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STRATEGI PEMASARAN DIGITAL KOPERASI SIMPAN PINJAM DALAM UPAYA MENARIK NASABAH PADA CREDIT UNION BAHTERA SEJAHTERA KEWAPANTE Maria Febiana Kimang; Yustina Olivia da Silva; Elisabet Luju
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

KSP Credit Union Bahtera Sejahtera is one of the cooperatives established to advance and improve the welfare of the community or its members in savings and loan activities. The main activities of KSP Credit Union Bahtera Sejahtera are to collect funds from its members in the form of savings and distribute them in the form of loans. This study aims to determine the digital marketing strategy of the savings and loan cooperative in an effort to attract customers at CU Bahtera Sejahtera Kewapante, to find out how the number of members has developed over the past three years, and to understand the role of KSP CU Bahtera Sejahtera Kewapante's management in increasing the number of members. This research uses a qualitative approach with data collection techniques through interviews, documentation, and observation. The results show that the marketing strategy of the savings and loan cooperative focuses on efforts to attract new members by introducing cooperative products directly to the community and through social media. Over the past three years, the number of members at KSP Credit Union Bahtera Sejahtera Kewapante has experienced stagnation or very slow growth. Management plays a very important role in maintaining the sustainability of the cooperative, improving members' welfare, and ensuring the cooperative remains relevant amid economic changes. KSP CU Bahtera Sejahtera faces various obstacles in increasing the number of members, such as lack of effective socialization and promotion, limited resources, negative perceptions of cooperatives, competition from other financial institutions, infrastructure limitations, and dependence on old members. These findings emphasize the importance of improving marketing strategies to increase member growth, enhancing service quality, and building good relationships with the community.
Evaluasi Perencanaan dan Realisasi Anggaran Belanja Pada Sekretariat DPRD Kabupaten Sikka Maria Reagni Gustiani Sambi; Emilianus Eo Kutu Goo; Yustina Olivia da Silva
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

Budget planning and realisation constitute cricital components in ensuring the effectiveness and efficiency of public financial management. This study aims to evaluate the planning and realisation of expenditure budgets at the Secretariat of the Regional House of Representatives in Sikka Regency. The research adopted a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings indicate that the budget planning process at the Secretariat of the DPRD in Sikka Regency has been carried out in accordance with applicable procedurse. However, during the realisation phase, several challenges persist, including administrative delays and technical obstacles in activity implementation. Overall, the realisation of the expenditure budget has proceeded with reasonable effectivenees, although improvements are still required in coordination and planning accuracy. Therefore, enhanced planning and optimal supervision are necessary to ensure optimal budget execution.
ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN PENJUALAN CV BILCA TAHUN 2024-2025 Nur Miranti; Yustina Olivia da Silva; Maria Modesta Missi Mone
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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This study aimed to analyse the impact of customer service quality on sales at CV BILCA Digital Printing in Maumere for the 2024-2025 period. Grounded in the SERVQUAL model, this qualitative research posits that the five dimensions–responsiveness, reliability, empathy, assurance, and tangibles–synergistically build customer trust, which in turn drives repeat purchases and word-of-mouth (WOM). The study involved 15 customers selected through purposive sampling. Data were collected via in-depth interviews, participant observation, and internal documentation. Analysis was conducted using the Miles & Huberman model, encompassing data reduction, display, and conclusion drawing. The findings confirm that all five SERVQUAL dimensions collectively cultivate trust, leading to increased repeat purchases and positive WOM. Key results reinforce a “Trust Chain” mechanism: response times of ≤30 minutes and on-time production foster initial trust; personalized interactions strengthen affective bonds; and robust recovery policies reduce perceived risk by exceeding expectations. Notably, no instances of customer churn were observed, as all participants made repeat orders within 24 hours of a positive experience. This study contributes to the services marketing literature by empirically validating trust as a key mediator between service quality dimensions and behavioural outcomes, while also offering a replicable empirical model for Micro, Small, and Medium–sized Enterprises (MSMEs) in the digital printing sector.
PERAN DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL DALAM MENINGKATKAN KEPEMILIKAN AKTA PERKAWINAN MELALUI PROGRAM INOVASI CINTA PANAS DI KABUPATEN SIKKA Aurelia Kesia Trisnawati; Yustina Olivia da Silva; Maria Modesta Missi Mone
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

This study aims to analyze the role of the Population and Civil Registration Office of Sikka Regency in increasing marriage certificate ownership through the Cinta Panas Innovation Program. The research is motivated by the relatively low rate of marriage certificate ownership, which has significant implications for the fulfillment of citizens’ civil rights, particularly in areas facing geographical and socio-cultural barriers. A descriptive qualitative approach was employed, using in-depth interviews, field observations, and document analysis as data collection techniques. Research informants included officials of the Population and Civil Registration Office, village authorities, religious leaders, and community members as service recipients. Data were analyzed interactively through data reduction, data display, and conclusion drawing. The findings indicate that the Cinta Panas Innovation Program has transformed public service delivery from a passive to a proactive approach through outreach services and cross-sector collaboration, especially with religious institutions. The program has improved service accessibility, increased public legal awareness, and contributed to the growth of marriage certificate ownership. Nevertheless, the study also identifies several challenges, including limited institutional capacity, administrative complexity, and unequal program coverage across regions. Therefore, strengthening institutional capacity and ensuring equitable service distribution are essential to sustaining innovation in population administration services
Pengaruh Dukungan Organisasi dan Disiplin Kerja Terhadap Kinerja Pegawai pada Kantor Badan Perencanaan Penelitian dan Pengembangan (BAPELITBANG) Kabupaten Sikka Agustina Nona Leli; Imanuel Wellem; Yustina Olivia Da Silva
Jurnal Riset dan Inovasi Manajemen Vol. 3 No. 1 (2025): Februari: Jurnal Riset dan Inovasi Manajemen
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v3i1.4359

Abstract

This This Study aimed to (1) understand the overview of employe, performance, Organizational support, and work discipline, and (2) analyze the influence of organizational support and work discipline on employee performace both partially and simultaneously. The population in this study consisted of 40 employees of the Regional Planning, Research, and Development Agency (BAPELITBANG) of the Sikka Regency. Due to the limited population, the study was conducted using a census or saturated samping method. Data were collected through questionnaires and analyzed using descriptive and infertial statistical methods, specificallymultiple linear regression. Hypothesis testing was conducted using f- tesr and t-test. The results of the descriptive analysis indicated that the employee performance variable was categorized as good, the organizational support variable was also categorized as good,and the work discipline variable was categorized as good as well. The results of the t-test showed that partially,the organizational support variable had a positive and significant effect on employee performance. Additionally, the work discipline variable had a positive and significant effect and employee performance.the result of the f-test showed that simultaneously, the organizational support and the work discipline variables had a significant effect on employee performance. The determination analysis results indicated that the two independent variables in this study could explain 23,4% of the variation in the rise and fall of employee performance at the regional planning, Reseach, and Development Agency ( BAPELITBANG) of Sikka Regency.
PENINGKATAN KAPASITAS IBU-IBU PERAJIN TENUN IKAT “ NONA DARI”MELALUI EDUKASI BIAYA PRODUKSI DAN PEMASARAN DIGITAL BERBASIS MEDIA SOSIAL, SUMBER PENDANAAN MANDIRI Yustina Olivia Da Silva; Pipiet Niken Aurelia; Wilhelmina Mitan
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 6 (2025): Vol. 6 No. 6 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i6.54033

Abstract

Pengabdian ini bertujuan untuk mengembangkan dan memperkuat kapasitas kelompok ibu-ibu perajin tenun ikat nona daruk dalam hal produksi dan pemasaran serta digital marketing. Program pengabdian masyarakat ini meliputi dua fokus utama: pertama, Pemberian materi edukasi biaya produksi dan pemasaran digital berbasis media sosial, kedua Melakukan Diskusi dan Tanya Jawab terkait edukasi biaya produksi dan pemasaran digital berbasis media sosial serta pendampingan digital marketing untuk memperluas jangkauan pasar dan meningkatkan penjualan produk. Hasil evaluasi menunjukkan bahwa pelatihan ini memberi dampak positif pad apengelolaan biaya produksi dan kemampuan pemasaran online mitra, meskipun terdapat tantangan dalam penerapan teknologi digital yang memerlukan pendampingan lebih lanjut. Program ini memberikan kontribusi terhadap peningkatan efisiensi usaha, penguatan daya saing, serta kesejahteraan ekonomi kelompok ibu-ibu perajin tenun ikat nona daruk. Berdasarkan temuan tersebut, disarankan untuk melanjutkan pendampingan dan pelatihan lanjutan untuk mengoptimalkan hasil yang telah dicapai.
OPTIMALISASI USAHA TANI MELALUI PERHITUNGAN HPP, PENENTUAN HARGA JUAL, DAN PENCATATAN KEUANGAN PADA MAHASISWA PETANI CABAI DAN BUNCIS Yustina Olivia Da Silva; Victor Eko Transilvianus; Guisepina Verani Jajo; Anastasia Asri Banda; Veronika Febianti Yulita; Fransiskus Borgias Elfandus
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.57682

Abstract

Program Pengabdian kepada Masyarakat dengan judul “Optimalisasi Usaha Tani melalui Perhitungan HPP, Penentuan Harga Jual, dan Pencatatan Keuangan pada Mahasiswa Petani Cabai dan Buncis” dilaksanakan sebagai upaya meningkatkan kemampuan manajerial usaha bagi mahasiswa yang menjalankan kegiatan usaha tani cabai dan buncis. Permasalahan utama yang dihadapi mitra adalah belum tersedianya sistem pencatatan biaya produksi yang jelas, kesulitan dalam menentukan Harga Pokok Produksi (HPP), serta kurang tepatnya penetapan harga jual sehingga berdampak pada rendahnya keuntungan. Melalui kegiatan pelatihan dan pendampingan, peserta memperoleh pemahaman dalam menghitung HPP berdasarkan komponen biaya produksi, menentukan harga jual berdasarkan HPP dan margin laba, serta menyusun laporan keuangan sederhana untuk mengetahui kondisi keuntungan usaha. Program ini berhasil memberikan peningkatan kemampuan peserta, yang terlihat dari kemampuan mereka membuat laporan keuangan mandiri dan menentukan harga jual secara lebih tepat. Luaran yang dihasilkan dari kegiatan ini berupa modul pelatihan, template laporan keuangan sederhana, serta peningkatan efisiensi pengelolaan usaha tani. Program ini diharapkan dapat menjadi fondasi untuk pengembangan usaha tani mahasiswa yang lebih profesional, produktif, dan berkelanjutan.
Analisis  Pengaruh  Stres Kerja Terhadap Kinerja Karyawan: Studi Literatur Magdalena Nona Ice; Tobias Joni Temu; Elisabet Luju; Yustina Olivia Da Silva
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/w2yy6k43

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Penelitian ini bertujuan untuk menganalisis pengaruh stres kerja terhadap kinerja karyawan berdasarkan hasil penelitian terdahulu. Metode yang digunakan adalah studi pustaka (library research) dengan mengkaji dan menganalisis berbagai jurnal ilmiah yang relevan mengenai stres kerja dan kinerja karyawan. Data penelitian diperoleh dari sepuluh jurnal yang membahas hubungan antara stres kerja dan kinerja karyawan pada berbagai sektor organisasi. Teknik analisis data dilakukan melalui tahapan identifikasi, klasifikasi, evaluasi, dan sintesis terhadap hasil penelitian yang telah dipublikasikan. Hasil kajian menunjukkan bahwa stres kerja memiliki pengaruh yang signifikan terhadap kinerja karyawan. Sebagian besar penelitian menunjukkan bahwa stres kerja berpengaruh negatif terhadap kinerja karyawan, di mana peningkatan tingkat stres kerja cenderung menurunkan produktivitas, kualitas kerja, motivasi, dan efektivitas dalam pelaksanaan tugas. Faktor-faktor yang memicu stres kerja meliputi beban kerja yang berlebihan, tekanan waktu, konflik peran, serta lingkungan kerja yang kurang kondusif.
PELATIHAN DIGITAL MARKETING BAGI WARGA BINAAN RUMAH TAHANAN NEGARA KELAS IIB MAUMERE SEBAGAI UPAYA PENINGKATAN KETERAMPILAN DAN KEMANDIRIAN EKONOMI Antonius Philipus Kurniawan; Yustina Olivia Da Silva; Yuliana Onang; Margaretha Yulianti; Yosef Tonce; Yulius Sersanto Rubu; Maria Rasdiana Bure
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.20203

Abstract

Keterampilan digital menjadi salah satu kompetensi penting yang dibutuhkan masyarakat dalam menghadapi perkembangan ekonomi berbasis teknologi. Warga binaan pemasyarakatan merupakan kelompok masyarakat yang memerlukan pembinaan keterampilan sebagai bekal untuk kembali berintegrasi dengan lingkungan sosial setelah menjalani masa pidana. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pengetahuan dan keterampilan digital marketing bagi warga binaan Rumah Tahanan Negara Kelas IIB Maumere. Metode pelaksanaan kegiatan meliputi tahap persiapan, penyuluhan, pelatihan, diskusi, dan evaluasi. Materi yang diberikan mencakup konsep dasar digital marketing, pemanfaatan media sosial sebagai sarana promosi, pembuatan konten pemasaran yang menarik, serta strategi pemasaran produk secara digital. Kegiatan dilaksanakan oleh tim dosen Universitas Nusa Nipa dengan melibatkan warga binaan sebagai peserta aktif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pemasaran digital, penggunaan media sosial untuk promosi usaha, serta motivasi untuk mengembangkan keterampilan kewirausahaan setelah bebas nanti. Antusiasme peserta terlihat dari tingginya partisipasi selama sesi pelatihan dan diskusi. Program ini diharapkan dapat mendukung proses pembinaan warga binaan melalui peningkatan kompetensi yang relevan dengan kebutuhan dunia kerja dan usaha di era digital.
Peran AVSEC (Aviation Security) Dalam Menunjang Keamanan Navigasi Penerbangan Di Airnav Unit Maumere Mario Ferdinandus Jeo; Viktor Eko Transilvanus; Yustina Olivia da Silva; Nunsio Handrian Meylano
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

This study aims to analyze the role of Aviation Security (AVSEC) and Air Traffic Control (ATC) in maintaining flight safety and security at Frans Seda Maumere Airport and relate it to Operational Management theory. The method used is a qualitative approach through interviews with sources directly involved in airport operations. The results of the study show that AVSEC acts as the first line of defense in the aviation security system through passenger, baggage, and cargo checks (SCP1 and SCP2), as well as surveillance of restricted areas (airside). Meanwhile, ATC is responsible for regulating aircraft traffic in the air and on the ground to ensure smooth and safe flights. The collaboration between AVSEC and ATC can be categorized as a form of integrated operational management, which is the integrated operational management between different units with a common goal, namely to ensure optimal aviation security and safety. Thus, the implementation of structured and integrated operational management is key in supporting the continuity of safe, orderly, and efficient flight operations.
Co-Authors Agnes Evifania Agnes Evifania Agnes Obeyane Longge Agustina Berti Agustina M.D. Lela Agustina Nona Leli Anastasia Asri Banda Andreas Rengga Andreas Rengga Antonius Philippus Kurniawan Antonius Philippus Kurniawan Antonius Philipus Kurniawan Aurelia Kesia Trisnawati Daria Evarista Tuku Elisabet Luju Elisabet Luju Emilianus Eo Kutu Goo Ermelinda Beatriks Kewa Fania Limek, Maria Debi Fransiska Triningsih Fransiskus Ayang Sertus Caracioli Fransiskus Borgias Elfandus Gregorius Nazianze Lodan Guisepina Verani Jajo Hiasinta Claurita Insani Imanuel Wellem Kristiana Reinildis Aek Kurniawan Gheta, Antonius Philipus Leonardus Tunga Ludgerus Haryanto Baek Magdalena Nona Ice Magdalena Silawati Samosir Margaretha Yulianti Maria Febiana Kimang Maria Gracia Prilly da Cunha Maria Handayani Yunita Wale Maria Handayani Yunita Wale Maria Moderta Missi Mone Maria Modesta Missi Mone Maria Mondesta Missi Mone Maria Petronela Daro Pera Maria Rasdiana Bure Maria Reagni Gustiani Sambi Maria Rislianty Nona Rit Maria Rislianty Nona Rit Maria Silvana M. Carcia Maria Silvana Mariabel Carcia Maria Sylvana Mariabel Carcia Maria Yuliana Mario Ferdinandus Jeo Martinus Ie Martinus Ie Nazianze Lodan, Gregorius Niken Aurelia, Pipiet Nunsio Handrian Meylano Nur Miranti Obon, Walter Octrofianus Nong orci Paulus Juru pipiet pipiet Sari Suswati Serafia Ohin Niron Tobias Joni Temu Veronika Febianti Yulita Victor Eko Transilvianus Viktor Eko Transilvanus Vinsenius Ama Muda Vinsensius Ama Muda Walter Obon Walter Obon Wilhelmina Mitan Willibrodus Kladius Gama Yosef Tonce Yosef Tonce Yosefa, Maria Yoseph Iriyante Leu Robi Yuliana Fransiska Bunga Yuliana Fransiska Bunga Yuliana Ngole Yuliana Onang Yulius Sersanto Rubu