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Hilda
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PENGARUH TRAINING, MOTIVASI DAN PEMBENTUKAN KARAKTER TERHADAP KINERJA KARYAWAN PERUSAHAAN PT. CATUR SENTOSA ADIPRANA, Tbk Hilda; Susiani Dewi, Kadek Ayu; Lazuardi , Afried; Permana, Amipriyadi Gerha
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 19 No. 02 (2024): Jurnal Ekonomi Bisnis Indonesia
Publisher : JEBI | Jurnal Ekonomi Bisnis Indonesia

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Employees as a major resource companies must provide the best service to customers and provide optimum performance so that consumers feel underserved and satisfied. If consumers are not satisfied to make complaints that could damage the company's image. This indicates that the resource manusiasangat affect the success in achieving its objectives. Human resources has the function to manage what a company has to the maximum to obtain the expected results of the company.As a company engaged in the service PT.CaturSentosaAdiprana, Tbk facilitate employees by providing training that are expected to provide motivation and can form the character of employees that can improve performance. Employees who received training, there will be motivation in itself and with training can also form a character on an employeeor employees who can influence to improve the quality of performance. Performance is the result or the overall success rate of a person during a certain period in performing tasks compared to a variety of possibilities, such as the standard of the work
Pengaruh Price Diskon, Gratis Ongkir, dan Special Event Day Tanggal Kembar terhadap Keputusan Pembelian Produk Fashion di E-commerce Shopee (Studi Kasus Mahasiswa UIN Raden Fatah Palembang) Fitria Humairoh; Hilda; Riski, Oki Sania
Lentera Jurnal Manajemen Vol. 2 No. 3 (2024): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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Tujuan dari penelitian ini adalah untuk meneliti pengaruh diskon, gratis ongkos kirim, dan special event day terhadap keputusan pembelian produk fashion di e-commerce Shopee dan mahasiswa Universitas Islam Negeri Raden Fatah Palembang yang menjadi objek penelitian. Sampel yang diambil terdiri dari 267 responden yang telah melakukan Keputusan pembelian melalui aplikasi Shopee dan digunakan dalam penelitian ini. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner yang telah disebarkan. Dalam penelitian ini, variabel diskon, gratis ongkos kirim, dan special event day digunakan sebagai variabel independen, sedangkan keputusan pembelian menjadi variabel dependen. Metode pengambilan sampel yang digunakan adalah pengambilan probability sampling dengan simple random sampling. Analisis data yang diterapkan dalam penelitian ini adalah tes SEM-PLS menggunakan aplikasi Smart PLS 4.0. Dari hasil penelitian, kesimpulannya adalah semua variabel yang diujikan berpengaruh positif dan signifikan terhadap Keputusan pembelian. Price diskon   dengan thitung > nilai ttable (5.793 > 1. 66), variabel gratis ongkos kirim nilai dengan thitung > nilai ttable (6. 230 > 1. 66), dan variabel special event day tanggal kembar dengan nilai thitung > nilai ttable (5. 722 > 1. 66).
Pengaruh Kemudahan Pengajuan, Tingkat Pendapatan, Dan Jangka Waktu Pembiayaan Terhadap Keputusan Nasabah Mengajukan Pembiayaan Permodalan Nasional Madani (PNM) Mekaar Syariah (Survei Pada Nasabah Di Kecamatan Gandus) Hermawati, Syintia; Hilda; Sania Riski, Oki
Lentera Jurnal Manajemen Vol. 3 No. 2 (2025): LENTERA JURNAL MANAJEMEN
Publisher : Lentera Ilmu Madani

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This study aims to analyze the influence of application convenience, income level, and financing term on customers’ decisions to apply for financing at Permodalan Nasional Madani (PNM) Mekaar Syariah (a survey of customers in the Gandus District). This research uses a quantitative descriptive approach with a survey research method, which involves collecting data on the research variables simultaneously. The sampling technique employed is the Slovin formula, based on a total population of 5,687 customers, resulting in a sample of 100 respondents. The data used is primary data collected through questionnaires distributed to the respondents. Data processing was conducted using SPSS version 26. Several tests were carried out, including normality and reliability tests, as well as classical assumption tests comprising normality, heteroscedasticity, multicollinearity, and linearity tests. Data analysis was conducted using multiple linear regression, and hypothesis testing was performed using the t-test and the coefficient of determination (R²). The results of the study show that application convenience significantly influences customers’ decisions to apply for PNM Mekaar Syariah financing in Gandus District, with a t-count value of 3.240, which is greater than the t-table value of 1.984. Income level also has a significant effect, with a t-count of 3.265, and financing term significantly influences the decision as well, with a t-count of 6.833. Therefore, application convenience, income level, and financing term are important factors in customers’ decisions to apply for PNM Mekaar Syariah financing in Gandus District.
Pengaruh Gaya Kepemimpinan Islam Dan Etika Kerja Islam Terhadap Kinerja Karyawan Di Kantor BMT Trans Redjo Mulyo Dadi Kecamatan Muara Telang Ahmad Fahrurozi; Hilda; Fakhrina
Jurnal Ilmu Manajemen dan Pendidikan | E-ISSN : 3062-7788 Vol. 1 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Kinerja Karyawan merujuk pada kemampuan karyawan dalam melaksanakan keseluruhan tugas-tugas yang menjadi tanggung jawabnya. Penelitian ini bertujuan untuk menganalisis pengaruh variabel independen yakni Gaya Kepemimpinan Islam dan Etika Kerja Islam terhadap variabel dependen yakni Kinerja Karyawan. Penelitian ini menggunakan sampel yakni para Karyawan BMT Trans Redjo Mulyo Dadi Kecamatan Muara Telang. Penelitian ini dilakukan dengan metode pengambilan data berupa kuesioner yang dibagikan kepada 30 Karyawan BMT Trans Redjo Mulyo Dadi Kecamatan Muara Telang. Kemudian dilakukan analisis kuantitatif terhadap data-data yang diperoleh. Analisis kuantitaif tersebut meliputi pengujian instrumen data, staitistik deskriptif, uji asumsi klasik (uji normalitas, uji linieritas, uji multikolinierita dan uji heterokedastisitas), analisis regresi berganda dan uji hipotesis (koefisien determinasi (Adjusted R Square), uji F dan uji T). Hasil dari penelitian ini menunjukkan bahwa Gaya Kepemimpinan Islam secara parsial berpengaruh signifikan positif terhadap Kinerja Karyawan. Kemudian Etika Kerja Islam secara parsial memiliki pengaruh signifikan positif terhadap Kinerja Karyawan. Serta secara simultan Gaya Kepemimpinan Islam dan Etika Kerja Islam berpengaruh signifikan terhadap Kinerja Karyawan. Angka Adjusted R Square adalah sebesar 0,738 yang artinya bahwa 73,8% Kinerja Karyawan dapat dijelaskan oleh kedua variabel independen dalam penelitian, sedangkan sisanya 26,2% dijelaskan oleh faktor-faktor diluar penelitian.
Penerapan Strategi Pemasaran Untuk Menigkatkan Penjualan Usaha Toko Bedcoverkuplg di Palembang Berdasarkan Perspektif Ekonomi Syariah Ayu Nurhaliza; Hilda; Safitri Asrol
Lentera Jurnal Manajemen Vol. 4 No. 2 (2026): Lentera Jurnal Manajemen
Publisher : Lentera Ilmu Madani

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Abstract

Competition in the digital business world requires Micro, Small, and Medium Enterprises (MSMEs) to implement effective marketing strategies that align with sharia principles. The purpose of this study is to analyze how marketing strategies are implemented to increase sales at the Bedcoverkuplg Store located in Palembang, and to evaluate the role of these strategies from a sharia economic perspective. The method used in this study is a descriptive qualitative approach with a field study approach, which includes observation, interviews, and document collection from the business owner, employees, and customers. The results show that the Bedcoverkuplg Store has implemented the 7P marketing mix, which is reflected in product quality, competitive prices, strategic location, promotions through social media platforms, good service, orderly operational processes, and a neat store appearance. From a sharia economic perspective, this business integrates the values ​​of honesty, transparency, fair prices, and guarantees of halal and thayyib products. This sharia-based marketing strategy has been proven to contribute to increased sales and strengthened customer trust and loyalty, although its growth has not been completely stable due to limited product variety and the use of digital marketing that still needs to be improved.
Co-Authors Adhisty Nurpermatasari Adinda Salwa Afried lazuardi Ahmad Fahrurozi Ahmad Gunawan Ahmad Purnawarman Faisal Alam, Rizqy Iftitah Aldri Frinaldi amrin Andarwati, Rini Anggi Dhita Lestari Anggie ratih Arfian Alinda Herman Arsyawina Arsyawina Ayu Nurhaliza Chandra Zaky Maulana Disfa Lidian Handayani Ernoviya Fajra Octrina Fakhrina Fauzi, Zulfa Ismaniar Fitria Humairoh Gusti, Girang Permata Hermawati, Syintia Indera Wirawan Ismedsyah Jhonson P Sihombing Krisnaldy LAVINUR M Hajar Dewantoro M, Nuraini Masniah Masniah Masrah Muhammad Nandya Kusandri MULYADI Mulyani B Musdalifa Muhtar Nabila Putri Nadroh br Sitepu Nasution, Samihah Noviar, Irma Nur Syila Saqinah NURUL HIDAYAH Oki Sania Riski Oscar Jayanegara Panjaitan, Rosnike Merly Permana, Amipriyadi Gerha Prasetyaningtyas, Fitria Dwi Pratiwi Rukmana Nasution Rachmania Raden Ajeng Siti Dwi Wulandari Suparyo Raihan Rion Wang Risky A’aliyah Roy Purwanto, Muhammad Rr Sri Saraswati Safitri Asrol Saifullah Sinaga, Maya Handayani Siregar , Nurlina Suci Nur Aniah Susiani Dewi, Kadek Ayu Tampubolon, Antetti Tanjung, Sri Wahyuni Tri Widarmanti Vinka Wahdan Arum Inawati Wakidi, Riza Fahlevi Wijaya, Fanny Wulandari, Mimin yusnita, henny Zulfikri