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All Journal Jurnal Paradigma Ekonomika JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Community Service and Empowerment Jurnal Pengabdian UNDIKMA Studium: Jurnal Pengabdian Kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Nawasena: Jurnal Ilmiah Pariwisata Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Pusat Publikasi Ilmu Manajemen Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Al-Zayn: Jurnal Ilmu Sosial & Hukum Ebisnis Manajemen Master Manajemen Journal Economic Excellence Ibnu Sina Ardhi: Jurnal Pengabdian dalam Negri Jurnal Penelitian Pendidikan Indonesia Nusantara Mengabdi kepada Negeri Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) Pemberdayaan Masyarakat: Jurnal Aksi Sosial Indonesian Governance Journal : Kajian Politik-Pemerintahan Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Sains dan Teknologi
Yanti, Ovie
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Peran Pemerintah Desa dalam Pemberdayaan Masyarakat Melalui Program Badan Usaha Milik Desa (BUMDes) Desa Semaran Kecamatan Pauh Kabupaten Sarolangun Astrid Kinanti Putri; Hendriyaldi Hendriyaldi; Ovie Yanti
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 4 No. 2 (2026): April: Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Univ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v4i2.1302

Abstract

The empowerment of rural communities is a strategic effort to improve the well-being and economic self-reliance of communities in rural areas. One of the instruments developed by the government to support this objective is the establishment of Village-Owned Enterprises (BUMDes) as economic institutions managed by the village and the community in a participatory manner. This study aims to analyze the role of BUMDes in Semaran Village, Pauh Subdistrict, Sarolangun Regency, in empowering the rural community through the management of local potential, the development of productive business units, and the increase in community income. The research method used is a qualitative descriptive approach with data collection techniques through observation, interviews, and analysis of various business programs run by BUMDes. The results indicate that the Semaran Village Government plays a crucial role as a facilitator, initiator, mentor, and supervisor in the management of BUMDes Maju Bersama. The village government is involved in providing initial capital, institutional development, and training to enhance community capacity. Supporting factors for success include Village Fund support, visionary leadership from the Village Head, and active community participation. The main challenges faced include limited capital, a lack of business innovation, low human resource capacity, and limited market access. However, with effective and sustainable management, BUMDes have the potential to serve as a driving force for rural economic development as well as a means of inclusive and sustainable community empowerment.
Pengaruh Budaya Organisasi dan Motivasi Pegawai terhadap Komitmen Organisasi Pegawai Badan Pusat Statistik (BPS) Kota Jambi Candra Irawan; Dahmiri Dahmiri; Ovie Yanti
MASMAN Master Manajemen Vol. 4 No. 2 (2026): Mei: MASMAN : Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v4i2.1333

Abstract

 Employee organizational commitment at the Central Bureau of Statistics (BPS) of Jambi City refers to the level of psychological attachment, loyalty, and willingness of employees to remain part of the organization and contribute optimally to achieving institutional goals. This commitment reflects the extent to which employees possess a sense of belonging, accept organizational values, and demonstrate seriousness in carrying out their duties and responsibilities as public servants. This study aims to determine and analyze the influence of organizational culture and employee motivation on employee organizational commitment at the Central Bureau of Statistics of Jambi City. The research method used is a descriptive quantitative approach with data collection techniques through observation and questionnaire distribution to respondents. The data analysis method used is multiple linear regression analysis with the assistance of SPSS version 25 software. The results of the study indicate that, based on the t-test, organizational culture and employee motivation partially have a positive and significant effect on employee organizational commitment at the Central Bureau of Statistics of Jambi City. In addition, based on the F-test, organizational culture and employee motivation simultaneously have a significant effect on employee organizational commitment at the Central Bureau of Statistics of Jambi City.
Peran Konsumen sebagai Co-Creator dalam Memediasi Pengaruh User Generated Content terhadap Customer Engagement pada Kopi Janji Jiwa di Instagram Andira Aprilia; Raja Sharah Fatricia; Ovie Yanti
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.5542

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh user generated content terhadap customer engagement, dengan peran konsumen sebagai co-creator sebagai variabel mediasi, pada akun Instagram Kopi Janji Jiwa. Pendekatan yang digunakan bersifat kuantitatif melalui metode survei. Sampel terdiri dari 300 responden, yaitu pengikut akun Instagram @kopijanjijiwa yang pernah berinteraksi dengan konten merek. Teknik pengambilan sampel adalah purposive sampling. Analisis data dilakukan dengan Partial Least Square Structural Equation Modeling. Hasil penelitian menunjukkan bahwa user generated content berpengaruh positif dan signifikan terhadap co-creator (koefisien jalur 0,749). Pengaruh positif dan signifikan juga terdapat terhadap customer engagement (0,354). Selain itu, co-creator berpengaruh positif dan signifikan terhadap customer engagement (0,458). Variabel co-creator memediasi secara parsial hubungan antara user generated content dan customer engagement, dengan nilai pengaruh tidak langsung sebesar 0,343. Temuan ini mengindikasikan bahwa strategi pemasaran digital berbasis partisipasi konsumen dapat meningkatkan keterlibatan pelanggan secara lebih kuat dan berkelanjutan. Penelitian ini memberikan implikasi praktis bagi pelaku usaha makanan dan minuman dalam mengelola media sosial secara kolaboratif.
Building Smart Village Governance Beyond Technology: Evidence From a Participatory Action Research on OpenSID Implementation in Indonesia Mar Atun Saadah; Ovie Yanti; Wahyu Juari Setiawan; Try Syeftiani; Kurnia Permana; Hendriyaldi Hendriyaldi; Muhammad Haris
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18877

Abstract

This community service program aims to strengthen village governance capacity through mentoring and assistance in implementing the digital Village Information System (OpenSID) as part of Indonesia’s Smart Village agenda. The program focuses on improving administrative services, data management, and community participation at the village level. Using a Participatory Action Research (PAR) approach, the program was conducted in Jujun Village and involved village officials, community members, local government representatives, and digital platform developers. The intervention consisted of sequential stages, including policy socialization on the role of the Village Information System in smart governance, capacity-building workshops for village officials, hands-on technical assistance in operating OpenSID, and community outreach to promote SID-based public services. Evaluation was conducted two weeks after implementation using qualitative indicators encompassing knowledge, attitudes, skills, partnership dynamics, and follow-up commitment. The findings indicate improvements in digital literacy and operational capacity among village officials, as well as increased community awareness of digital public services. However, the program also revealed limitations in sustaining digital transformation, particularly related to managerial commitment, leadership-driven institutionalization, and resource ownership. Stakeholder participation was evident but often remained normative rather than transformative. Overall, this community service initiative contributes to ongoing discussions on digital governance and rural development by demonstrating that technology adoption alone is insufficient to achieve smart governance outcomes. Instead, sustained impact depends on participatory capacity building and the development of dynamic managerial capabilities that enable villages to institutionalize digital governance practices over time.
Analisis Kualitas Pelayanan Publik Di Kantor Camat Hamparan Rawang Kota Sungai Penuh Muhammad Farhan Fitra Reinaldy; Dwi Kurniawan; Ovie Yanti
Jurnal Ilmu Ekonomi, Pendidikan dan Teknik Vol. 3 No. 4 (2026): IDENTIK - Juli
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/identik.v3i4.1617

Abstract

This research will discuss in more depth the analysis of the quality of public services at the Hamparan Rawang Subdistrict Office, Sungai Banyak City, Jambi Province. This research aims to analyze the quality of public services in Hamparan Rawang District, Sungai Banyak City, Jambi Province, to analyze the supporting and inhibiting factors of public services in Hamparan Rawang District, Sungai Full City, Jambi Province, and to analyze efforts to improve the quality of public services in the Hamparan Rawang District Head Office, Sungaiplain City. Full Jambi Province. This research uses a descriptive qualitative research method, which is research aimed at describing and describing events and phenomena that occur in the field and presenting data systematically, factually and accurately regarding facts or phenomena that occur in the field. The data collection techniques used in this research were interviews, observation and documentation. The theory that will be used in this research focuses on public services, elements of public services, principles of public services, principles of public services, and public service standards set at the Hamparan Rawang sub-district office.
Co-Authors Adrian, Zulfina Al Faruk Al Parok Al Paruk Amirul Mukminin Andira Aprilia Astrid Kinanti Putri Bella Ritauli Silalahi Candra Irawan Dahmiri Derma S. Gultom Dwi Kurniawan Dwi Kurniawan Edi Purwanto Erida Erida erida erida Erik Yusdian Erika Saputri ERWITA DEWI Erwita Dewi H. Heriberta Helma Yulita Hendriyaldi Jaya Kusuma Edy Kurnia Permana Magna Devenia Br Manalu Mar Atun Saadah Maulana, Rio Yusri Mawarnis Hapsari Utomo Miduk Hosea Siahaan Mohammad Ihsan Muhammad Farhan Fitra Reinaldy Muhammad Haris Musyaiyadah, Musyaiyadah Nur Sukmawat Nurul Anggraini Nyimas Dian M Raja Sharah Fatricia Rani Kurniawati Rike Setiawati Rio Yusri Maulan Rut Yolanda Setiawan, Wahyu Juari Siti Zaadah Sri Ningsih Sukmawati, Nur Sumarni Sumarni Try Syeftiani Wahyu Juari S Wahyu Juari Setiawan Wahyu Juari Setiawan Welika Siboro Zulfina Adriani