Article Per Year (5 Year)
p-Index From 2021 - 2026
4.703
P-Index
This Author published in this journals
All Journal Jurnal Kajian Manajemen Bisnis IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal Aktiva: Jurnal Manajemen dan Bisnis
Jaya, Rama Chandra
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 35 Documents
Search

 1   2   3   4 
Influence of Workload, Information Technology Usage, and Work Environment on Employee Performance at Cileunyi District Office, Bandung Regency Qodarisman, Rahmat; Jaya, Rama Chandra
Dinasti International Journal of Management Science Vol. 7 No. 2 (2025): Dinasti International Journal of Management Science (November - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i2.5961

Abstract

Human resources constitute a critical element in organizational functioning, as one of the primary determinants of an organization's success is the managerial capacity to coordinate all employees, enabling them to contribute effectively to every operational process in pursuit of established goals. Fundamentally, the advancement or even regression of an organization is determined by the quality of its human capital. This study aims to analyze the influence of workload, information technology usage, and work environment on employee performance at the Cileunyi District Office. A quantitative approach employing descriptive and verificative methods was utilized. Data were collected via questionnaires distributed to all 43 employees and analyzed using multiple linear regression with SPSS version 30. Field findings indicate that employee performance at Cileunyi District remains suboptimal, attributable to a workload imbalance relative to staff numbers, uneven employee proficiency and comprehension in utilizing information technology, and a work environment that is no longer adequate. The derived regression equation, Y = 11.058 + 0.903X₁ + 1.050X₂ + 0.317X₃ + e, demonstrates that all three variables exert a positive influence on employee performance, albeit with varying degrees of impact. Specifically, information technology usage and workload show substantially higher coefficients, whereas the work environment exhibits a comparatively lower coefficient. A correlation coefficient (R) of 0.863 indicates a very strong relationship between workload, information technology usage, work environment, and employee performance. Furthermore, the coefficient of determination (R²) reveals that the combined contribution of these three variables accounts for 74.5% of the variance in employee performance, while the remaining 25.5% is influenced by other factors not examined in this study.
Pengaruh Persepsi Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Furnitur Sari, Depi Ratna; Jaya, Rama Chandra; Mubarok, Dadan Abdul Aziz
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of price perception, product quality, and service quality on consumers’ purchasing decisions at Koenig Furniture. A quantitative method with descriptive and verificative approaches was employed. The population comprised all Koenig Furniture consumers, with a sample of 100 respondents selected using purposive sampling, a type of non-probability sampling. Data analysis was conducted using Multiple Linear Regression, hypothesis testing (t-test and F-test), and the Coefficient of Determination. The results show that individually, price perception, product quality, and service quality have a positive and significant impact on purchasing decisions, with significance values of 0.000 < 0.05 for each variable. This indicates that appropriate pricing, product durability, and responsive service are crucial factors influencing consumer purchase behavior. Collectively, the three variables also exert a significant simultaneous effect on purchasing decisions, with an F-value of 86.465 and a significance of 0.000. The R² value indicates that 72.1% of the variation in purchasing decisions is explained by price perception, product quality, and service quality, while the remaining 27.9% is attributed to other factors outside the scope of this study.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA MARTABAK BANGKA PINANG SEBATANG Oktavia, Siti Nur Haliza; Mubarok, Dadan Abdul Aziz; Jaya, Rama Chandra
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the extent to which product quality and service quality influence customer satisfaction at Martabak Bangka Pinang Sebatang. The research employed a quantitative approach, utilizing a survey technique as the main instrument for data collection. Primary data were gathered from 100 respondents who had previously made purchases, selected using a reasoned sampling method. The dataset was subsequently examined through multiple linear regression analysis, assisted by SPSSversion 27. The empirical results indicate that product quality emerges as a dominant determinant of customer satisfaction, supported by a significance level below 0.001 and a t-statistic of 8.472, reflecting a robust statistical relationship. In parallel, service quality was also found to have a statistically significant and positive effect on customer satisfaction, as demonstrated by a significance value of 0.004 and a t-value of 2.964. Moreover, when both independent variables were analyzed concurrently, product quality and service quality collectively exhibited a significant impact on customer satisfaction, as evidenced by an F-value of 39.711 and an R² value of 0.461. These findings underscore that systematic enhancement of both product quality and service quality constitutes a crucial strategic foundation for improving customer satisfaction and reinforcing competitive positioning within the culinary business sector
Strategi Pemasaran Produk Tempe Kita Bandung Melalui Analisis SWOT dan Matriks IE Hakim, Mohamad Lukman; Oesman, Ida Farida; Jaya, Rama Chandra; Muttaqin, Ridlwan
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i1.3364

Abstract

Tempe Kita Bandung, which has been operating since 1988, faces challenges of fluctuating revenue and intense price competition, as well as limited distribution that is still focused on traditional markets, making it difficult to reach a wider and more modern market segment. This study aims to analyze internal and external factors, determine the strategic position of the business, and formulate the most effective marketing strategy through a SWOT Analysis approach and an Internal-External (IE) Matrix. This descriptive study uses a mixed approach (quantitative and qualitative). Primary data were obtained through in-depth interviews with the owner or manager and questionnaires to key informants, while secondary data were obtained from internal company documents. The data analysis techniques used were the IFAS and EFAS Matrices to obtain weighted scores, which were then plotted on the IE Matrix to determine strategic position, and further processed through the SWOT Matrix to generate alternative strategies. The expected analysis results indicate that Tempe Kita Bandung has strengths in product experience and quality, but is weak in digital marketing adaptation. The strategic position of the business is estimated to be in the quadrant that requires a Hold and Maintain strategy. Therefore, the recommended marketing strategies are Weakness-Opportunity (WO) and Strength-Threat (ST) strategies, which are implemented through digital market penetration to address distribution weaknesses and premium product differentiation to counter the threat of low-price competition. This strategy is expected to increase business competitiveness and expand market reach.
Suasana Toko, Variasi Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk Perawatan Tubuh Nurriani, Yulinda; Jaya, Rama Chandra; Oesman , Ida Farida
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i2.4048

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere, variasi produk, dan persepsi harga terhadap keputusan pembelian konsumen pada Supermarket Griya Pahlawan dengan fokus pada produk perawatan tubuh. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 konsumen sebagai responden. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan regresi linier berganda. Variabel independen dalam penelitian ini terdiri atas store atmosphere, variasi produk, dan persepsi harga, sedangkan variabel dependen adalah keputusan pembelian. Hasil penelitian menunjukkan bahwa store atmosphere dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variasi produk tidak berpengaruh signifikan secara parsial. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi (R Square) sebesar 0,75, yang menunjukkan bahwa 75% variasi keputusan pembelian dapat dijelaskan oleh model penelitian ini. Temuan penelitian ini memberikan implikasi praktis bagi pengelola ritel untuk memprioritaskan penguatan pengalaman berbelanja melalui pengelolaan suasana toko serta penerapan strategi harga yang selaras dengan persepsi nilai konsumen, khususnya pada pasar ritel modern dengan tingkat homogenitas produk yang relatif tinggi.
Co-Authors Abdillah, Mohamad Sabil Abdulrahman, Al Shikhy Aini, Feby Nur Akbar, Ridho Riadi Apriyani, Nenti Arie Hendra Saputro Arif Hermawan, Arif Awan, Feby Azhar Aziz, Dadan Abdul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Ekapaula, Rolla Elis, Elis Erna Herlinawati Fanji Wijaya Feliza Zubair Gustiana, Jedi Hadiansyah, Singgih Hakim, Mohamad Lukman Hengki, Reza Ida Farida Oesman Indrianti, Resa Putri Irman Firmansyah Ismail, Gurawan Dayona Juhanda, Rivaldy Julianysah Kamal, Muhhammad Ikhsan Karamang, Ezra Karimah, Karimah Kartika, Asnita Lestari, Ane Lubis, Ira Aryanti Rasyi Maharani, Sabrina Marshanda, Shafa Dwi Masyur seftian, Riefky Mesquita, Flavio Do Rosario Miftah, Adis Abdul Mukti Ali, Mochammad Muttaqin, Ridlwan Natigor, Dayan Hakim Nugraha, Nugie Nuradina, Kartika Nurriani, Yulinda Nurwidyani, Sabrina Eka Oesman , Ida Farida Oktavia, Siti Nur Haliza Permadi, Dian Qodarisman, Rahmat Ramadhan, Rizal Muhammad Ramadhani, Fadhilah Dwiputri Ramdan, Ahmad Taufiq Maulana Ricky Wahyudi Sari, Depi Ratna Sari, Syifa Putri Permata Saripah, Fitri Siddiq, Andhika Mochamad Sofiati, Nunung Ayu Syarif, Devyanthi Tawaqal, Rizki Surya Widyastuti Nurmalia Utami Wiryani, Detya Yulia, Debi