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All Journal Ekuitas: Jurnal Pendidikan Ekonomi JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Mirai Management Jurnal Dimensi Pendidikan dan Pembelajaran IKRA-ITH EKONOMIKA JCRS (Journal of Community Research and Service) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Nasional Holistic Science East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Bestari (JPMB) Abdimas Mandalika Jurnal Abdimas Ilmiah Citra Bakti
Siahaan, Sabda Dian Nurani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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PEMBERDAYAAN KELOMPOK TANI BARISAN SADA ORJOK DALAM PENGURUSAN IZIN USAHA DAN PENGEMASAN PAKAN TERNAK DI DESA SALAK II BARAT Siahaan, Sabda Dian Nurani; Ruslan, Dede; Ulgari, Siti; Saragih, Lenti Susanna; Pramana, Dodi; Silaban, Saronom; Boangmanalu, Eka Putra Dairi
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 3 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i3.4653

Abstract

Kelompok Tani Barisan Sada Orjok di Desa Salak II, Kecamatan Salak, Kabupaten Pakpak Bharat merupakan kelompok petani jagung yang menghadapi kendala dalam mengembangkan usahanya, khususnya terkait perizinan dan pengemasan produk pakan ternak berbasis jagung. Mitra belum memiliki Izin Usaha Perdagangan Eceran Pakan Ternak dan juga belum memiliki kemasan produk yang memadai. Kegiatan pengabdian ini bertujuan untuk membantu mitra dalam memperoleh izin usaha dan mendesain kemasan pakan ternak yang menarik serta sesuai standar. Mitra kegiatan ini adalah satu kelompok tani dengan jumlah anggota sebanyak 15 orang. Metode pelaksanaan kegiatan meliputi pelatihan dan pendampingan yang dilaksanakan pada tanggal 25 Juli 2024. Hasil dari kegiatan ini adalah mitra berhasil memperoleh surat izin usaha perdagangan pakan ternak dan memiliki desain kemasan produk baru yang siap digunakan. Kegiatan ini memberikan dampak positif terhadap pengembangan usaha kelompok tani, meningkatkan profesionalitas, dan memperluas peluang pemasaran produk pakan ternak.
PENGARUH PROMOSI DAN LAYANAN PICK UP AND DELIVERY TERHADAP LOYALITAS KONSUMEN PADA FLOW SHOES ID KOTA MEDAN Alaya, Shakira; Siahaan, Sabda Dian Nurani
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk menganalisis dampak Promosi dan Layanan Pick Upand Delivery Terhadap Loyalitas Konsumen pada Flow Shoes Id Kota Medan.Pendekatan yang diterapkan adalah penelitian kuantitatif dengan teknikpengambilan sampel Purposive sampling. Populasi penelitian ini terdiri darikonsumen Flow Shoes Id, yang menghasilkan sampel sebanyak 97 responden.Pengolahan data dilakukan menggunakan software SPSS versi 26. Dari hasilanalisis, diperoleh temuan bahwa Promosi memberikan pengaruh positif dansignifikan terhadap Loyalitas Konsumen, demikian pula dengan variabel LayananPick Up and Delivery yang berpengaruh positif dan signifikan. Selain itu, Promosidan Layanan Pick Up and Delivery secara simultan juga menunjukkan pengaruhpositif dan signifikan terhadap Loyalitas Konsumen.
PERANCANGAN IDENTITAS VISUAL DAN CONTENT MARKETING DI INSTAGRAM UNTUK MEMBANGUN BRAND AWARENESS BARBERSHOP RUMAH LEBUS Nabila, Zada Annuri; Siahaan, Sabda Dian Nurani
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

Penelitian ini bertujuan untuk merancang Identitas Visual dan strategi ContentMarketing pada akun Instagram Barbershop Rumah Lebus dalam upaya untukmembangun Brand Awareness Barbershop Rumah Lebus yang berlokasi diKabupaten Deli Serdang. Latar belakang penelitian ini didasarkan pada kondisiawal usaha yang masih minim promosi digital sehingga jangkauan pelangganterbatas pada teman terdekat. Metode penelitian yang digunakan adalah metodeResearch and Development (R&D) dengan model Waterfall. Data dikumpulkanmelalui observasi, wawancara, dan kuesioner. Hasil penelitian menunjukkan bahwaIdentitas Visual yang dirancang (logo, warna, tipografi) telah sesuai dengan nilaidan karakter usaha. Validasi ahli memberikan hasil sangat layak dengan persentase83% untuk Identitas Visual dan 92% untuk Content Marketing. ImplementasiContent Marketing berupa 15 konten menghasilkan engagement rate sebesar18,2%. Hasil penelitian menunjukkan bahwa Identitas Visual dan ContentMarketing yang dirancang dinilai konsisten, mudah dikenali, sesuai dengankarakter merek, dan mampu membangkitkan ketertarikan audiens sehingga telahberhasil membangun Brand Awareness Barbershop Rumah Lebus. Kesimpulannya,perancangan Identitas Visual dan Content Marketing ini dapat menjadi dasarstrategi komunikasi visual yang mendukung upaya membangun Brand AwarenessBarbershop Rumah Lebus.
Implementation of Content Marketing and Copywriting on the Instagram Account @vidhacoffee to Increase Brand Engagement Sibarani, Melly Monica; Siahaan, Sabda Dian Nurani
Holistic Science Vol. 5 No. 2 (2025): Jurnal Nasional Holistic Sciences
Publisher : Lembaga Riset Mutiara Akbar NOMOR AHU-0003295.AH.01.07 TAHUN 2021

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/hs.v5i2.1265

Abstract

This study aims to implement Content Marketing and Copywriting in creating captions on the Instagram account @vidhacoffee to increase brand engagement. The main problem in this study is the low level of audience interaction, as indicated by the low engagement rate before implementation. The type of research used is descriptive qualitative research, with data collection methods through observation, documentation, and distribution of questionnaires to marketing experts. The results show that after the implementation of Content Marketing and Copywriting, there was an increase in the engagement rate, from 0.22% before implementation to 4.61% after implementation. Furthermore, there was an increase in audience interaction in the comments section, indicating that implementing a copywriting strategy in caption creation can increase audience response. This increase indicates that the implementation of Content Marketing and Copywriting can increase brand engagement.
PELATIHAN DIGITAL MARKETING SEBAGAI MEDIA PROMOSI DAN PEMASARAN TERHADAP USAHA KERIPIK NANAS KELOMPOK MAJU TANI Siahaan, Sabda Dian Nurani
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.38769

Abstract

Kabupaten Pakpak Bharat merupakan sebuah kabupaten yang berada di Provinsi Sumaera Utara. Mayoritas penduduk bermata pencaharian sebagai petani dan perekonomian bertumpu pada pertanian.  Desa Boangmanalu adalah salah satu desa yang terletak di Kabupaten Pakpak Bharat, tepatnya di Kecamatan Salak. Sebagai wujud dari pelaksanaan pertanian, terdapat beberapa kelompok produktif di Desa Boangmanalu salah satunya adalah Kelompok Tani dengan nama Maju Tani. Mitra pada kegiatan ini adalah Kelompok Maju Tani di Desa Boangmanalu. Sejak tahun 2021, kelompok ini memproduksi keripik nanas sebagai upaya pemberdayaan buah nanas. Namun, produksi keripik nanas ini masih memiliki sejumlah keterbatasan. Permasalahan yang ditemui adalah di bidang pemasaran yaitu belum adanya pemasaran berbasis digital. Keripik nanas selama ini dijual hanya di seputaran kota Salak saja, tanpa adanya jangkauan pemasaran yang lebih luas. Solusi yang ditawarkan pada kegiatan ini adalah mengadakan pelatihan mengenai Digital Marketing yaitu proses pembuatan dan pemakaiannya. Dengan adanya kegiatan ini, para anggota Kelompok Maju Tani akan memperoleh pengetahuan dan pengalaman secara langsung dalam mempromosikan dan memasarkan keripik nanasnya. Kegiatan pengabdian ini juga bertujuan untuk  meningkatkan usaha Keripik Nanas yang pada akhirnya berkontribusi terhadap peningkatan pendapatan usaha dan pendapatan para anggota Kelompok Maju Tani.
Analysis of Feasibility and Effectiveness Organizational Behaviour 3D Realist Teaching Material Based on Project Learning Saragih, Lenti Susanna; Dharma, Jufri; Siahaan, Sabda Dian Nurani
East Asian Journal of Multidisciplinary Research Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i12.6421

Abstract

Realist 3D videos are teaching materials that can make it easier for students to understand the context of learning material to make it easier to apply it in a project.  This study aims to determine the level of feasibility, practicality and analyze the impact of using teaching materials on student learning outcomes. The study was carried out for 1 year. The method used in this study is the R&D Method using the ADDIE model. The study population is 6th semester Business Education Study Program students. Data collection techniques use observation and questionnaires. Data is processed using descriptive analysis. Based on the results of the study, it can be concluded that teaching materials for Organizational Behavior with 3D Realist videos Based on Project Based Learning are feasible and practical to use. Based on the effectiveness test, it is known that there are differences in learning outcomes before and after treatment using teaching materials.
Creating an Interactive E-book with Augmented Reality for Android Devices Siahaan, Sabda Dian Nurani; Ruslan, Dede; Fikri, Miftah El; Saragih, Lenti Susanna; Rahmadsyah, Agus
East Asian Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i10.11139

Abstract

Today's students, both school and school children, tend to seek information from smartphones rather than printed books or newspapers, take notes on their lessons on their smartphones and rarely use notebooks, and even do assignments using smartphones rather than computers or laptops. The problem faced by this study program is the limited teaching materials available, especially for the Green Business course. Currently, students need more visual teaching in order to understand the material well. This study aims to develop an Android-based electronic flipbook with augmented reality technology that is valid, practical, and able to improve student learning outcomes effectively. The research method used was a practicality test, and the results indicated that the developed e-book falls into the highly practical category.
Enhancing the Efficiency of Animal Feed Production through Digital Marketing and Governance Training Siahaan, Sabda Dian Nurani; Dede Ruslan; Siti Ulgari; Lenti Susanna Saragih; Dodi Pramana; Saronom Silaban; Eka Putra Dairi Boangmanalu
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11119

Abstract

This community service aims to enhance and sustain business operations to increase production capacity, ultimately improving the economic conditions of the partners. The process includes analyzing the situation, identifying issues, conducting Focus Group Discussions, preparing tools and materials, providing training and mentoring, and finally, evaluating the outcomes. The community service activity will primarily use training and mentoring methods. Through this, Barisan Sada Orjok members will gain hands-on experience in boosting their business by training and assisting partners with marketplace account creation and e-commerce registration. Additionally, organizational governance training led to the development of a new organizational structure with specific job descriptions for each member.
Uncaria Gambir Roxb Business Development in the IM Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency Siahaan, Sabda Dian Nurani; Siti Ulgari; Saronom Silaban; Dede Ruslan; Lenti Susanna Saragih; Dodi Pramana
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i10.11508

Abstract

Gambier plants thrive in tropical regions with sloping and hilly terrain, such as North Sumatra, West Sumatra, and Papua. The partners in this community service proposal are the Im Kita Farmers Group in Boangmanalu Village, Salak District, Pakpak Bharat Regency, who are gambier farmers. Over the past 7 years of running the business, the partners have faced many challenges, including the lack of digital marketing and the absence of a sharp business strategy management, resulting in weak business competitiveness. Addressing this issue urgently is necessary to improve the welfare of the partners and as a form of empowerment of our own natural resources. This community service activity has been carried out on July 27, 2024, and all stages from preparation to implementation have run smoothly. Through this activity, the partners have been trained in conducting digital marketing and business strategy management training.
Empowerment of Pinapple Chip Business for Maju Tani Group in Boangmanalu Village Salak Subdistrict Pakpak Bharat Regency Siahaan, Sabda Dian Nurani; Ulgari, Siti; Pramana, Dodi; Boangmanalu, Eka Putra Dairi
Journal of Community Research and Service Vol. 7 No. 1: January 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jcrs.v7i1.38778

Abstract

Boangmanalu Village is a village located in Pakpak Bharat Regency, North Sumatra Province. The majority livelihoods  of the population are agriculture and the economy is focused on agriculture. Agricultural products from Pakpak Bharat Regency include Gambir, Patchouli, Coffee, Sukat (Taro), Citronella, Pineapple, etc. The partners in this activity are entrepreneurial farmers, named Maju Tani Group in Boangmanalu Village. Since 2021, this group has been producing pineapple chips as an effort to empower pineapple fruit. However, the production of these pineapple chips still has a number of limitations. The problem encountered is the unoptimal implementation of this business in the production side, that the cover of pineapple chips package are not attractive, the manufacturing process pineapple chips that still use conventional methods without the use of machines, and the management wich still unorganized. The solutions offered to this problem are to create a new design of pineapple chip cover packaging, provide a Vacuum Frying machine, and held organizational management training. With this activity, the members of the Maju Tani Group will gain knowledge and experience directly in improving the pineapple chip business and the management of the organization. This service activity also purposed to empower the Maju Tani Group and increase the Pineapple Chips business which ultimately contributes to the improvement of the family economy in Boangmanalu Village.
Co-Authors , Miftah El Fikri Alaya, Shakira Aprinawati, Aprinawati Atika, Liana Boangmanalu, Eka Putra Dairi DEDE RUSLAN Dede Ruslan Dharma, Jufri Dodi Pramana Eka Putra Dairi Boangmanalu Elvi Lastriani Esa Setiana Jufri Darma Lenti Susanna Saragih Lukman, Mena Fadilia Lukman, Mena Fadillia Nababan, David Gibson Nabila, Zada Annuri Nainggolan, Ruly Manuel Rahmadsyah, Agus Saragih, Lenti Susanna SARONOM SILABAN Sibarani, Choms Gary Ganda Tua Sibarani, Melly Monica Siti Ulgari Sitompul, Haryani Pratiwi Ulgari, Siti