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All Journal Proceedings of International Conference on Da'wa and Communication Journal of Agricultural Socio-Economics (JASE) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Sigmagri Exact Paper In Compilation (EPIC) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ekonomika Dan Bisnis KOLONI J-ISACC : Journal of Islamic Accounting Competency Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Pena Dimas: Jurnal Pengabdian Masyarakat Tematik: Jurnal Konten Pendidikan Matematika
QOMARIYAH, SITI NUR
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Implementasi Penyusunan Anggaran Bahan Baku Dengan Metode Economic Order Quantity (EOQ) Pada Batik Sekar Abibah, Nur; Qomariyah, Siti Nur
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i3.1294

Abstract

This study analyzes the Economic Order Quantity (EOQ) as a raw material budgeting in Batik Sekar Jati. The purpose of this study is to determine whether the raw material inventory control applied by UKM Batik Sekar Jati has optimal in emphasizing production costs, and to determine the minimum total inventory cost. This research uses descriptive method that is quantitative in nature. Descriptive analysis techniques used to analyze data on the problem of controlling the raw material budget in an effort to reduce production costs are using the Economic Order Quantity (EOQ) method. The results showed that the company can save costs if the company uses the EOQ method, where the ordering cost was lower than the ordering cost according to the method that the company was currently running. The optimal purchase of raw materials according to the company's actual data was more than the purchase according to EOQ which purchases less. For budget control of raw materials Batik Sekar Jati can use Economic Order Quantity (EOQ) analysis, Safety Stock (SS), Reorder Point (ROP) and Total Cost (TC).
Sosialisasi Pengembangan Personal Branding UMKM Desa Murukan Melalui Pelatihan Digital Marketing Hidayat, Rohmat; Anandita, Septian Ragil; Qomariyah, Siti Nur; Putri, Elensya Eka Shintya; Firdausi, Lailatul; Fitri, Laili Ifdhatul; Anifah, Siti
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2023): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v4i3.4136

Abstract

Personal branding is the process of building a unique personal image and identity for an individual, in this case, the owners of Micro, Small, and Medium Enterprises (MSME) in rural areas. For rural MSME, personal branding can be a powerful tool to enhance their visibility and business image. This community engagement aims to enhance the understanding and skills of rural MSMEs in personal branding, teach digital marketing techniques to MSME so they can effectively promote their products and services on the internet, and promote MSME growth through personal branding strategies and product rebranding training. This activity was conducted on September 4, 2023, involving the subjects of community engagement, the operators of MSME in Murukan Village, Mojoagung, Jombang, which took place in the Murukan Village hall. The method used in this program is Participatory Action Research (PAR) with the following stages: Problem Identification, Joint Planning, Action Implementation, and Reflection and Evaluation. The conclusions of this activity are as follows: (1) The subjects of engagement have begun to understand the importance of Personal Branding: Personal branding plays a crucial role in attracting customers in the competitive digital world. It helps rural MSME differentiate themselves from competitors and build strong customer relationships. (2) Socializing personal branding through digital marketing is done consistently and sustainably in building a brand, requiring time and consistency in messaging and actions as the keys to success. (3) Digital marketing empowers rural MSME to reach a broader audience without incurring significant costs.
Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang Hidayat, Rohmat; Qomariyah, Siti Nur; Aziz, Abdul; Nurdiansyah, Achmad Irfan; Aprilia, Yayang Inggrit Putri; Mafaza, Arin Vina; Qotrunnada, Serliya; Ahmada, Mila; Ardiansyah, Nur Cahyo
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5177

Abstract

Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms. This initiative aims to improve the digital marketing knowledge and skills of micro, small, and medium enterprises (UMKM) by using Shopee E-Commerce. The approach is designed to teach UMKM participants effective digital marketing techniques, equipping them with the ability to promote their products online. The community service project, under the PKM scheme, was conducted from mid-August to the end of August 2024. It included visits to the homes of UMKM members in Made Kudu Jombang Village. The program focused on digital marketing training and mentoring, utilizing Shopee E-Commerce as a platform. The method used was Participatory Action Research (PAR), which included problem identification, joint planning, action implementation, and reflection and evaluation. The results of the program led to two key conclusions: (1) The Made Village community began to understand the importance of digital marketing. It plays a crucial role in increasing market reach, enhancing brand visibility, and introducing local products to national and international markets, benefiting the growth of village UMKMs. (2) Digital marketing enables village UMKMs to reach a wider audience at a lower cost, opening up new opportunities for business expansion and growth.
Pelatihan Pelaku Usaha Dalam Memanfaatkan Platform Shopee Untuk Pengembangan Produk Dan Peningkatan Jangkauan Pasar Nasirudin, Mohamad; Qomariyah, Siti Nur; Puspaningrum, Yessita; Choirunnisa, Adinda Tiara; Sholihah, Maratus; Soleh, Mohamad Sahrul Putra; Hajjah, Rihlatil; Mughoyaroh, Syaviratul; Ananda, Viona
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5268

Abstract

Training for business people in utilizing the Shopee platform aims to provide a deeper understanding and practical skills in managing business effectively in the digital era. This training is comprehensively designed, covering various important aspects needed to be successful on the platform. Starting from basic guides such as how to register and create an online shop, to effective digital marketing strategies, as well as product listing optimization techniques so that they appear more attractive and can compete in an increasingly competitive market. Apart from that, the training also focuses on sales data analysis, where participants are taught how to read and analyze data in depth. This understanding allows business actors to identify consumer purchasing patterns, so they can develop more accurate and targeted business strategies. Through an interactive learning approach and the use of real case studies, participants can learn from direct experience and apply their knowledge more practically in their own business context. The results of this training include the publication of a guidebook "Digital Marketing Tips and Tricks via the Shopee Platform," which can be an important reference for participants in designing their digital marketing strategies. With this new capability, business actors are expected to be able to increase product competitiveness, expand sales reach, and make a real contribution to local economic growth through the use of digital technology which is increasingly developing in the era of globalization.
Co-Authors ., Yunaidah Abdul Aziz Abdul Latif Abibah, Nur Adelina Citradewi Agustin, Zeni Aristiya Ahmada, Mila Ananda, Viona Anandita, Septian Ragil Anggi Indah Yuliana Anifah, Siti Annafis, Mochammad Iqbal Aprilia, Yayang Inggrit Putri Ardiansyah, Nur Cahyo Choirunnisa, Adinda Tiara Darmawan, Moh Faridl Dewantara, Rahmat Maulana Sukma Fahimah, Mar'atul Falasifah, Nihlatul Fattah, Gilang Fathurrohman Firdausi, Lailatul Fitri, Laili Ifdhatul Hajjah, Rihlatil Hakiki, M Ainun Hartanti, Dyah Ayu Sri Ilham Maulana Khakim, Arif Shofri Khoir, Ila Nasichatul Kurnia, Vinda Sapta Kusumo, Ahmad Wasis Joyo Lailatus Saadah Mafaza, Arin Vina Mahendri, Wisnu Maisaroh, Santi Fatna Majidah, Ni'matul Maratus Sholihah, Maratus Maulinddia, Eli Zahrotul Ma’sum, Muhammad Haris Moh. Jafar Sodiq Maksum Mughoyaroh, Syaviratul Nahdia, Ika Rahmatin Nasirudin, Mohamad Nisa, Leli Akhlaqun Nur Afifah, Ni’mah Nurdiansyah, Achmad Irfan Puspaningrum, Yessita Putri, Elensya Eka Shintya Qodriyah, Khodijatul Qotrunnada, Serliya Raden Mohamad Herdian Bhakti Rahmatullah, Viki Rizqiyah, Alfiyatur Rohmat Hidayat Sa'adah, Lailatus Sivakumar, Damonthara Soleh, Mohamad Sahrul Putra Suhadi, Agus Sulaiman, Mahfudz Taqiyuddin, Ahmad Utomo, Mansur Wahyu Winarti Winarti Zulfikar ,, Zulfikar