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Septa Diana Nabella
Universitas Ibnu Sina
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Strategi Penguatan Resiliensi Usaha melalui Literasi Manajemen Keuangan Berbasis Artificial Intelligence dan Formalisasi Legalitas pada Sektor UMKM di Kelurahan Batu Besar, Kota Batam Mohamad Hisam; Eliska Sani; Shanry Asriany Hansen; Hedison Permata; Enay Sunarya; Rica Fitri Susanti; Septa Diana Nabella; Andi Hidayatul Fadlilah
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 4 No. 3 (2026): Juli : : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v4i3.963

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the economy of Batam City, particularly in the Batu Besar sub-district, Nongsa. However, their development is constrained by low financial literacy and a lack of formal legality. This community service program (KPM) aims to strengthen MSME business resilience through a dualpillar strategy: digital financial literacy training utilizing the Artificial Intelligence-based application FinSense AI and formal legality assistance through the issuance of Business Identification Numbers (NIB) via the Online Single Submission (OSS) system. The service method involved baseline mapping, interactive workshops, door-to-door intensive mentoring, and evaluation. The program was conducted from June 6 to July 4, 2026, involving 21 students and 4 supervising lecturers targeting MSMEs in RW 08, Kelurahan Batu Besar. The results showed a significant increase in financial literacy, with 34 MSMEs actively adopting FinSense AI to separate personal and business finances and monitor cash flow health automatically. Furthermore, 35 MSMEs successfully obtained formal legal status with the issuance of NIB. The integration of technology-based financial discipline and official legal protection successfully minimized financial risks and opened broader access to formal financial institutions and government programs, significantly enhancing local MSME business resilience.
Pendampingan Legalitas Berbasis Online Single Submission Risk-Based Approach (OSS RBA) dalam Membuka Akses Permodalan dan Memperkuat Legalitas Usaha UMKM di Kelurahan Batu Besar. H. Muhammad Sapuan; Septa Diana Nabella; Indirah Tri Patikasari; May Sarah Amril; Lian Natalia Angria Sari; Icha Hana Cahya; Rica Fitri Susanti UE; Mohamad Hisam
Jurnal Pengabdian Bersama Masyarakat Indonesia Vol. 4 No. 3 (2026): Juli : : Jurnal Pengabdian Bersama Masyarakat Indonesia
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jpbmi.v4i3.964

Abstract

Micro, small, and medium enterprises (MSMEs) in Batu Besar Village, Nongsa District, Batam City, remain largely unregistered despite operating near a strategic economic zone bordering an international airport, industrial estates, and the Nongsa tourism corridor. This legal gap restricts their access to formal financing, government support programs, and legal protection in business disputes. This community assistance program addressed the problem by facilitating Business Identification Number (Nomor Induk Berusaha/NIB) registration through Indonesia’s Online Single Submission Risk-Based Approach (OSS RBA) system, in accordance with Government Regulation No. 28 of 2025. The program combined participatory qualitative and quantitative methods, comprising outreach, baseline profiling, face-to-face technical registration assistance, and document handover, implemented over one month. Of 38 targeted business owners, all of whom (100%) lacked an NIB at baseline, 35 (92.1%) successfully obtained registration between 18 June and 1 July 2026; culinary businesses were the dominant sector (15 businesses, 39.5%), and most owners reported monthly revenue of IDR 1-5 million (45%). The results confirm that MSME informality in this setting is largely a technical-administrative barrier that structured, face-to-face assistance can resolve within a short period. Legal registration opens formal pathways for these MSMEs to access financing, join the free halal certification program (SEHATI), and pursue partnerships with the hotel and resort sector in Nongsa, strengthening the resilience of micro-enterprises in this strategic economic area.
Pengaruh Harga Produk, Lokasi Penjualan dan Promosi Digital Terhadap Volume Penjualan Pada Ayam Geprek Awliya Devi Nilam Sari; Sumardin Sumardin; Septa Diana Nabella
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5701

Abstract

This study aims to analyze the influence of product price, sales location, and digital promotion on the sales volume of Ayam Geprek Awliya. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through a consumer survey and analyzed using the t-test and F-test to determine the effect of each independent variable on the dependent variable, namely sales volume. The results show that product price has a negative and significant effect on sales volume, meaning that an increase in price tends to reduce the number of sales. In contrast, sales location has a positive and significant effect on sales volume, indicating that the more strategic the business location, the higher the potential for increased sales. Digital promotion is the most dominant factor influencing sales volume. Effective digital marketing strategies, such as the use of social media, online platforms, and digital advertisements, have proven to attract consumers and significantly increase sales transactions. Simultaneously, the three variables—product price, sales location, and digital promotion—have a significant effect on the sales volume of Ayam Geprek Awliya. Therefore, it is recommended that the business adopt a more competitive pricing strategy, choose a more strategic business location or expand delivery service coverage, and continuously improve the effectiveness of digital promotion to reach a broader customer base. By implementing the right strategies, Ayam Geprek Awliya can significantly increase its sales volume and strengthen its position in the highly competitive culinary industry.
Co-Authors Abdul Hafizt Arkan Adi Harianto Affendy Abu Hassim Afridariyana Afridariyana Agus Susanto Aliyyah Dewi Azra Amin Hou Andi Hidayatul Fadlilah Anisa Aris Munandar Asridianti Asridianti Ayu Wirda Ningsih Baehaqi Cici Handayani Deva Djohan Devi Nilam Sari Dewi Permata Sari Dewi Permata Sari Dewi Permata Sari Dewi Rafiah Pakpahan Duffin Dwi Septi Hariyani Eky Pratiwi Eliska Sani Elyzabeth Wijaya Enay Sunarya Erina Alimin Ferdila Ferdila H. Muhammad Sapuan Hedison Permata Hendry Hendry Ibrahim Mallam Fali Icha Hana Cahya Indirah Tri Patikasari Irwansyah, Rudy Ita Mustika JALAL, ABDUL Jeni Parastika Khadijah Khairatun Nazah Kiki Wulandari Lian Natalia Angria Sari Loly, Loly M. Arpah Maharani, Raisya Zuhra May Sarah Amril Maya Richmayati Maya Sova Mohamad Hisam Muhammad Iqbal Nur Edy Kurniawan Nurul Handayani Oktavianti Oktavianti Putut Inda Malasari Rica Fitri Susanti Rica Fitri Susanti UE Rini Elfina Robby Kurniawan Sabaruddin Chaniago Sabri Sarmini Selvi Fauzar Shanry Asriany Hansen Siti Aminah Siti Nurhiqmah Sumardin Sumardin Susellawati Tanjung, Rona Yandra Rivaldo YOPI YOPI Zaifun Nur Fatrianto