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All Journal Jurnal Kajian Manajemen Bisnis Dinasti International Journal of Management Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal
Jaya, Rama Chandra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Salma, Anisa; Nizami, Lulu Ulfa; Mote, Anton; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Gunawan, Syam; Wiryany, Detya
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
Determinasi Return On Assets melalui Current Ratio, Net Profit Margin, dan Debt To Equity Ratio pada PT Waskita Karya (Persero) Tbk Periode 2015-2024 Herwanda, Eliza; Herlinawati, Erna; Suryaningprang, Andre; Jaya, Rama Chandra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6384

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Net Profit Margin (NPM), dan Debt to Equity Ratio (DER) terhadap Return On Assets (ROA) pada PT Waskita Karya perusahaan perseroan (Persero) Tbk selama periode 2015–2024. Penelitian ini juga menggunakan pendekatan kuantitatif dengan metode regresi linear berganda. Sampel penelitian menggunakan purposive sampling, dengan jumlah sampel sebanyak 10 laporan keuangan tahunan yang telah diaudit dan memenuhi kriteria penelitian. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan dan dianalisis menggunakan uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial Net Profit Margin (NPM) berpengaruh positif dan signifikan terhadap Return On Assets (ROA), sedangkan Current Ratio (CR) dan Debt to Equity Ratio (DER) tidak berpengaruh signifikan terhadap Return On Assets (ROA). Secara simultan, variabel CR, NPM, dan DER berpengaruh signifikan terhadap ROA. Nilai koefisien determinasi (R²) sebesar 0,985 mengindikasikan bahwa 97,8% variasi Return On Assets (ROA) dapat dijelaskan oleh CR, NPM, dan DER, sementara sisanya sebesar 2,2% dipengaruhi oleh variabel lain di luar model penelitian. Temuan ini memberikan implikasi penting bagi perusahaan dan investor  dalam mengevaluasi kinerja keuangan serta pengambilan keputusan investasi yang tertuju pada perusahaan konstruksi.
Co-Authors Abdillah, Mohamad Sabil Abdulrahman, Al Shikhy Aini, Feby Nur Andre Suryaningprang Apriyani, Nenti Arie Hendra Saputro Arif Hermawan, Arif Awan, Feby Azhar Aziz, Dadan Abdul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dayan Hakim Natigor Detya Wiryany Ekapaula, Rolla Elis, Elis Erna Herlinawati Fanji Wijaya Feliza Zubair Gustiana, Jedi Hengki, Reza Herwanda, Eliza Indrianti, Resa Putri Irman Firmansyah Ismail, Gurawan Dayona Juhanda, Rivaldy Julianysah Kamal, Muhhammad Ikhsan Karamang, Ezra Karimah, Karimah Kartika, Asnita Lestari, Ane Lubis, Ira Aryanti Rasyi Maharani, Sabrina Marshanda, Shafa Dwi Masyur seftian, Riefky Mesquita, Flavio Do Rosario Miftah, Adis Abdul Mote, Anton Mukti Ali, Mochammad Muttaqin, Ridlwan Nizami, Lulu Ulfa Nugraha, Nugie Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurwidyani, Sabrina Eka Permadi, Dian Qodarisman, Rahmat Ramadhan, Rizal Muhammad Ramadhani, Fadhilah Dwiputri Ramdan, Ahmad Taufiq Maulana Ricky Wahyudi Ridho Riadi Akbar Salma, Anisa Sari, Syifa Putri Permata Saripah, Fitri Siddiq, Andhika Mochamad Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Widyastuti Nurmalia Utami Wiryani, Detya Yulia, Debi