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All Journal Jurnal Ilmu Sosial dan Humaniora Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Pendidikan Ilmu Sosial CARADDE: Jurnal Pengabdian Kepada Masyarakat ABDIMAS SILIWANGI Almana : Jurnal Manajemen dan Bisnis Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Jurnal Kewarganegaraan Journal of Indonesian Management Journal of Management, Economic, and Accounting Tractare: Jurnal Ekonomi-Manajemen Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Bisnis, Manajemen, dan Akuntansi Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN) Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Innovative Business Management Journal Journal of Law, Social Science, and Management Review Ulil Albab
Asyiah, Ai Kusmiati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Analysis Of Consumer Behavior In Buying Interest In Craft Products MSME Arif, Arif; Asyiah, Ai Kusmiati; Ghonisyah, Ghaling Achmad Abdul
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2486

Abstract

Increased competition in the craft industry and reduced activity in the surrounding community have caused a significant decline in the number of MSMEs, which is indicated by internal and external factors. Rajapolah crafts are increasingly popular with consumers because they prefer modern products compared to crafts made in Rajapolah. Wicker is considered old-fashioned and out of date, especially by the millennial generation. This research aims to analyze how price and product quality influence consumer buying interest in Rajapolah craft products. This research can be expanded as quantitative research with a sample size of 100 respondents. Based on the results that have been carried out, price and product quality have a significant effect on buying interest in Rajapolah handicraft MSME products. It can be concluded that producers, in increasing purchasing interest, need to look at the price and quality aspects of their products.
The Influence Of Quality Of Working Life On Employee Performance Mediated By Job Satisfaction Of Netira Embroidery UMKM Tasikmalaya City Riyadi, Muhammad Aldi; Rahwana, Kusuma Agdhi; Asyiah, Ai Kusmiati
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.483

Abstract

This research aims to determine the effect of quality of work life on employee performance which is mediated by job satisfaction of the netira embroidery SMEs in the city of Tasikmalaya. This type of research uses quantitative research methods. Data analysis used is linear regression and path analysis. The population in this study was 44 Netira Embroidery employees, the sampling technique used total sampling. Data was obtained using a questionnaire which was directly given to production employees, then the data was analyzed using lines. The results of data analysis showed that there was a significant influence between the variables of the quality of work life (X) on job satisfaction (Z). There is a significant effect between the quality of work life (X) on employee performance (Y) There is a significant effect between the variables Job Satisfaction (Z) on Employee Performance (Y) and Job Satisfaction (Z) mediates the relationship between the quality of work life (X) on Employee Performance (Y) at Netira Embroidery, Tasikmalaya City.
The Influence Of Leadership Style And Work Discipline On Employee Performance (Census Of Civil Servants At The Department Of Cooperatives, Micro, Small And Medium Enterprises, Industry And Trade, Tasikmalaya City): Rinjani, Rijan; Rahwana, Kusuma Agdhi; Asyiah, Ai Kusmiati
Journal of Management, Economic, and Accounting Vol. 3 No. 2 (2024): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i2.486

Abstract

The research aims to determine the simultaneous and partial influence of Leadership Style and Work Discipline on Employee Performance in Civil Servants at the Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade, Tasikmalaya City. This research method uses quantitative research methods with descriptive methods. The respondents in this research were 54 civil servant employees at the Tasikmalaya City Department of Cooperatives, Micro, Small and Medium Enterprises, Industry and Trade. The type of data used in this research is primary data obtained through a questionnaire. The data testing technique used in this research uses validity tests, reliability tests and classical assumption tests. Data analysis in this research used multiple regression analysis tools using SPSS version 25 software. Data collection techniques used literature studies, interviews, questionnaires. The research results show that Leadership Style and Work Discipline simultaneously have a significant effect on Employee Performance. Leadership style partially has a significant effect on employee performance. Work Discipline partially has a significant effect on Employee Performance.
Role Women's Digital Entrepreneurship Ecosystem in Emerging Economies Abdul Ghonisyah, Ghaling Achmad; Asyiah, Ai Kusmiati
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 3 (2025): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i3.6567

Abstract

This study aims to analyze the digital entrepreneurship ecosystem of women and its role in emerging economies. With the advancement of digital technology, digital entrepreneurship has become a significant driver of economic growth, particularly among women. This research explores various factors influencing the digital entrepreneurship ecosystem, including access to technology, education, funding, networks, and existing regulations. The study adopts a qualitative approach, utilizing in-depth interviews and document analysis to understand the dynamics of women entrepreneurs in the digital sector. The findings reveal that, while digital entrepreneurship offers significant opportunities for women digital entrepreneurs, several challenges persist, such as limited access to resources, insufficient digital literacy, and gender inequality in business environments. By understanding this ecosystem, the research provides policy recommendations to support the development of women's digital entrepreneurship as a strategy for improving economic welfare and promoting social inclusion in Indonesia. In conclusion, the women's digital entrepreneurship ecosystem holds great potential to contribute to local economic development, but targeted policy interventions are necessary.
The Amplification of Generative Artificial Intelligence (AI) in Content Marketing For Women Micro-Entrepreneurs: Qualitative Case Study Approach Ghonisyah, Ghaling Achmad Abdul; Asyiah, Ai Kusmiati
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.724

Abstract

Background: The integration of Generative Artificial Intelligence (AI) in content marketing had gained increasing attention as a key driver of digital transformation, particularly for women-led microenterprises. Purpose: This study investigates the role of generative artificial intelligence (AI) in optimizing content marketing strategies to accelerate the digitalization of female-owned microbusinesses in Indonesia. Design/methodology/approach: Using qualitative research methods, including in-depth interviews with 5 (five) participants women micro-entrepreneurs, the study emphasizes the depth of context. This study explores the challenges and benefits of adopting AI-driven content creation tools. The analytical method used is holistic coding.   Findings/results: The results reveal that Generative AI significantly enhances content production in terms of creativity, relevance, and efficiency, while also improving audience engagement and brand visibility. These findings confirm that in content creation, it is no longer necessary to pay third parties to create content, and women entrepreneurs can automatically generate the marketing content they need at no cost. Furthermore, this study highlights how AI acts as a powerful catalyst for social and economic empowerment by providing micro-businesses with the tools necessary to compete in the digital economy.  Conclusion: The research findings emphasize the transformative potential of AI in reshaping traditional marketing approaches, fostering greater inclusivity and growth in the entrepreneurial landscape. Although these entities have implemented generative AI technologies to augment the production of marketing materials, they are currently lack the specialized competency in prompt composition required to optimize the conversion potential of the resulting content for marketing purposes. Through its relevant institutions, the government is strategically promoting digital transformation by establishing dedicated digital and AI learning centers in some regions. According to the informants, however, these initiatives seldom reach female-owned micro-businesses in those same regions. Originality/value: By shedding light on the specific impact of AI on women micro-entrepreneurs, this study contributes to the broader discourse on gender, entrepreneurship, and technological innovation. The implications of this research offer valuable insights for policymakers, business practitioners, and stakeholders aiming to support the digital transformation of women-led micro-enterprises. Keywords: Generative AI, content marketing, digital skill, digital transformation, women micro-entrepreneurs
GEDEBOG PISANG, LIMBAH DIBUANG SAYANG Sundari, Ristina Siti; Tarigan, Rilla Tresnadola; Asyiah, Ai Kusmiati
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2022): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v3i2.20292

Abstract

Degradasi lingkungan merupakan isu penting terkait perubahan iklim global saat ini. Banyak terjadi katrastopi di wilayah-wilayah tertentu yang menyebabkan kerawanan pangan bagi penduduknya. Kerawanan pangan terjadi disamping ketiadaan pangan juga oleh ketidaktahuan penduduk dalam memanfaatkan bahan pangan yang ada di sekitar. Indonesia memliki kekayaan tanaman pisang yang melimpah sepangjang tahun. Limbah yang sangat bergizi dan berserat tinggi untuk membantu kekebalan tubuh dan kesehatan manusia yaitu gedebog pisang. Setelah panen pisang, gedebognya sering bertumpuk dan menjadi limbah sedangkan di luar negeri ternyata harganya sangat tinggi. Pada pengabdian kepada masyarakat ini kami melakukan penyuluhan dan pendampingan dalam pengolah limbah gedebog pisang menjadi makanan bergizi dan lezat yaitu melalui proses pengolahan menjadi urap, gulai dan keripik gedebog pisang. Mitra pengabdian adalah kelompok wanita tani Mekar Sari dan Harum Manis di Kecamatan Cipedes Kota Tasikmalaya. Gedebog pisang ternyata memiliki nilai gizi yang tinggi bisa dimanfaatkan sebagai sumber keragaman pangan dan mengatasi kerawanan pangan dan meningkatkan kesehatan tubuh bahkan memiliki nilai ekonomi yang tinggi yang dapat meningkatkan roda perputaran ekonomi masyarakat.Kata kunci: gedebog pisang, keragaman pangan, limbah, lingkungan
The Effect of Discipline and Work Environment on Work Productivity Paldiyasa, Rifky; Pauzy, Depy Muhamad; Asyiah, Ai Kusmiati
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 9: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i9.5112

Abstract

This research aims to determine and analyze the influence of discipline and the work environment, both simultaneously and partially, on the work productivity of production employees at PT. Tjiwulan Putra Mandiri. The method used in this research is a survey. With a research sample of 152 production employees as respondents. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 25 support application. The test results show that simultaneously the variables used in the research, namely discipline and work environment, have a significant effect on the work productivity of production employees at PT. Tjiwulan Putra Mandiri. Likewise, partially there is a significant influence of discipline on the work productivity of production employees, and there is a significant influence of the work environment on the work productivity of employees at PT. Tjiwulan Putra Mandiri.
The Influence of Work-Life Balance and Workload on Employee Performance at Bank BTN Tasikmalaya Branch Office Rojab, Rafly Zulkia; Rahwana, Kusuma Agdhi; Asyiah, Ai Kusmiati
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 3 No. 10: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v3i10.5124

Abstract

This research purposse to determine and analyze the picture of work-life balance, workload and employee performance at Bank BTN Tasikmalaya Branch Office. The influence of work-life balance and workload on employee performance simultaneously at Bank BTN Tasikmalaya Branch Office. The influence of work-life balance on employee performance partially at Bank BTN Tasikmalaya Branch Office and the influence of workload on employee performance partially at Bank BTN Tasikmalaya Branch Office. The method used in this research is a survey with a descriptive approach. With a research sample of 35 collection department employees as respondents. The data used is primary and secondary data. The analytical tool used in this research is multiple linear regression using the SPSS version 26 support application. The test results show that work-life balance has a good classification, workload has a good classification and employee performance has a high classification, simultaneously showing the variables used. in the research, work-life balance and workload have a significant effect on employee performance at Bank BTN Tasikmalaya Branch Office. Partially, there is a significant influence of workload on employee performance, while work-life balance does not have a significant influence on employee performance.
Studi Analisis Konsep Ideologi Marhaenisme Sukarno Sebagai Asas Perjuangan Bangsa Indonesia Pratama, Febri Fajar; Asyiah, Ai Kusmiati; Chandra, Deni
Jurnal Kewarganegaraan Vol. 19 No. 1 (2022): Maret 2022
Publisher : Department of Pancasila and Civic Education, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jk.v19i1.33301

Abstract

AbstractIdeology is important in the order of social and state life. Philosophically, the concept of ideology is very subjective. There are those who consider ideology as dogma, while others are concerned with linking ideology as political discourse and political views. Meanwhile, some think that ideology is based on the concrete interests of social class which is marked by the absence of interest on an economic basis. In the socio-historical context of the Indonesian nation, ideology is used as a "tool" for the struggle to form the mental, character, spirit and thoughts of anti-colonialism, so as to create a manifestation of the fundamental values of Indonesia in the form of Pancasila formulated by national figures. The purpose of this research is to study and analyze the concept of Sukarno's Marhaenism ideology which became the forerunner of thoughts/ideas about Pancasila. The method used is concept analysis with a qualitative approach. Based on the results of the analysis carried out, the results show that marhaenism conceptually emphasizes aspects of the struggle of the marhaens, namely the groups exploited by imperialism and capitalism so that they have difficulty being able to prosper themselves. The important elements in the ideology of Marxism are socio-nationalism, socio-democracy, mass-action, machtvorming, non-cooperation, and self-reliance. and self-reliance.--------------AbstrakIdeologi menjadi hal yang penting dalam tatanan kehidupan sosial maupun bernegara. Secara filosofis, konsep ideologi sangatlah subjektif. Ada yang menganggap ideologi sebagai dogma, ada juga yang menyangkutpautkan ideologi sebagai diskursus politik dan pandangan politik. Sedangkan sebagian lagi menganggap ideologi didasarkan pada kepentingan konkret kelas sosial yang ditandai oleh tidak adanya kepentingan atas dasar ekonomi. Dalam sosio-historis bangsa Indonesia, ideologi dijadikan sebagai œalat perjuangan untuk membentuk mental, karakter, semangat dan pemikiran anti kolonialisme, sehingga terciptalah manifestasi dari nilai-nilai fundamental keindonesiaan berupa Pancasila yang dirumuskan oleh para tokoh nasional. Tujuan dari penelitian ini adalah untuk mengkaji dan menganalisis konsep tentang ideologi Marhaenisme Sukarno yang menjadi cikal bakal pemikiran/gagasan mengenai Pancasila. Metode yang digunakan adalah analisis konsep dengan pendekatan kualitatif. Berdasarkan hasil dari analisis yang dilakukan didapatkan hasil bahwa marhaenisme secara konseptual menekankan pada aspek perjuangan kaum marhaen, yaitu kelompok yang dieksploitasi oleh imperialisme dan kapitalisme sehingga mereka kesulitan untuk bisa mensejahterakan dirinya. Adapun unsur-unsur penting dalam ideologi marhaenisme yaitu sosio-nasionalisme, sosio-demokrasi, aksi-massa, machtvorming, non-kooperasi, dan self-reliance.
Peran Pendidikan Profesi Advokat Dalam Memahami Dan Mengaplikasikan Hukum Hak Kekayaan Intelektual Asyiah, Ai Kusmiati; Arif; Karmila, Mila
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 1 (2026): JUPENGEN - Februari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i1.1258

Abstract

The dynamic development of regulations in Indonesia, particularly in the field of Intellectual Property Rights (IPR), demands preparedness from future law enforcers, including prospective advocates. Prospective advocates in Tasikmalaya, as part of the next generation of legal professionals, require a comprehensive and up-to-date understanding of IPR to contribute to creating legal certainty and fostering innovation in the digital era. The aim of this community service program is to enhance the general understanding and practical capacity of prospective advocates in Tasikmalaya regarding IPR through an intensive online training program. The partners in this activity were a number of prospective advocates undergoing the Special Education for Advocate Profession (Pendidikan Khusus Profesi Advokat - PKPA). The methods used included literature study for material preparation, initial needs assessment, interactive online training via Zoom, group discussions, collaborative case analysis using Google Docs, and evaluation through pre-tests, post-tests, and legal document drafting projects. The training results showed a significant improvement in participants' understanding, with the average post-test score (82.4) far exceeding the pre-test (58.5), reflecting a 40.9% increase in comprehension. Participants also demonstrated improved practical skills in drafting legal opinions and electronic lawsuit drafts. The satisfaction survey recorded a score of 4.6 out of 5. This program successfully equipped prospective advocates with a strong and relevant IPR foundation, which is expected to improve the quality of legal services and IPR enforcement in Indonesia in the future. This activity underscores the importance of continuous IPR education from an early stage in the legal profession curriculum.
Co-Authors Ade Maftuh Al Zahra, Salsabila Alfaraz, Thoriq Dzikra Andri Kusmayadi Aprizha, Wynne Zaskhia arif Arif Arif Arif, Arfi Barin Barlian Chandra, Deni Depy Muhamad Pauzy Fahrani, Daffa Annasya Fitriani, Lisna Annisa Ghaling Achmad Abdul Ghonisyah Hakim, Gisan Hilman Herdiana, Samsu Kusuma Agdhi Rahwana Lestari, Suci Putri Mila Karmila Mohamad Fazar Fadilah Nopianti, Andina Nugraha, Alwin Fralesta Nurunisa, Alpi Paldiyasa, Rifky Pratama, Febri Fajar Rahman, Resilva Amalia Rinjani, Rijan Rita Tri Yusnita Riyadi, Muhammad Aldi Robiansyah, Lutfi Rojab, Rafly Zulkia Rosita, Sindi Sa'bani, Putri Sani Salgangga, Selji Salgangga Salsabila, Salsa Saputra, Aditya Sendi Sutrisna, Arga Tarigan, Rilla Tresnadola