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All Journal Ekuitas: Jurnal Pendidikan Ekonomi JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Mirai Management Jurnal Dimensi Pendidikan dan Pembelajaran IKRA-ITH EKONOMIKA JCRS (Journal of Community Research and Service) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Ekonomi Bisnis Manajemen Prima Jurnal Pengabdian UNDIKMA Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Nasional Holistic Science East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Masyarakat Bestari (JPMB) Abdimas Mandalika Jurnal Abdimas Ilmiah Citra Bakti
Siahaan, Sabda Dian Nurani
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Public Health Social Sciences Other

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ANALISIS PENGARUH ORIENTASI BELANJA DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI Siahaan, Sabda Dian Nurani; Sitompul, Haryani Pratiwi
Jurnal Ekonomi Bisnis Manajemen Prima Vol. 3 No. 1 (2021): Jurnal Ekonomi Bisnis Manajemen Prima
Publisher : JEBIM Prima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/jebim.v3i1.1685

Abstract

The development of Information, Communication and Technology (ICT) is currently being welcomed by the Indonesian through the growing development of digital businesses. The increasing of digital businesses nowadays must be followed by a business competition strategy, example: online shops. Therefore an analysis of the factors that impact the consumer buying interest in online shopping was needed. Thus this study aims to determine the effect of Shopping Orientation and Consumer Confidence on Consumer Buying Interest. The method used in this research is quantitative research methods. The population in this study were students of the Department of Economics, Faculty of Economics, Universitas Negeri Medan and the sample used was 205 people by using purposive sampling technique. The data collection technique was using a questionnaire and the data analysis method was multiple linear regression analysis. Based on the research results, it is found that (1) Shopping Orientation has a positive and significant effect on Buying Interest, (2) Consumer Trust has a positive and significant effect on Buying Interest and (3) Shopping Orientation and Consumer Trust simultaneously have a positive and significant effect on Buying Interest.
Co-Authors , Miftah El Fikri Alaya, Shakira Aprinawati, Aprinawati Atika, Liana Boangmanalu, Eka Putra Dairi DEDE RUSLAN Dede Ruslan Dharma, Jufri Dodi Pramana Eka Putra Dairi Boangmanalu Elvi Lastriani Esa Setiana Jufri Darma Lenti Susanna Saragih Lukman, Mena Fadilia Lukman, Mena Fadillia Nababan, David Gibson Nabila, Zada Annuri Nainggolan, Ruly Manuel Rahmadsyah, Agus Saragih, Lenti Susanna SARONOM SILABAN Sibarani, Choms Gary Ganda Tua Sibarani, Melly Monica Siti Ulgari Sitompul, Haryani Pratiwi Ulgari, Siti