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All Journal Jurnal Kajian Manajemen Bisnis IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Science and Society (IJSOC) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Media Pengabdian Komunikasi Journal of Business and Management Inaba Inaba of Community Services Journal Aktiva: Jurnal Manajemen dan Bisnis
Jaya, Rama Chandra
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences Other

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Influence of Workload, Information Technology Usage, and Work Environment on Employee Performance at Cileunyi District Office, Bandung Regency Qodarisman, Rahmat; Jaya, Rama Chandra
Dinasti International Journal of Management Science Vol. 7 No. 2 (2025): Dinasti International Journal of Management Science (November - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i2.5961

Abstract

Human resources constitute a critical element in organizational functioning, as one of the primary determinants of an organization's success is the managerial capacity to coordinate all employees, enabling them to contribute effectively to every operational process in pursuit of established goals. Fundamentally, the advancement or even regression of an organization is determined by the quality of its human capital. This study aims to analyze the influence of workload, information technology usage, and work environment on employee performance at the Cileunyi District Office. A quantitative approach employing descriptive and verificative methods was utilized. Data were collected via questionnaires distributed to all 43 employees and analyzed using multiple linear regression with SPSS version 30. Field findings indicate that employee performance at Cileunyi District remains suboptimal, attributable to a workload imbalance relative to staff numbers, uneven employee proficiency and comprehension in utilizing information technology, and a work environment that is no longer adequate. The derived regression equation, Y = 11.058 + 0.903X₁ + 1.050X₂ + 0.317X₃ + e, demonstrates that all three variables exert a positive influence on employee performance, albeit with varying degrees of impact. Specifically, information technology usage and workload show substantially higher coefficients, whereas the work environment exhibits a comparatively lower coefficient. A correlation coefficient (R) of 0.863 indicates a very strong relationship between workload, information technology usage, work environment, and employee performance. Furthermore, the coefficient of determination (R²) reveals that the combined contribution of these three variables accounts for 74.5% of the variance in employee performance, while the remaining 25.5% is influenced by other factors not examined in this study.
Pengaruh Persepsi Harga, Kualitas Produk, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Furnitur Sari, Depi Ratna; Jaya, Rama Chandra; Mubarok, Dadan Abdul Aziz
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

This study aims to examine the effect of price perception, product quality, and service quality on consumers’ purchasing decisions at Koenig Furniture. A quantitative method with descriptive and verificative approaches was employed. The population comprised all Koenig Furniture consumers, with a sample of 100 respondents selected using purposive sampling, a type of non-probability sampling. Data analysis was conducted using Multiple Linear Regression, hypothesis testing (t-test and F-test), and the Coefficient of Determination. The results show that individually, price perception, product quality, and service quality have a positive and significant impact on purchasing decisions, with significance values of 0.000 < 0.05 for each variable. This indicates that appropriate pricing, product durability, and responsive service are crucial factors influencing consumer purchase behavior. Collectively, the three variables also exert a significant simultaneous effect on purchasing decisions, with an F-value of 86.465 and a significance of 0.000. The R² value indicates that 72.1% of the variation in purchasing decisions is explained by price perception, product quality, and service quality, while the remaining 27.9% is attributed to other factors outside the scope of this study.
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA MARTABAK BANGKA PINANG SEBATANG Oktavia, Siti Nur Haliza; Mubarok, Dadan Abdul Aziz; Jaya, Rama Chandra
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

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Abstract

This study aims to investigate the extent to which product quality and service quality influence customer satisfaction at Martabak Bangka Pinang Sebatang. The research employed a quantitative approach, utilizing a survey technique as the main instrument for data collection. Primary data were gathered from 100 respondents who had previously made purchases, selected using a reasoned sampling method. The dataset was subsequently examined through multiple linear regression analysis, assisted by SPSSversion 27. The empirical results indicate that product quality emerges as a dominant determinant of customer satisfaction, supported by a significance level below 0.001 and a t-statistic of 8.472, reflecting a robust statistical relationship. In parallel, service quality was also found to have a statistically significant and positive effect on customer satisfaction, as demonstrated by a significance value of 0.004 and a t-value of 2.964. Moreover, when both independent variables were analyzed concurrently, product quality and service quality collectively exhibited a significant impact on customer satisfaction, as evidenced by an F-value of 39.711 and an R² value of 0.461. These findings underscore that systematic enhancement of both product quality and service quality constitutes a crucial strategic foundation for improving customer satisfaction and reinforcing competitive positioning within the culinary business sector
Strategi Pemasaran Produk Tempe Kita Bandung Melalui Analisis SWOT dan Matriks IE Hakim, Mohamad Lukman; Oesman, Ida Farida; Jaya, Rama Chandra; Muttaqin, Ridlwan
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 1 (2026): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i1.3364

Abstract

Tempe Kita Bandung, which has been operating since 1988, faces challenges of fluctuating revenue and intense price competition, as well as limited distribution that is still focused on traditional markets, making it difficult to reach a wider and more modern market segment. This study aims to analyze internal and external factors, determine the strategic position of the business, and formulate the most effective marketing strategy through a SWOT Analysis approach and an Internal-External (IE) Matrix. This descriptive study uses a mixed approach (quantitative and qualitative). Primary data were obtained through in-depth interviews with the owner or manager and questionnaires to key informants, while secondary data were obtained from internal company documents. The data analysis techniques used were the IFAS and EFAS Matrices to obtain weighted scores, which were then plotted on the IE Matrix to determine strategic position, and further processed through the SWOT Matrix to generate alternative strategies. The expected analysis results indicate that Tempe Kita Bandung has strengths in product experience and quality, but is weak in digital marketing adaptation. The strategic position of the business is estimated to be in the quadrant that requires a Hold and Maintain strategy. Therefore, the recommended marketing strategies are Weakness-Opportunity (WO) and Strength-Threat (ST) strategies, which are implemented through digital market penetration to address distribution weaknesses and premium product differentiation to counter the threat of low-price competition. This strategy is expected to increase business competitiveness and expand market reach.
Suasana Toko, Variasi Produk, dan Persepsi Harga terhadap Keputusan Pembelian Produk Perawatan Tubuh Nurriani, Yulinda; Jaya, Rama Chandra; Oesman , Ida Farida
Aktiva : Jurnal Manajemen dan Bisnis Vol. 5 No. 2 (2025): Volume 5 Nomor 2 Tahun 2025
Publisher : Actual Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56393/aktiva.v5i2.4048

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere, variasi produk, dan persepsi harga terhadap keputusan pembelian konsumen pada Supermarket Griya Pahlawan dengan fokus pada produk perawatan tubuh. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 konsumen sebagai responden. Data dikumpulkan melalui kuesioner terstruktur dan dianalisis menggunakan regresi linier berganda. Variabel independen dalam penelitian ini terdiri atas store atmosphere, variasi produk, dan persepsi harga, sedangkan variabel dependen adalah keputusan pembelian. Hasil penelitian menunjukkan bahwa store atmosphere dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan variasi produk tidak berpengaruh signifikan secara parsial. Secara simultan, ketiga variabel independen berpengaruh signifikan terhadap keputusan pembelian dengan nilai koefisien determinasi (R Square) sebesar 0,75, yang menunjukkan bahwa 75% variasi keputusan pembelian dapat dijelaskan oleh model penelitian ini. Temuan penelitian ini memberikan implikasi praktis bagi pengelola ritel untuk memprioritaskan penguatan pengalaman berbelanja melalui pengelolaan suasana toko serta penerapan strategi harga yang selaras dengan persepsi nilai konsumen, khususnya pada pasar ritel modern dengan tingkat homogenitas produk yang relatif tinggi.
Strengthening Digital Literacy and Branding In The MSME and Disability Community In Cimareme Village Salma, Anisa; Nizami, Lulu Ulfa; Mote, Anton; Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Gunawan, Syam; Wiryany, Detya
Inaba of Community Services Journal Vol. 4 No. 2 (2025): Volume 4 Number 2, December 2025
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v4i2.533

Abstract

This community service program aims to strengthen the digital communication, marketing, and microfinance management skills of MSME actors and people with disabilities in Cimareme Village, West Bandung. Although digital technology offers wide opportunities for business development, local entrepreneurs particularly the VirageAwie community still face limitations in digital literacy, branding, public communication, and simple financial recording. Using a Focus Group Discussion (FGD) method with a participatory approach, the program identified partners’ needs and designed thematic training covering digital marketing strategies, branding and public speaking, and digital market access. All sessions utilized experiential learning to promote hands-on practice in creating digital promotional content, delivering product presentations. The program also assisted in developing the VirageAwie website as a digital branding tool to expand market reach. The results show improvements in participants’ understanding of digital communication strategies, confidence in marketing interactions, ability to utilize social media. This empowerment initiative demonstrates the effectiveness of participatory communication and practical training in enhancing the independence and competitiveness of local entrepreneurs. Follow-up programs are recommended to ensure sustainable development, including SEO optimization, cross-cultural communication.
The Influence of Leadership Style and Work Loyalty on Employee Performance with Organizational Culture as a Moderating Variable at PT Smart Retail Perkasa Sutio, Andry; Rendi, Pras; Sofianti, Nunung Ayu; Jaya, Rama Chandra
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1622

Abstract

Employee performance tends to improve alongside higher-quality leadership and stronger work loyalty. Positive and significant regression coefficients indicate that both variables are key determinants of performance. A strong organizational culture further reinforces these relationships, highlighting the alignment between leadership practices, employee attitudes, and organizational values in enhancing work outcomes, while also offering practical guidance for retail management. This study aims to examine the influence of leadership style and work loyalty on employee performance, with organizational culture serving as a moderating variable at PT Smart Retail Perkasa. The research employs a causal quantitative approach. Data were collected through questionnaire distribution to employees and analyzed using multiple linear regression and moderation analysis with bootstrapping techniques to statistically verify the relationships among variables. The findings reveal that leadership style has a positive and significant effect on employee performance (t = 2.628; p = 0.009). Similarly, work loyalty demonstrates a positive and significant influence on performance (t = 2.586; p = 0.010). Organizational culture not only directly affects employee performance but also strengthens the effect of leadership style on performance (t = 3.401; p = 0.001) and amplifies the influence of work loyalty on performance (t = 2.760; p = 0.006). These results indicate that employee performance increases when effective leadership and high work loyalty are supported by a strong organizational culture. This study confirms that employee performance is shaped by leadership style and work loyalty, with organizational culture acting as a reinforcing factor. Therefore, improving performance requires the integration of effective leadership, strong employee loyalty, and a cohesive organizational culture.
Peningkatan Ekonomi Masyarakat Disabilitas Kab Bandung Barat dengan Inovasi Kerajinan Speaker Bambu Melalui Teknologi Komunikasi Website Disability-Friendly Jaya, Rama Chandra; Ramdan, Ahmad Taufiq Maulana; Gunawan, Syam
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21626

Abstract

Keterbatasan akses ekonomi dan sosial bagi penyandang disabilitas di Kabupaten Bandung Barat merupakan tantangan signifikan, sekitar 9,9 juta orang disabilitas dari 23,3 juta jiwa nasional atau 40% populasi dibawah garis kemiskinan dan mengalami diskriminasi dalam peluang kerja. Program pemberdayaan ini bertujuan untuk meningkatkan kemandirian ekonomi dan inklusi sosial komunitas disabilitas melalui pengembangan produk speaker aktif bambu inovatif bernama Awietronix. Didanai oleh Direktorat Penelitian dan Pengabdian kepada Masyarakat, Kementerian Pendidikan Tinggi, Sains, dan Teknologi, program ini berfokus pada pelatihan produksi, peningkatan kualitas produk, dan strategi pemasaran digital inklusif berbasis website ramah disabilitas. Implementasi program di Desa Cimareme, Kecamatan Ngamprah, melibatkan 20 anggota komunitas Virageawie yang terdiri dari penyandang disabilitas fisik, intelektual, dan tunarungu. Hasilnya menunjukkan peningkatan signifikan dalam kapasitas produksi dan omzet penjualan, menciptakan model pemberdayaan yang holistik dan berkelanjutan.
Determinasi Return On Assets melalui Current Ratio, Net Profit Margin, dan Debt To Equity Ratio pada PT Waskita Karya (Persero) Tbk Periode 2015-2024 Herwanda, Eliza; Herlinawati, Erna; Suryaningprang, Andre; Jaya, Rama Chandra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6384

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Net Profit Margin (NPM), dan Debt to Equity Ratio (DER) terhadap Return On Assets (ROA) pada PT Waskita Karya perusahaan perseroan (Persero) Tbk selama periode 2015–2024. Penelitian ini juga menggunakan pendekatan kuantitatif dengan metode regresi linear berganda. Sampel penelitian menggunakan purposive sampling, dengan jumlah sampel sebanyak 10 laporan keuangan tahunan yang telah diaudit dan memenuhi kriteria penelitian. Data yang digunakan merupakan data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan dan dianalisis menggunakan uji asumsi klasik, uji parsial (uji t), uji simultan (uji F), serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara parsial Net Profit Margin (NPM) berpengaruh positif dan signifikan terhadap Return On Assets (ROA), sedangkan Current Ratio (CR) dan Debt to Equity Ratio (DER) tidak berpengaruh signifikan terhadap Return On Assets (ROA). Secara simultan, variabel CR, NPM, dan DER berpengaruh signifikan terhadap ROA. Nilai koefisien determinasi (R²) sebesar 0,985 mengindikasikan bahwa 97,8% variasi Return On Assets (ROA) dapat dijelaskan oleh CR, NPM, dan DER, sementara sisanya sebesar 2,2% dipengaruhi oleh variabel lain di luar model penelitian. Temuan ini memberikan implikasi penting bagi perusahaan dan investor  dalam mengevaluasi kinerja keuangan serta pengambilan keputusan investasi yang tertuju pada perusahaan konstruksi.
Co-Authors Abdillah, Mohamad Sabil Abdulrahman, Al Shikhy Aini, Feby Nur Andre Suryaningprang Apriyani, Nenti Arie Hendra Saputro Arif Hermawan, Arif Awan, Feby Azhar Aziz, Dadan Abdul Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Detya Wiryany Ekapaula, Rolla Elis, Elis Erna Herlinawati Fanji Wijaya Feliza Zubair Gustiana, Jedi Hadiansyah, Singgih Hakim, Mohamad Lukman Hengki, Reza Herwanda, Eliza Ida Farida Oesman Indrianti, Resa Putri Irman Firmansyah Ismail, Gurawan Dayona Juhanda, Rivaldy Julianysah Kamal, Muhhammad Ikhsan Karamang, Ezra Karimah, Karimah Kartika, Asnita Lestari, Ane Lubis, Ira Aryanti Rasyi Maharani, Sabrina Marshanda, Shafa Dwi Masyur seftian, Riefky Mesquita, Flavio Do Rosario Miftah, Adis Abdul Mote, Anton Mukti Ali, Mochammad Muttaqin, Ridlwan Natigor, Dayan Hakim Nizami, Lulu Ulfa Nugraha, Nugie Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurriani, Yulinda Nurwidyani, Sabrina Eka Oesman , Ida Farida Oktavia, Siti Nur Haliza Permadi, Dian Qodarisman, Rahmat Ramadhan, Rizal Muhammad Ramadhani, Fadhilah Dwiputri Ramdan, Ahmad Taufiq Maulana Rendi, Pras Ricky Wahyudi Ridho Riadi Akbar Salma, Anisa Sari, Depi Ratna Sari, Syifa Putri Permata Saripah, Fitri Siddiq, Andhika Mochamad Sofianti, Nunung Ayu Sutio, Andry Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Widyastuti Nurmalia Utami Wiryani, Detya Yulia, Debi