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Tam Model: What Affects Gen Z Interest in the Use of e-Wallets? Humairoh, Humairoh; Mohammad Annas
Dinasti International Journal of Digital Business Management Vol. 4 No. 2 (2023): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i2.1695

Abstract

The reason for this study is to determine the variables Perceived ease of use and Perceived usefulness of hobby in using the OVO E-wallet in technology Z. This study is a quantitative look at. The pattern for this look changed into 79 respondents using the Slovin formulation, with a purposive sampling approach. Number one, data collection is acquired by dispensing questionnaires. The evaluation technique used becomes multiple regression analysis using the SPSS model 26 software program. The consequences showed that perceived ease of use had a positive and significant effect on perceived usefulness, perceived ease of use had a positive and significant effect on interest in using e-wallets, perceived usefulness had an impact positive and significant toward the intention to use an e-wallet and perceived usefulness is moderation of perceived ease of use towards the intention to behave e-wallet. The determinant coefficient is 57.2%. The rest is influenced by factors not examined.
HOW TO DRIVE PURCHASE DECISIONS ON TOKOPEDIA E-COMMERCE Humairoh, Humairoh; Suprobo, Rosaldila
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12565

Abstract

This study aims to analyze the influence of brand image, feature completeness, and consumer perception on purchase decisions on Tokopedia E-commerce in Tangerang Regency. This quantitative study uses a research sample of 96 respondents using Tokopedia determined by purposive sampling. Sample data collection using a questionnaire instrument. The data analysis methods used are validity test, reliability test, classical assumption test, multiple linear regression test, and determination coefficient test using SPSS software version 25. The study results show that partial brand image (X1) has a positive and significant effect on purchase decisions (Y). The t calculation shows this> t table, namely (2.095 > t-table 1.985), the completeness of the feature (X2) has a positive and significant effect on the purchase decision (Y). This is shown by t calculation > t table (3.558 > t-table 1.985). Consumer perception (X3) has a positive and significant effect on purchase decisions (Y), shown by t calculation > t table, namely (6.869 > t-table 1.985). And simultaneously brand image (X1), feature completeness (X2), and consumer perception (X3) have a positive and significant effect on purchase decisions (Y), this is shown by Fcal > Ftable, namely (99.980 > F-table 2.70). The result of the determination test was 75.8%.
PENGARUH PERMAINAN BAKIAK TERHADAP PERKEMBANGAN MOTORIK KASAR PADA ANAK USIA 4-5 TAHUN TK AL IKHWAN PALEMBANG Humairoh, Humairoh; Imtihana, Aida; Cindrya, Elsa
Jurnal Sosial Humaniora Sigli Vol 7, No 1 (2024): Juni 2024
Publisher : Universitas Jabal Ghafur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47647/jsh.v7i1.2181

Abstract

Belrdasarkan obselrvasi yang tellah dilakulkan di TK Al Ikhwan Palelmbang melmpulnyai pelrmasalahan pada pelrkelmbangan motorik kasar yaitul keltelrlambatan melrelka dalam pelrkelmbangan telrselbult selhingga dapat melnghambat kelmampulan anak itul selndiri. Kelmampulan motorik kasar anak masih telrbatas, dan ulpaya pelmbelriannya tidak ataul kulrang telrprogram. Dalam belbelrapa kelgiatan pelrmainan fisik yang diharapkan bisa melngelmbangkan motorik kasar anak didik, masih banyak anak yang bellulm bisa mellakulkan delngan belnar. Pelnellitian melnggulnakan meltodel elkspelrimeln delngan delsain Onel Groulp Preltelst-Posttelst. Sampell yang digulnakan dalam pelnellitian ini seljulmlah 15 orang anak. Telknik pelngulmpullan data yang digulnakan yaitul obselrvasi awal selbellulm dibelri pelrlakulan, obselrvasi digulnakan ulntulk melngulmpullkan data pada saat trelathmelnt, tels belrbelntulk skor yang dilakulkan ulntulk melngeltahuli hasil seltellah dibelri pelrlakulan dan dokulmelntasi belrulpa foto. Telknik analisis data melnggulnakan ulji normalitas, ulji homogelnitas, dan ulji hipotelsis delngan melnggulnakan SPSS.  Hasil hipotelsis dalam pelnellitian dipelrolelh nilai signifikan (2-taileld) pelrkelmbangan Motorik Kasar di TK Al Ikhwan Palelmbang adalah selbelsar 0.000 lelbih kelcil dari nilai keltelntulan sig = 0,05, ataul bisa dilihat dari data dipelrolelh nilai Thitulng = -17.711 dan Ttabell= 2.160 nilai Thitulng Ttabell maka dapat disimpullkan bahwa H0 ditolak dan Ha ditelrima. Artinya telrdapat pelngarulh yang signifikan dari Pelrmainan Bakiak telrhadap Motorik Kasar di TK Al Ikhwan Palelmbang. Kata kunci: Meldia Pelmbellajaran, Pelrmainan Bakiak, Motorik Kasar
Eksplorasi Etnomatematika Pada Alat Musik Lenong Betawi Di Sanggar Sinar Fajar Depok Humairoh, Humairoh; Nurrahmah, Arfatin
Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Vol 5, No 1 (2025): Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to explore mathematical concepts embedded in the traditional musical instruments of Lenong Betawi at Sanggar Sinar Fajar in Depok. The research employs a qualitative descriptive method with an ethnographic approach. Data were collected through observation, in-depth interviews with cultural figures and artists, and visual documentation. The findings reveal that Lenong Betawi musical instruments contain mathematical elements such as plane geometry (squares, trapezoids, and circles), solid geometry (cylinders and hemispheres), as well as rhythmic patterns, symmetry, and proportional measurements related to sound frequency. These findings demonstrate a strong connection between culture and mathematics in everyday life, particularly within the Betawi local context. This study contributes to the development of contextual mathematics learning through ethnomathematical approaches and promotes cultural preservation through scientific inquiry. Therefore, traditional culture can serve as an effective medium for understanding mathematical concepts in a more meaningful and enjoyable way.
EXPLORING YOUNG CONSUMERS’ BRAND ENGAGEMENT ON SOCIAL MEDIA: THE CASE OF SOCIOLLA THROUGH SELF-DETERMINATION THEORY Arinto, Boby; Singh, Rajesh Prettypal; Humairoh, Humairoh
Dynamic Management Journal Vol 9, No 3 (2025): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v9i3.14538

Abstract

This study investigates the influence of consumer motivation, based on Self-Determination Theory (SDT), on brand engagement and brand loyalty on social media, with a case study on Sociolla users in Greater Jakarta. A survey was conducted with 130 young female respondents who actively interact with Sociolla’s content on Instagram, TikTok, and other platforms. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results indicate that autonomy, competence, relatedness, along with intrinsic and extrinsic motivation, have significant positive effects on brand engagement. Furthermore, brand engagement significantly affects brand loyalty. The model shows strong explanatory power, with R² values of 0.656 for brand engagement and 0.673 for brand loyalty. These findings emphasize the importance of fulfilling consumers’ psychological needs in digital content strategies. This study contributes to SDT-based branding literature and offers practical implications for beauty brands aiming to foster sustained engagement and loyalty in competitive social media environments.
Pemanfaatan Metode Bercerita Dalam Melatih Kecerdasan Interpersonal Anak Usia Dini Komarullah, Hafif; Humairoh, Humairoh; Rahmania, Siti; Laili, Mu'rifatul
Pandalungan: Jurnal Pengabdian kepada Masyarakat Vol 2 No 2 (2024): April
Publisher : Universitas Al-Falah As-Sunniyah Kencong Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62097/pandalungan.v2i2.1669

Abstract

Kecerdasan interpersonal termasuk salah satu dari multiple intelegent yang ada dalam diri manusia. Kecerdasan interpersonal adalah kemampuan memahami, mengatasi perbedaan, dan mampu bekerja sama dengan orang lain. Kecerdasan ini sangat dibutuhkan oleh anak usia dini. Dalam Pengabdian ini, tim pengabdi menggunakan metode kualitatif dengan teknik interview, observasi dan dokumentasi. Pengabdian ini bertujuan untuk meningkatkan kecerdasan interpersonal anak di KB Al-Azhar Prenduan dengan menggunakan metode bercerita. Dalam menggunakan metode bercerita anak lebih bisa meningkatkan kecerdasan interpersonalnya. Karena dalam mendengarkan cerita anak-anak bisa lebih fokus dan antusias dalam mendengarkan. Dari kefokusan anak, kita bisa menyampaikan berbagai hal yang dapat meningkatkan jiwa sosial anak.
Pengaruh Gaya Kepemimpinan Transformasional dan Kepuasan Kerja terhadap Kinerja Karyawan PT. PLN Persero PLTD/G Tarahan Humairoh, Humairoh; Berlintina Permatasari, Berlintina Permatasari
Jurnal Ekonomi Efektif Vol. 7 No. 1 (2024): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v7i1.43678

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional dan kepuasan kerja terhadap kinerja karyawan PT. PLN Persero PLTD/G Tarahan. Sumber daya manusia merupakan peranan penting bagi keberhasilan suatu organisasi atau perusahaan. Oleh karena itu, manusia sebagai aset hidup perusahaan harus mendapatkan perhatian serius dan dikelola dengan baik. Hal yang mempengaruhi kinerja karyawan dalam bekerja contohnya gaya kepemimpinan transformasional dan kepuasan kerja. Metode penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data primer dalam bentuk kuesioner yang disebarkan kepada seluruh populasi penelitian. Data dalam penelitian ini akan diuji dengan beberapa tahapan pengujian, diantaranya yaitu uji statistik deskriptif, uji kualitas data (uji validitas, uji reliabilitas), dan pengujian seluruh hipotesis melalui uji koefisien determinasi, uji parsial (uji t) dan uji simultan (uji f). Hasil penelitian ini yaitu secara parsial Gaya Kepemimpinan Transformasional berpengaruh positif dan signifikan terhadap Kinerja Karyawan PT. PLN Persero PLTD/G Tarahan, Kepuasan kerja berpengaruh positif dan signifikan terhadap Kinerja Karyawan PT. PLN Persero PLTD/G Tarahan, dan secara simultan Gaya Kepemimpinan Transformasional dan Motivasi berpengaruh signifikan terhadap Kinerja Karyawan PT. PLN Persero PLTD/G Tarahan.
Analisis Perbedaan Harga Saham, Volume Perdagangan Saham dan Return Saham Sebelum dan Sesudah Stock Split pada Perusahaan yang Terdaftar di BEI Negara, Andi Kusuma; Humairoh, Humairoh; Kurniastuti, Cahyani
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 1 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i1.10905

Abstract

 This study aims to determine differences in stock prices, stock trading volume, and stock returns before and after stock splits in companies listed on the IDX for the 2018-2022 period. The research data is daily data for the 2018-2022 period. The population in the study were all companies listed on the IDX that carried out stock splits in the 2018-2022 period. Sampling using a purposive sampling method. Of the 41 companies that did stock splits, 33 companies that met the criteria were sampled. This study used SPSS version 25. The method of analysis in this study used a paired difference test with observations 5 days before and 5 days after the stock split. The results of statistical analysis using the Wilcoxon Signed Rank Test showed that there were significant differences between stock trading volume and stock returns before and after the stock split. Still, there were no significant differences in stock prices before and after the stock split.
KUPAS TUNTAS TEORI WHELEN DAN HUNGER DENGAN METODE KUALITATIF Okta Egi Priatin, Dina; Humairoh, Humairoh
MANTRA (Jurnal Manajemen Strategis) Vol. 1 No. 1 (2023): Agustus 2023
Publisher : Desanta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam dunia bisnis sering kali kita menjumpai competitor-competitor handal yang memang akan menjadi pesaing kita di market pasar, tentu ini menjadi suatu ancaman bagi usaha atau bisnis yang kita jalani dengan produk yang sama. Dan kerap kali hal tersebut akan memicu daya saing ketat sehingga kita memerlukan yang namanya unique selling tersendiri untuk membedakan produk kita dengan produk yang di buat oleh competitor, maka dari itu untuk mengatasi hal tersebut diperlukan strategi dan juga metode atau teknik untuk meminimalisir adanya risiko yang terjadi saat ini, atau mendatang. Tujuan penelitian ini adalah untuk mengembangkan teori yang sudah ada dimana peneliti mengambil teori dari Whelen and Hunger yang membahas mengenai Manajemen Strategi dengan pendekatan kualitatif. Teori manajemen strategic yang dikemukakan oleh Whelen Dan Hunger, kami menyetujui akan teori tersebut melalui pendekatan kualitatif dimana manajemen strategis dalam karyanya yang berjudul “Strategic Management”, yang menjelaskan bahwa penerapan manajemen strategis di perusahaan yang berorientasi laba dimaksudkan untuk memehami kekuatan bersaing yang mengembangkan keunggulan kompetitif yang berkelanjutan secara sistematis dan konsisten. Proses manajemen strategis membantu organisasi mengidentifikasi apa yang ingin mereka capai, dan bagaimana seharusnya mereka mencapai hasil yang bernilai.
How Distributors’ Service Quality Drove Revisit Intention: Evidence Of Music Conventions And Exhibitions Annas, Mohammad; Humairoh, Humairoh
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2176

Abstract

The study aimed to analyze relationship factors affecting revisit intention in music industries in particular music industries in major cities of Indonesia. The substance variables were core service quality and peripheral service quality. The intermediary variables involved were appraisal emotion and perceived value. Structural equation model analysis was developed involving more than dozens of music event organizers in major cities of Indonesia. The results of this study showed that the data supports the phenomenon and the literature that had been built. Appraisal emotion had a positive influence on perceived value. The results of this study showed that the data supports the phenomenon and the literature that had been built. This proved that the sense of pleasure that arises from good customer service and music performances, as well as music performances that could fulfill a person's emotional desires and needs for music festivals, were able to create value felt by visitors to the music festival itself. Core service quality had a positive influence on appraisal emotion with a t-value of 1.85.