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Business Development Strategy With A Business Model Canvas Approach At Nh Studio In Sinjai Regency Pahrul; Mariani Alimuddin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

NH Studio faces significant challenges in achieving stability of its premises due to the inability to purchase a permanent location and the necessity of relying on annual rental contracts. To address this issue, NH Studio utilizes the Business Model Canvas with several transformations to maintain the existing business model and introduce new strategies. For long-term business development and sustainability, it is recommended to diversify services by offering equipment rental and conducting photography workshops. Through this diversification strategy, NH Studio can expand its service offerings, increase revenue, strengthen customer relationships, and establish itself as a comprehensive and reliable photography service provider. An analysis of the internal and external environment and the application of the Business Model Canvas are strategic steps in expanding the network and reaching more customers to face the intense competition in the photography industry.
Npure Hair Oil :"Pemanfaatan Virgin Coconut Oil (Vco) Menjadi Minyak Rambut Untuk Meningkatkan Pendapatan” Ika Wisudawaty; Pahrul Pahrul; Sumiati Tahir; Nur halim; Mahmuddin Mahmuddin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4559

Abstract

The creative industry in Indonesia has experienced rapid growth in recent years, leading to increased business competition and encouraging innovation in product marketing. This trend has driven many entrepreneurs to develop products that are not only appealing but also offer added value. One such innovation in the beauty sector is the development of hair oil made from Virgin Coconut Oil (VCO). This product utilizes VCO, which is rich in vitamin E, lauric acid, and antioxidants, all known for their benefits in nourishing hair and maintaining scalp health. The natural composition of VCO makes it a safe choice for individuals who wish to avoid harmful chemicals commonly found in hair care products. What makes this business unique is its formulation that combines VCO with almond oil. Although VCO is widely used in various beauty products, hair oil that blends it with almond oil remains rare in the market. Almond oil, which is also rich in vitamin E and essential fatty acids, helps moisturize the hair, reduce hair loss, and strengthen the hair roots. This combination is expected to provide maximum benefits for hair care. The method used in this study involved a product trial with several participants in the city of Makassar. The trial lasted for one week, aiming to evaluate the product’s effectiveness in delivering the intended benefits. The results of the study indicate that an optimal formulation was successfully developed, resulting in a high-quality hair oil with maximum benefits. Additionally, this product holds potential to increase community income by utilizing the abundant coconut resources, thereby adding value to the local economy
Assessing the Effectiveness of Islamic Law in Addressing Free Social Interactions: A Socio-Religious Literature Analysis in Indonesia Pahrul, Pahrul
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5361

Abstract

Free social interaction (commonly referred to as pergaulan bebas) can be defined as deviant behavior that violates social and religious norms. More specifically, the term is often associated with sexual relationships outside the bounds of official marital commitment. The current condition of such behavior has reached an alarming level, with increasing types of misconduct, a growing number of cases, and broader demographic involvement. This phenomenon is deeply concerning, as it can lead to the breakdown of individuals, families, communities, and even human civilization as a whole. As a religion believed to offer a complete and comprehensive legal framework, Islam provides an essential perspective in addressing the issue of free social interaction. Thus, it is necessary to examine how effective Islamic law is in tackling this moral crisis. Through a library research method, it is found that pergaulan bebas is influenced by multiple factors, including individual behavior, societal norms, social media, and governmental policies. The findings also reveal that Islamic law remains relevant across all times and contexts and proves to be highly effective in both preventing and resolving issues related to free social interaction. Among the Islamic legal principles are commands to maintain piety (taqwa) and to equip oneself with religious knowledge. Islam also sets specific guidelines for social conduct, such as the obligation to lower one’s gaze, dress modestly, and avoid seclusion (khalwat) or mixed-gender interactions without clear boundaries (ikhthilath). Furthermore, Islamic law enforces explicit and firm punishments for those who violate these moral boundaries, serving both as a deterrent and a corrective mechanism. This paper aims to contribute meaningful insights that may serve as a valuable reference for policymakers in formulating strategies to combat the issue of pergaulan bebas effectively.
Peta Tangguh: Pengetahuan Kapasitas Komunitas Desa Tandassura melalui Pemetaan Partisipatif Zona Risiko Banjir untuk Perencanaan Tata Lahan Adaptif: Resilient Mapping: Exploring the Adaptive Capacity of the Tandassura Village Community through Participatory Flood Risk Zoning for Adaptive Land-Use Planning Mahful, Rafid; Deril, Virda Eviyanti; Adyla, Nur; Ellyni Dwi Fortuna; Pahrul, Pahrul
DARMADIKSANI Vol 5 No 2 (2025): Edisi September
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v5i2.8263

Abstract

Pembuatan peta partisipatif merupakan pendekatan kolaboratif yang melibatkan masyarakat secara langsung dalam proses pemetaan wilayahnya. Metode ini tidak hanya menghasilkan representasi spasial yang lebih akurat, tetapi juga memperkuat kapasitas masyarakat dalam memahami potensi ancaman, kerentanan, dan sumber daya yang dimiliki. Dalam konteks pengelolaan risiko bencana banjir di desa Tandassura, kecamatan Limboro, kabupaten Polewali Mandar, peta partisipatif digunakan untuk mengidentifikasi variasi tingkat ancaman, kerentanan sosial, ekonomi, fisik, dan lingkungan, serta kapasitas komunitas dalam menghadapi bencana. Melalui diskusi kelompok, survei lapangan, dan metode overlay dengan sistem informasi geografis (SIG), diperoleh informasi yang lebih kaya karena mencakup pengetahuan masyarakat lokal. Hasil pemetaan menunjukkan adanya perbedaan tingkat risiko antar-dusun, di mana dusun Tandassura memiliki risiko lebih tinggi dibandingkan dusun-dusun Lembang dan Lewukang. Temuan ini menekankan pentingnya peta partisipatif sebagai alat mitigasi, perencanaan pembangunan desa, serta dasar kebijakan pengurangan risiko bencana. Dengan demikian, pembuatan peta partisipatif tidak hanya berfungsi sebagai media visualisasi spasial, tetapi juga sebagai sarana pemberdayaan masyarakat dalam mewujudkan desa tangguh bencana.
PENGARUH PENGETAHUAN KEWIRAUSAHAAN DAN INOVASI TERHADAP MOTIVASI BERWIRAUSAHA MAHASISWA KEWIRAUSAHAN Halim, Nur Halim; Mahmuddin, Mahmuddin; Pahrul, Pahrul; Arisah, Nur; Dewantara, Hajar
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4762

Abstract

Pengetahuan tentang kewirausahaan dan inovasi merupakan elemen krusial dalam penanggulangan pengangguran serta memotivasi generasi mahasiswa untuk berwirausaha. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengetahuan kewirausahaan dan inovasi terhadap motivasi berwirausaha di kalangan mahasiswa S1 program studi kewirausahaan Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar. Penelitian ini menerapkan metode korelasional dengan jenis penelitian kuantitatif. Pengumpulan data dilakukan melalui observasi, dokumentasi, dan penyebaran angket. Populasi penelitian ini terdiri dari 457 mahasiswa program kewirausahaan angkatan 2021-2023. Sampel penelitian terdiri dari 76 mahasiswa yang telah mengikuti mata kuliah pengantar kewirausahaan. Data dikumpulkan melalui kuesioner dan dianalisis dengan metode regresi linier berganda. Dalam penelitian ini, ditemukan bahwa pengetahuan tentang kewirausahaan dan inovasi memberikan dampak positif dan signifikan terhadap motivasi berwirausaha mahasiswa. Dengan demikian, peningkatan pemahaman tentang kewirausahaan dan inovasi dapat meningkatkan potensi berwirausaha mahasiswa. Oleh karena itu, institusi pendidikan perlu menekankan program kewirausahaan.
Pelatihan dan Pendampingan Pencatatan Keuangan Menggunakan Aplikasi Buku Warung di BUMDesa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Nur Halim; Pahrul; Mahmuddin; Nurhayani; Kemalasari, Andi Anggi
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3371

Abstract

This Community Service Activity (PKM) was driven by the urgent need to improve the accountability and efficiency of the financial management of the Mattiro Uleng Village-Owned Enterprise (BUMDesa) in Pangkep Regency. The focus of the intervention was on training and assistance in digital financial recording using the Buku Warung application as a practical solution. The main problems identified are the BUMDesa's dependence on manual bookkeeping, which is prone to errors, the inability to produce reliable financial reports, and a lack of transparency, which significantly hinders the sustainability of village business units. The PKM implementation method included four stages: comprehensive assessment, digital awareness socialization, hands-on training on the Buku Warung application, and measurable mentoring and evaluation through pre-tests and post-tests on 25 BUMDesa administrators. The material emphasized key features such as daily transaction recording, expenditure categorization, and digital accounts receivable/payable management. The evaluation results showed a significant increase in the average knowledge score of participants by 52.7 points (from 35.0 to 87.7), indicating successful technology adoption. This improvement proves that the adoption of user-friendly digital tools is very effective in transforming financial literacy and practices at the village level, so that BUMDesa Mattiro Uleng is expected to be able to achieve a higher level of transparency and accountability.
Edukasi Pengelolaan Keuangan Dalam Meningkatkan Literasi Perencanaan Keuangan Keluarga Nelayan Desa Mattiro Uleng, Kabupaten Pangkep: Pengabdian Sahade; Bado, Basri; Pahrul; SH, Khairun Nisa; Adriansyah
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3372

Abstract

This Community Service Activity (PKM) aims to provide intensive education on financial literacy and management, focusing on improving the financial planning of fishing families in Mattiro Uleng Village, Pangkep Regency. This activity was motivated by the fluctuating economic conditions of fishermen, which are influenced by the west wind weather and have an impact on their catch, resulting in uncertain income. Initial surveys show that most fisherwomen in Mattiro Uleng Village still have low levels of financial literacy, tend to be overwhelmed in managing cash flow, and behave consumptively when there is a surplus of income, making them vulnerable to debt and poverty. The PKM implementation method included four stages: problem identification through field surveys, material preparation, interactive training and mentoring implementation, and evaluation using pre-tests and post-tests on 30 participating fisherwomen. The training material focused on priority budgeting, simple cash flow recording, and the importance of emergency savings. The evaluation results showed an average increase in participants' knowledge scores of 45%, confirming that education and mentoring play a significant role in changing their understanding of financial planning. This increase in literacy is expected to become the foundation for financial stability and improved welfare for fishing families in coastal areas.
Pelatihan Edukasi Media Pembelajaran Melalui Penggunaan Canva dalam meningkatkan Kompetensi Guru SMKN 1 Pangkep Pahrul; Mahmuddin; Tahir, Sumiati; Nurhayani; Anas, Agung Muliaman
CITAKARYA Jurnal Pengabdian Masyarakat Vol. 3 No. 03 (2025): Agustus - Oktober
Publisher : CITAKARYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/citakarya.v3i03.2573

Abstract

Canva merupakan suatu tools desain grafis untuk membantu dalam pembuatan desain kreatif yang mudah digunakan. Dalam kegiatan ini, dilaksanakan pelatihan pembuatan media pembelajaran menggunakan Canva bagi guru-guru SMKN 1 di Pangkep. Kegiatan ini bertujuan untuk meningkatkan kemampuan peserta dalam pembuatan media pembelajaran menggunakan Canva. Kegiatan ini terdiri dari 3 tahapan yaitu perencanaan, pelaksanaan serta evaluasi dan pelaporan. Tahap pelaksanaan dilakukan dengan metode ceramah interaktif dan praktik. Pemaparan materi dilanjutkan dengan praktik pembuatan media pembelajaran. Kegiatan ini diikuti oleh 23 guru-guru SMKN 1 Pangkep. Setelah pelatihan, semua peserta mampu membuat media pembelajaran. Hasil menunjukkan peningkatan kompetensi yang sangat signifikan dan efektif. Skor rata-rata post-test meningkat sebesar 31,55 poin, dari 55,75 menjadi 87,30, atau setara dengan peningkatan 56,60% yang dikategorikan Tinggi berdasarkan N-Gain Score. Kenaikan skor ini didukung oleh produk media pembelajaran yang dihasilkan guru, yang menunjukkan peningkatan drastis dalam aspek visualitas, interaktivitas, dan relevansi konten kejuruan. Simpulan menunjukkan bahwa pemanfaatan Canva sebagai tools yang user-friendly sangat efektif sebagai solusi PKM, berhasil memfasilitasi transformasi peran guru menjadi desainer pengalaman belajar yang adaptif. Diharapkan pelatihan ini menjadi dasar bagi program berkelanjutan sekolah dalam meningkatkan kualitas pembelajaran digital.
Understanding the Roles of Green Awareness and Green Brand Image in Shaping Eco-Friendly Consumer Decision-Making: A Theoretical Synthesis Pahrul; Mahmuddin
International Journal of Education, Vocational and Social Science Vol. 4 No. 03 (2025): June - August, International Journal of Education, Vocational and Social Scien
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i03.2596

Abstract

This theoretical review examines how Green Awareness and Green Brand Image jointly influence eco-friendly consumer decision-making. Drawing on recent literature, the study synthesizes cognitive and perceptual mechanisms that guide consumers in evaluating sustainable products. The review finds that Green Awareness strengthens consumers’ understanding of environmental issues, while Green Brand Image provides credibility cues that build trust and reduce uncertainty. Together, these constructs interact synergistically to motivate eco-friendly purchase decisions. However, challenges such as greenwashing, socio-economic constraints, and cultural differences may weaken this relationship. The review contributes to sustainability marketing theory by offering an integrated conceptual understanding and outlining directions for future research.
Optimalization of Instagram Features in Developing Digital Marketing Strategies: A Case Study of Bersama Outdoor Rent Mahmuddin; Pahrul
International Journal of Education, Vocational and Social Science Vol. 4 No. 04 (2025): September - November, International Journal of Education, Vocational and Socia
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i04.2597

Abstract

This study examines the optimization of Instagram features as a digital marketing strategy for Bersama Outdoor Rent, an SME operating in the outdoor equipment rental and adventure service sector. Using a qualitative case study design, data were collected through in-depth interviews, direct observation of the Instagram account, and analysis of supporting documentation. The findings reveal that Instagram features are utilized unevenly; Feed posts and Direct Messages are optimized effectively for visual branding and transactional communication, while other features such as Stories, Highlights, hashtags, and especially Reels remain underutilized. The lack of structured content planning, irregular updates, and limited analytics-based evaluation hinder the business from achieving broader reach and higher engagement. These results highlight that effective digital marketing on Instagram requires strategic planning, systematic feature integration, and consistent performance monitoring. The study provides practical insights for SMEs seeking to maximize Instagram’s potential as a primary digital marketing platform.