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All Journal Jurnal Bisnis dan Manajemen Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IJoLE: International Journal of Language Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Wahana Pendidikan PUBLIKA : Jurnal Ilmu Administrasi Publik INCOME: Indonesian Journal of Community Service and Engagement Journal of Applied Business and Technology Innovative: Journal Of Social Science Research Edusainstika: Jurnal Pembelajaran MIPA International Research Journal of Business Studies
Mardatillah, Annisa
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Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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RASCH MODEL FOR GENDER-BASED ANALYSIS OF INNOVATION BEHAVIOR AMONG CULINARY MSME ENTREPRENEURS IN INDONESIA Mardatillah, Annisa; Sari, Meci Nilam
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.35555

Abstract

This research aims to accurately assess and analyze culinary MSME entrepreneurs' innovation behavior gender based and the differences between the instrument items. The instrument in this research was developed by examining the concepts and theories of innovation behavior and testing 109 entrepreneurs. Determining the sample size in this study used purposive sampling. Data analysis was carried out using the Rasch model. The findings of this research produce significant differences in the innovative behavior of business actors based on gender from the research instrument, which consists of 13 indicator items. Significant differences were found in items directly related to promoting idea concepts. Male entrepreneurs are likelier than women to agree with the idea implementation component. Regarding seeking support, women are more likely to agree than men. Male entrepreneurs like challenges more than women. This research contributes to developing the knowledge of business actors' innovation behavior, seen from their readiness to innovate based on gender to improve business performance. Furthermore, it guides the government in designing more inclusive innovation policies, training programs, and better support for MSME entrepreneurs.
SMART CITY IN SUSTAINABLE POLICY DEVELOPMENT AS A COMPETITIVENESS STRATEGY: LITERATURE REVIEW Mardatillah, Annisa
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43767

Abstract

Smart cities in sustainable development policies are a phenomenon of rapid urbanization development and changing the urban development paradigm. This concept utilizes high technology and data analysis to improve the population's quality of life, increase the efficiency of infrastructure and services, and stimulate sustainable economic growth. Smart cities aim to create a connected and intelligent urban environment by integrating various sectors. This research uses a structured literature review method by utilizing sources such as Scopus and Google Scholar and formulates research questions related to smart cities. The questions include defining an intelligent city, benefits, implementation challenges, applications, and quantitative analysis. In addition, this research aims to analyze the implementation of smart city solutions and propose strategies to overcome emerging challenges. Data-driven solutions in smart cities can change the urban landscape by providing personalized services and addressing the need for collaboration between the private, public, and government sectors. This research indicates that using technology and innovation in policy development to create sustainable economic growth in cities involves efforts to increase the city's economy's efficiency, productivity, and competitiveness. The complexity of urban development, the application of advanced technologies, and data-driven solutions in intelligent cities promise significant progress in sustainable urban development.
Exploring Innovation Capability to Enhance Marketing Performance of Culinary MSMEs in Pekanbaru City rosmita; Paman Ismail, Ujang; Mardatillah, Annisa
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16356

Abstract

This study aims to explore innovation capability in enhancing the marketing performance of culinary Micro, Small, and Medium Enterprises (MSMEs) in Pekanbaru City. Shifts in consumer behavior and increasing competition require MSMEs to develop innovative capabilities in order to survive and grow. The study adopts a qualitative approach using a case study method on selected culinary MSMEs chosen purposively. Data were collected through in-depth interviews, field observations, and documentation, and subsequently analyzed using data reduction, data display, and conclusion drawing techniques. The findings reveal that the innovation capability of culinary MSMEs is reflected in three main dimensions: product innovation, process innovation, and digital marketing innovation. Product innovation is manifested through menu diversification and taste adjustments tailored to local market preferences. Process innovation is reflected in the efficiency of production management and the adoption of technology-based services. Meanwhile, digital marketing innovation is evident in the utilization of social media and e-commerce platforms to expand market reach. These findings indicate that enhancing innovation capability not only improves competitiveness but also strengthens the sustainability of culinary MSMEs amid dynamic market conditions. The implications of this study highlight the importance of training support, access to technology, and collaboration among MSME actors and local government in strengthening innovation capabilities.
Co-Authors Amalia Amalia Eka Yusnaldi Firdaus Firdaus Hefriyenni, Resti Indrastuti, Sri Indriani Rangkuti, Mutiara Lilis Marina Angraini Linarta, Arie Lingga, Leny Julia Marneli, Diyyan Meci Nilam Sari, Meci Nilam Nadia Nadia Nurman Nurman Oki Dermawan, Muhammad Paman Ismail, Ujang Putri, Hadiyah Rahmadini, Rahmadini Ramadani, Shafira Amalia Rina Delfita Riza, Normala Binti Rosmayani Rosmayani, Rosmayani Rosmita Siregar, Hidayati Syafitri, Indrian Syafitri, Mardian Tamara, Halwa Tanjung, Nur Khalizah Ungu, Embun Sakara Wahyuni, Reni Yuli, Annisa Rahma Yuliani, Sri Yusnidar Yusnidar Zubaidah, Evi