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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Business & Banking Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Journal of Global Business and Management Review Journal of Entrepreneurship & Business Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi dan Manajemen Indonesia Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Mestaka: Jurnal Pengabdian Kepada Masyarakat Paradoks : Jurnal Ilmu Ekonomi Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Indonesia Mengabdi
Christiarini, Renny
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Analysis of Factors Influencing Purchase Intentions in Live Shopping in Batam Chrisderry; Christiarini, Renny
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 1 (2025): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This research aims to analyze the influence of argument quality, credibility of influencers and interactivity, kindness on consumer welfare and purchase intentions on live shopping broadcast from Batam. Methodology/Approach: The research approach is quantitative, by obtaining data through distributing questionnaires to 200 livestreaming shopping users in Batam City. Data analysis through the SMART-PLS statistical program, by carrying out validity, reliability tests, direct influence tests via path coefficients, coefficient of determination tests, and quality index tests. Findings: The findings suggest that there is a significant influence between influencers and interactivity and credibility. Credibility and kindness also have a significant effect on consumer welfare. However, this research cannot prove a significant relationship from argument quality to credibility. Additionally, consumer well-being underscores its significant direct influence on purchase intentions Theoretical and Managerial Implications: For academics, future researcher can discuss the influence of argument quality, credibility of influencers and interactivity, kindness to consumer welfare and purchase intentions on different research objects. For practitioners, the findings provide actionable insights for marketers to choose influencers with credibility, kindness and good quality arguments so that they can improve the consumer welfare felt by their customers, due to increase their intention to purchase their products. Research Limitations: The study is limited to a specific geographic region within Batam and a sample size of 200 respondents, which may affect the findings generalizability. Future research should consider broader geographic and sectoral scopes due to validate as well as extend the applicability of this research construct.
Intention To Shop Online Produk Skincare di Kota Batam Christiarini, Renny; Lhu, Steevarah
YUME : Journal of Management Vol 5, No 2 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i2.1457

Abstract

Abstrak Survei yang dilakukan oleh A.T. Kearney pada tahun 2018 menyatakan munculnya e-commerce pada era sekarang ini telah membuat masyarakat terbiasa berbelanja secara online, dan peminat belanja online yang paling tertinggi masih didominasi oleh perempuan. Produk yang paling digemari oleh perempuan adalah skincare. Penelitian ini dimaksudkan untuk menganalisis niatan dalam belanja online produk skincare di kota Batam. Teknik pengumpulan data ini menggunakan data primer yaitu dengan menggunakan kuesioner. Populasi penelitian ini adalah perempuan yang memiliki niat beli online produk skincare di kota Batam. Sampel penelitian ini adalah perempuan yang memiliki niat beli online produk skincare berupa Skin Dewi, Lacoco, Avoskin, Elsheskin, Pampering Day.  Merek tersebut diambil berdasarkan urutan brand skincare lokal terbaik pada tahun 2020 (Lestari, 2020) . Berdasarkan hasil pengujian, diperoleh kesimpulan bahwa variabel Attitude Towards Online Shopping berpengaruh positif terhadap Intention To Shop Online, variabel Enjoyment tidak berpengaruh positif terhadap Attitude Towards Online Shopping, variabel Perceived Benefits berpengaruh positif terhadap Attitude Towards Online Shopping, variabel Subjective Norm tidak berpengaruh positif terhadap Intention To Shop Online, variabel Trust In Online Shopping tidak berpengaruh positif terhadap Attitude Towards Online Shopping, variabel Trust In Online Shopping berpengaruh positif terhadap Intention To Shop Online. Kata Kunci: online; intention; attitide; trust; subjective norm; enjoymentAbstractA survey by A.T. Kearney in 2018 stated e-commerce in the current era has made people accustomed to shopping online. The highest online shopping enthusiasts are still dominated by women. The product most favored by women is skincare. This study is intended to analyze intentions in online shopping for skincare products in the city of Batam. This data collection technique uses primary data. The population is women who have intention to buy skincare products online in Batam city. The sample is women who have intention to buy skincare products online in the form of Skin Dewi, Lacoco, Avoskin, Elsheskin, Pampering Day. The brand was taken based on the best local skincare brands in 2020 (Lestari, 2020). Based on the test results, it’s concluded that the Attitude Towards Online Shopping has a positive effect on Intention To Shop Online, the Enjoyment does not have a positive effect on Attitude Towards Online Shopping, Perceived Benefits has a positive effect on Attitude Towards Online Shopping, Subjective Norm has no positive effect on Intention To Shop Online, Trust In Online Shopping doesn’t have positive effect on Attitude Towards Online Shopping, Trust In Online Shopping has positive effect on Intention To Shop Online.Keywords: online; intention; attitide; trust; subjective norm; enjoyment
Optimalisasi Pelayanan UMKM Soup Ikan 83 Melalui Implementasi Standard Operating Procedure Seren, Seren; Christiarini, Renny
Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Vol. 2 No. 3 (2024): April 2024
Publisher : LPPM Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/madani.v2i3.9186

Abstract

Kota Batam merupakah salah satu kota dengan letak wilayah yang sangat strategis, sehingga membuat pelaku usaha berlomba-lomba membuka Usaha Mikro Kecil Menengah (UMKM). Penelitian ini berisi tentang cara meningkatkan kualitas pelayanan melalui implementasi Standard Operating Procedure (SOP) pada UMKM Soup Ikan 83. Tujuan dari penelitian ini adalah meningkatkan kualitas pelayanan UMKM Soup Ikan 83 menjadi lebih baik sesuai dengan Standard Operating Procedure (SOP) yang disesuaikan dengan teori The Flower of Service. Kegiatan ini akan melalui tahap persiapan, tahap pelaksanaan serta tahap penilaian dan pelaporan. Implementasi yang dilakukan yaitu meningkatkan kualitas pelayanan baik secara langsung maupun melalui aplikasi gojek, kemudian menjaga higenitas mitra, serta penataan makanan yang menarik. Hasil dari implementasi menunjukkan bahwa adanya peningkatan signifikan, dimana porsi penjualan yang sebelumnya 15 porsi meningkat menjadi 25-28 porsi. Maka dari itu, sistem SOP sangat membantu UMKM Soup Ikan 83 dalam meningkatkan kualitas pelayanannya.
Key Factors Analysis of Customer Satisfaction of Marketplaces in Batam City Yulianti, Yulianti; Christiarini, Renny
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.93

Abstract

This study aims to analyze customer satisfaction in the city of Batam. The data collected in this study were 400 respondents. This study uses primary data using an online questionnaire (google form). Respondents are Batam residents who use the marketplace. The sampling method used is non-probability sampling. This research uses a quantitative analysis method. This study uses the Partial Least Squares (PLS) methods with SPSS Statistics. The study results are Shopee (Indonesia) and Taobao (China) are the most widely used marketplaces in Batam. E-Service quality, brand image, price, product quality, and trust significantly influence a purchase decision. In addition, price, product quality, and trust significantly affect customer satisfaction. Although e-service quality and brand image are not determinants in the satisfaction felt by marketplace users, they are the basis for consumer observations and decisions when buying the desired product.
The Role of Mediation in Purchase Intention in Affecting the Decision to Purchase Health Supplement Products Fidia, Fidia; Christiarini, Renny
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.196

Abstract

Customer interest in health products has surged due to the COVID-19 virus, impacting the world, including Indonesia. This encourages the community to consistently maintain the cleanliness of their surroundings and fulfill nutritional needs to strengthen the immune system by consuming healthy food and beverages. However, the nutritional content in food and beverages still needs to be improved, requiring the support of health supplements to help meet these nutritional requirements. This research examines the effect of quality, price, e-WOM, celebrity endorser, and brand image on purchase decisions, with purchase intention as the intervening factor. The data collected from 334 respondents who consume health supplements in Batam were analyzed using the Structural Equation Model (SEM). This research states that price does not significantly affect purchase decisions; however, quality, e-WOM, celebrity endorser, and brand image positively and significantly affect purchase decisions. Additionally, the research results indicate that price does not significantly affect purchase decisions when mediated by purchase intention. Meanwhile, the mediating role of purchase intention on quality, e-WOM, celebrity endorser, and brand image significantly affects purchase decisions.
ANALISA LIKEABILITY, ANIMACY, RESPONSIVENESS, INTERACTIVITY, DAN SOCIAL PRESENCE SAAT LIVE SHOPPING Richad, Richad; Christiarini, Renny; Putra, Edy Yulianto
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 14, No 1 (2025): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v14i1.2340

Abstract

ABSTRAKPerkembangan teknologi menghadirkan berbagai kemudahan akses dan implementasi pemasaran digital, salah satunya sehubungan dengan hadirnya live shopping. Kondisi tersebut mengakibatkan tingkat persaingan semakin ketat dan menimbulkan tantangan bagi pengusaha kecil yang memasarkan produknya secara online karena dapat mengalami kegagalan bersaing dengan pengusaha skala besar yang melaksanakan live shopping di platform yang sama. Penelitian ini bertujuan untuk menganalisis pengaruh likeability, animacy, responsiveness, dan interactivity terhadap purchase intention melalui mediasi social presence pada konteks virtual streamer live shopping yang dikhususkan di Kota Batam. Metode penelitian yang ditempuh berupa metode kuantitatif, dengan pengumpulan data melalui penyebaran kuesioner survei, untuk kemudian dianalisis menggunakan perangkat lunak SMARTPLS. Hasil penelitian mengungkapkan bahwa likeability, animacy dan interactivity berpengaruh signifikan terhadap social presence. Alangkah tetapi, variabel responsiveness tidak menunjukkan pengaruh signifikan terhadap social presence. Animacy, responsiveness, dan interactivity berpengaruh signifikan atas purchase intention, tetapi likeability tidak menunjukkan pengaruh yang signifikan. Peneliti juga menegaskan adanya hubungan langsung yang signifikan antara social presence dengan purchase intention pada live shopping.ABSTRACTThe development of technology presents various conveniences of access and implementation of digital marketing, one of which is related to the presence of live shopping. This condition results in increasingly tight competition and poses challenges for small entrepreneurs who market their products online because they can fail to compete with large-scale entrepreneurs who carry out live shopping on the same platform. This study aims to analyze the effect of likeability, animacy, responsiveness, and interactivity on purchase intentions through social presence mediation in the context of virtual streamer live shopping specifically in Batam City. The research method used is a quantitative method, with data collection through the distribution of surveys, to be analyzed using SMARTPLS software. The results of the study revealed that likeability, animation and interactivity have a significant effect on social presence. However, the responsiveness variable does not show a significant effect on social presence. Animation, responsiveness, and interactivity have a significant effect on purchase intentions, but likeability does not show a significant effect. The researcher also emphasized that there is a significant direct relationship between social presence and purchase intentions in live shopping.
Peningkatan Daya Saing UMKM Aneka Rasa melalui Inovasi SOP, Kemasan Berkelanjutan dan Branding Jocelyn, Nathania; Christiarini, Renny
Jurnal Indonesia Mengabdi Vol. 6 No. 2 (2024): December Edition
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) STKIP Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/x9k21425

Abstract

UMKM Aneka Rasa, yang telah beroperasi selama lebih dari tujuh tahun, menghadapi tantangan dalam mempertahankan daya saing di tengah persaingan industri kuliner modern. Kegiatan Pengabdian kepada Masyarakat (PkM) dirancang dengan tujuan untuk meningkatkan efisiensi operasional dan daya tarik produk melalui perancangan Standar Operasional Prosedur (SOP) penjualan, pengembangan kemasan ramah lingkungan, dan pembaruan logo merek. Menggunakan metode Participatory Action Research (PAR), kegiatan ini melibatkan observasi, wawancara, penerapan solusi, dan evaluasi berbasis data kuantitatif. Hasil implementasi menunjukkan bahwa inovasi tersebut memberikan dampak positif terhadap efisiensi operasional, citra merek, dan keberlanjutan produk, dengan mayoritas pelanggan menyatakan kepuasan tinggi terhadap perubahan yang dilakukan. Tingkat kepuasan ini dicapai melalui perbaikan dalam proses penjualan, desain kemasan yang menarik, dan logo baru yang modern. Proyek ini menyimpulkan bahwa inovasi operasional dan branding mampu meningkatkan daya saing UMKM Aneka Rasa sekaligus mendukung keberlanjutan lingkungan.
Strategi Pengembangan UMKM Games in Your Area melalui Optimalisasi Digital Marketing Shevia, Shevia; Christiarini, Renny
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2023): Desember 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.8688

Abstract

In the era of the fourth industrial revolution in Indonesia, it is crucial for Micro, Small, and Medium Enterprises (MSMEs) to continuously update themselves to survive in the midst of intense competition. This study explores a development strategy for the MSME "Games in Your Area" through the optimization of digital marketing. This Community Service is implemented through three stages: survey, implementation, and evaluation. The objective of this Community Service is to enhance the number of customers, social media engagement, and product sales at Games in Your Area. Implementation involves optimizing Instagram and increasing the number of reviews on Google Review. The results indicate a significant improvement, with a 50% increase in the number of customers, a 20% rise in Game Rate sales, and an 80% increase in Game Rental sales. Thus, the digital marketing strategy proves effective in enhancing the performance and engagement between consumers and the MSME “Games in Your Area”
Database Konsumen dan Sop Penjualan sebagai Peluang Peningkatan UMKM Mie Pangsit Ahuat Tarekar, Wendy Wihue; Christiarini, Renny
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): April 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i2.577

Abstract

This community service program aims to improve the operational performance of Ahuat Dumpling Noodle MSMEs through the implementation of a customer database and a structured sales Standard Operating Procedure (SOP). The implementation of this program showed positive results, such as increased customer satisfaction with product quality (76.9%) and service speed (74.4%). Most customers prefer to dine-in (74.4%), demonstrating the importance of a hands-on dining experience. The program also succeeded in improving service efficiency and product consistency, although there are still opportunities for improvement, such as order management and payment systems. With these results, Mie Pangsit Ahuat is expected to improve its competitiveness in the market through data-driven strategies and consistent service, as well as capitalize on opportunities for product innovation development and delivery services.
Analysis of Factors Affecting Purchase Intention and Price Premium for Purchasing Skincare Products in E-Commerce Qadri, Rizni Aulia; Sutjiali, Florensia; Christiarini, Renny
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 1 (2025): June 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i1.1447

Abstract

This study investigates the variables that affect price premium and buy intention in the beauty industry on Batam City's e-commerce platforms. In an era of increasing popularity of online shopping, understanding the key factors that influence consumer purchasing behavior in this channel is crucial. Data was collected by an online survey of users who have purchased Skincare products in E-commerce, and subsequently examined using PLS-SEM, or partial least squares structural equation modeling. The results of the analysis show that Trust has a significant influence on Purchase Intention and Premium Price, while Expertise, Brand Identity, and Brand Personality also have a significant influence on Trust. In the context of online shopping through e-commerce platforms, these findings offer crucial insights for marketers to create more successful marketing strategies by taking into account the attraction of expertise, brand identity, brand personality, and trust. It is anticipated that the findings of this research will offer meaningful insights and contribute significantly to the existing body of knowledge in the field to a more comprehensive understanding of consumer shopping behavior.
Co-Authors Alexios, Constantine Angel Angel Chen, Chin Fong Chrisderry Erryson, Davin Fidia, Fidia Helen, Helen Hendra Lim, Kelvin Herdinasari, Renisa Ester Hutagalung, Rince Monica Jocelyn, Nathania Juliansyach, Ryan Prastama Kusumo, Pradino Lhu, Steevarah Lily Purwianti Lunda, Axel Nathanael Macnico, Peter Mahendra, Rizky Adi Manalu, Yohana Gusvita Martasya, Martasya Mey, Nabila Arinov Ng, Octarianto Lika Permata, Nadiva Surya Pratama, Desi Putra, Chanda Vedalla Putra, Edy Yulianto Putri1, Inda Meyllya Qadri, Rizni Aulia Raiis, Daffa Dzaki Ramadani, Naila Richad, Richad Seren, Seren Shereen, Shereen Shevia, Shevia Sibagariang, Michael Iken Bonar Anju Sutjiali, Florensia Tarekar, Wendy Wihue Vincent Vincent, Vincent Vivikoh, Vivikoh Wijaya, Selvi Elyana Wilhelmina, Wilhelmina William Winsen, Winsen Wisnu Yuwono Yanti, Bely Novi Yulianti Yulianti Zetty Aqmi, Alifia Lisda