Article Per Year (5 Year)
p-Index From 2021 - 2026
4.642
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Jurnal Sosial Humaniora Sigli Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Efektif Dynamic Management Journal Jurnal Abdimas Kartika Wijayakusuma Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Pengabdian Masyarakat dan Penelitian Thawalib International Journal of Health and Pharmaceutical (IJHP) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Primagraha Jurnal Manajemen Strategis PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Berbakti
Humairoh, Humairoh
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
KUPAS TUNTAS TEORI WHELEN DAN HUNGER DENGAN METODE KUALITATIF Okta Egi Priatin, Dina; Humairoh, Humairoh
MANTRA (Jurnal Manajemen Strategis) Vol. 1 No. 1 (2023): Agustus 2023
Publisher : Desanta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam dunia bisnis sering kali kita menjumpai competitor-competitor handal yang memang akan menjadi pesaing kita di market pasar, tentu ini menjadi suatu ancaman bagi usaha atau bisnis yang kita jalani dengan produk yang sama. Dan kerap kali hal tersebut akan memicu daya saing ketat sehingga kita memerlukan yang namanya unique selling tersendiri untuk membedakan produk kita dengan produk yang di buat oleh competitor, maka dari itu untuk mengatasi hal tersebut diperlukan strategi dan juga metode atau teknik untuk meminimalisir adanya risiko yang terjadi saat ini, atau mendatang. Tujuan penelitian ini adalah untuk mengembangkan teori yang sudah ada dimana peneliti mengambil teori dari Whelen and Hunger yang membahas mengenai Manajemen Strategi dengan pendekatan kualitatif. Teori manajemen strategic yang dikemukakan oleh Whelen Dan Hunger, kami menyetujui akan teori tersebut melalui pendekatan kualitatif dimana manajemen strategis dalam karyanya yang berjudul “Strategic Management”, yang menjelaskan bahwa penerapan manajemen strategis di perusahaan yang berorientasi laba dimaksudkan untuk memehami kekuatan bersaing yang mengembangkan keunggulan kompetitif yang berkelanjutan secara sistematis dan konsisten. Proses manajemen strategis membantu organisasi mengidentifikasi apa yang ingin mereka capai, dan bagaimana seharusnya mereka mencapai hasil yang bernilai.
How Distributors’ Service Quality Drove Revisit Intention: Evidence Of Music Conventions And Exhibitions Annas, Mohammad; Humairoh, Humairoh
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2176

Abstract

The study aimed to analyze relationship factors affecting revisit intention in music industries in particular music industries in major cities of Indonesia. The substance variables were core service quality and peripheral service quality. The intermediary variables involved were appraisal emotion and perceived value. Structural equation model analysis was developed involving more than dozens of music event organizers in major cities of Indonesia. The results of this study showed that the data supports the phenomenon and the literature that had been built. Appraisal emotion had a positive influence on perceived value. The results of this study showed that the data supports the phenomenon and the literature that had been built. This proved that the sense of pleasure that arises from good customer service and music performances, as well as music performances that could fulfill a person's emotional desires and needs for music festivals, were able to create value felt by visitors to the music festival itself. Core service quality had a positive influence on appraisal emotion with a t-value of 1.85.
Pemberdayaan UMKM Margasari Melalui Digitalisasi Pemasaran Dan Inovasi Produk Berkelanjutan Negara, Andi Kusuma; Humairoh, Humairoh; Kurniastuti, Cahyani; Fitriana, Amalia Indah; Karim, Abdul
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.1039

Abstract

UMKM merupakan tulang punggung ekonomi lokal yang berkontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja di Indonesia. Namun, pelaku UMKM di Kelurahan Margasari menghadapi tantangan dalam hal akses pasar, pemanfaatan teknologi digital, dan inovasi produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM Margasari melalui pelatihan pemasaran digital, pendampingan teknologi, dan pengembangan produk berkelanjutan. Metode yang digunakan adalah pendekatan partisipatif melalui seminar, workshop, dan mentoring intensif. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap strategi pemasaran digital, penggunaan media sosial dan marketplace, serta kemampuan berinovasi dalam produk dan layanan. Kegiatan ini diharapkan menjadi model pemberdayaan UMKM berbasis digital yang dapat direplikasi di wilayah lain.
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Increasing Consumer Purchasing Decisions with Sales Promotion and Service Quality Humairoh, Humairoh; Annas, Mohammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1823

Abstract

This study aimed to determine the impact of sales promotion and service quality on purchasing decisions for Emina products in Lazada e-commerce, either partially or simultaneously. The study's approach makes use of a quantitative method. The sample is 96 respondents to Emina users who shop at Lazada e-commerce. The non-probability sampling method was taken by distributing questionnaires to the population in Tangerang City. Records were analyzed using SPSS version 26 software program. The studies resulted in sales promotion having an advantageous and giant impact on purchasing decisions on Emina products in Lazada e-commerce, service quality having a positive and significant effect on purchasing decisions on Emina products in Lazada e-commerce, as well as sales promotion and service quality simultaneously have a positive and significant effect on purchasing decisions on Emina products in Lazada e-commerce, sales promotion has a more have an impact on than service quality on purchasing decisions. Test the studies model of 49.3%.
Gen Z: Purchase Decision on Go Green Products Humairoh, Humairoh; Annas, Mohammad; Rabbania, Aura
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 4 (2023): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i4.2132

Abstract

This study aims to determine the effect of green brand trust and electronic word of mouth on purchasing decisions of Gen Z consumers on McDonald go green products, either partially or simultaneously. The approach used in this research is causal research. The sample consisted of 140 Gen Z respondents in the Karang Tengah Region, Tangerang City, Banten Province. The sampling technique used was purposive sampling. The data collection method was carried out using a questionnaire instrument with a Likert Summated Rating (LSR). The data analysis method was processed using SPSS Version 27. The results showed that green brand trust and electronic word of mouth had a positive and significant effect on purchasing decisions of Gen Z consumers for McDonalds go green products, both partially and simultaneously. The effect of the electronic word of the mouth variable is higher than the green brand trust variable on the purchase decision of Gen Z consumers on McDonalds go green products. Suggestions for realizing management for McDonalds marketers to increase information about McDonalds products that have gone green by holding events involving generation Z consumers in Karang Tengah, Tangerang City
Intelligent Banking Chatbot: Intention to Continue Through Millennial Customer Satisfaction in Indonesia Using the TAM Method Humairoh, Humairoh; Limakrisna, Nandan; Moeins, Anoesyirwan
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2277

Abstract

This study examines the impact of perceived usefulness and ease of use on the intention to continue utilizing banking chatbots in Indonesia. The sample comprises Generation Millennials enrolled in Master's degree programs in Tangerang Raya, Banten Province. These individuals have utilized the banking chatbots MITA, VIRA, AISYAH, CINTA, and SABRINA. The sample comprised 230 individuals, and the sampling method employed was simple random sampling. Data collection employs a survey methodology with a questionnaire instrument. The data underwent processing utilizing path analysis techniques facilitated by SPSS Version 26 software. The study yielded findings indicating that both partial and simultaneous judgment of usefulness and ease of use had a favorable and substantial impact on customer satisfaction and intention to continue. Customer satisfaction was discovered to impact the level of ongoing interest. Similarly, the ongoing attraction of millennials towards utilizing banking chatbots in Indonesia is driven by their perception of the chatbots' usefulness and ease of use, with customer satisfaction as a mediating factor. The coefficient of determination for customer satisfaction is 74.4%, while the coefficient of determination for intention to continue using chatbots is 83.2%.
What Drives Customer Loyalty in Culinary Businesses Arianto, Boby; Humairoh, Humairoh; Wijaya, Steven Surya
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11656

Abstract

Warunk Upnormal is renowned for its popularity as a favored dining establishment, thanks to its distinctive concept, inviting ambiance, and effective marketing techniques that contribute to its success. Currently, Warunk Upnormal is facing a contrasting situation, characterized by issues such as a decline in tourists, which has resulted in the closure of several of its stores. Hence, the author perceives that this phenomena indicates the presence of a disparity, which may serve as the foundation for this investigation. The objective of this study is to assess the impact of Food Quality, Price, Service Quality, Location, and Environment on Customer Loyalty by means of Customer Satisfaction at Warunk Upnormal. This study employs a survey methodology with a quantitative orientation. The data collection method employs a questionnaire. The Non Probability Sampling Technique was employed to collect samples, specifically using the Judgmental Sampling approach. These samples were disseminated to a total of 240 consumer respondents from Warunk Upnormal. The testing tool employs the SmartPLS software. The research findings indicate that all variables have been deemed valid and trustworthy, and satisfy the criteria for both Inner Model and Outer Model testing. The research findings indicate that Food Quality, Price, and Service Quality positively impact Customer Satisfaction, whereas Location and Environment have little impact on Customer Satisfaction. In addition, Customer Satisfaction has a beneficial impact on Customer Loyalty.
Mandi Isap Buyu dan Pengolahan Dimsum Ikan Patin Untuk Pencegahan Stunting Berbasis Transcultural Nursing Care (TNC) di Kelurahan Basirih M. Sobirin Mohtar; Cynthia Eka F. Tjomi; Dhea Nur Fitriyani; Nastasya, Difa; Dwi Yani Safitri; Elin Renata; Ericca Dwi Salsabilla; Fatmawati, Fatmawati; Humairoh, Humairoh; Sofhia Aulia Putri Azizah
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 03 (2025): ISSUE FEBRUARI
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stunting adalah kondisi terhambatnya pertumbuhan anak yang mengakibatkan tinggi badan anak lebuh rendah dari anak normal seusianya. Stunting dan isap buyu merupakan permaslahan yang sering dihadapi oleh Masyarakat saat ini. Banyak orang tua yang belum sepenuhya memahami apa itu stunting, penyebab, dan dampaknya bagi pertumbuhan dan perkembangan anak. Oleh karena itu tujuan diadakannya pengabdian masyarakat di kelurahan basirih adalah untuk memberikan sosialisasi edukasi kesehatan tentang stunting dan isap buyu. Metode pelaksanaan yang akan dilakukan adalah dengan cara menyampaikan materi dengan powerpoint serta diadakan pemberian dan cara pengolahan makanan bergizi, denagan pemberian makanan dimsum ikan patin. Sehingga diharapkan para ibu-ibu rumah tangga terkhususnya dapat meningkatkan pengetahuan, serta menyadari pentingnya melakukan pencegahan terhadap stunting dan isap buyu.
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Co-Authors Abdul Karim agung budi Aida Imtihana, Aida Annas, Mohammad arinto, boby Atik Atikah Berlintina Permatasari, Berlintina Permatasari Boby Arianto, Boby Cindrya, Elsa Cynthia Eka F. Tjomi Dhea Nur Fitriyani Dwi Yani Safitri Elin Renata Ericca Dwi Salsabilla Fatmawati, Fatmawati Fitriana, Amalia Indah Hafif Komarullah Immawati, Siti Asriah Junaesih, Junaesih Khasanah, Iis Naning Nur Kurniastuti, Cahyani Kurniawati, Ajeng Laili, Mu'rifatul M. Sobirin Mohtar Moeins, Anoesyirwan Mohammad Annas Nandan Limakrisna Nastasya, Difa Negara, Andi Kusuma Nency, Olivia Nur, Bimantoro Nurrahmah, Arfatin Okta Egi Priatin, Dina Parluhutan, Bobby Rabbania, Aura Rahmania, Siti Rosyid, Rosyid Septian Cahyo Bintoro Singh, Rajesh Prettypal Soemadi, Rd Roro Anggraini Sofhia Aulia Putri Azizah Suprobo, Rosaldila Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wijaya, Steven Surya Wijayanti, Murti yudhi rahman Zami, Alex