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All Journal Jurnal Ilmu Sosial dan Humaniora Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pendidikan Ilmu Sosial CARADDE: Jurnal Pengabdian Kepada Masyarakat ABDIMAS SILIWANGI Almana : Jurnal Manajemen dan Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Kewarganegaraan Journal of Indonesian Management Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Law, Social Science, and Management Review Ulil Albab
Asyiah, Ai Kusmiati
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The Influence Of Price And Promotion Perceptions On Pinflash Cosmetic Product Purchases Decisions (Survey Of Pinkflash Cosmetics Consumers Using Shopee In Tasikmalaya) Fitriani, Risna; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Tractare: Jurnal Ekonomi-Manajemen Vol 7 No 2 (2024): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v7i2.153

Abstract

This research was conducted with the aim of determining the influence of price and promotion perceptions on purchasing decisions (survey of Pinkflash cosmetics consumers using Shopee in Tasikmalaya). The method used in this research is causality through a survey approach, with the sample selected in this research being pinkflash cosmetics consumers using Shopee in Tasikmalaya totaling 100 respondents. The analytical tool used is multiple linear regression with SPSS version 25 tools. The research results show that Price Perception and Promotion have a significant influence on Purchase Decisions for Pinkflash Cosmetic Products in Tasikmalaya. Partially, price perception and promotion have a significant influence on purchasing decisions for Pinkflash cosmetics in Tasikmalaya.
Pengaruh Gaya Kepemimpinan Dan Kemampuan Beradaptasi Terhadap Disiplin Kerja (Sensus Perangkat Desa Pakemitan di Kecamatan Cikatomas): Lutfi Robiansyah, Arga Sutrisna, Ai Kusmiati Asyiah Robiansyah, Lutfi; Sutrisna, Arga; Asyiah, Ai Kusmiati
Jurnal Pusat Manajemen Vol. 1 No. 2 (2024): Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v1i2.581

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Gaya Kepemimpinan dan Kemampuan Beradaptasi terhadap Disiplin Kerja Pegawai di Kantor Desa Pakemitan Kecamatan Cikatomas Kabupaten Tasikmalaya. Metode yang di gunakan dalam penelitian ini adalah kuantitatif dengan pendekatan survey. Dengan sampel penelitian 50 orang sebagai responden Kantor Desa Pakemitan Kecamatan Cikatomas Kabupaten Tasikmalaya berdasarkan 50 data populasi yang di ketahui. Data yang di gunakan adalah menggunakan data primer. Alat analisis yang di gunakan dalam penelitian ini adalah regresi linier berganda dengan menggunakan aplikasi support SPSS versi.25. Hasil pengujian menunjukkan bahwa secara parsial menunjukan variabel yang digunakan dalam penelitian yaitu gaya kepemimpinan berpengaruh tidak signifikan secara parsial dan kemampuan beradaptasi berpengaruh signifikan secara parsial terhadap disiplin kerja pegawai di Kantor Desa Pakemitan Kecamatan Cikatomas Kabupaten Tasikmalaya. Secara simultan terdapat pengaruh signifikan gaya kepemimpinan dan kemampuan beradaptasi terhadap disiplin kerja pegawai berdasarkan hasi pengujian analisis regresi linier berganda diperoleh signifikasi sebesar 0,037 dimana nilai ini lebih kecil dari 0,05. Dengan pengujian Koefisien Determinasi hingga mendapat nilai R Square sebesar 0,13 atau 13%. menunjukkan besar pengaruh gaya kepemimpinan dan kemampuan beradaptasi terhadap disiplin kerja pegawai. ABSTRACT This study aims to find out how much influence leadership style and adaptability have on employee work discipline in the Pakemitan Village Office, Cikatomas District, Tasikmalaya Regency. The method used in this study is quantitative with a survey approach. With a research sample of 50 people as respondents to the Pakemitan Village Office, Cikatomas District, Tasikmalaya Regency based on 50 known population data. The data used is using primary data. The analysis tool used in this study was multiple linear regression using the SPSS support application version 25. The test results showed that partially showed the variables used in the study, namely leadership style has a partially insignificant effect and adaptability, had a significant partial effect on the work discipline of employees at the Pakemitan Village Office, Cikatomas District, Tasikmalaya Regency. Simultaneously, there was a significant influence of leadership style and adaptability to employee work discipline based on multiple linear regression analysis tests obtained a signification of 0.037 where this value was smaller than 0.05. By testing the Coefficient of Determination to get an R Square value of 0.13 or 13%, shows the magnitude of the influence of leadership style and adaptability on employee work discipline.
Pengaruh Promosi Dan Persepsi Harga Terhadap Keputusan Pembelian Toko Sajodo Snack Rahman, Resilva Amalia; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Jurnal Bisnis, Manajemen dan Akuntansi Vol. 1 No. 1 (2024): September
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jbisma.v1i1.15

Abstract

This research aims to determine the influence of promotion and price perception simultaneously on purchasing decisions Sajodo Snack Shop. The partial of promotion and price perception on purchasing decisions at Sajodo Snack Shop. The method used in this research is causal descriptive with a quantitative approach. With a research sample of 100 people as respondents from Sajodo Snack Shop consumers. The data used is primary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 application. The results of simultaneous testing of promotion and price perception have a significant effect on purchasing decisions. Partially, the promotion variable has a significant effect on purchasing decisions, as well as the price perception variable partially has a significant effect on purchasing decisions.
The Influence Of Product Quality And Word Of Mouth On Customer Loyalty (Survey of tofu factory customers MS Tasikmalaya) Salsabila, Salsa; Pauzy, Depy Muhamad; Asyiah, Ai Kusmiati
Journal of Law, Social Science, and Management Review Vol. 1 No. 1 (2024): November
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v1i1.88

Abstract

The purpose of this research is to determine and analyze the influence of Product Quality and Word of Mouth variables on Customer Loyalty of MS Tasikmalaya Tofu Factory Customers. The research method used was a survey method of data obtained directly through questionnaires to 100 respondents taken from customers of the MS Tasikmalaya Tofu factory. The technique used is multiple linear regression. Based on the results of this research, it is known that there is a significant simultaneous influence between Product Quality and Word of Mouth on Customer Loyalty. Product Quality partially has a significant effect on Customer Loyalty and Word of Mouth Partially has a significant effect on Customer Loyalty of the MS Tasikmalaya Tofu factory.
Pengembangan Lembaga Kemasyarakatan: PAMPENA dan DTA Assalam Kelurahan Cigantang Kecamatan Mangkubumi melalui pendekatan aspek manajemen pengelolaan dan aspek hukum kelembagaan Salgangga, Selji Salgangga; Fadilah, Mohamad Fazar; Arif, Arfi; Asyiah, Ai Kusmiati; Karmila, Mila; Yusnita, Rita Tri; Al Zahra, Salsabila; Hakim, Gisan Hilman
Abdimas Siliwangi Vol. 8 No. 1 (2025): Februari 2025
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT In social life, of course, every individual will try to fulfill their life needs, one of which is educational facilities and clean water provision. In an effort to meet the needs of the community, they have independently formed community organizations that operate in the field of non-formal education and clean water supply groups. However, in operational activities there are problems or obstacles that hinder the progress of the institution.The problems faced by these social institutions are:1. Management aspect of organizational management, which does not yet have an ideal organizational structure, governance, financial recording, risk management so it is difficult to develop.2. Aspects of legal legality, as a legal entity to oversee the activities of the social institution.Based on the problems found, we see the need to provide assistance through an organizational management approach consisting of HRM, Operational Management, Financial Management/Financial Recording and forming a legal entity that oversees the social institution. So that the community institution has a strategic plan and good management and has a legal entity that oversees the development of the community institution which has an impact on the benefits that are increasingly felt by the surrounding community. Keywords: Community Institutions, Legal Aspects, Management
The Influence Of Work Environment And Work Discipline On Employee Performance (Survey at the HSB Ban Tasikmlaya workshop): Alwin Fralesta Nugraha, Barin Barlian, Ai Kusmiati Asyiah Nugraha, Alwin Fralesta; Barlian, Barin; Asyiah, Ai Kusmiati
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 3 (2025): April,
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i3.117

Abstract

This research purposse to determine and analyze the description of work environment, work discipline and employee performance at the HSB Ban Tasikmalaya. The Simultaneous Influence of Work Environment and Work Discipline on the Employees Perfomance at the HSB Ban Tasikmalaya. As well as the partial influence of work environment and work discipline on the employee performance at the HSB Ban Tasikmalaya. The method used in this research is descriptive quantitative. With a research sample of 32 as respondents. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 26 support application. The results of the research show that work environment at the HSB Ban Tasikmalaya is qualified in the very good category, for the work discipline of employees at the HSB Ban Tasikmalaya it can be said to have high criteria, and for the employee perfromance at the HSB Ban Tasikmalaya is also in very good. The results of the hypothesis test show that simultaneously the variables used in the research, namely work environment and work discipline, have a significant effect on the employee performance at the HSB Ban Tasikmalaya. But, this research partially shows that work environment has no effect significant influence of employee performance, and partially there is a significant influence of work discipline on the employee performance at the HSB Ban Tasikmalaya.
The Influence Of Social Media And Brand Reputation On The Purchase Interest Of Nike Shoe Products On Generation Z Consumers In Tasikmalaya Alfaraz, Thoriq Dzikra; Lestari, Suci Putri; Asyiah, Ai Kusmiati
Innovative Business Management Journal Vol. 1 No. 2 (2025): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/ibm.v1i2.208

Abstract

This study aims to determine the influence of social media and brand reputation simultaneously and partially on the purchase interest of Nike shoe products on Gen Z consumers in Tasikmalaya. The method used in this study is a survey method with a quantitative approach. The research data were obtained by distributing questionnaires to 100 respondents. Data analysis in this study used multiple linear regression analysis using SPSS software. The results of this study indicate that social media and brand reputation have a significant effect on purchase interest. Social media has a significant partial effect on purchase interest. And brand reputation has a significant partial effect on purchase interest.
Improving the Community's Socio-Economic Quality Through Counseling on the Prevention of Early Marriage Asyiah, Ai Kusmiati; Sundari, Ristina Siti
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/qva7q246

Abstract

Adolescence is when education, experience, and the search for identity in the social environment. However, it is different in Parungponteng Village, Parungponteng District. Many social and legal cases have befallen its citizens, namely the rise of underage marriages. The age limit for marriage has been regulated by law. However, citizens' right to form a family and continue offspring through legal marriage, as stated in the 1945 Constitution, is to disseminate an understanding of the laws and regulations that govern it. Pre-test and post-test were also conducted to determine the level of understanding of the community. The results of counseling show that the understanding of early marriage is increasing. The results of the pre-test evaluation averaged 48.60 m after the post-test reached 69.56. Teenagers do early marriage with an age range of 15 to 17 years; some as young as 13 have married due to social, economic, and environmental factors. After knowing and understanding, the people of Parungponteng Village will be able to comply with the rules and improve the social and economic life of the community through land use activities that can contribute to meeting the necessities of life so that early marriages can be prevented.
The Influence Of Work Discipline And Work Motivation On Employee Performance (Census on employees of the Laa Tansa Convection and Embroidery Tasikmalaya) Saputra, Aditya Sendi; Rahwana, Kusuma Agdhi; Asyiah, Ai Kusmiati
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.156

Abstract

This study aims to determine the simultaneous and partial effect of work discipline and work motivation on the performance of the employees of Laa Tansa Convection and Embroidery Tasikmalaya. The research method used is a survey method with a quantitative approach. The sample used was 35 respondents. The data used are primary data and secondary data. The technique used in collecting data using a questionnaire. The analytical tool used in this study is multiple regression using SPSS 25. The results show that simultaneously work discipline and work motivation have a significant effect on employee performance. Partially work discipline has a significant effect on employee performance. Partially, work motivation influences has a significant effect on employee performance.
The Effect Of Work Discipline And Compensation On Employee Performance Productions Department Cv. Jasa Karya Nusantara Banjar City Fahrani, Daffa Annasya; Barlian, Barin; Asyiah, Ai Kusmiati
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.280

Abstract

This study aims to determine the effect simultaneously and partially between Work Discipline and Compensation on Employee Performance at CV. Archipelagic Services for the City of Banjar. The research method used is a survey method with a quantitative approach. The sampling technique used the saturated sample method with a total sample of 50 people. Data collection techniques using online and offline questionnaires. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26. The results of the study show that work discipline and compensation simultaneously have a significant effect on employee performance. Partially work discipline has a significant effect on employee performance. Partially, compensation has a significant effect on employee performance.
Co-Authors Ade Maftuh Al Zahra, Salsabila Alfaraz, Thoriq Dzikra Andri Kusmayadi Aprizha, Wynne Zaskhia arif Arif Arif Arif, Arfi Barin Barlian Chandra, Deni Depy Muhamad Pauzy Fahrani, Daffa Annasya Fitriani, Lisna Annisa Ghaling Achmad Abdul Ghonisyah Hakim, Gisan Hilman Herdiana, Samsu Kusuma Agdhi Rahwana Lestari, Suci Putri Mila Karmila Mohamad Fazar Fadilah Nopianti, Andina Nugraha, Alwin Fralesta Nurunisa, Alpi Paldiyasa, Rifky Pratama, Febri Fajar Rahman, Resilva Amalia Rinjani, Rijan Rita Tri Yusnita Riyadi, Muhammad Aldi Robiansyah, Lutfi Rojab, Rafly Zulkia Rosita, Sindi Sa'bani, Putri Sani Salgangga, Selji Salgangga Salsabila, Salsa Saputra, Aditya Sendi Sutrisna, Arga Tarigan, Rilla Tresnadola