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All Journal Jurnal Studi Islam Risâlah, Jurnal Pendidikan dan Studi Islam Ihtiyath : Jurnal Manajemen Keuangan Syariah Jurnal Al-Dirayah Jurnal Psikiatri Surabaya (Surabaya Psychiatry Journal) Al-Sharf: Jurnal Ekonomi Islam Al-Mazaahib: Jurnal Perbandingan Hukum JES (Jurnal Ekonomi STIEP) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Al-Maqashid: Journal of Economics and Islamic Business Concept: Journal of Social Humanities and Education Jurnal Riset Rumpun Ilmu Tanaman Educate : Journal of Education and Learning FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam Journal of Economics and Development JIMEK
Muhammad Hafizh
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

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Journal : JIMEK

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Pengaruh Digital Payment, Digital Marketing, Modal dan Literasi Keuangan terhadap Peningkatan Pendapatan Usaha Kecil di Kota Banjarmasin Pipit Angelia Widiarti; Ibnu Sutomo; Muhammad Hafizh
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.10034

Abstract

This study aims to analyze the influence of digital payment, digital marketing, capital, and financial literacy on increasing small business income in Banjarmasin City. The research approach used was quantitative correlation with a sample of 45 small businesses in the culinary sector determined through purposive sampling techniques. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with the help of SPSS software version 26. The results of the study show that partially or simultaneously, the variables of digital payment, digital marketing, capital, and financial literacy have a positive and significant effect on increasing small business income. Among the variables studied, digital marketing proved to be the most dominant factor in driving increased revenue. These findings confirm that the use of digital technology, effective capital management, and improving financial literacy are important aspects in supporting the sustainability and growth of small businesses, especially in the culinary sector. This research provides practical implications for small business actors to further optimize digital marketing strategies, strengthen financial management, and utilize digital payment services as an effort to increase competitiveness and business revenue.
Co-Authors ABDUL HAMID Adristi Hanun Naziliah Aldo Aditya Suprijadi Ananda Shafira Dwiyanti Arya Fadlilah Pradana As'ad Naufal Avianita Dewi Kusumawardhani Baehaqi Clarisa Christina Gabriella Cut Zira Maulida Defni Cecilia Derryl Rasad Texaga Dhea Putri Fanny Gunawan Firani Putri Firda Fauziah Hidayat Frengki Putra Ramansyah Gading Yudha Pratama Halimatussa’diyah Haryanto, Lorenta In Hubah Asyiroh Ibnu Sutomo Imam Tauhid Januar Januar Jidan Akbar Juliana Junjungan Nimasratu Rahmatsani Lailatul Mu’jizat Manika Putri Kunigara Mohd Zaidi Daud Mudzakir Ali Mudzakkir Ali Mufidah Hayati Muhammad Hafizh Muhammad Rifqo Hafidzudin Farid Muttaqien Nabila novianita Nabila Rosalina Putri Nadya Wulandari Alshanti Nanda Amalia Ramadhanti Nizike Maiza Farin Ananta Purba Noviami Trisniarti Nur Wahyu Ningsih Nurul Ahmadi Pathurrahman Pipit Angelia Widiarti Putri Nardiaton Putu Laksmi Febriyani Rafid Rabbani Rizkiawan Rangkuti, Muhammad Yusuf Razita Aulia Azkia Resa Marlina Revantoro Artha Dwiprawira Ritonga, Nailan Rodia Anisa Padillah Safuani Marsya Salma Fadila Sarah Dina Sharikhul Hanif Shofi Dwi Gusnaini Sri Dewi Lestari Tamara Aulia Fakhrinnisa Tania Amelya Tomas Marcelino Adistika Martin Ulfa Zahara Wardiah Widia Astuti Zahra Putri Arifin