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Sobirov, Bobur
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THE IMPACT OF DISTANCE ON WILLINGNESS TO EAT OUT: EVIDENCE FROM SAMARKAND, UZBEKISTAN Makhmadieva, Charos; Turdibekov, Khasan; Amiriddinova, Muslima; Toyirova, Shokhista; Yuldosheva, Latofat; Mahmudova, Zarrina; Abdukhamidov, Sarvar; Makhmudova, Aziza; Rofeeva, Rukhshona; Vafokulova, Mekhruza; Bakri, Rizal; Sobirov, Bobur
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 9 No. 4 (2025): Volume 9, Nomor 4, December 2025
Publisher : LPPM Universitas Jambi

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Abstract

This study investigates the determinants influencing participation in gastronomic tourism in Samarkand, Uzbekistan, focusing on the role of distance, price satisfaction, and demographic characteristics. Using data collected from 303 respondents, logistic regression and decision tree analyses were applied to assess key behavioral predictors of culinary travel. The results reveal that distance is the most significant factor influencing willingness to engage in gastronomic tourism—individuals willing to travel farther are substantially more likely to seek authentic food experiences. In contrast, satisfaction with food prices and demographic factors such as age, gender, and expenditure levels were found to be statistically insignificant. These findings highlight that logistical accessibility outweighs demographic variables in shaping tourism participation. The study contributes to the literature by providing empirical evidence from an emerging destination, emphasizing the importance of mobility and access in gastronomic decision-making. Practical implications include the need for policymakers to improve transportation infrastructure, enhance culinary destination visibility, and promote authentic local food experiences. By strengthening these elements, Uzbekistan can better position itself as a prominent culinary tourism destination in Central Asia. The research also opens opportunities for future studies to explore psychological, cultural, and digital factors influencing food tourism behavior.
Co-Authors Abdillah, Yusuf Abdukhamidov, Sarvar Abdullah, Siti Intan Nurdiana Wong Adolf Z. D. Siahay Afriadi, Bambang Agustina, Diyah Dwi Agustinus Salle, Agustinus Ahmar, Ansari Saleh Alunis, Kalyca Shafhah Suci Amiriddinova, Muslima Astuti, Niken Probondani Az-Zahra, Aulia Miftah Bala, Rima Parawati Berlianto, Margaretha Pink Chandra, Tofik Colega Oli, Mario Edi Priyono Ekhsonov, Jasur Esti Royani, Esti Fatkar, Budiastuti Fenitra, Rakotoarisoa Maminirina Fitri Fitri Henny Saida Flora Husni Thamrin Ilham S., Walhaarik Isnaniah, Isnaniah Khomaini, Khomaini Kirti Mahmudova, Zarrina Maidin Gultom Makhmadieva, Charos Makhmudova, Aziza Martini, Ni Nyoman Putu Maryani Maryani Moch Tanzil Multazam Mochammad Mirza Muhamad Nur Nortjahjo, Arief Nurul Qomariah Phahlevi, Rifqi Ridlo Poppy Febriana Purnomo, Melati Indah Putra, Rangga Mega Refisca, Syania Fidya Rina Arum Prastyanti, Rina Arum Rini Handayani Rizal Bakri Rofeeva, Rukhshona Rosmeri Simorangkir, Melda Rumia Salim, Nicko Christian Samosir, Parulian Singh, Khushwant Singh, Pawan Kumar Siti Almaidah Siti Solekhah Sri Budi Purwaningsih, Sri Budi Sugeng Lubar Prastowo Sunil Kumar, Sunil Sutianingsih, Sutianingsih Syahira, Aurisa Thamrin, Muhammad Arganata Totok Wahyu Abadi Toyirova, Shokhista Triana, Astri Turdibekov, Khasan Vafokulova, Mekhruza Winjaya Laksana, Andri Yadav, Mohit Yuldosheva, Latofat Yuli Andriansyah