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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Edueksos : Jurnal Pendidikan Sosial & Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA Agriecobis : Journal of Agricultural Socioeconomics and Business Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Fitriana, Nisa Hafiidhoh
Program Studi Agribisnis Fakultas Pertanian, Universitas Pembangunan Nasional “Veteran” Jawa Timur Indonesia
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Journal : Jurnal Ilmiah Manajemen Agribisnis

 1 
Analisis Pemasaran dan Strategi Pemasaran Kompetitif di UMKM Asmaraloka, Surabaya: Marketing Analysis and Competitive Marketing Strategy in Asmaraloka MSMEs, Surabaya Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.4

Abstract

The main objective of this journal is to gain an understanding of how Asmaraloka MSMEs utilize marketing channels and margins as well as competitive marketing strategies to develop their business. The research method used is primary and secondary research methods. The results ofthe study show that the marketing channel for coffee products is included in the second level marketing channel which includes producers who refer to coffee farmers, suppliers and consumers. Asmaraloka is one of the marketing agencies that acts as a supplier that distributes coffee products from producers to consumers and is a marketing agency that has the largest margin share, amounting to IDR 718,000.00. Asmaraloka's marketing strategy is to build close relationships with large communities in the Surabaya area to expand their market share.
Evaluasi Layanan Jasa di Pusat Pemotongan Hewan di Banyumelek, Kabupaten Lombok Barat: Evaluation of Services at Slaughtering Center in Banyumelek, West Lombok Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 1 (2023): Jurnal Ilmiah Manajemen Agribisnis - Januari 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i1.5

Abstract

This study aims to analyze the suitability of service activity activities with the Standard Operating Procedure (SOP) to analyze the influence of infrastructure, professionalism of workers, and speed of service on service quality according to service users, as well as formulate efforts to improve service quality at RPH Banyumulek, West Lombok Regency. The data used in this study are primary data from field observations and interviews with the help of questionnaires and secondary data from Banyumulek RPH and other studies. The samples used were 30 service users. Methods of analysis using descriptive qualitative and SEM-PLS. The results showed that 88.9% of service activities were by the SOP, so they were at a high level of compliance. Of the three variables analyzed, infrastructure and service speed positively and significantly affect the service quality of Banyumulek RPH services. Meanwhile, the variable of worker professionalism has no significant impact on service quality according to service users.
Peran Penyuluhan Pertanian Dalam Proses Adopsi Inovasi di Desa Sadang, Kecamatan Taman, Kabupaten Sidoarjo: The Role of Agricultural Extension in the Innovation Adoption Process in Sadang Village, Taman District, Sidoarjo Regency Fitriana, Nisa Hafi Idhoh; Setiawan, Risqi Firdaus
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.11

Abstract

Disseminating innovation to farmers is the role and function of agricultural extension workers so that farmers are ready to adopt and apply agricultural technology in their farming activities to increase farmers' income and welfare. Based on these problems, researchers want to analyze the role of agricultural extension workers in the process of adopting farmer innovations in agricultural development. This study aims to understand the implementation of counseling in the field. In addition, the results of this study are to find out what roles exist in agricultural extension workers. Data collection techniques were used by distributing questionnaires to respondents and data analysis techniques using the method of determining respondents by distributing questionnaires consisting of questions grouped based on the role of agricultural extension workers and data analysis techniques using descriptive qualitative. The results showed that there were several roles of agricultural extension agents in the innovation adoption process, namely as a facilitator, as an innovator, as an educator, as a communicator, and as a motivator. It was found that the recapitulation of the role of agricultural extension workers scored 83.74% in the very agree category from the respondents. With that, it can be interpreted that agricultural extension agents can play a very good role in carrying out their duties in the innovation adoption process.
Analisis Kelayakan Usahatani Padi Pada Kelompok Tani Samirukun di Kabupaten Sidoarjo: Feasibility Analysis of Rice Farming in the Samirukun Farmer Group in Sidoarjo Regency Setiawan, Risqi Firdaus; Fitriana, Nisa Hafi Idhoh
Jurnal Ilmiah Manajemen Agribisnis Vol. 11 No. 2 (2023): Jurnal Ilmiah Manajemen Agribisnis - Juli 2023
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v11i2.13

Abstract

This research aims to analyze production costs, revenues, profits and the feasibility of rice farming in Sidoarjo Regency. This research method uses descriptive sampling technique using the census method for the Samirukun farmer group, Sidoarjo Regency, totaling 29 people. Based on the research results that have been described, it can be concluded that the Samirukun Farmers Group in Sidoarjo Regency pays rice farming costs on average IDR 29,979,094.8 per 1.04 hectare area of cultivated land, with an average income of IDR 39,664,000 and an average profit of IDR 39,664,000. average IDR 9,684,905 per cultivated land area of 1.04 hectares. The results of the farming feasibility analysis with the R/C Ratio were 1.32 and showed that rice farming in Sidoarjo Regency was worth running.
Co-Authors Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggraini, Elif Putri Anggun Dewayani Archadea, Cawla Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Danang Permadhi Dary Ilham Aditya Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dita Noer Novitasari Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauzi Ahmad Muda Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hana Maulid Dina Harya, Gyska Indah Hasyim, Alwi Fu'ad Hendrarini, Hamidah Heri Susanto Hidayat, Hana Safira Hutabarat, Debora Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Intan Savitri Ciptaningtyas Islamiah, Ummu Nadhiroh Isna Agustina Safira Kalvin Edo Wahyudi Ladisa Putri, Dinda Rhaima Laily, Dona Wahyuning Latifah Ika Sari Malia, Rani Putri Maysaroh Tri Khusnah Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Azizah Azzahra Nur Komariyah, Nur Nuriah Yuliati Nuriah Yuliati Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Qomariyah, Badriyatul Rachmawan Arifianto Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Sekar Jasmine Shofa Zahrah, Saffaana Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Sri Widayanti Sri Widayanti SRI WIDAYANTI Sukur, Anisa Aurelia Syukrillah, Dhealzy Rheynanda Teguh Soedarto Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Winadinata Grace Angelina Wijaya Winarsih, Siti Yuliati, Nuriah