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Impact of External and Internal Factors Consumer has on Purchase Intention Live Streaming Shopping Jocelyn, Nathania; Christiarini, Renny
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i01.5658

Introduction; This research explores the factors influencing purchase intention through live streaming shopping in the fashion sector on social commerce platforms in Batam City. With the rising popularity of online shopping through interactive streaming channels, it is essential to understand the key determinants of consumer purchasing behavior in this context. The research model integrates constructs of interactivity, informativeness, professionalism, attitude, and impulsiveness as potential predictors of purchase intention, with trust serving as a mediator. Methods; Data was collected through an online survey of active live streaming shopping users in Batam. Measurement metrics utilized a 5-point Likert scale to assess these variables. Data analysis was conducted using Partial Least Squares - Structural Equation Modeling (PLS-SEM). Results; The analysis results reveal that interactivity, professionalism, and attitude have a significant positive impact on both trust and purchase intention. Informativeness positively influences trust but does not significantly affect purchase intention, while impulse buying positively affects purchase intention without influencing trust. Conclusion; Trust plays a strong mediating role in the relationships between interactivity, professionalism, attitude, and informativeness with purchase intention, except for impulse buying. These findings provide valuable insights for marketers in designing more effective marketing strategies through live streaming channels and are expected to enhance understanding of consumer shopping behavior.

Analisis Manajemen Proyek Ide Bisnis Pupuk Bubuk Kopi (PUBUK) Putri1, Inda Meyllya; Sibagariang, Michael Iken Bonar Anju; Mey, Nabila Arinov; Kusumo, Pradino; Hutagalung, Rince Monica; Mahendra, Rizky Adi; Christiarini, Renny
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1338

This article was written to design a social-based business idea project that creates organic fertilizer products from processed coffee grounds. Seeing the trend of increasing consumption of coffee drinks in various circles encourages business opportunities for coffee shop businesses, especially in Batam City. The waste generated by the coffee shop is coffee grounds from the brewing process which will be disposed of after the product extraction process. Coffee grounds are known to have benefits as plant fertilizer. The result of this business idea design is a product called PUBUK (Pupuk Powder Kopi). The research method applied in writing this article is a qualitative research method, the data used is in the form of descriptive and narrative which is processed into a narrative form, as well as the data analysis technique used in this study, namely inductive data analysis. The results of this research are that the PUBUK project has succeeded in creating organic fertilizer products. This project has fulfilled the three variables contained in the Project Management Triangle, namely time, cost, and scope to produce good quality products. The next stage that needs to be carried out in this project is sustainable marketing related to PUBUK products on social media.

Analisis Manajemen Proyek Ide Bisnis Pupuk Bubuk Kopi (PUBUK) Putri1, Inda Meyllya; Sibagariang, Michael Iken Bonar Anju; Mey, Nabila Arinov; Kusumo, Pradino; Hutagalung, Rince Monica; Mahendra, Rizky Adi; Christiarini, Renny
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1338

This article was written to design a social-based business idea project that creates organic fertilizer products from processed coffee grounds. Seeing the trend of increasing consumption of coffee drinks in various circles encourages business opportunities for coffee shop businesses, especially in Batam City. The waste generated by the coffee shop is coffee grounds from the brewing process which will be disposed of after the product extraction process. Coffee grounds are known to have benefits as plant fertilizer. The result of this business idea design is a product called PUBUK (Pupuk Powder Kopi). The research method applied in writing this article is a qualitative research method, the data used is in the form of descriptive and narrative which is processed into a narrative form, as well as the data analysis technique used in this study, namely inductive data analysis. The results of this research are that the PUBUK project has succeeded in creating organic fertilizer products. This project has fulfilled the three variables contained in the Project Management Triangle, namely time, cost, and scope to produce good quality products. The next stage that needs to be carried out in this project is sustainable marketing related to PUBUK products on social media.

UIB Peduli: Mahasiswa Berbagi Ilmu dan Kasih Sayang di Panti Asuhan Al-Aqsho Christiarini, Renny; Ramadani, Naila; Helen, Helen; Vivikoh, Vivikoh; Vincent, Vincent; Erryson, Davin; Yanti, Bely Novi; Chen, Chin Fong; Winsen, Winsen; Raiis, Daffa Dzaki; Shereen, Shereen; Ng, Octarianto Lika; Wijaya, Selvi Elyana; Alexios, Constantine; Angel, Angel; Manalu, Yohana Gusvita; Lunda, Axel Nathanael
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i4.11312

Kurangnya aktivitas yang bersifat edukatif dan interaktif di panti asuhan dapat menyebabkan rendahnya tingkat kesadaran lingkungan, literasi, serta empati sosial pada anak-anak sejak dini. Kegiatan pengabdian ini bertujuan untuk menyalurkan ilmu, kebahagiaan, dan kasih sayang kepada anak-anak di Panti Asuhan Al-Aqsho Batam. Pelaksanaannya meliputi edukasi mengenai 3R (Reduce, Reuse, Recycle), permainan edukatif (edugame), serta penyediaan pojok literasi untuk mendorong anak-anak membaca dan berbagi cerita. Selain itu, kegiatan juga diisi dengan pembagian sembako dan buku bacaan. Hasil pelaksanaan menunjukkan tingginya antusiasme anak-anak, peningkatan pemahaman terhadap pentingnya pengelolaan sampah dan literasi, serta tercipta hubungan emosional yang positif antara mahasiswa dengan anak-anak panti. Adapun rekomendasi agar kegiatan serupa di masa mendatang dapat memperluas topik edukasi dan memperpanjang waktu pelaksanaannya demi hasil yang lebih maksimal.

Analysis of Passenger Satisfaction as a Mediator of Repurchase Intention on Flights with International Routes Christiarini, Renny; Putra, Chanda Vedalla; Purwianti, Lily
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2704

During the rise of Covid-19 pandemic, airline industry has been impacted negatively. In Indonesia, international passengersâ€™ number has been drastically reduced as the impact of the social limitations by the government and border closure between countries. But as the time goes on, numbers of vaccination found to be effective to eliminate the pandemic. With the reduced spread of the virus, number of international flights in Indonesia slowly rise to the numbers pre-pandemic. â€œRevenge Travelâ€ phenomenon has been accredited as the main source of the rise of international flights number, with passengers took their â€œdelayedâ€ holiday during the pandemic afterwards. Those rise in passenger numbers has become a challenge for airlines and airports, as the services has not been returning to the situation before the pandemic. Those challenges really impacted airlines service quality and passengersâ€™ satisfaction with their repurchase intention of buying another plane ticket with the same airline. This situation is studied in this study with the method of collecting primary data between January to May of 2024 and analysing it via PLS-SEM (Partial Least Squares-Structural Equation Model) method with the Smart-PLS application.

Faktor Yang Mempengaruhi Repurchase Intention Pada Coffeshop Di Kota Batam Dengan Customer Satisfaction Sebagai Mediasi Seren, Seren; Christiarini, Renny
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.22539

Coffee is an agricultural product highly favored by many people and has a vast market potential. The population in Indonesia, especially in Batam City, supports the high consumption of coffee. Due to the increasing interest in coffee and the high coffee consumption in Indonesia, numerous coffee shops, both national and international, have started opening outlets in Indonesia, especially in Batam City. The purpose of this research is to analyze the factors that can influence Repurchase Intention in coffee shops in Batam City. Data were collected from 102 residents of Batam City aged 17-30 years who frequently visit and purchase products from coffee shops in Batam City using judgmental sampling through a Google Form survey. Data analysis was conducted using partial least squares - structural equation modeling (PLS-SEM). The results of the research indicate that product quality, service quality, brand image, e-wom (electronic word-of-mouth), and Atmosphere have a significant positive influence on customer satisfaction. Customer satisfaction also mediates the relationship between product quality, service quality, brand image, e-wom, Atmosphere, and Repurchase Intention. The findings of this study can serve as a reference for coffee shop owners in enhancing customers' intention to repurchase their products and overall customer satisfaction.

Analisa Daya Tarik Pembelian di Social Commerce Melalui Video Streaming Studi pada Masyarakat Batam dan Tanjung Pinang Christiarini, Renny; Hendra Lim, Kelvin
SKeTsa Bisnis (e-jurnal) Vol 9 No 2 (2022): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v9i2.3168

English Version The purpose of this study is to determine the relationship between the variables of social interactions, perceived economic benefits, brand awareness, consumer engagement, social media marketing, and trust towards purchase intention on social commerce streaming video subscriptions in Tanjungpinang and Batam city. The research was conducted by utilizing 273 data obtained through the distribution of questionnaires. The sample in this study is people who have subscribed to video streaming between Netflix or VIU in social commerce and are residing in Tanjungpinang and Batam city. The total sample in this study is based on the Hair et al., 2019 method, which is parameter 1:10. The software used in this study is Smart PLS version 26. The results show that there is a significant positive effect on every variable towards purchase intention, except for brand awareness and social media marketing variables. The results of this study will be useful for Social Commerce entrepreneurs in increasing consumer purchase intention toward video streaming. Versi Indonesia Tujuan dilakukan penelitian ini yaitu untuk mengetahui hubungan antara variabel social interactions, perceived economic benefit, brand awareness, consumer engagement, social media marketing, dan trust terhadap purchase intention pada video streaming social commerce di Kota Tanjungpinang dan Batam. Penelitian dilakukan dengan memanfaatkan 273 data yang didapatkan melalui pembagian kuesioner. Sampel pada penelitian ini berupa masyarakat yang pernah berlangganan video streaming Netflix atau VIU di social commerce dan berdomisili di Kota Tanjungpinang dan Batam. Total sampel pada penelitian ini berpatokan pada metode Hair et al., 2019 yaitu parameter 1:10. Software yang digunakan pada penelitian ini yaitu dengan memanfaatkan Smart PLS versi 26. Hasil penelitian menunjukkan terdapat pengaruh signifikan positif pada setiap variabel terhadap purchase intention, kecuali variabel brand awareness dan social media marketing. Hasil penelitian ini akan bermanfaat bagi pengusaha social commerce dalam meningkatkan daya tarik beli konsumen terhadap video streaming.

ANALISIS PENGARUH QUALITY DIMENSION PADA KOMUNITAS ONLINE TERHADAP PURCHASE INTENTION Christiarini, Renny; Wilhelmina, Wilhelmina
Jurnal Ecoment Global Vol. 6 No. 1 (2021): Edisi Februari 2021
Publisher : Universitas Indo Global Mandiri Palembang

The emerging online community provides opportunities for consumers to participate in discussions whose purpose is to provide information to each other and influence fellow consumers regarding product information.The purpose of this research is to find out whether the dimensions of quality in online communities, namely the quality of relationships and the quality of information affect purchase intentions through reducing uncertainty with the moderating variable of involvement. The object of this research is the influence of online community quality dimensions on the purchase intention of smartphone products. Partial least square method is a method used to process this research data.The results of this study are information quality variables and relationship quality variables have significant influence on reducing uncertainty. Relationship quality and information quality significantly influence the purchase intention variable. The variable of uncertainty reduction influences and is significant on the purchase intention variable. There is significant moderation effect on the involvement variable on the uncertainty reduction variable on the purchase intention variable. In addition, the results of this study indicate the quality dimensions of online communities influence purchase intentions. The existence of quality information and good quality relationships in online communities will result in uncertainty reduction by visitors so that it will lead to product purchase intentions.

Analisa Faktor Pengaruh Purchase Intention Melalui Engagement Sebagai Mediasi dan Brand Equity Sebagai Moderasi Pada Pengguna Media Sosial Herdinasari, Renisa Ester; Christiarini, Renny
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1743

This study aims to investigate the factors that influence the purchase intention of social media users. The research examines the impact of social presence, psychological distance, trust, engagement, social media marketing, electronic word of mouth (EWOM), and brand equity on purchase intention. Engagement is identified as a mediator, and brand equity as a moderator in the relationship. Data was collected from 290 reSPondents through the distribution of questionnaires and analyzed using the SmartPLS 3.0 program. The results of the data analysis indicate a positive correlation between trust, engagement, EWOM, and brand equity with purchase intention. However, there is no significant effect of social presence, psychological distance, and social media marketing. Additionally, the results showed no mediating effect of engagement, and the moderating impact of brand equity was less than 5%.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE BEHAVIOUR PRODUK AC HEMAT LISTRIK DI KOTA BATAM Christiarini, Renny
Journal of Global Business and Management Review Vol. 2 No. 2 (2020): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v2i2.4327

This research was conducted to find out the factors influencing purchase behavior. The independent variables in this study were environmental concern, personal norm, perceived value, and willingness to pay. The intervening variable was purchase intention and the dependent variable is purchase behaviour. The samples in this study were purchasers repurchasing environmentally friendly Air Conditioners under the Sharp, Daikin, Panasonic, LG and Samsung brands. The data were distributed 310 sets. The data received were 307 sets. In this study, the sampling method used by researchers is purposive sampling. After conducting research, research data indicate that environmental concern does not have significant value in this study therefore this variable must be excluded in this study. Personal norm, perceived value, and willingness to pay have significant positive effect on purchase intention. Purchase intention has significant positive effect on purchase behaviour.

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