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All Journal JURNAL MANAJEMEN AGRIBISNIS Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan AGRIMOR Edueksos : Jurnal Pendidikan Sosial & Ekonomi Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros JURNAL ILMIAH PETERNAKAN TERPADU Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRICA Agriecobis : Journal of Agricultural Socioeconomics and Business Grouper: Jurnal Ilmiah Perikanan BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Ilmiah Agribios Agrimansion: Agribusiness Management & Extension KARYA: Jurnal Pengabdian Kepada Masyarakat Agroteksos AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Jurnal Ilmiah SOSIO AGRIBIS Sewagati: Jurnal Pengabdian Masyarakat Indonesia INCOME: Indonesian Journal of Community Service and Engagement Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo West Science Interdisciplinary Studies Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat West Science Interdisciplinary Studies Jurnal Teknologi Pangan dan Ilmu Pertanian Jurnal Pengabdian Masyarakat Nian Tana Jurnal Pengembangan Masyarakat Lokal Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Agribest Jurnal Ilmiah Manajemen Agribisnis
Fitriana, Nisa Hafiidhoh
Program Studi Agribisnis Fakultas Pertanian, Universitas Pembangunan Nasional “Veteran” Jawa Timur Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Veterinary Other

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Journal : Edueksos : Jurnal Pendidikan Sosial

 1 
The Development Strategy of Wingko Agroindustry (Case Study: Ud. Bintang Jaya In Lamongan Regency) Anggraini, Elif Putri; Yuliati, Nuriah; Fitriana, Nisa Hafi Idhoh
Edueksos Jurnal Pendidikan Sosial & Ekonomi Vol 13, No 01 (2024): Edueksos: Jurnal Pendidikan Sosial dan Ekonomi
Publisher : Department of Tadris IPS FITK UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/edueksos.v13i01.17103

Abstract

Lamongan Regency is a wingko production center area which shows that many wingko agro-industries are developing. This results in increased competitiveness and market expansion between agro-industry. Therefore, this research aims to identify and analyze internal and external environmental factors and formulate a development strategy for the wingko agroindustry at UD. Bintang Jaya, Babat District, Lamongan Regency. The data analysis method used in this research is quantitative descriptive, including stages of data processing and descriptive data interpretation. The data obtained came from interviews and observations. This research was conducted from December 2023 to March 2024. The analysis used consisted of SWOT (Strength, Weakness, Opportunities, Threats) analysis and QSPM (Quantitative Strategic Planning Matrix) analysis. The research results show that based on the SWOT analysis, the Wingko UD agro-industry. Bintang Jaya has an IFAS score of 2.89 and an EFAS score of 2.68, placing it in quadrant V (growth) with significant potential for development. The external internal matrix is in the white area, suggesting the implementation of an S-O (Strengths-Opportunities) strategy. The recommended S-O strategy includes increasing production volume and maintaining raw material availability, as well as improving product quality and innovating new products with variations in taste and size. QSPM analysis shows that the priority strategy is improving product quality and new product innovation with a Total Attractiveness Score value of 5.92. Thus, product innovation is expected to improve the performance and productivity of Wingko UD's agro-industry. Bintang Jaya, opens up opportunities to increase the profits and competitiveness of the wingko agro-industry as a whole.Keywords: wingko agroindustry, development strategy, SWOT, QSPM.
Co-Authors Adzanis, Rinda Eka Aprilia Afifah Dinda Sofia Aida Hamiyatul Masturo Aini, Khusnul Ikhriyah Nur Alifia Salma Az Zahra Amir , Indra Tjahaja Amiral Haqiqi Andini, Aisyah Putri Anggi Radzma Fidhayanti Anggraini, Elif Putri Anggun Dewayani Archadea, Cawla Attar Yusuf Alvero Camilla Mumtaza Putri Audria Chory Aura Danang Permadhi Dary Ilham Aditya Denlora Nor Muhammad Devi Putri Fajariyah Diamonds, Gabriella Pusparini Tasya Patricya Dita Noer Novitasari Dwi Indah Febriyani Dzulfakar, Rizki Malik Eka Elsha Septiyana Eka Putri, Novi Karisma Ellecia Pricillia Siahaan Endang Yektiningsih, Endang Fardani, Aprissa Ega Fatchur Rozci Fauzi Ahmad Muda Fauziah, Diana Maharani Fidhayanti, Anggi Radzma Firdauzi, Aulia Hamidah Hendrarini Hamidah Hendrarini Hamidah Hendrarini Hana Maulid Dina Harya, Gyska Indah Hasyim, Alwi Fu'ad Hendrarini, Hamidah Heri Susanto Hidayat, Hana Safira Hutabarat, Debora Ida Wahyu Romandani Ida Wahyu Romandani Imaniar, Sabrina Indah, Pawana Nur Indra Tjahaja Amir Intan Savitri Ciptaningtyas Islamiah, Ummu Nadhiroh Isna Agustina Safira Kalvin Edo Wahyudi Ladisa Putri, Dinda Rhaima Laily, Dona Wahyuning Latifah Ika Sari Malia, Rani Putri Maysaroh Tri Khusnah Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muthiatur Rahmah Muthiatur Rahmah Nabila Amelia Putri Nabilah Ainur Rohmah Nafalia Mulyanatul Jannah Natasya Ayu Ad’Ha Ningtias Netta Aprillia Andaresta Putri Nia Amalia Niazi, Talitha Naila Ningsih, Afifah Rohmania Noor Rizkiyah Novianti, Cahyani Dwi Nur Azizah Azzahra Nur Komariyah, Nur Nuriah Yuliati Nuriah Yuliati Nuryananda, Praja Firdaus Oktaviani, Alvina Widya Pawana Nur Indah Pawana Nur Indah Pawana Nur Indah Pramesthi, Fatima Azrina Pratama, Caesariano Afrilio Qomariyah, Badriyatul Rachmawan Arifianto Ramadhan, Ahmad Dhuha Ramadhani, Firmansyah Risqi Firdaus Setiawan Safira Huda Safira Huda Sari Tondang, Ika Sekar Jasmine Shofa Zahrah, Saffaana Sofia Latifah Jasmine Sofia Latifah Jasmine Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Sri Widayanti Sri Widayanti Sukur, Anisa Aurelia Syukrillah, Dhealzy Rheynanda Teguh Soedarto Tessa Oktaviani Dahlan Tessa Oktaviani Dahlan Tjondro Winarno, Sri Tondang, Ika Sari Winadinata Grace Angelina Wijaya Winarsih, Siti Yuliati, Nuriah