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All Journal Jurnal Manajemen Terapan dan Keuangan Journal of Business & Banking Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi J-MAS (Jurnal Manajemen dan Sains) Sketsa Bisnis Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Journal of Global Business and Management Review Journal of Entrepreneurship & Business Jurnal Manajemen Bisnis dan Keuangan Jurnal Ekonomi dan Manajemen Indonesia Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Mestaka: Jurnal Pengabdian Kepada Masyarakat Paradoks : Jurnal Ilmu Ekonomi Social Engagement: Jurnal Pengabdian Kepada Masyarakat Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) Jurnal Indonesia Mengabdi
Christiarini, Renny
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Analisa behavioural intention dan use behaviour pada aplikasi game online berbasis mobile phone menggunakan metode UTAUT2 Juliansyach, Ryan Prastama; Christiarini, Renny
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1154

Abstract

The purpose of this study is to analyze the factors of acceptance and use of mobile apps-based online game applications with the Unified Theory Of Acceptance and Use Of Technology 2 (UTAUT2) model method approach. The number of research data that has been collected in this study amounted to 362 respondents. The distribution of this research questionnaire uses questionnaires such as google forms. Respondents from the questionnaire were smartphone users who played online game applications. The sampling method used is non-probability sampling. This study used quantitative analysis methods. To manage data and test data in this study using the Partial Least Squares (PLS). The results of the research analysis showed that there was a direct relationship between UTAUT2 and Behavioural Intention and Use Behaviour while there was an indirect relationship with Behavioural Intention and Use Behaviour
ANALISA PRODUCT QUALITY TERHADAP PURCHASE DECISION DENGAN SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PRODUK KECANTIKAN DI KOTA BATAM Christiarini, Renny; Martasya, Martasya
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2050

Abstract

ABSTRAKSaat ini produk kecantikan marak diperjual belikan dengan berbagai macam merk dan ditawarkan. Dengan kondisi seperti ini pelanggan menjadi lebih cermat untuk menentukan pilihannya atas berbagai variasi produk kecantikan yang ada. Agar mampu bertahan dan beradaptasi maka Perusahaan hendaknya memperhatikan apa yang menjadi keinginan pelangan, dengan begitu usaha akan terus berkembang. Tujuan dilakukannya penelitian ini adalah untuk menguji pengaruh antara product quality, price, word of mouth, promotion, dan brand image terhadap purchase decision dengan costumer satisfaction sebagai variable intervening. Metode penelitian yang digunakan pada penelitian ini adalah metode analisis deskriptif Partial Least Square (PLS) dan SmartPLS 3 yang digunakan untuk memberikan gambaran karakteristik data dan menganalisis data yang telah di himpun. Data pada penelitian ini di peroleh melalui jawaban atas kuesioner yang disebarkan peneliti kepada responden yang menjadi populasi dari penelitian ini dengan kriteria Masyarakat Batam yang menjadi konsumen produk kecantikan Maybeline, Make Over, Somethinc, Focallure, dan Esqa dengan total responden debanyak 320 responden. Hasil penelitian ini menunjukkan bahwa brand image berpengaruh tidak signifikan terhadap purchase decision, price, word of mouth, dan promotion berpengaruh signifikan terhadap purchase decision, product quality tidak berpengaruh signifikan terhadap purchase decision, dan product quality berpengaruh positif terhadap purchase decision melalui costumer satisfaction.Kata kunci: Pemasaran Digital, Kualitas Produk, Produk Kosmetik, Produk Perawatan KulitABSTRACTCurrently, beauty products are widely traded with various brands and offered. With conditions like this, customers become more careful to make their choices on the various variations of beauty products available. In order to be able to survive and adapt, the company should pay attention to what the customer wants, so the business will continue to grow. The purpose of this research is to test the influence of product quality, price, word of mouth, promotion and brand image on purchase decisions and to test the influence of product quality on purchase decisions through customer satisfaction. The research method used in this research is the descriptive analysis method Partial Least Square (PLS) and SmartPLS 3 which are used to provide an overview of the characteristics of the data and analyze the data that has been collected. The data in this study was obtained through answers to a questionnaire distributed by researchers to respondents who were the population of this study with the criteria of the Batam community who were consumers of Maybeline, Make Over, Somethinc, Focallure, and Esqa beauty products with a total of 320 respondents. The results of this research show that brand image has no significant effect on purchase decisions, price, word of mouth, and promotion have a significant effect on purchase decisions, product quality has no significant effect on purchase decisions, and product quality has a positive effect on purchase decisions through customer satisfaction.Keywords: Digital Marketing, Product Quality, Cosmetic Products, Skincare Products
Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products Christiarini, Renny; Tarekar, Wendy Wihue; Purwianti, Lily
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/gr2tkz46

Abstract

streaming shopping in the context of social commerce, specifically for cosmetic products followed by generation Z. The main focus of this research is to understand how generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. The main focus of this research is to understand how Generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. Methods, the research method used was to distribute questionnaires to 431 people from generation Z in Batam city who actively follow live streaming shopping for cosmetic products and using the Partial Least Square (PLS) method with Structural Equation Modelling (SEM) technique to process the collected data. Results, the results showed that eWOM, brand image, product, and promotion have a significant role in influencing generation Z's purchasing decisions. Conclusion, this research provides valuable insights for cosmetics industry players and social commerce platforms to design marketing strategies that are more effective and in accordance with generation Z's preferences.  
Co-Authors Alexios, Constantine Angel Angel Chen, Chin Fong Chrisderry Erryson, Davin Fidia, Fidia Helen, Helen Hendra Lim, Kelvin Herdinasari, Renisa Ester Hutagalung, Rince Monica Jocelyn, Nathania Juliansyach, Ryan Prastama Kusumo, Pradino Lhu, Steevarah Lily Purwianti Lunda, Axel Nathanael Macnico, Peter Mahendra, Rizky Adi Manalu, Yohana Gusvita Martasya, Martasya Mey, Nabila Arinov Ng, Octarianto Lika Permata, Nadiva Surya Pratama, Desi Putra, Chanda Vedalla Putra, Edy Yulianto Putri1, Inda Meyllya Qadri, Rizni Aulia Raiis, Daffa Dzaki Ramadani, Naila Richad, Richad Seren, Seren Shereen, Shereen Shevia, Shevia Sibagariang, Michael Iken Bonar Anju Sutjiali, Florensia Tarekar, Wendy Wihue Vincent Vincent, Vincent Vivikoh, Vivikoh Wijaya, Selvi Elyana Wilhelmina, Wilhelmina William Winsen, Winsen Wisnu Yuwono Yanti, Bely Novi Yulianti Yulianti Zetty Aqmi, Alifia Lisda