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Innovation Strategy Through E-Commerce Utilization in Increasing MSMEs in the Digital Era in the Niar Chips Business Tahir, Sumiati; Wisudawaty, Ika; Pahrul
International Journal of Education, Vocational and Social Science Vol. 4 No. 02 (2025): May, International Journal of Education, Vocational and Social Science( IJVESS
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijevss.v4i02.1777

Abstract

The development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to innovate in maintaining and increasing competitiveness. This study aims to explore innovation strategies through the use of e-commerce in improving the performance and market reach of MSMEs, with a case study on Niar's Kripik Business. The method used is descriptive qualitative with data collection techniques through in-depth interviews, observation, and documentation. The results of the study show that Niar Kripik has succeeded in utilizing e-commerce platforms such as Shopee, Tokopedia, and social media as a digital marketing strategy. Innovation is carried out through product repackaging, digitalization of promotions, and improving customer service. These findings reinforce the importance of technology adaptation in the sustainable development of MSMEs in the digital era.
Business Development Strategy With A Business Model Canvas Approach At Nh Studio In Sinjai Regency Pahrul; Mariani Alimuddin
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 1 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

NH Studio faces significant challenges in achieving stability of its premises due to the inability to purchase a permanent location and the necessity of relying on annual rental contracts. To address this issue, NH Studio utilizes the Business Model Canvas with several transformations to maintain the existing business model and introduce new strategies. For long-term business development and sustainability, it is recommended to diversify services by offering equipment rental and conducting photography workshops. Through this diversification strategy, NH Studio can expand its service offerings, increase revenue, strengthen customer relationships, and establish itself as a comprehensive and reliable photography service provider. An analysis of the internal and external environment and the application of the Business Model Canvas are strategic steps in expanding the network and reaching more customers to face the intense competition in the photography industry.
Entrepreneurship Education as a Catalyst for Women's Economic Empowerment Asmayanti; Pahrul; Mahmuddin; Andi Anggi Kemalasari; Hasisa Haruna
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 3 April 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i3.2515

Abstract

Women's Economic Empowerment is crucial in supporting the Sustainable Development Goals. One aspect of women's economic empowerment that has been widely studied is women's involvement in entrepreneurial activities. Women have great potential to develop businesses. However, they often face barriers such as a lack of management education, access to capital, building business networks, and the persistence of community understanding that causes gender discrimination that women are not obliged to earn a living. This assumption can be an obstacle to the growth of the nation's economy. One of the efforts to overcome this is to educate the community on the importance of women's economic empowerment through Entrepreneurship Education. The purpose of entrepreneurship education for women is to encourage the national economy and improve family welfare. Economically empowered women can play a positive role in meeting personal needs, family and social activities.
D'Elia Naturals Rice Innovation Becomes a New Scrub in the Cosmetics Industry Pahrul; Ika Wisudawaty; Wulan Purnamasari; Mahmuddin; Uqbah Al Ansyari
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 4 June 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2517

Abstract

Innovation in the cosmetic industry also focuses on the importance of low-cost, domestic, and high-quality products. Beras, such as a local food in Indonesia, contain many nutrients that promote healthy skin, such as vitamin E, dietary fiber, and antioxidants. Penelitian this is a vital choice of products lulur basis as an alternative cosmetic ingredient that has potential. A method of mixing the extraction process and adjusting the yield from beberapa local varieties, which is then formulated with basic flavors such as madu, minyak olive, and various herbal extracts. Uji laboratory and uji application menusjukkan bahwa lulur berbahan dasar beras mampu mengangkat cell kulit mati, melembapkan kulit, serta meningkatkan kecerahan alami kulit. For example, this formula does not cause irritation and sesuai for most types of skin. Pengembangan lulur berbahan dasar beras juga memberikan nilai tambah bagi sektor pertanian local and mendukung concept economy works. This innovation is also based on the cosmetics industry to create products based on sumber daya local that resembles daya saing global. With that, beras not only serve as a meal, but also as a home in products that are cheap and effective.
Npure Hair Oil :"Pemanfaatan Virgin Coconut Oil (Vco) Menjadi Minyak Rambut Untuk Meningkatkan Pendapatan” Ika Wisudawaty; Pahrul Pahrul; Sumiati Tahir; Nur halim; Mahmuddin Mahmuddin
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 3 (2025): MEI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i3.4559

Abstract

The creative industry in Indonesia has experienced rapid growth in recent years, leading to increased business competition and encouraging innovation in product marketing. This trend has driven many entrepreneurs to develop products that are not only appealing but also offer added value. One such innovation in the beauty sector is the development of hair oil made from Virgin Coconut Oil (VCO). This product utilizes VCO, which is rich in vitamin E, lauric acid, and antioxidants, all known for their benefits in nourishing hair and maintaining scalp health. The natural composition of VCO makes it a safe choice for individuals who wish to avoid harmful chemicals commonly found in hair care products. What makes this business unique is its formulation that combines VCO with almond oil. Although VCO is widely used in various beauty products, hair oil that blends it with almond oil remains rare in the market. Almond oil, which is also rich in vitamin E and essential fatty acids, helps moisturize the hair, reduce hair loss, and strengthen the hair roots. This combination is expected to provide maximum benefits for hair care. The method used in this study involved a product trial with several participants in the city of Makassar. The trial lasted for one week, aiming to evaluate the product’s effectiveness in delivering the intended benefits. The results of the study indicate that an optimal formulation was successfully developed, resulting in a high-quality hair oil with maximum benefits. Additionally, this product holds potential to increase community income by utilizing the abundant coconut resources, thereby adding value to the local economy
Assessing the Effectiveness of Islamic Law in Addressing Free Social Interactions: A Socio-Religious Literature Analysis in Indonesia Pahrul, Pahrul
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 1 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i1.5361

Abstract

Free social interaction (commonly referred to as pergaulan bebas) can be defined as deviant behavior that violates social and religious norms. More specifically, the term is often associated with sexual relationships outside the bounds of official marital commitment. The current condition of such behavior has reached an alarming level, with increasing types of misconduct, a growing number of cases, and broader demographic involvement. This phenomenon is deeply concerning, as it can lead to the breakdown of individuals, families, communities, and even human civilization as a whole. As a religion believed to offer a complete and comprehensive legal framework, Islam provides an essential perspective in addressing the issue of free social interaction. Thus, it is necessary to examine how effective Islamic law is in tackling this moral crisis. Through a library research method, it is found that pergaulan bebas is influenced by multiple factors, including individual behavior, societal norms, social media, and governmental policies. The findings also reveal that Islamic law remains relevant across all times and contexts and proves to be highly effective in both preventing and resolving issues related to free social interaction. Among the Islamic legal principles are commands to maintain piety (taqwa) and to equip oneself with religious knowledge. Islam also sets specific guidelines for social conduct, such as the obligation to lower one’s gaze, dress modestly, and avoid seclusion (khalwat) or mixed-gender interactions without clear boundaries (ikhthilath). Furthermore, Islamic law enforces explicit and firm punishments for those who violate these moral boundaries, serving both as a deterrent and a corrective mechanism. This paper aims to contribute meaningful insights that may serve as a valuable reference for policymakers in formulating strategies to combat the issue of pergaulan bebas effectively.
Peta Tangguh: Pengetahuan Kapasitas Komunitas Desa Tandassura melalui Pemetaan Partisipatif Zona Risiko Banjir untuk Perencanaan Tata Lahan Adaptif: Resilient Mapping: Exploring the Adaptive Capacity of the Tandassura Village Community through Participatory Flood Risk Zoning for Adaptive Land-Use Planning Mahful, Rafid; Deril, Virda Eviyanti; Adyla, Nur; Ellyni Dwi Fortuna; Pahrul, Pahrul
DARMADIKSANI Vol 5 No 2 (2025): Edisi Juli-September
Publisher : Jurusan Pendidikan Bahasa dan Seni, FKIP, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/darmadiksani.v5i2.8263

Abstract

Pembuatan peta partisipatif merupakan pendekatan kolaboratif yang melibatkan masyarakat secara langsung dalam proses pemetaan wilayahnya. Metode ini tidak hanya menghasilkan representasi spasial yang lebih akurat, tetapi juga memperkuat kapasitas masyarakat dalam memahami potensi ancaman, kerentanan, dan sumber daya yang dimiliki. Dalam konteks pengelolaan risiko bencana banjir di desa Tandassura, kecamatan Limboro, kabupaten Polewali Mandar, peta partisipatif digunakan untuk mengidentifikasi variasi tingkat ancaman, kerentanan sosial, ekonomi, fisik, dan lingkungan, serta kapasitas komunitas dalam menghadapi bencana. Melalui diskusi kelompok, survei lapangan, dan metode overlay dengan sistem informasi geografis (SIG), diperoleh informasi yang lebih kaya karena mencakup pengetahuan masyarakat lokal. Hasil pemetaan menunjukkan adanya perbedaan tingkat risiko antar-dusun, di mana dusun Tandassura memiliki risiko lebih tinggi dibandingkan dusun-dusun Lembang dan Lewukang. Temuan ini menekankan pentingnya peta partisipatif sebagai alat mitigasi, perencanaan pembangunan desa, serta dasar kebijakan pengurangan risiko bencana. Dengan demikian, pembuatan peta partisipatif tidak hanya berfungsi sebagai media visualisasi spasial, tetapi juga sebagai sarana pemberdayaan masyarakat dalam mewujudkan desa tangguh bencana.