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All Journal MONSU'ANI TANO Jurnal Pengabdian Masyarakat Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Mahasiswa Sistem Informasi (JMSI) Empowerment Journal English Language Teaching Methodology (ELTM) Jurnal Permata Indonesia Jurnal Mahasiswa Ilmu Komputer Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar JPNM : Jurnal Pustaka Nusantara Multidisiplin GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Mahasiswa Akuntansi Nomico Cakrawala Listra : Jurnal Kajian Sastra, Bahasa, dan Budaya Indonesia Journal of Computer Science and Informatics (JOCSI) Al Iman: Jurnal Keislaman dan Kemasyarakatan Journal of Publicness Studies AUFKLARUNG: Jurnal Kajian Bahasa, Sastra Indonesia, dan Pembelajarannya NAAFI: JURNAL ILMIAH MAHASISWA
Mustika
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Analisis Faktor Pendukung, Tantangan, Dan Strategi Pengembangan Usaha Tempe Irka  Di Kota Palu Fadilla, Nur; Mustika; Aziz, Yuliyana Abd; Taqwa, Moh; Rachmad
JPS: Journal of Publicness Studies Vol 2 No 04 (2025): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/34k5k376

Abstract

This qualitative descriptive research analyzes the dynamics of Tempe Irka business as an MSME in Palu City through in-depth interviews with informants, highlighting the background of selecting tempe production due to stable demand for traditional high-protein food, supporting factors such as soybean availability, family support, and consumer loyalty, as well as main inhibitors including soybean price fluctuations, weather impacts on fermentation, and market competition. Survival strategies include selecting quality ingredients, consistent production, partnerships with regular buyers, and social media promotion, while development plans encompass product diversification (ready-to-cook/spiced tempe), capacity enhancement, hygienic packaging, and marketing expansion. Framed by SWOT, RBV, MSME management, and business development theories, findings reveal business resilience from internal strengths despite external vulnerabilities, with conclusions emphasizing contributions to the local economy and cultural preservation, accompanied by recommendations for product innovation, digital competitiveness.
Co-Authors Ade Irma Suryani Ade Irma Suryani Adinda Putri Kinanti Daulay Ahmad Yani Noor Akri Sutanto Ampa, Hj. Andi Tenri Anindya Khaira Butarbutar ARIF HIDAYAT Arman Syafa’at Aswati Asri Aziz, Yuliyana Abd Burhan, Faika Dedi Irawan Donny Muda Priyangan Etik Winarni, Etik Fadhilah Umar Fanny Anggita Farisha Andi Baso Gilang Ramadhan Sukoco Hamsah Harinto Nur Seha Hasriani G Ian Harum Prasasti Lisa Windia Arista Maemuna Muhayyang Mainita Mujito Mukhlash Abrar Muliadi Munir Musfirah Musfirah, et.al. Nefi Darmayanti Nilawaty Yusuf Nur Fadilla, Nur Nur Inda Pajri Pramustia Murti Pujianto Putra, Iwan Eka Rachmad Ramadani, Syahruni Ratih Rosita Robi Soma Sari, Yolanda Surniati Syamsudduha Taqwa, Moh Victorson Taruh Yeni Ambar Wati Yorina An'guna Bansa Yusi Furdayanti