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Analysis of Factors Influencing Purchasing Decisions for Hanasui Lipstick Ixania, Ersa Diandra; Fadhli, Khotim
INCOME: Innovation of Economics and Management Vol. 5 No. 1 (2025): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i1.5851

Study is used to understand the influence of price, brand image, and beauty influencer reviews on the purchase decision of Hanasui lipstick in female students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. The quantitative approach is a kind of study that takes a large amount of data, because of the very wide population of respondents. The study involved a population that was obtained from 112 students Faculty of Economics KH. A Wahab Hasbullah University who has bought and used Hanasui lipstick. The Slovin formula was used to calculate the study's sample size., the respondents use the Purposive Sampling technique. The questionnaire data was subsequently analyzed using SPSS version 26. The research results state the price did not affect the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Brand image affected the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Beauty influencer reviews affected the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Price, Brand image, and Beauty influencer reviews simultaneously has a positive and significant influence on purchasing decisions had a positive and significant effect on the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University.

Analisis 7PS of Marketing Mix Strategy Dalam Meningkatkan Volume Penjualan Pada Anaka Buket Jombang Riswandha, Dhira; Fadhli, Khotim
Business and Economic Publication Vol. 3 No. 1 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i1.1481

Penelitian ini bertujuan untuk menganalisis strategi pemasaran 7P (7Ps of Marketing Mix) yang diterapkan dalam meningkatkan volume penjualan Anaka Buket Jombang. Pendekatan yang digunakan adalah kualitatif. Sumber data diperoleh dari data primer dan data sekunder dengan menggunakan observasi, wawancara, dan dokumentasi. Teknik analisis yang digunakan adalah analisis deskriptif dengan mendeskripsikan dan menganalisis berdasarkan kerangka teori dan Teknik keabsahan data yang digunakan adalah dengan menggunakan triangulasi. Hasil penelitian menunjukkan bahwa strategi Anaka Buket Jombang memenuhi unsur bauran pemasaran (marketing mix) yang meliputi product, price, promotion, people, dan process serta memiliki pengaruh dalam meningkatkan volume penjualan. Sedangkan strategi place dan physical evidence tidak memiliki pengaruh dalam meningkatkan volume penjualan. Rekomendasi hasil penelitian yakni Anaka Buket Jombang perlu memiliki toko offline yang lebih layak agar meningkatkan kredibilitas dan kepercayaan pelanggan, memberikan pengalaman membeli yang lebih baik, mempermudah interaksi, memberikan pelayanan penuh baik online maupun offline.

Peningkatan Motivasi Belajar Siswa Melalui Papan Pintar Fadhli, Khotim; Kusen, M. Sahrul; Hasanah, Naslatul; Arianti, Jihan Kamilah; Putra, Ino Angga Putra; Miruki, S. Sukowati Wanafaktu; Devinta, Olivia Ekka; Huda, Moch. Faizul
Jumat Pendidikan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UNWAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimaspen.v6i1.5371

Primary education plays a crucial role in building the learning foundation for students, especially at the elementary school level. One of the biggest challenges is maintaining students' learning motivation, which often decreases due to monotonous teaching methods. To address this, innovative learning media such as Smart Boards provide an effective solution. These media can create an interactive and enjoyable learning experience, enhancing students' motivation and engagement. The community service project by Universitas KH. A. Wahab Hasbullah (Unwaha) at SDN Ketapangkuning aims to introduce simple Smart Boards, address learning motivation challenges, and provide flood disaster mitigation education relevant to the local environment. The activities involve direct mentoring for teachers and students from grades 4 to 6, along with flood prevention awareness campaigns. As a result, students showed increased learning motivation, with 85% feeling more enthusiastic, and 90% understanding the importance of environmental preservation. Evaluations through questionnaires and discussions indicated positive impacts in both learning and environmental awareness. Despite facing challenges such as limited resources and differences in student understanding, the project significantly contributes to improving education quality and disaster preparedness at SDN Ketapangkuning.

Pendampingan Pembelajaran Al - Qur’an Melalui Media Ayo Belajar Tajwid Fadhli, Khotim; Taqiyudin, Akhmad; Nashoih, Afif Kholisun; A’izzah, Shilna; Hisyam, M.; Amru, Alfian; Septiawan, Fanni; Uyunin, Alfina; Putri, Nadia
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i1.5370

The Al-Qur'an learning assistance program and increasing understanding of recitation in Ketapangkuning Village aims to improve the skills of reading the Al-Qur'an correctly according to recitation rules for children and TPQ teachers. Based on observations, a number of problems were found, including low understanding of Tajweed among students, lack of motivation to study religion, and limited understanding of Tajweed among some teachers. This program uses the Participatory Action Research (PAR) method, involving teachers, students and guardians of students to work together to find solutions. Various approaches, such as training for teachers, interactive learning for santri, and outreach to santri guardians, are implemented to support sustainable learning. Program evaluation shows an increase in students' understanding of Tajwid through pre-test and post-test results, with the majority of students reaching the "capable" category after mentoring. This program also produces a guidebook "Let's Learn Tajwid" as a source of continuous learning. In conclusion, this program is effective in improving the quality of Al-Qur'an reading in Ketapangkuning Village, helping to maintain the accuracy of Al-Qur'an reading, and strengthening the tradition of reading the Al-Qur'an among the local community.

PENDAMPINGAN PEMBUATAN KONTEN MENARIK DALAM PENINGKATAN KREATIFITAS MARKETING UMKM (USAHA MIKRO KECIL DAN MENENGAH) “KRIUKNYA” Ashoumi, Hilyah; Fadhli, Khotim; Hidayatulloh, Muhammad Kris Yuan; Sirojudin, Didin; Hariono, Tholib
Ngabekti: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2023): Ngabekti: Edisi Desember 2023
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/ngabekti.v1i2.2048

Abstract The problem faced in UMKM Kriuknya is the marketing system, where when marketing products online they still use the old method, namely only by posting original product photos. This lack of marketing reach affects the turnover and profits earned. Based on these problems, a community service programme based on science and technology is carried out. This community service activity is to create content as an effort to increase the marketing of UMKM Kriuknya products in Pacarpeluk Village, Megaluh Jombang. The purpose of this activity is that UMKM can do digital marketing by utilising social media so that their marketing reach is even wider. In assisting the creation of interesting content for UMKM Kriuknya, the approach method used is Asset Based Community Development (ABCD). this approach will help UMKM Kriuknya explore unique potential, such as special expertise, local resources, or interesting business stories. The content creation assistance that has been carried out includes; assistance in making pamphlet designs, making content for Whatsapp and Instgram social media consumption and assistance in making content through videos shared on the YouTube channel and making advertising scripts for the benefit of advertising videos. Keywords: UMKM, Content, Marketing, Creative Abstrak Permasalahan yang dihadapi dalam UMKM Kriuknya adalah pada sistem pemasaran, dimana ketika memasarkan produk secara online masih menggunakan cara lama yaitu hanya dengan posting foto asli produk saja. Kurang luasnya jangkauan pemasaran ini berpengaruh terhadap omset dan laba yang didapatkan. Berdasarkan permasalahan tersebut, maka dilakukan kegiatan program pengabdian kepada masyarakat yang berbasiskan iptek. Kegiatan pengabdian ini adalah membuat konten sebagai upaya peningkatan pemasaran produk UMKM Kriuknya di Desa Pacarpeluk Megaluh Jombang. Maksud dari kegiatan ini adalah UMKM dapat melakukan pemasaran secara digital dengan memanfaatkan media sosial sehingga jangkauan pemasarannya lebih luas lagi.Dalam melakukan pendampingan pembuatan konten menarik UMKM Kriuknya, metode pendekatan yang digunakan adalah Asset Based Community Development (ABCD). pendekatan ini akan membantu UMKM Kriuknya menggali potensi unik, seperti keahlian khusus, sumber daya lokal, atau cerita bisnis yang menarik. Dalam pendampingan pembuatan konten yang telah dilakukan antara lain; pendampingan pembuatan desain pamflet, pembuatan konten untuk konsumsi media sosial Whatsapp dan Instgram dan pendampingan pembuatan konten melalui video yang dishare pada kanal youtube serta pembuatan script naskah iklan untuk kepentingan video iklan. Keywords: UMKM, Konten, Marketing, Kreatif.

Pelatihan Pembuatan Desinfektan Berbahan Eko-Enzim di Pondok Pesantren Mambaul Hikmah Kertosono Nganjuk WAFA, ALIYUL; Huda, Moch. Faizul; fadhli, khotim; Aisyah, Siti Nur
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Islamic boarding schools are institutions that cannot be separated from the socialsystem of Indonesian society. One of the problems of Islamic boarding school is waste management. The aim of this activity is to increase the student’s understanding and ability to process organic waste into marketable materials, namely disinfectant eco-enzyme. Training activities will be carried out in September 2023 at the Mambaul Hikmah Islamic boarding school, Kertosono, Nganjuk, which was attended by 90 studens. Data was obtained thought a questionnaire and analyzed by descriptively. The research was surprising that 95% of participants stated that the trainingactivities were very useful. 93% of psrticipants stated that the activities very helpful, and 89% of participants stated that this activity increased their understanding regarding types of waste, the impact of landfills, and how to made eco-enzyme and disinfectants. The cocluded from the training activity had a positive impact on waste related to the processing of organic waste into marketable material.

Peningkatan Motivasi Belajar Siswa Melalui Papan Pintar Fadhli, Khotim; Kusen, M. Sahrul; Hasanah, Naslatul; Arianti, Jihan Kamilah; Putra, Ino Angga Putra; Miruki, S. Sukowati Wanafaktu; Devinta, Olivia Ekka; Huda, Moch. Faizul
Jumat Pendidikan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UNWAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimaspen.v6i1.5371

Primary education plays a crucial role in building the learning foundation for students, especially at the elementary school level. One of the biggest challenges is maintaining students' learning motivation, which often decreases due to monotonous teaching methods. To address this, innovative learning media such as Smart Boards provide an effective solution. These media can create an interactive and enjoyable learning experience, enhancing students' motivation and engagement. The community service project by Universitas KH. A. Wahab Hasbullah (Unwaha) at SDN Ketapangkuning aims to introduce simple Smart Boards, address learning motivation challenges, and provide flood disaster mitigation education relevant to the local environment. The activities involve direct mentoring for teachers and students from grades 4 to 6, along with flood prevention awareness campaigns. As a result, students showed increased learning motivation, with 85% feeling more enthusiastic, and 90% understanding the importance of environmental preservation. Evaluations through questionnaires and discussions indicated positive impacts in both learning and environmental awareness. Despite facing challenges such as limited resources and differences in student understanding, the project significantly contributes to improving education quality and disaster preparedness at SDN Ketapangkuning.

Pendampingan Pembelajaran Al - Qur’an Melalui Media Ayo Belajar Tajwid Fadhli, Khotim; Taqiyudin, Akhmad; Nashoih, Afif Kholisun; A’izzah, Shilna; Hisyam, M.; Amru, Alfian; Septiawan, Fanni; Uyunin, Alfina; Putri, Nadia
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i1.5370

The Al-Qur'an learning assistance program and increasing understanding of recitation in Ketapangkuning Village aims to improve the skills of reading the Al-Qur'an correctly according to recitation rules for children and TPQ teachers. Based on observations, a number of problems were found, including low understanding of Tajweed among students, lack of motivation to study religion, and limited understanding of Tajweed among some teachers. This program uses the Participatory Action Research (PAR) method, involving teachers, students and guardians of students to work together to find solutions. Various approaches, such as training for teachers, interactive learning for santri, and outreach to santri guardians, are implemented to support sustainable learning. Program evaluation shows an increase in students' understanding of Tajwid through pre-test and post-test results, with the majority of students reaching the "capable" category after mentoring. This program also produces a guidebook "Let's Learn Tajwid" as a source of continuous learning. In conclusion, this program is effective in improving the quality of Al-Qur'an reading in Ketapangkuning Village, helping to maintain the accuracy of Al-Qur'an reading, and strengthening the tradition of reading the Al-Qur'an among the local community.

Memorable Tourist Experience and Tourist Satisfaction: Implications for Revisit Intention in Kota Lama Surabaya Heritage Tourism Rahmawati, Ita; Fadhli, Khotim; Fahimah, Mar'atul; Budi, Febrianto Setyo
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 19 No 3 (2025): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v19i3.2141

This study aims to analyze the effect of Memorable Tourist Experience (MTE) on Revisit Intention with Tourist Satisfaction as a mediating variable in the heritage tourism destination of Kota Lama Surabaya. This study uses a quantitative approach with an associative causal research type. Data collection was conducted through an online questionnaire distributed to tourists who had visited Kota Lama Surabaya. The sampling technique used non-probability sampling with the snowball sampling method, resulting in 200 respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that Memorable Tourist Experience has a positive and significant effect on Tourist Satisfaction, Tourist Satisfaction has a positive and significant effect on Revisit Intention, and Memorable Tourist Experience has a positive and significant effect on Revisit Intention through Tourist Satisfaction. These findings confirm that memorable tourist experiences can increase satisfaction, which ultimately strengthens tourist loyalty to make repeat visits. This study has implications for urban heritage destination development strategies, particularly in creating authentic and meaningful experiences for tourists to enhance the competitiveness and sustainability of Kota Lama Surabaya.

Analisis Komparatif Kepuasan Konsumen Pengguna E Wallet OVO Dan Gopay Musthofiyah, Ayu; Fadhli, Khotim
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.4344

This study aims to analyze the development of e wallet usage in Indonesia, focusing on user satisfaction with two main platforms, namely Gopay and OVO, among students of the Faculty of Economics, KH.A.Wahab Hasbullah University. The research method used in this study is comparative quantitative using observation and questionnaire distribution as data collection techniques. In recent years, e wallet usage has increased rapidly, with surveys showing that 74% of respondents have used digital wallets. Gopay and OVO are popular choices, with Gopay having 71% of users in the last three months and OVO 70%. The results of this study revealed that the level of user satisfaction of Gopay reached 86.53%, while OVO was 87.69%, indicating no significant difference between the two. With features that facilitate transactions, such as bank transfers and bill payments, e wallets make it easier for students to manage their finances. This study also highlights the importance of consumer satisfaction in building customer loyalty and the sustainability of e wallet businesses in the future.

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