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All Journal Revitalisasi : Jurnal Ilmu Manajemen JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Pengabdian kepada Masyarakat Nusantara Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat Income: Innovation Of Economics And Management JoEMS : Journal of Education and Management Studies Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Business and Economic Publication Blantika : Multidisciplinary Journal Ngabekti: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka)
Fadhli, Khotim
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Analysis of Factors Influencing Purchasing Decisions for Hanasui Lipstick Ixania, Ersa Diandra; Fadhli, Khotim
INCOME: Innovation of Economics and Management Vol. 5 No. 1 (2025): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i1.5851

Abstract

Study is used to understand the influence of price, brand image, and beauty influencer reviews on the purchase decision of Hanasui lipstick in female students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. The quantitative approach is a kind of study that takes a large amount of data, because of the very wide population of respondents. The study involved a population that was obtained from 112 students Faculty of Economics KH. A Wahab Hasbullah University who has bought and used Hanasui lipstick. The Slovin formula was used to calculate the study's sample size., the respondents use the Purposive Sampling technique. The questionnaire data was subsequently analyzed using SPSS version 26. The research results state the price did not affect the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Brand image affected the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Beauty influencer reviews affected the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University. Price, Brand image, and Beauty influencer reviews simultaneously has a positive and significant influence on purchasing decisions had a positive and significant effect on the purchasing decision of Hanasui lipstick on students of the Economics Faculty, KH. Abdul Wahab Hasbullah University.
Analisis 7PS of Marketing Mix Strategy Dalam Meningkatkan Volume Penjualan Pada Anaka Buket Jombang Riswandha, Dhira; Fadhli, Khotim
Business and Economic Publication Vol. 3 No. 1 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i1.1481

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran 7P (7Ps of Marketing Mix) yang diterapkan dalam meningkatkan volume penjualan Anaka Buket Jombang. Pendekatan yang digunakan adalah kualitatif. Sumber data diperoleh dari data primer dan data sekunder dengan menggunakan observasi, wawancara, dan dokumentasi. Teknik analisis yang digunakan adalah analisis deskriptif dengan mendeskripsikan dan menganalisis berdasarkan kerangka teori dan Teknik keabsahan data yang digunakan adalah dengan menggunakan triangulasi. Hasil penelitian menunjukkan bahwa strategi Anaka Buket Jombang memenuhi unsur bauran pemasaran (marketing mix) yang meliputi product, price, promotion, people, dan process serta memiliki pengaruh dalam meningkatkan volume penjualan. Sedangkan strategi place dan physical evidence tidak memiliki pengaruh dalam meningkatkan volume penjualan. Rekomendasi hasil penelitian yakni Anaka Buket Jombang perlu memiliki toko offline yang lebih layak agar meningkatkan kredibilitas dan kepercayaan pelanggan, memberikan pengalaman membeli yang lebih baik, mempermudah interaksi, memberikan pelayanan penuh baik online maupun offline.
Peningkatan Motivasi Belajar Siswa Melalui Papan Pintar Fadhli, Khotim; Kusen, M. Sahrul; Hasanah, Naslatul; Arianti, Jihan Kamilah; Putra, Ino Angga Putra; Miruki, S. Sukowati Wanafaktu; Devinta, Olivia Ekka; Huda, Moch. Faizul
Jumat Pendidikan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UNWAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimaspen.v6i1.5371

Abstract

Primary education plays a crucial role in building the learning foundation for students, especially at the elementary school level. One of the biggest challenges is maintaining students' learning motivation, which often decreases due to monotonous teaching methods. To address this, innovative learning media such as Smart Boards provide an effective solution. These media can create an interactive and enjoyable learning experience, enhancing students' motivation and engagement. The community service project by Universitas KH. A. Wahab Hasbullah (Unwaha) at SDN Ketapangkuning aims to introduce simple Smart Boards, address learning motivation challenges, and provide flood disaster mitigation education relevant to the local environment. The activities involve direct mentoring for teachers and students from grades 4 to 6, along with flood prevention awareness campaigns. As a result, students showed increased learning motivation, with 85% feeling more enthusiastic, and 90% understanding the importance of environmental preservation. Evaluations through questionnaires and discussions indicated positive impacts in both learning and environmental awareness. Despite facing challenges such as limited resources and differences in student understanding, the project significantly contributes to improving education quality and disaster preparedness at SDN Ketapangkuning.    
Pendampingan Pembelajaran Al - Qur’an Melalui Media Ayo Belajar Tajwid Fadhli, Khotim; Taqiyudin, Akhmad; Nashoih, Afif Kholisun; A’izzah, Shilna; Hisyam, M.; Amru, Alfian; Septiawan, Fanni; Uyunin, Alfina; Putri, Nadia
Jumat Keagamaan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasagama.v6i1.5370

Abstract

The Al-Qur'an learning assistance program and increasing understanding of recitation in Ketapangkuning Village aims to improve the skills of reading the Al-Qur'an correctly according to recitation rules for children and TPQ teachers. Based on observations, a number of problems were found, including low understanding of Tajweed among students, lack of motivation to study religion, and limited understanding of Tajweed among some teachers. This program uses the Participatory Action Research (PAR) method, involving teachers, students and guardians of students to work together to find solutions. Various approaches, such as training for teachers, interactive learning for santri, and outreach to santri guardians, are implemented to support sustainable learning. Program evaluation shows an increase in students' understanding of Tajwid through pre-test and post-test results, with the majority of students reaching the "capable" category after mentoring. This program also produces a guidebook "Let's Learn Tajwid" as a source of continuous learning. In conclusion, this program is effective in improving the quality of Al-Qur'an reading in Ketapangkuning Village, helping to maintain the accuracy of Al-Qur'an reading, and strengthening the tradition of reading the Al-Qur'an among the local community.  
Analisis Kinerja Pegawai Kantor Desa Sukorame Kabupaten Lamongan Dalam Memberikan Pelayanan Kepada Masyarakat Aprilia, Avista Ade; Fadhli, Khotim
Blantika: Multidisciplinary Journal Vol. 3 No. 9 (2025): Special Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i9.399

Abstract

This study aims to analyze the performance of employees at the Sukorame Village Office in providing services to the community, using five main indicators: work quality, timeliness, initiative, capability, and communication. The method used in this study is qualitative, with data collection techniques through interviews, observations, and documentation. The results show that the overall work quality of the employees is quite good, especially in terms of responsiveness to community needs. However, there are challenges regarding discipline and mastery of technology that still need to be improved. In terms of timeliness, although there is a commitment to provide on-time services, limitations in resources and the absence of certain officials have caused some services to not be completed as scheduled. Employee initiatives to improve service quality are still assessed to be low, thus requiring motivation and reinforcement of a proactive work culture. The technical abilities of employees are mostly adequate, but some employees have not fully mastered administrative tools, such as computers. Employee communication with the public is considered quite good, with the delivery of information being clear, polite, and effective. This study concludes that although the performance of employees at the Sukorame Village Office is already quite good, there are still several aspects that need improvement, particularly in discipline, initiative, and technical abilities. Recommendations include enhancing employee training, strengthening supervision, and establishing a more professional work culture to improve overall service quality.
Peningkatan Perekonomian Masyarakat Melalui Pelatihan Pembuatan Hidroponik Vertikal Fadhli, Khotim; Mahendri, Wisnu; Yuliana, Anggi Indah; Kartika, Defi; Azizah, Azizah; Widyaningsih, Bekti; Ulfa, Maria; Izzudin, M. Husam; Khudzefi, Azam
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

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Abstract

This community service activity is focused on socializing and training village residents in creating a vertical hydroponic system as a means of improving economic conditions in Ketapang Kuning village. This initiative addresses the problem of limited land and agricultural resources, which hinder local economic development. The main aim is to improve the economy through the introduction of innovative and land-saving agricultural techniques, namely vertical hydroponics, which are expected to provide a sustainable source of income and increase food security for the community. This approach involves holding workshops and hands-on training sessions to educate village residents about the principles and practices of vertical hydroponics. In this community service activity, the team from Unwaha trained village residents, especially PKK women, about vertical hydroponics using the Participatory Action Research (PAR) method, which allows participants to create their own hydroponic systems with guidance from experts. The results show an increase in the understanding of participants who are housewives from Ketapangkuning village regarding how to make vertical hydroponics in a simple way. Apart from that, participants also increasingly understand the importance of the role of housewives in improving the family's economic level through alternative sources of income.  During the mentoring period, participants have also succeeded in implementing a hydroponic system in their homes. This initiative not only meets immediate economic needs but also empowers communities with skills and knowledge for long-term independence.  
PENDAMPINGAN PEMBUATAN KONTEN MENARIK DALAM PENINGKATAN KREATIFITAS MARKETING UMKM (USAHA MIKRO KECIL DAN MENENGAH) “KRIUKNYA” Ashoumi, Hilyah; Fadhli, Khotim; Hidayatulloh, Muhammad Kris Yuan; Sirojudin, Didin; Hariono, Tholib
Ngabekti: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2023): Ngabekti: Edisi Desember 2023
Publisher : STAI Ma'had Aly Al-Hikam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32478/ngabekti.v1i2.2048

Abstract

Abstract The problem faced in UMKM Kriuknya  is the marketing system, where when marketing products online they still use the old method, namely only by posting original product photos. This lack of marketing reach affects the turnover and profits earned. Based on these problems, a community service programme based on science and technology is carried out. This community service activity is to create content as an effort to increase the marketing of UMKM Kriuknya products in Pacarpeluk Village, Megaluh Jombang. The purpose of this activity is that UMKM can do digital marketing by utilising social media so that their marketing reach is even wider. In assisting the creation of interesting content for UMKM Kriuknya, the approach method used is Asset Based Community Development (ABCD). this approach will help UMKM Kriuknya explore unique potential, such as special expertise, local resources, or interesting business stories. The content creation assistance that has been carried out includes; assistance in making pamphlet designs, making content for Whatsapp and Instgram social media consumption and assistance in making content through videos shared on the YouTube channel and making advertising scripts for the benefit of advertising videos. Keywords: UMKM, Content, Marketing, Creative   Abstrak Permasalahan yang dihadapi dalam UMKM Kriuknya adalah pada sistem pemasaran, dimana ketika memasarkan produk secara online masih menggunakan cara lama yaitu hanya dengan posting foto asli produk saja. Kurang luasnya jangkauan pemasaran ini berpengaruh terhadap omset dan laba yang didapatkan. Berdasarkan permasalahan tersebut, maka dilakukan kegiatan program pengabdian kepada masyarakat yang berbasiskan iptek. Kegiatan pengabdian ini adalah membuat konten sebagai upaya peningkatan pemasaran produk UMKM Kriuknya di Desa Pacarpeluk Megaluh Jombang. Maksud dari kegiatan ini adalah UMKM dapat melakukan pemasaran secara digital dengan memanfaatkan media sosial sehingga jangkauan pemasarannya lebih luas lagi.Dalam melakukan pendampingan pembuatan konten menarik UMKM Kriuknya, metode pendekatan yang digunakan adalah Asset Based Community Development (ABCD). pendekatan ini akan membantu UMKM Kriuknya menggali potensi unik, seperti keahlian khusus, sumber daya lokal, atau cerita bisnis yang menarik. Dalam pendampingan pembuatan konten yang telah dilakukan antara lain; pendampingan pembuatan desain pamflet, pembuatan konten untuk konsumsi media sosial Whatsapp dan Instgram dan pendampingan pembuatan konten melalui video yang dishare pada kanal youtube serta pembuatan script naskah iklan untuk kepentingan video iklan. Keywords: UMKM, Konten, Marketing, Kreatif.
Pelatihan Pembuatan Desinfektan Berbahan Eko-Enzim di Pondok Pesantren Mambaul Hikmah Kertosono Nganjuk WAFA, ALIYUL; Huda, Moch. Faizul; fadhli, khotim; Aisyah, Siti Nur
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Islamic boarding schools are institutions that cannot be separated from the socialsystem of Indonesian society. One of the problems of Islamic boarding school is waste management. The aim of this activity is to increase the student’s understanding and ability to process organic waste into marketable materials, namely disinfectant eco-enzyme. Training activities will be carried out in September 2023 at the Mambaul Hikmah Islamic boarding school, Kertosono, Nganjuk, which was attended by 90 studens. Data was obtained thought a questionnaire and analyzed by descriptively. The research was surprising that 95% of participants stated that the trainingactivities were very useful. 93% of psrticipants stated that the activities very helpful, and 89% of participants stated that this activity increased their understanding regarding types of waste, the impact of landfills, and how to made eco-enzyme and disinfectants. The cocluded from the training activity had a positive impact on waste related to the processing of organic waste into marketable material.
Peningkatan Pelayanan Publik Pemerintah Desa Melalui Sistem Running Text Fadhli, Khotim; Deva, Rendy Nur; Putra, Saiful Aminudin Alkusuma; Munawaroh, Siti; Setiawan, Deny; Firmansya, Aditiya Bayu; Saputra, Dimas Arif; Khumaini, A. Syauqi; Prayoga, Wilda
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasif.v6i1.5372

Abstract

The application of running text technology at the Ketapangkuning Village Hall aims to increase the efficiency of disseminating public information which so far still relies on conventional methods. This program is implemented using a community service method which includes several stages, namely planning through a needs survey, installing running text technology in strategic locations, training village officials in operating the system, and evaluating the effectiveness of implementing this technology. With running text, important information such as meeting schedules, announcements and public services can be displayed in real-time and repeatedly, making it easier for the public to access. This program also equips village officials with technological skills to manage the system independently. The results of the implementation show an increase in the transparency of public services, the effectiveness of meetings, and community participation in village activities. Overall, this system has succeeded in supporting better, open and accountable village governance, and has the potential to become a model for other villages with similar challenges in disseminating public information.  
Peningkatan Motivasi Belajar Siswa Melalui Papan Pintar Fadhli, Khotim; Kusen, M. Sahrul; Hasanah, Naslatul; Arianti, Jihan Kamilah; Putra, Ino Angga Putra; Miruki, S. Sukowati Wanafaktu; Devinta, Olivia Ekka; Huda, Moch. Faizul
Jumat Pendidikan: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat UNWAHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimaspen.v6i1.5371

Abstract

Primary education plays a crucial role in building the learning foundation for students, especially at the elementary school level. One of the biggest challenges is maintaining students' learning motivation, which often decreases due to monotonous teaching methods. To address this, innovative learning media such as Smart Boards provide an effective solution. These media can create an interactive and enjoyable learning experience, enhancing students' motivation and engagement. The community service project by Universitas KH. A. Wahab Hasbullah (Unwaha) at SDN Ketapangkuning aims to introduce simple Smart Boards, address learning motivation challenges, and provide flood disaster mitigation education relevant to the local environment. The activities involve direct mentoring for teachers and students from grades 4 to 6, along with flood prevention awareness campaigns. As a result, students showed increased learning motivation, with 85% feeling more enthusiastic, and 90% understanding the importance of environmental preservation. Evaluations through questionnaires and discussions indicated positive impacts in both learning and environmental awareness. Despite facing challenges such as limited resources and differences in student understanding, the project significantly contributes to improving education quality and disaster preparedness at SDN Ketapangkuning.    
Co-Authors Afif Kholisun Nashoih Agustina, Tiara Putri Amru, Alfian Anggi Indah Yuliana Aprilia, Avista Ade Arianti, Jihan Kamilah Arifin, Muhyiddin Zainul Azizah Azizah A’izzah, Shilna Bekti Widyaningsih Bisari, Nia Aprilia Budi, Febrianto Setyo Deny Setiawan Deva, Rendy Nur Devinta, Olivia Ekka Dhiyaaulhaq, Naufal Fahimah, Mar'atul Fahimah, Mar’atul Fahrudin, Jamal Fauziyah, Elvy Nur Fi Jannah, Hanifatur Rosyidah Firmansya, Aditiya Bayu Hariono, Tholib Hasanah, Naslatul Hidayatulloh, Faisol Hidayatulloh, Muhammad Kris Yuan Hilyah Ashoumi Ibrahim, Muhamad Islam, Ahmad Baihaqiyullah Asazilli Ita Rahmawati, Ita Ixania, Ersa Diandra Izzudin, M. Husam Juma’izah, Rizatul Karianto, Syerla Sylvia Kartika, Defi Khudzefi, Azam Khumaini, A. Syauqi Koiriyah, Safinatul Kusen, M. Sahrul Listiani, Anis M. Aliyul Wafa M. Hisyam Mahendri, Wisnu Maksum, Muhammad Jafar Sodiq Maria Ulfa Maulana, M. Adi Miruki, S. Sukowati Wanafaktu MOCH. FAIZUL HUDA Moh. Jafar Sodiq Maksum Muhammad Farid Nasrulloh Nadia Putri Najuwah, Silviana Nazila, Laila Rohmatun nurarifin, muhammad rifqy Pradita, Sindi Prayoga, Wilda Puspitasari, Sella Putra, Ino Angga Putra Putra, Muhammad Jalu Bagas Putra, Saiful Aminudin Alkusuma Putri, Aprilliyanti Utami Qodri, Hanif Fauzan Rahmatika, Arivatu Ni'mati Ramadhani, M. Hanif Ristanti, Enggri Yani Riswandha, Dhira Sa'adah, Lailatus Santoso, Thomas Aji Saputra, Dimas Arif Saputri, Maya Kurnia Satiti, Wisnu Siwi Septiawan, Fanni Shobirin, Mochammmad Syafiuddin Sirojudin, Didin Siti Munawaroh Siti Nur Aisyah Syarifudin, Moh. Taqiyudin, Akhmad Taufik Hidayat Tiara Pratiwi, Tiara Uyunin, Alfina Yustiono, Kukuh Zalianti, Putri Marsella