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All Journal Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Jurnal Sosial Humaniora Sigli Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Jurnal Ekonomi Efektif Dynamic Management Journal Jurnal Abdimas Kartika Wijayakusuma Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Primagraha Jurnal Manajemen Strategis PANDALUNGAN : Jurnal Pengabdian kepada Masyarakat Himpunan: Jurnal Ilmiah Mahasiswa Pendidikan Matematika Berbakti
Humairoh, Humairoh
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Pemberdayaan UMKM Margasari Melalui Digitalisasi Pemasaran Dan Inovasi Produk Berkelanjutan Negara, Andi Kusuma; Humairoh, Humairoh; Kurniastuti, Cahyani; Fitriana, Amalia Indah; Karim, Abdul
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 3 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i3.1039

Abstract

UMKM merupakan tulang punggung ekonomi lokal yang berkontribusi signifikan terhadap Produk Domestik Bruto (PDB) dan penyerapan tenaga kerja di Indonesia. Namun, pelaku UMKM di Kelurahan Margasari menghadapi tantangan dalam hal akses pasar, pemanfaatan teknologi digital, dan inovasi produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku UMKM Margasari melalui pelatihan pemasaran digital, pendampingan teknologi, dan pengembangan produk berkelanjutan. Metode yang digunakan adalah pendekatan partisipatif melalui seminar, workshop, dan mentoring intensif. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap strategi pemasaran digital, penggunaan media sosial dan marketplace, serta kemampuan berinovasi dalam produk dan layanan. Kegiatan ini diharapkan menjadi model pemberdayaan UMKM berbasis digital yang dapat direplikasi di wilayah lain.
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
Increasing Consumer Purchasing Decisions with Sales Promotion and Service Quality Humairoh, Humairoh; Annas, Mohammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 2 (2023): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i2.1823

Abstract

This study aimed to determine the impact of sales promotion and service quality on purchasing decisions for Emina products in Lazada e-commerce, either partially or simultaneously. The study's approach makes use of a quantitative method. The sample is 96 respondents to Emina users who shop at Lazada e-commerce. The non-probability sampling method was taken by distributing questionnaires to the population in Tangerang City. Records were analyzed using SPSS version 26 software program. The studies resulted in sales promotion having an advantageous and giant impact on purchasing decisions on Emina products in Lazada e-commerce, service quality having a positive and significant effect on purchasing decisions on Emina products in Lazada e-commerce, as well as sales promotion and service quality simultaneously have a positive and significant effect on purchasing decisions on Emina products in Lazada e-commerce, sales promotion has a more have an impact on than service quality on purchasing decisions. Test the studies model of 49.3%.
Gen Z: Purchase Decision on Go Green Products Humairoh, Humairoh; Annas, Mohammad; Rabbania, Aura
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 4 (2023): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i4.2132

Abstract

This study aims to determine the effect of green brand trust and electronic word of mouth on purchasing decisions of Gen Z consumers on McDonald go green products, either partially or simultaneously. The approach used in this research is causal research. The sample consisted of 140 Gen Z respondents in the Karang Tengah Region, Tangerang City, Banten Province. The sampling technique used was purposive sampling. The data collection method was carried out using a questionnaire instrument with a Likert Summated Rating (LSR). The data analysis method was processed using SPSS Version 27. The results showed that green brand trust and electronic word of mouth had a positive and significant effect on purchasing decisions of Gen Z consumers for McDonalds go green products, both partially and simultaneously. The effect of the electronic word of the mouth variable is higher than the green brand trust variable on the purchase decision of Gen Z consumers on McDonalds go green products. Suggestions for realizing management for McDonalds marketers to increase information about McDonalds products that have gone green by holding events involving generation Z consumers in Karang Tengah, Tangerang City
Intelligent Banking Chatbot: Intention to Continue Through Millennial Customer Satisfaction in Indonesia Using the TAM Method Humairoh, Humairoh; Limakrisna, Nandan; Moeins, Anoesyirwan
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 6 (2024): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i6.2277

Abstract

This study examines the impact of perceived usefulness and ease of use on the intention to continue utilizing banking chatbots in Indonesia. The sample comprises Generation Millennials enrolled in Master's degree programs in Tangerang Raya, Banten Province. These individuals have utilized the banking chatbots MITA, VIRA, AISYAH, CINTA, and SABRINA. The sample comprised 230 individuals, and the sampling method employed was simple random sampling. Data collection employs a survey methodology with a questionnaire instrument. The data underwent processing utilizing path analysis techniques facilitated by SPSS Version 26 software. The study yielded findings indicating that both partial and simultaneous judgment of usefulness and ease of use had a favorable and substantial impact on customer satisfaction and intention to continue. Customer satisfaction was discovered to impact the level of ongoing interest. Similarly, the ongoing attraction of millennials towards utilizing banking chatbots in Indonesia is driven by their perception of the chatbots' usefulness and ease of use, with customer satisfaction as a mediating factor. The coefficient of determination for customer satisfaction is 74.4%, while the coefficient of determination for intention to continue using chatbots is 83.2%.
What Drives Customer Loyalty in Culinary Businesses Arianto, Boby; Humairoh, Humairoh; Wijaya, Steven Surya
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.11656

Abstract

Warunk Upnormal is renowned for its popularity as a favored dining establishment, thanks to its distinctive concept, inviting ambiance, and effective marketing techniques that contribute to its success. Currently, Warunk Upnormal is facing a contrasting situation, characterized by issues such as a decline in tourists, which has resulted in the closure of several of its stores. Hence, the author perceives that this phenomena indicates the presence of a disparity, which may serve as the foundation for this investigation. The objective of this study is to assess the impact of Food Quality, Price, Service Quality, Location, and Environment on Customer Loyalty by means of Customer Satisfaction at Warunk Upnormal. This study employs a survey methodology with a quantitative orientation. The data collection method employs a questionnaire. The Non Probability Sampling Technique was employed to collect samples, specifically using the Judgmental Sampling approach. These samples were disseminated to a total of 240 consumer respondents from Warunk Upnormal. The testing tool employs the SmartPLS software. The research findings indicate that all variables have been deemed valid and trustworthy, and satisfy the criteria for both Inner Model and Outer Model testing. The research findings indicate that Food Quality, Price, and Service Quality positively impact Customer Satisfaction, whereas Location and Environment have little impact on Customer Satisfaction. In addition, Customer Satisfaction has a beneficial impact on Customer Loyalty.
Mandi Isap Buyu dan Pengolahan Dimsum Ikan Patin Untuk Pencegahan Stunting Berbasis Transcultural Nursing Care (TNC) di Kelurahan Basirih M. Sobirin Mohtar; Cynthia Eka F. Tjomi; Dhea Nur Fitriyani; Nastasya, Difa; Dwi Yani Safitri; Elin Renata; Ericca Dwi Salsabilla; Fatmawati, Fatmawati; Humairoh, Humairoh; Sofhia Aulia Putri Azizah
BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 03 (2025): ISSUE FEBRUARI
Publisher : PT. Mifandi Mandiri Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Stunting adalah kondisi terhambatnya pertumbuhan anak yang mengakibatkan tinggi badan anak lebuh rendah dari anak normal seusianya. Stunting dan isap buyu merupakan permaslahan yang sering dihadapi oleh Masyarakat saat ini. Banyak orang tua yang belum sepenuhya memahami apa itu stunting, penyebab, dan dampaknya bagi pertumbuhan dan perkembangan anak. Oleh karena itu tujuan diadakannya pengabdian masyarakat di kelurahan basirih adalah untuk memberikan sosialisasi edukasi kesehatan tentang stunting dan isap buyu. Metode pelaksanaan yang akan dilakukan adalah dengan cara menyampaikan materi dengan powerpoint serta diadakan pemberian dan cara pengolahan makanan bergizi, denagan pemberian makanan dimsum ikan patin. Sehingga diharapkan para ibu-ibu rumah tangga terkhususnya dapat meningkatkan pengetahuan, serta menyadari pentingnya melakukan pencegahan terhadap stunting dan isap buyu.
Implementation of Business Strategies through Organization Design Concept at PT. Sarimelati Kencana Tbk (PZZA) Humairoh, Humairoh; Wahyu Setyawati, Novita; Wijayanti, Murti; Anggoro, Wahyu; Parluhutan, Bobby
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1393

Abstract

The spread of the global pandemic has an impact on the slow pace of development in several industrial sectors, including PT. Sarimelati Kencana, Tbk. is engaged in the culinary sector with the flagship brand Pizza Hut. The company is known as a restaurant that provides Italian-American cuisine in the form of pasta, side dishes, and desserts. The purpose of this paper is to analyze how PZZA implements its business strategy through the concept of organizational design based on the results of the 2020 EGMS to achieve a market position in this new normal era. This writing uses explanatory research with a qualitative approach, with the SWOT Analysis method and the Canvas Business Model. The business strategy used by Pizza Hut (PZZA) is to stay afloat in the face of the impact of a decline. In. people's. purchasing. power. Efforts that can.be made by PZZA are implemented in several business strategies, including redesigning the company's organizational concept through modification of the organizational structure as a supporter of culture within the company, as well as continuing to carry out internal control activities.
How Digital Thrift Shops Escalate Global Supply Chain Sustainability in Indonesia Annas, Mohammad; Humairoh, Humairoh
International Journal of Science, Technology & Management Vol. 4 No. 2 (2023): March 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i2.791

Abstract

The intentions of the research were to explore and analyze youngsters’ behavior toward digital shopping in particular their awareness of clothing sustainability. The research also reconfirms the trends that the latest generations were able to contribute to green business sustainability in particular the way they spend on clothing and its accessories. The shopping was done digitally through youngsters’ social media networks and they simply endorse it in their feed and timeline to let their networks know what they had done related to clothing style and where they could buy it, and even they could exchange it with each other to seek the experiences. The data were collected from major forwarder logistics, transporters and couriers specifically delivered the thrift shops’ products within capital cities in Indonesia. Considering it was a new trend, the quantity was not as massive as the products shopped from the first official stores in the marketplace or e-commerce. Nevertheless, the trends were growing each month in 2022 with a growth of between 12% and 19% each month in 2022. The trends would continue growing as well as the sustainability both in clothing and supply chains.
Service level And Logistic Performance: An Implementation Of Sustainable Quality Assessment Annas, Mohammad; Humairoh, Humairoh
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.804

Abstract

The study aimed to uncover the impact of quality assessment with the instruments of ISO 9001at major hub of logistics companies in Indonesia which divided into three major regions, western region, middle region and northern region of Indonesia. The implementation of ISO used three different variables as components and parameters of assessment which consist of continuous improvement, satisfaction of users and prevention of nonconformities. The methods were used by interviewing and deployment of structured questionnaires to related parties which directly engaged on quality assessment process in daily assignments. The result showed that the implementation of quality instruments such ISO 9001 affecting significantly the quality delivered to users and customers as well as the performance of overall operation held by the logistics companies. The result also showed that the quality of service was not only could be undertaken by two variables but also could be done with more variables that have not been explored. The opportunity of improvement had been implemented by logistics companies through giving optimum services to users and customers.
Co-Authors Abdul Karim agung budi Aida Imtihana, Aida Annas, Mohammad arinto, boby Atik Atikah Berlintina Permatasari, Berlintina Permatasari Boby Arianto, Boby Cindrya, Elsa Cynthia Eka F. Tjomi Dhea Nur Fitriyani Dwi Yani Safitri Elin Renata Ericca Dwi Salsabilla Fatmawati, Fatmawati Firmansyah, Farhandika Rahid Fitriana, Amalia Indah Hafif Komarullah Junaesih, Junaesih Khasanah, Iis Naning Nur Kurniastuti, Cahyani Kurniawati, Ajeng Laili, Mu'rifatul M. Sobirin Mohtar Moeins, Anoesyirwan Mohammad Annas Nandan Limakrisna Nastasya, Difa Negara, Andi Kusuma Nur, Bimantoro Nurrahmah, Arfatin Okta Egi Priatin, Dina Parluhutan, Bobby Rabbania, Aura Rahmania, Siti Sanusi, Revilia Septian Cahyo Bintoro Singh, Rajesh Prettypal Soemadi, Rd Roro Anggraini Sofhia Aulia Putri Azizah Suprobo, Rosaldila Wahyu Anggoro, Wahyu Wahyu Setyawati, Novita Wijaya, Steven Surya Wijayanti, Murti Zami, Alex