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All Journal International Journal of Business, Law, and Education Jurnal Penelitian Inovatif Al-Buhuts (e-journal) Journal Online Manajemen ELPEI (JOMEL) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Benefit : Journal of Bussiness, Economics, and Finance Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) JR : Jurnal Responsive Teknik Informatika Jurnal Responsive Teknik Informatika Journal of Islamic Education Forum Cendekia: Jurnal Ilmiah Multidisipliner
Jusman, Ikhsan Amar
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Pengaruh Desain Kemasan, Dan Variasi Produk Terhadap Minat Beli Konsumen (Studi Kasus Produk Burger Azzahra) Kapriani, Kapriani; Jusman, Ikhsan Amar
Forum Cendekia: Jurnal Ilmiah Multidisipliner Vol 1 No 1 (2024)
Publisher : DPW FORSILADI SULSEL

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Abstract

In competitive business competition, companies need advantages to survive and succeed in the market. This advantage can encourage consumers to increase consumer buying interest. This research aims to determine the influence of packaging design and product variations on consumer buying interest. This type of research is explanatory research which explains cause and effect relationships between variables through hypothesis testing. This research used a sample of 75 respondents who live in Makassar City.  The sampling technique uses random sampling. The data analysis method in this research uses instrument tests, classical assumption tests, and linear regression analysis.  The results of this research show that packaging design has a positive and significant effect on Purchase Interest. Product variety has a positive and significant effect on Purchase Interest. Simultaneously, packaging design and product variations have a positive and significant effect on Purchase Interest.
Co-Authors Adah, Fitriyatus SA. Ahmad Musseng Ahmad Yani Amril Amril Arifin, Nofri Yudi Az Zaakiyyah, Hizbul Khootimah Denpharanto Agung Krisprimandoyo Didih Muhamad Sudi Fitri Indah Sari Fuad Randy, Muhammad Hardianti Hardianti, Hardianti Helmy Syamsuri, Helmy Heriyanto Judijanto, Loso Kapriani Kapriani, Kapriani Karnawi Kamar, Karnawi Krishernawan, Indra Lakasse, Syarifuddin M. Ardi Marsuki Marsuki, Marsuki Nurul Septya Magisa Riansyah, Ananda Adi Rohani Rohani Safarudin, Muhamad Sigid Shidiq, Najaz Sri Mulyono Subuhadi , Subuhadi Suherlan Susantinah, Nugrahini Tahir, Abdul Utami, Eva Yuniarti Veza, Okta Yuliastuti, Hilda Zen, Agustian