelitian, dapat disimpulkan bahwa kualitas pelayanan dan kepuasan pelanggan merupakan faktor yang paling berperan dalam membentuk loyalitas konsumen. Oleh sebab itu, perusahaan perlu menempatkan peningkatan kualitas pelayanan dan kepuasan pelanggan sebagai prioritas utama dalam upaya menciptakan serta mempertahankan loyalitas konsumen secara berkelanjutan.
ANALYSIS OF THE IMPACT OF MODERN RETAIL ON BUYER INTEREST IN TRADITIONAL RETAIL, TILAMUTA DISTRICT Wilda Sayi; William Indra S.Mooduto mooduto; Siske Anani
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 1 (2023): Journal of Economic, Business and Administration
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i1.999

Abstract

This study aims to determine the impact of the entry of modern retail on buyer interest in traditional retail in Tilamuta District. The method in this study uses descriptive qualitative methods with observational data collection techniques, in-depth interviews and documentation.The results of the study indicate that the entry of modern retail can be detrimental to traditional retail which is located adjacent to modern retail but there are still other traditional retailers that are not too disadvantaged by the entry of modern retail. Besides that, modern retail also has good facilities and has complete products so that buyers in traditional retail want to shop at modern retail. Traditional retail still has deficiencies in product completeness and inadequate facilities. However, other traditional retailers do not feel that modern retail is influential because the distance is not too close to modern retail. So that cooperation is needed between traditional retail and modern retail and the Tilamuta sub-district government in permitting the development of a modern retail business to be in accordance with laws issued by the central government.
Partisipasi ktd (karang taruna desa) dalam meningkatkan kesejahteraan sosial di desa tolotio kecamatan bonepantai kabupaten bone bolango Pratiwi Ntoe; Djamila Podungge; Siske Anani
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 4 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i4.1158

Abstract

This scientific paper aims to determine the participation of youth organizations in improving social welfare in Tolotio Village, Bonepantai Sub-district, Bone Bolango Regency. The report method used is a qualitative method. This scientific paper takes place at the Tolotio Village office, Bonepantai Sub-district, Bone Bolango Regency. The data collection techniques used were observation, interview, identification and documentation. The results of this scientific paper report show that the activeness of the youth organization is still lacking and inadequate facilities greatly affect the activities to be carried out. the involvement of the youth organization is still lacking because they choose to look for work outside the village because the jobs in the village are still lacking so that more youth choose to migrate with the aim of improving their family's standard of living.
PARTISIPASI MASYARAKAT DALAM PENATAAN LINKUNGAN HIDUP DI DUSUN V DESA MAMUNGAA TIMUR KECAMATAN BULAWA KABUPATEN BONE BOLANGO Artit Dalangko; Darman; Siske Anani
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 4 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i4.1188

Abstract

This study aims to: (1) To determine the level of community participation in maintaining cleanliness in East Mamungaa Village. (2) To know what factors influence the community to participate in maintaining cleanliness in East Mamungaa Village. The current study used a descriptive research design. This research was located in East Mamungaa Village, specifically in hamlet five (V) Bulawa District, Bone Bolango Regency. The data has been collected using observation, interview, and documentation. The population was people in hamlet five (V) of East Mamungaa Village who participated in the interview on environmental arrangements. Moreover, the sampling of 15 people used a random sampling technique. The type of data used is qualitative including data presented in the form of verbal words which was not in the form of numbers, whose data source is obtained from the East Mamungaa Village Community, hamlet five (V). The data analysis technique used in this study is a qualitative method. Based on the results, it was obtained that the people of east Mamungaa Village already have awareness of how to participate in environmental arrangements, however, some communities still do not understand the importance of environmental arrangements because there are still many communities who are not supportive and prejudiced in new things.
Co-Authors Artit Dalangko Aryati Hamzah DARMAN Darman Darman Dini Ariyasanti Djamila Podungge Djamila Podungge Ely Ibrahim Frista Iin Wahyuni Frista Iin Wahyuni Hidayati, Nanda Idrus, Rini Angriani Imam Mashudi Imam Mashudi isfan y. igris Judijanto, Loso juliaty daaliwa Linda Ali Ma’ruf, Fatmah Musa, Maman ngasemi iryana Nuzmerini Rauf Pratiwi Ntoe Rahmat Yamin Rauf, Nuzmerini Rizal Rizal Rizal setri pasandre Setyowati Subroto Sitti Husna Noviana Djou Sri Rahmatia Ali Supu, Fitriyani R. Syamsinah Syamsinah Tahir, Ismail Trivena Livia Mandagi Wilda Sayi William Indra S.Mooduto mooduto Witna Febrianti Lasalewo wiwin biluwa Yahya, Siskawaty