Garuda - Garba Rujukan Digital

Analisa behavioural intention dan use behaviour pada aplikasi game online berbasis mobile phone menggunakan metode UTAUT2 Juliansyach, Ryan Prastama; Christiarini, Renny
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 2 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i2.1154

The purpose of this study is to analyze the factors of acceptance and use of mobile apps-based online game applications with the Unified Theory Of Acceptance and Use Of Technology 2 (UTAUT2) model method approach. The number of research data that has been collected in this study amounted to 362 respondents. The distribution of this research questionnaire uses questionnaires such as google forms. Respondents from the questionnaire were smartphone users who played online game applications. The sampling method used is non-probability sampling. This study used quantitative analysis methods. To manage data and test data in this study using the Partial Least Squares (PLS). The results of the research analysis showed that there was a direct relationship between UTAUT2 and Behavioural Intention and Use Behaviour while there was an indirect relationship with Behavioural Intention and Use Behaviour

ANALISA PRODUCT QUALITY TERHADAP PURCHASE DECISION DENGAN SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PRODUK KECANTIKAN DI KOTA BATAM Christiarini, Renny; Martasya, Martasya
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 13, No 2 (2024): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v13i2.2050

ABSTRAKSaat ini produk kecantikan marak diperjual belikan dengan berbagai macam merk dan ditawarkan. Dengan kondisi seperti ini pelanggan menjadi lebih cermat untuk menentukan pilihannya atas berbagai variasi produk kecantikan yang ada. Agar mampu bertahan dan beradaptasi maka Perusahaan hendaknya memperhatikan apa yang menjadi keinginan pelangan, dengan begitu usaha akan terus berkembang. Tujuan dilakukannya penelitian ini adalah untuk menguji pengaruh antara product quality, price, word of mouth, promotion, dan brand image terhadap purchase decision dengan costumer satisfaction sebagai variable intervening. Metode penelitian yang digunakan pada penelitian ini adalah metode analisis deskriptif Partial Least Square (PLS) dan SmartPLS 3 yang digunakan untuk memberikan gambaran karakteristik data dan menganalisis data yang telah di himpun. Data pada penelitian ini di peroleh melalui jawaban atas kuesioner yang disebarkan peneliti kepada responden yang menjadi populasi dari penelitian ini dengan kriteria Masyarakat Batam yang menjadi konsumen produk kecantikan Maybeline, Make Over, Somethinc, Focallure, dan Esqa dengan total responden debanyak 320 responden. Hasil penelitian ini menunjukkan bahwa brand image berpengaruh tidak signifikan terhadap purchase decision, price, word of mouth, dan promotion berpengaruh signifikan terhadap purchase decision, product quality tidak berpengaruh signifikan terhadap purchase decision, dan product quality berpengaruh positif terhadap purchase decision melalui costumer satisfaction.Kata kunci: Pemasaran Digital, Kualitas Produk, Produk Kosmetik, Produk Perawatan KulitABSTRACTCurrently, beauty products are widely traded with various brands and offered. With conditions like this, customers become more careful to make their choices on the various variations of beauty products available. In order to be able to survive and adapt, the company should pay attention to what the customer wants, so the business will continue to grow. The purpose of this research is to test the influence of product quality, price, word of mouth, promotion and brand image on purchase decisions and to test the influence of product quality on purchase decisions through customer satisfaction. The research method used in this research is the descriptive analysis method Partial Least Square (PLS) and SmartPLS 3 which are used to provide an overview of the characteristics of the data and analyze the data that has been collected. The data in this study was obtained through answers to a questionnaire distributed by researchers to respondents who were the population of this study with the criteria of the Batam community who were consumers of Maybeline, Make Over, Somethinc, Focallure, and Esqa beauty products with a total of 320 respondents. The results of this research show that brand image has no significant effect on purchase decisions, price, word of mouth, and promotion have a significant effect on purchase decisions, product quality has no significant effect on purchase decisions, and product quality has a positive effect on purchase decisions through customer satisfaction.Keywords: Digital Marketing, Product Quality, Cosmetic Products, Skincare Products

Measuring The Amount Of Consumer Desire During Live Streaming Shopping Of Cosmetic Products Christiarini, Renny; Tarekar, Wendy Wihue; Purwianti, Lily
SKeTsa Bisnis (e-jurnal) Vol 12 No 2 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/gr2tkz46

streaming shopping in the context of social commerce, specifically for cosmetic products followed by generation Z. The main focus of this research is to understand how generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. The main focus of this research is to understand how Generation Z interacts with live streaming shopping content and what factors influence their purchasing decisions. Methods, the research method used was to distribute questionnaires to 431 people from generation Z in Batam city who actively follow live streaming shopping for cosmetic products and using the Partial Least Square (PLS) method with Structural Equation Modelling (SEM) technique to process the collected data. Results, the results showed that eWOM, brand image, product, and promotion have a significant role in influencing generation Z's purchasing decisions. Conclusion, this research provides valuable insights for cosmetics industry players and social commerce platforms to design marketing strategies that are more effective and in accordance with generation Z's preferences.

Exploring How Anthropomorphic Voices Shape Brand Loyalty Today Christiarini, Renny; Gautama, Jocky; Putra, Edy Yulianto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 8 No 2 (2025)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v8i2.1773

This study explores the impact of human-like brand voices on customer loyalty, focusing on how brand trust and affection act as connecting factors, while also considering how worries about privacy can alter the effects in voice assistant interactions. Drawing from surveys of 353 young adults specifically Gen Z and millennials in Indonesia, the results show that viewing a voice assistant as more human-like boosts both trust in the brand and deeper emotional bonds, which in turn strengthen overall loyalty. On top of that, concerns over privacy tend to lessen the positive connection between this human-like perception and trust, highlighting the importance of creating voice assistants that blend relatable human traits with solid privacy protections. Overall, these findings help broaden our understanding of how consumers connect with brands through AI-driven exchanges.

Purchase Intention Analysis in Augmented Reality Marketing: SOR Implementation Framework Christiarini, Renny; Rooney; Putra, Edy Yulianto
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1949

The rapid competition in the developing industry makes it increasingly important for business actors and marketers to pay attention to several important factors that can determine consumer purchasing decisions, namely based on the SOR framework. The researcher intend to expand literature by extending the S-O-R framework to the context of AR-based marketing in the telecommunications sector, by introducing a novel conceptual model connecting augmentation, product informativeness, and personalized recommendations to purchase intention via choice beliefs and perceived usefulness. The research approach used is quantitative research, by distributing questionnaires to 308 telecommunications service users in Batam City. The findings reveal that augmentation and product informativeness have a significant effect on choice trust. Product informativeness also have a significant direct effect on purchase intentions, although personalized recommendations cannot prove a significant relationship with purchase intentions. Regarding its mediation effect, researchers proved that choice trust is able to mediate the relationship between augmentation and product informativeness with purchase intentions. Perceived usefulness is able to mediate the relationship between product informativeness and purchase intentions, personalized recommendations do not significantly influence purchase intentions. It is important for telecommunication service companies to boost purchase intentions by building trust in choice, benefits felt by customers by maximizing the usefulness of augmentation-related features, product informativeness, and ability to provide effective recommendations for customers. Future researchers can make efforts to implement further research related to augmented reality marketing factors in their influence on purchase intentions, with different variable or research object.

Purchase Intention Analysis in Augmented Reality Marketing: SOR Implementation Framework Christiarini, Renny; Rooney; Putra, Edy Yulianto
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1949

The rapid competition in the developing industry makes it increasingly important for business actors and marketers to pay attention to several important factors that can determine consumer purchasing decisions, namely based on the SOR framework. The researcher intend to expand literature by extending the S-O-R framework to the context of AR-based marketing in the telecommunications sector, by introducing a novel conceptual model connecting augmentation, product informativeness, and personalized recommendations to purchase intention via choice beliefs and perceived usefulness. The research approach used is quantitative research, by distributing questionnaires to 308 telecommunications service users in Batam City. The findings reveal that augmentation and product informativeness have a significant effect on choice trust. Product informativeness also have a significant direct effect on purchase intentions, although personalized recommendations cannot prove a significant relationship with purchase intentions. Regarding its mediation effect, researchers proved that choice trust is able to mediate the relationship between augmentation and product informativeness with purchase intentions. Perceived usefulness is able to mediate the relationship between product informativeness and purchase intentions, personalized recommendations do not significantly influence purchase intentions. It is important for telecommunication service companies to boost purchase intentions by building trust in choice, benefits felt by customers by maximizing the usefulness of augmentation-related features, product informativeness, and ability to provide effective recommendations for customers. Future researchers can make efforts to implement further research related to augmented reality marketing factors in their influence on purchase intentions, with different variable or research object.

Transforming Indonesia’s Omnichannel E-Commerce Strategy: Driving Consumer Channel Choice in The Digital Shopping Era Fernando, Kenny; Christiarini, Renny
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3963

The rapid growth of omnichannel retail has transformed consumer shopping behavior by integrating online and offline channels, yet inconsistencies in service, trust, and satisfaction remain critical challenges for retailers. The focus of this study is to find out what influences omnichannel selection intention and word of mouth mediated by perceived trust and satisfaction. Usually using random sampling procedures, quantitative research methods include sending surveys and examining certain populations or samples with quantitative data. Respondents in this study were 270 consumers who had utilized omnichannel services in Indonesia. The results of the study show that omnichannel service convenience and omnichannel congruence have a significant positive effect on perceived trust. Then, omnichannel service convenience and omnichannel congruence have a significant positive effect on satisfaction. Then perceived trust has a significant positive effect on omnichannel selection intention, satisfaction, and word of mouth. Omnichannel service convenience and omnichannel congruence have a significant positive effect on omnichannel selection intention mediated by perceived trust. Omnichannel congruence has a significant positive effect on word of mouth mediated by perceived trust. Satisfaction does not have a significant effect on word of mouth. Omnichannel service convenience has a significant positive effect on word of mouth mediated by satisfaction.

Title

Found 37 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 37 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 37 Documents
Search