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All Journal Proceedings of International Conference on Da'wa and Communication Community Empowerment Journal of Agricultural Socio-Economics (JASE) Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Sigmagri Exact Paper In Compilation (EPIC) Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business J-ISACC : Journal of Islamic Accounting Competency Abdi Wina : Jurnal Pengabdian Kepada Masyarakat Universitas Kristen Wira Wacana Sumba Pena Dimas: Jurnal Pengabdian Masyarakat Tematik: Jurnal Konten Pendidikan Matematika
QOMARIYAH, SITI NUR
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Digital Marketing sebagai Solusi Pengembangan Usaha Kripik Gadung di Desa Made Jombang Hidayat, Rohmat; Qomariyah, Siti Nur; Aziz, Abdul; Nurdiansyah, Achmad Irfan; Aprilia, Yayang Inggrit Putri; Mafaza, Arin Vina; Qotrunnada, Serliya; Ahmada, Mila; Ardiansyah, Nur Cahyo
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5177

Abstract

Digital marketing is a strategic approach that utilizes digital media and internet technology to promote products, services, or brands to specific target audiences. Its main objective is to achieve business goals such as increasing brand awareness, generating leads, and boosting sales through various digital platforms. This initiative aims to improve the digital marketing knowledge and skills of micro, small, and medium enterprises (UMKM) by using Shopee E-Commerce. The approach is designed to teach UMKM participants effective digital marketing techniques, equipping them with the ability to promote their products online. The community service project, under the PKM scheme, was conducted from mid-August to the end of August 2024. It included visits to the homes of UMKM members in Made Kudu Jombang Village. The program focused on digital marketing training and mentoring, utilizing Shopee E-Commerce as a platform. The method used was Participatory Action Research (PAR), which included problem identification, joint planning, action implementation, and reflection and evaluation. The results of the program led to two key conclusions: (1) The Made Village community began to understand the importance of digital marketing. It plays a crucial role in increasing market reach, enhancing brand visibility, and introducing local products to national and international markets, benefiting the growth of village UMKMs. (2) Digital marketing enables village UMKMs to reach a wider audience at a lower cost, opening up new opportunities for business expansion and growth.
Pelatihan Pelaku Usaha Dalam Memanfaatkan Platform Shopee Untuk Pengembangan Produk Dan Peningkatan Jangkauan Pasar Nasirudin, Mohamad; Qomariyah, Siti Nur; Puspaningrum, Yessita; Choirunnisa, Adinda Tiara; Sholihah, Maratus; Soleh, Mohamad Sahrul Putra; Hajjah, Rihlatil; Mughoyaroh, Syaviratul; Ananda, Viona
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5268

Abstract

Training for business people in utilizing the Shopee platform aims to provide a deeper understanding and practical skills in managing business effectively in the digital era. This training is comprehensively designed, covering various important aspects needed to be successful on the platform. Starting from basic guides such as how to register and create an online shop, to effective digital marketing strategies, as well as product listing optimization techniques so that they appear more attractive and can compete in an increasingly competitive market. Apart from that, the training also focuses on sales data analysis, where participants are taught how to read and analyze data in depth. This understanding allows business actors to identify consumer purchasing patterns, so they can develop more accurate and targeted business strategies. Through an interactive learning approach and the use of real case studies, participants can learn from direct experience and apply their knowledge more practically in their own business context. The results of this training include the publication of a guidebook "Digital Marketing Tips and Tricks via the Shopee Platform," which can be an important reference for participants in designing their digital marketing strategies. With this new capability, business actors are expected to be able to increase product competitiveness, expand sales reach, and make a real contribution to local economic growth through the use of digital technology which is increasingly developing in the era of globalization.
Sosialisasi Inovasi dan Pemanfaatan Limbah Pertanian Berupa Pupuk Jakaba dan Keripik Gedebog Pisang kepada Petani Desa Balongwono Kecamatan Trowulan Kabupaten Mojokerto Sa'adah, Lailatus; Yusuf Habibi, Mohammad; Achmad Ahadin, Imam; Maksum, Jafar Sodiq; Wulandari, Rizki; Prasetyo, Muhammad Andhika Budi; Qomariyah, Siti Nur
Jumat Pertanian: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): December
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasper.v6i3.6277

Abstract

This community service program in Balongwono Village, Trowulan District, Mojokerto Regency aimed to enhance farmers’ awareness and understanding of agricultural waste utilization and innovation through the introduction of Jakaba liquid organic fertilizer and banana pseudo-stem (gedebog) chips. Jakaba, produced from the fermentation of rice-washing water, has been proven to improve soil fertility, accelerate plant growth, and reduce dependence on chemical fertilizers, while banana pseudo-stem chips provide an economically valuable product from agricultural waste that is often underutilized. The program was conducted through face-to-face socialization, interactive discussions, and the distribution of product samples to farmers. The results indicated a significant improvement in farmers’ knowledge, as shown by the increase in average scores from 79.54 (pre-test) to 90.28 (post-test). Therefore, this program effectively supports sustainable agriculture, creates value-added products from waste, and contributes to improving the welfare of rural communities.
Pengaruh Literasi Keuangan dan Inklusi Keuangan terhadap Kinerja IKM Batik di Kabupaten Jombang Nurfaizah, Nadia Martha; Qomariyah, Siti Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5133

Abstract

This study aims to analyze the influence of financial literacy and financial inclusion on the performance of Batik Small and Medium Industries (SMEs) in Jombang Regency using a quantitative approach through the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The study population includes all Batik SMEs in Jombang Regency, totaling 25 business units, so the sampling technique used is a census. Data were collected through a structured questionnaire that measures the level of financial literacy, financial inclusion, and business performance, then analyzed to determine the causal relationship between variables. The results of partial hypothesis testing indicate that financial literacy does not have a significant effect on the performance of Batik SMEs with a P-Value of 0.097, while financial inclusion also does not show a significant effect with a P-Value of 0.293 (both > 0.05). These findings indicate that financial knowledge and access to formal financial services owned by business actors have not been able to directly improve business performance.  However, the results of simultaneous testing show an R-Square value of 0.528, which means that financial literacy and financial inclusion together are able to explain 52.8% of the variation in the performance of Batik SMEs, so that the model has moderate explanatory power. The insignificance of the partial effect indicates a gap between knowledge and financial access with actual application in business financial management, so that application assistance, practical financial management training, and strengthening of managerial competencies are needed to improve the performance of Batik SMEs sustainably.
Banana blossom-based vegan meat innovation: Food diversification and economic strengthening in Sambirejo Village Zuhria, Siti Aminatuz; Puspaningrum, Yessita; Hartanti, Dyah Ayu Sri; Qomariyah, Siti Nur
Community Empowerment Vol 10 No 12 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.15382

Abstract

Optimizing agricultural by-products such as banana blossoms (Musa acuminata colla) is a crucial strategy to strengthen food security and rural economies. This community service program aims to enhance the capacity of PKK members in Sambirejo Village to produce banana blossom-based vegan meat as a local flagship product. The implementation methods included socialization, demonstrations, and hands-on training covering raw material management and processing technology. Evaluation of 25 participants using pre-test and post-test instruments showed significant improvements across all indicators. Average conceptual understanding increased from a moderate level (2.77) to high (3.50), while technical skills in processing technology recorded the highest growth (Δ = 0.80). These findings demonstrate that disseminating plant-based food technology effectively transforms local commodities into high-value economic products. The program recommends developing village micro-enterprises to ensure product sustainability as a pillar of self-reliant food security.
PENGARUH HARGA, KUALITAS PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI BRAVO SUPERMARKET JOMBANG Amelia, Ria Rizqi; Hartanti, Dyah Ayu Sri; Qomariyah, Siti Nur; Fahimah, Mar’atul; Chusnah, Miftachul
Sigmagri Vol. 5 No. 2 (2025): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i2.1541

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan kualitas pelayanan terhadap kepuasan konsumen di Bravo Supermarket Jombang dengan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen Bravo Supermarket Jombang dengan sampel yang diambil sebanyak 100 responden dengan menggunakan teknik Accidental Sampling. Teknik pengumpulan data dalam penelitian ini adalah melalui kuesioner yang disebarkan kepada konsumen Bravo Supermarket Jombang. Analisis data yang digunakan dalam penelitian ini menggunakan statistik deskriptif, uji asumsi klasik yang terdiri dari uji normalitas, uji multikolinearitas, uji heteroskedastisitas, dan uji autokorelasi, dan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa variabel harga (X1) (t hitung = 4.830; Sig = 0,000), kualitas produk (X2) (t hitung = 2.109; Sig = 0,038), dan kualitas pelayanan (X3) (t hitung = 4.392; Sig = 0,000) artinya berpengaruh signifikan secara parsial terhadap kepuasan konsumen. Spada uji F menunjukkan bahwa variabel harga (X1), kualitas produk (X2), dan kualitas pelayanan (X3) (F hitung = 59.623; Sig = 0,000) artinya berpengaruh signifikan secara simultan (bersama-sama) terhadap kepuasan konsumen. Hal ini menunjukkan bahwa semakin terjangkaunya harga, semakin bagus kualitas produk, dan semakin baik kualitas pelayanan, maka semakin tinggi kepuasan konsumen. Dengan demikian, pihak pengelola Bravo Supermarket Jombang disarankan untuk terus meningkatkan keterjangkauan harga, meningkatkan kualitas produk, dan meningkatkan kualitas pelayanan yang lebih baik guna meningkatkan kepuasan konsumen.
Co-Authors ., Yunaidah Abdul Aziz Abdul Latif Abibah, Nur Achmad Ahadin, Imam Adelina Citradewi Agustin, Zeni Aristiya Ahmada, Mila Amelia, Ria Rizqi Ananda, Viona Anandita, Septian Ragil Anggi Indah Yuliana Anifah, Siti Annafis, Mochammad Iqbal Aprilia, Yayang Inggrit Putri Ardiansyah, Nur Cahyo Choirunnisa, Adinda Tiara Chusnah, Miftachul Darmawan, Moh Faridl Dewantara, Rahmat Maulana Sukma Fahimah, Mar'atul Fahimah, Mar’atul Falasifah, Nihlatul Fattah, Gilang Fathurrohman Firdausi, Lailatul Fitri, Laili Ifdhatul Hajjah, Rihlatil Hakiki, M Ainun Hartanti, Dyah Ayu Sri Ilham Maulana Khakim, Arif Shofri Khoir, Ila Nasichatul Kurnia, Vinda Sapta Kusumo, Ahmad Wasis Joyo Lailatus Saadah Mafaza, Arin Vina Mahendri, Wisnu Maisaroh, Santi Fatna Majidah, Ni'matul Maratus Sholihah, Maratus Maulinddia, Eli Zahrotul Ma’sum, Muhammad Haris Moh. Jafar Sodiq Maksum Mughoyaroh, Syaviratul Nasirudin, Mohamad Nur Afifah, Ni’mah Nurdiansyah, Achmad Irfan Nurfaizah, Nadia Martha Prasetyo, Muhammad Andhika Budi Puspaningrum, Yessita Putri, Elensya Eka Shintya Qodriyah, Khodijatul Qotrunnada, Serliya Raden Mohamad Herdian Bhakti Rahmatullah, Viki Rizki Wulandari Rizqiyah, Alfiyatur Rohmat Hidayat Sa'adah, Lailatus Sivakumar, Damonthara Soleh, Mohamad Sahrul Putra Sulaiman, Mahfudz Taqiyuddin, Ahmad Utomo, Mansur Wahyu Winarti Winarti Yusuf Habibi, Mohammad Zuhria, Siti Aminatuz Zulfikar ,, Zulfikar