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PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan): PENGARUH LIVE STREAMING, ONLINE REVIEW CUSTOMER DAN INFLUENCER MARKETING TERHADAP MINAT BELI PADA APLIKASI TIKTOK SHOP (Studi Pada Mahasiswa Universitas Islam Darul Ulum Lamongan) Sundari, Ariefah; NASIKHIN, MUH. NUR ALI KHOIRUN
Applied Research in Management and Business Vol. 4 No. 2 (2024): Desember 2024
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v4i2.297

Abstract

This research aims to determine the influence of live streaming, online customer reviews and influencer marketing on consumer buying interest in the TikTok Shop application. This research was conducted at the Darul Ulum Lamongan Islamic University involving 98 students as respondents. This research uses the Purposive Sampling method. The research was carried out with partial tests and simultaneous tests using SPSS 26. The results of the coefficient of determination test based on the R Square value show that live streaming, online customer reviews and influencer marketing on consumer buying interest are 42.6%.From the analysis results obtained, the partial test results of the live streaming variable have a positive and significant influence on consumer buying interest with tcount (3.212) > ttable (1,984) with sig 0.002 < 0, 05. The online customer review variable has no effect on consumer buying interest with tcount (1.023) < t table (1,984) with sig 0.309 > 0.05. The influencer marketing variable has a positive and significant influence on consumer buying interest with tcount (4.704) > ttable (1,984) with sig 0.000 < 0.05. Based on the simultaneous F test, it can be seen that Fcount (23.507) > Ftable (2.70). It can be stated that simultaneously live streaming, online customer reviews and influencer marketing influence consumer buying interest.
Inovasi Bumdes dalam Memenuhi Kebutuhan Air Bersih di Desa Laren Sundari, Ariefah; Ainiyah, Latifatul; Haniyah, Nailul Aisyiyal; Sari, Melani Putri Dewita
Jurnal Pemberdayaan Ekonomi Vol. 3 No. 2 (2024): Agustus
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v3i2.4357

Abstract

Purpose:  To address the issue of high lime content in groundwater in Laren Village, making it unsuitable for consumption, BUMDes Jaya Abadi implemented several innovations to improve clean water access. Research Methodology: This qualitative case study uses a phenomenological approach, exploring innovations through in-depth interviews, observations, and document analysis. Key informants included BUMDes managers, local residents, and government officials. Results: The innovations increased clean water production from 10 m³ to 30 m³ per day and raised village revenue by 20 million rupiah annually. The adoption of solar-powered pumps and nanotechnology-based filtration reduced environmental impact by minimizing reliance on fossil fuels and harmful chemicals. Conclusions: The study highlights the importance of technological and managerial innovations in rural water management and provides a replicable model for other villages. Limitations: The study is limited by its focus on a single village and the short timeframe for assessing long-term impacts. Contribution: This study contributes to the broader discourse on sustainable rural development and the role of local enterprises in addressing water scarcity.
Mewujudkan Kesejahteraan Sosial melalui Diseminasi Hasil Pengabdian di Desa Dlanggu, Lamongan Rozi, Ahmad Fathur; Riza, Cahyani Syahrur; Azizah, Nur; Sundari, Ariefah; Nasikhin, Muh. Nur Ali Khoirun
Jurnal Pemberdayaan Umat Vol. 4 No. 1 (2025): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpu.v4i1.4390

Abstract

Purpose: This community service initiative aims to enhance social welfare in Dlanggu Village, Deket District, Lamongan Regency by disseminating community service outcomes. The program focused on empowering local communities through poverty alleviation, education improvement, and sustainable livelihood development. Methodology: This study employed participatory rural appraisal (PRA), surveys, and focus group discussions (FGDs) to identify community needs and priorities. Data were analyzed using Microsoft Excel and SPSS to evaluate the program's impact on community awareness, skills, and access to resources, particularly in agriculture, entrepreneurship, and education. Results/Findings: The results revealed significant improvements in community awareness, skills, and access to resources. The key outcomes included increased participation (78%), enhanced income levels (65%), and stronger social cohesion (72%). However, challenges, such as limited infrastructure and human resources, were identified, which affected the program's scalability. Conclusions: The program successfully enhanced social and economic welfare through participatory approaches, skill training, and economic empowerment. This demonstrates the effectiveness of community engagement in driving sustainable development. Limitations: The study was constrained by its short-term implementation, reliance on self-reported data, and small sample size, which may limit the generalizability of the findings. Contributions: This initiative offers a replicable model for rural development, providing valuable insights for policymakers, NGOs, and researchers focusing on social welfare and sustainable development.
Pemberdayaan Desa Takerharjo via Pertanian Berkelanjutan dan Edukasi Kesehatan Nasihin, Muh Nur Ali Khoirun; Feryani, Dwin; Dwiyanti, Dias; Azahrotussholikha, Nahdhiya; Sundari, Ariefah; Syaikudin, Ahmad Yani; Rozi, Ahmad Fathur
Jurnal Nusantara Mengabdi Vol. 4 No. 2 (2025): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jnm.v4i2.4394

Abstract

Purpose: This community service initiative aims to empower the residents of Takerharjo Village by introducing sustainable agricultural practices and providing health education. The goal is to improve local welfare, enhance food security, and promote community health through innovative and practical solutions. Methodology/approach: The program was conducted in Takerharjo Village, involving 50 farmers and 30 households. Sustainable agricultural tools such as organic fertilizers, drip irrigation systems, and pest control traps were introduced. Health education sessions were held using interactive methods, including workshops and demonstrations. Surveys and interviews were conducted to assess the community's needs and evaluate the program's impact. Data were analyzed using Microsoft Excel for quantitative results and thematic analysis for qualitative feedback. Results/findings: The initiative successfully increased agricultural productivity by 25% through the adoption of sustainable practices. Health education improved community awareness of hygiene and nutrition, leading to healthier lifestyles. Participants reported higher satisfaction and confidence in managing their farms and health. Conclusion: The community service program in Takerharjo Village demonstrated that sustainable agricultural innovation and health education can enhance productivity, community participation, and environmental health. Multi-stakeholder collaboration and technology integrated with local wisdom were key to achieving sustainable village transformation. Limitations: The study was limited by the short duration of the program and the small sample size, which may affect the generalizability of the results. Contribution: This study contributes to the fields of community development, sustainable agriculture, and public health. It provides a model for other rural communities to adopt similar practices, fostering local progress and well-being.
The Fungsi Perangkat Desa dalam Menyelesaikan Sengketa Batas Tanah Melalui Mediasi (Studi kasus pada Desa Porodeso Kec. Sekaran, Kab. Lamongan) Sundari, Ariefah; Khamim, Abdul; Afiyah, Siti; Rusydi
Fundamental: Jurnal Ilmiah Hukum Vol. 14 No. 1 (2025): Fundamental: Jurnal Ilmiah Hukum
Publisher : Universitas Muhammadiyah Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34304/jf.v14i1.409

Abstract

Penelitian ini bertujuan untuk menganalisis pelaksanaan fungsi perangkat desa dalam mediasi sengketa batas tanah serta mengidentifikasi tantangan dan efektivitas penyelesaiannya di Desa Porodeso, Kecamatan Sekaran, Kabupaten Lamongan. Sengketa batas tanah merupakan konflik agraria yang lazim terjadi di desa dan seringkali tidak diselesaikan melalui jalur hukum formal karena tingginya biaya, lamanya waktu penyelesaian, serta rendahnya literasi hukum masyarakat. Perangkat desa memainkan peran strategis sebagai mediator karena kedekatannya dengan masyarakat dan pemahaman terhadap konteks lokal. Penelitian ini menggunakan metode kualitatif dengan pendekatan sosiologis-juridis dan teknik pengumpulan data berupa wawancara, observasi, dan studi pustaka. Hasil penelitian menunjukkan bahwa perangkat desa di Desa Porodeso menjalankan fungsi mediasi secara aktif dengan mengedepankan nilai musyawarah dan kekeluargaan. Namun, efektivitas mediasi masih terkendala oleh minimnya pelatihan, tidak adanya prosedur baku, dan lemahnya dokumentasi hasil kesepakatan. Keberhasilan mediasi sangat bergantung pada netralitas perangkat desa, komunikasi yang inklusif, serta dukungan regulasi dan administratif dari pemerintah daerah. Oleh karena itu, diperlukan penguatan kapasitas kelembagaan dan penyusunan standar operasional prosedur mediasi agar penyelesaian sengketa di desa dapat berlangsung secara adil, legal, dan berkelanjutan.
Legal Protection for Rural Communities in Achieving Sustainable Food Land (A Case Study of Lamongan District, East Java) Maulidah, Nur; Munir, Ahmad; Sholihan; Afiyah, Siti; Sundari, Ariefah
Golden Ratio of Law and Social Policy Review Vol. 5 No. 1 (2025): July - December
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grlspr.v5i1.1611

Abstract

The sustainability of food land is crucial not only for economic productivity but also for maintaining ecological balance, cultural identity, and rural livelihoods. This study examines the effectiveness of legal protections for rural communities in safeguarding sustainable agricultural land, with a focus on Lamongan District, East Java. Using a normative-empirical approach, the research combines statutory analysis of agrarian laws with field surveys and interviews involving 256 respondents, including farmers, village officials, and legal experts. The findings reveal a persistent gap between legal norms and actual practices. Although Law No. 41/2009 on the Protection of Sustainable Agricultural Land and Law No. 5/1960 on Basic Agrarian Principles provide a strong legal foundation, enforcement is hindered by weak institutional coordination, low legal literacy, and limited authority at the village level. These challenges often result in land conversion without transparent procedures or adequate community participation, threatening both agrarian justice and national food security. The study underscores the need for participatory legal reforms, stronger intergovernmental coordination, and capacity-building initiatives for village institutions. The implications extend beyond Lamongan, offering insights for policymakers and scholars interested in land governance, food sovereignty, and rural sustainability. Future research should explore longitudinal and comparative perspectives to strengthen the integration of law and social policy in agrarian contexts.
The Role of Farmer Groups in Preventing Corruption of Village Funds (A Case Study in Lamongan Regency): The Role of Farmer Groups in Preventing Corruption of Village Funds (A Case Study in Lamongan Regency) Sundari, Ariefah; Muslikh; Kuncoro, Cipto; Moh. Hudi; Afiyah, Siti
Jurnal Media Hukum Vol. 13 No. 2 (2025): Jurnal Media Hukum (JMH)
Publisher : Fakultas Hukum Universitas Tompotika Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59414/jmh.v13i2.1032

Abstract

This study aims to analyze the role of farmer groups in preventing corruption of village funds, using a case study in Manyar Village, Lamongan Regency. The research employs a combination of normative and empirical legal approaches by examining relevant legal regulations and field findings based on direct community involvement. The results reveal that while the disbursement and use of village funds procedurally comply with existing laws, community participation in budget oversight remains limited. Farmer groups, traditionally perceived as agricultural production units, have demonstrated potential as informal agents in monitoring village projects. These findings indicate that their involvement in verifying physical project implementation and reporting discrepancies has helped reduce the risk of corruption. The scientific contribution of this research lies in recognizing local actors as key players in participatory governance and grassroots-based integrity systems. The study advocates for policy reforms that formally integrate farmer groups into village fund oversight frameworks to promote greater transparency and accountability in rural financial governance.
The The Role Of Village Government Officials (Village Head) In Addressing Domestic Violence Crimes: Peran Pejabat Pemerintahan Desa (Kepala Desa) dalam Menangani Kejahatan Kekerasan Dalam Rumah Tangga Sundari, Ariefah; Hayati; Kuncoro, Cipto; Bagus, Shalahuddin Serba
Jurnal Media Hukum Vol. 13 No. 2 (2025): Jurnal Media Hukum (JMH)
Publisher : Fakultas Hukum Universitas Tompotika Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59414/jmh.v13i2.1040

Abstract

This article examines the role of village government officials, particularly the village head, in addressing Domestic Violence (DV) crimes at the local level. Despite the presence of formal legal mechanisms under Law No. 23 of 2004 on the Elimination of Domestic Violence, cases of domestic abuse continue to increase, including in rural areas such as Ngarum Village, Sekaran District, Lamongan Regency.The purpose of this research is to explore the position of domestic violence as a lex specialis relative to the general provisions of assault under the Indonesian Penal Code, and to identify how village heads contribute to resolving such crimes without always resorting to the judiciary process.This study uses normative legal research with a conceptual and statutory approach. Data were collected from relevant laws and legal doctrines, supported by qualitative analysis of cases in Ngarum Village.The findings of this research show that domestic violence is legally classified as a special criminal offense (lex specialis) distinct from general assault. Moreover, the study reveals that village heads play a strategic role in facilitating early mediation, community reconciliation, and legal awareness to prevent further escalation. This contributes to a deeper understanding of local governance mechanisms in handling sensitive legal issues at the grassroots level.
Gerakan Desa Blumbang Menuju Zero Waste: Smart Farming dengan Pengolahan Kotoran Sapi sebagai Solusi Pertanian Berkelanjutan Sundari, Ariefah; Arisandra, Martha Laila; Efendi, Moh. Rifki; Indriani, Arya Dhita; Fahrudin, Ahmad Fikri; Habibah, Nur
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 7, No 3 (2025): Agustus 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v7i3.4617

Abstract

Abstrak  Permasalahan utama yang dihadapi mitra, yaitu masyarakat Desa Blumbang, adalah tingginya volume limbah kotoran sapi yang belum diolah secara optimal dan masih dibuang sembarangan, sehingga berpotensi mencemari lingkungan serta belum memberikan nilai tambah ekonomi. Kegiatan pengabdian ini bertujuan untuk memberdayakan masyarakat melalui edukasi dan pelatihan smart farming, khususnya dalam pengolahan limbah kotoran sapi menjadi pupuk kompos sebagai bentuk inovasi pertanian berkelanjutan. Jumlah peserta kegiatan ini sebanyak 35 orang, yang terdiri dari peternak lokal, kelompok tani, serta perangkat desa. Metode pelaksanaan meliputi pendekatan partisipatif, transfer teknologi tepat guna, serta pelatihan dan pendampingan lapangan secara intensif. Tahapan kegiatan mencakup identifikasi masalah mitra, penyusunan modul pelatihan, sosialisasi program, pelatihan teknis pembuatan kompos, praktik langsung di lapangan, serta monitoring dan evaluasi hasil. Hasil kegiatan menunjukkan bahwa peserta mampu memahami konsep zero waste dan menerapkan teknik pengomposan secara mandiri. Selain itu, terjadi nilai peningkatan pengetahuan dan keterampilan peserta dalam mengolah limbah menjadi produk bernilai guna, serta munculnya komitmen bersama untuk menjaga keberlanjutan program. Kesimpulannya, program ini berhasil meningkatkan kapasitas masyarakat dalam menerapkan smart farming berbasis ekonomi sirkular dan mendukung terciptanya desa yang lebih ramah lingkungan.Kata kunci: Smart Farming, Zero Waste, Pengolahan Limbah, Pupuk Kompos, Pertanian Berkelanjutan.
Business Strategies, Competition, and Regulation in Enhancing MSME Sustainability in East Java Sundari, Ariefah; Armanu, Armanu; Indrasari, Meithiana; Sukesi, Sukesi
West Science Journal Economic and Entrepreneurship Vol. 3 No. 04 (2025): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v3i04.2430

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are central to Indonesia’s economy, contributing more than 60% of GDP and employing the majority of the workforce. In East Java, MSMEs account for nearly 59% of regional GDP, underscoring their critical role in inclusive growth. Despite this importance, MSMEs face persistent challenges, including limited access to credit, low digital adoption, weak innovation, and vulnerability to competition. While prior studies have explored these factors separately, few have developed an integrative framework linking business strategies, competition, and regulation to sustainability. This study examines the effects of seven strategic dimensions, credit facilities, digital marketing, innovation, pricing, distribution, circular economy, and inclusive partnerships, on MSME sustainability. Business competition is tested as a mediating variable and regulation by the Indonesian Competition Commission (KPPU) as a moderating variable. Data were collected from 396 MSMEs across handicrafts, food and beverage, and service sectors, and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Results show that digital marketing, innovation, pricing, distribution, and inclusive partnerships significantly enhance sustainability, while credit facilities and circular economy practices have limited direct impact. Competition mediates the effects of strategies on sustainability, and regulation strengthens both strategic and competitive impacts. The study contributes theoretically by integrating Resource-Based View, Competitive Advantage, Institutional Theory, and Circular Economy perspectives into a holistic model, and provides practical insights for policymakers and MSME actors seeking to enhance resilience and long-term sustainability.