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All Journal Jurnal Ilmu Komputer JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal Pendidikan Ekonomi & Bisnis JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Teknovasi : Jurnal Teknik dan Inovasi Mesin Otomotif, Komputer, Industri dan Elektronika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Owner : Riset dan Jurnal Akuntansi IJISTECH (International Journal Of Information System & Technology) KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) JURIKOM (Jurnal Riset Komputer) EKUITAS (Jurnal Ekonomi dan Keuangan) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Islam Universalia : International Journal of Islamic Studies and Social Sciences Jurnal Ilmiah Akuntansi Kesatuan Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Sistem Komputer dan Informatika (JSON) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) IJISTECH JPM: JURNAL PENGABDIAN MASYARAKAT ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Informatics Management and Information Technology Journal of Social Responsibility Projects by Higher Education Forum Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Proceeding International Seminar of Islamic Studies Jurnal Pengabdian Masyarakat Inovasi Jurnal Pengabdian Masyarakat Bangsa Altafani Krigan: Journal of Management and Sharia Business
Suginam
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Journal : JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE)

 1 
Transformasi Digital di Masa Pandemi Covid 19: Studi Fenomenologi Pada UKM Kota Medan Suginam Suginam
Journal of Business and Economics Research (JBE) Vol 3 No 2 (2022): June 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v3i2.1696

Abstract

Technology has developed very rapidly in today's era which opens the way for developments in the 4.0 revolution. The increasing role of the technology is supported by the presence of Big Data, Datamining, Internet of Things, AI and so on. The ease of access and use provided by technology causes technology to be widely used in all companies. Especially in recent years where the whole world has been hit by an outbreak of a fairly deadly disease, namely Corona Virus Disease (Covid 19). In this case, all state governments in the world have taken policies to carry out lockdowns, which means limiting all community activities, especially activities outside the home and also human interaction. Likewise for small companies such as Small and Medium Enterprises (SMEs) who also have to feel the impact of the COVID-19 pandemic which is quite great. Operational processes as well as business processes in SMEs must also be carried out using technology. Digital transformation is an expression used for changes in organizations that are influenced by technology. In the era of digital transformation, the business world is expected to be able to adapt to changes that occur and adjust its business strategy in order to maintain its competitive advantage. For SMEs themselves, digital transformation must be carried out, if not, of course, SME companies will find quite a lot of losses and can cause the company to go bankrupt. Currently, SMEs have realized that the use of technology is a key that can be used for business development. SMEs use technology to find general business-related information for the company
Pengaruh Media Sosial Instagram dan Word of Mouth Terhadap Keputusan Pembelian Produk Ningsih, Trans; Suginam, Suginam
Journal of Business and Economics Research (JBE) Vol 5 No 1 (2024): February 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v5i1.4894

Abstract

This research aims to determine how much influence social media instagram and word of mouth have on purchasing decisions in Youneed Clothes product. The research method used is descriptive and quantitative with the data sources used are primary and secondary data from a sample of 75 customers with data collection techniques by distributing online questionnaires. The data analysis method used is multiple linear regression analysis, multiple correlation analysis, hypothesis testing and analysis of the coefficient of determination. Based on the results of the study obtained multiple linear regression equation Y = 2,943 + 0.687X1 + 0.184X2. Hypothesis testing using t test shows that the social media instagram variables studied have a positive and significant effect on purchasing decisions with statistical results for social media instagram variables known to be tcount (7.796) > ttable (1.99254) with a significant value of 0.000 < 0.05, for the word of mouth variable, it is known that the value of tcount (1.610) < ttable (1.99254) with a significant value of 0.112 > 0.05, so it is known that the word of mouth variable has no effect on the purchasing decision variable. Simultaneously (F test) the results obtained Fcount > Ftable (72.403>3.12) at a significant 0.000 <0.05. This means that the two independent variables of social media and word of mouth have a positive and significant effect on the dependent variable of purchasing decisions. Furthermore, looking at the contribution of the independent variable to the dependent variable seen from the coefficient of determination (R2) of 0.653 so that purchasing decisions can be explained by social media and word of mouth of 65.3% while the remaining 34.7% is influenced by other variables outside the scope of research that are not researched.
Pengaruh Strategi Pemasaran Media Sosial Terhadap Peningkatan Pendapatan UMKM Anggraini, Dwi Pertiwi; Suginam, Suginam; Ningsih, Trans
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.6820

Abstract

Marketing strategies using social media are currently very necessary considering the increasingly developing information technology. The lack of use of social media as promotional media for MSMEs also reduces the existence of these businesses among consumers. The aim of this research is to determine the effect of social media marketing strategies on increasing MSME income. The population in this study were all MSME actors in several villages in Tanjung Morawa District, namely 672 MSMEs with a sample of 20 MSME businesses taken randomly. The data collection technique in this research is by using a questionnaire. And the data analysis technique used is to carry out simple regression analysis. The results of the tests that have been carried out show that the t value for the social media marketing strategy variable is 4.286 > t table 1.734 and the significant value is 0.005 < 0.05, so Ho is rejected and Ha is accepted, thus partially the social media marketing strategy has a positive and significant effect on increasing MSME income. . The R square value is 0.427 or 42.7%. This means that the social media marketing strategy is able to explain its presence in increasing MSME income by 42.7%, while the remaining 57.3% is explained by other variables not examined in this research.
Co-Authors Abdul Karim Abdul Karim Abdul Khair Tarigan Afriany, Joli Ahmad Qorib Ahmad Qorib Aisyah Nabillah Al-Hafiz, Nofri Wandi Alvin Fahlevi Andsyah Putera Utama Siahaan Anggia Sari Lubis, Anggia Sari Anggraini, Dwi Pertiwi Azni, Ayu Iryanti Azwansyah Habibie, Azwansyah Bambang Pamungkas Berta Rohana Br Purba Betrik Juliana Hutapea Dian Purnamasari Dito Putro Utomo Dodi Siregar Dwi Pertiwi Anggraini Dwika Assrani Efori Buulolo Elmira Siska Elvitrianim Purba Emi Safitri Eva Harlia Fahlevi, Mochammad Farida Khairani Lubis Fince Tinus Waruwu Fince Tinus Waruwu Guidio Leonarde Ginting Guidio Leonarde Ginting Hashim, Noraini Hastuti Olivia Hastuti Olivia Henny Triastuti Kurnianingsih Herry Sunandar Hery Sunandar Husni Mubarrak Imam Saputra Jaafar, Mime Azrina Joli Afriany Junita Putri Rajana Harahap Kennedi Tampubolon Lince Tomoria Sianturi Maharani Maharani, Maharani Manullang , Bunga Juwita Martauli Maringan Sianturi Matondang, Firman Maulidya Bella Mentari Ananda Hasmi Mesran, Mesran Muhammad Irfan Muhammad Nelson Pinem Murni Dahlena Nasution Nahrisah, Ezzah Nasution, Elvi Sahara Nasution, Elvi Sahara Natalia Silalahi, Natalia Nelly Astuti Hasibuan Neni Sri Wahyuni Nia Novianti Ningsih, Trans Novianti, Nia Nur Sakinah Tanjung Nur'ain Harahap Nur, Sobihatun Nurdiyanto, Heri Nurhayati Nurhayati Nurlaila Nurlaila Nurnia Zamasi Nurul Ajimah Ritonga, Merdayana, Sakdan Azwan Oktafrida Saragih Ovami, Debbi Chyntia Pani Akhiruddin Siregar Pasaribu, Mhd Hasan Pasaribu, Mhd Husein Putri Mayora Sihotang Ratih Anggraini Ratih Anggraini, Ratih Ratna Sari Dewi Reza Hanafi Lubis Rivalri Kristianto Hondro Rizky Hasanah Restari Rohminatin, Rohminatin Ronda Deli Sianturi Rosnizam, Rosnizam Sagala, Gamrina Saparuddin Siregar Saparuddin Siregar Saparuddin Siregar Sembiring, Abdul Sani Senanti Alas Sianturi, Lince T Siburian, Henry Kristian Sihotang, Putri Mayora Silalahi, Alistraja Dison Silalahi, Cita Ayni Putri Silalahi, Yohanna Silalahi, Yohanna Simanullang, Sri Rejeki Sinar Lia Pohan Sinurat, Sinar Siregar, Horia Sri Rahayu SRI RAHAYU Sri Rahayu Sri Rejeki Simanullang Sri Wulan, Sri Suci Hildayani Surya Darma Nasution Sutiksno, Dian Utami Syafrida Hafni Sahir Syahrijal Hidayat Syahrijal Hidayat Taronisokhi Zebua Trans Ningsih Tullah, Dewi Sarifah Vina Winda Sari Wahyu Satria Putra Zega Wardayani Wardayani, Wardayani Widia Astuty William Ramdhan Wily Julitawaty Yani, Ika Fitri Yuhandri Yuhandri, Yuhandri Zumrotul Aqobah Hsb