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Peningkatan Kapasitas Bisnis Industri Kreatif pada Manajemen Pemasaran Berbasis Inovasi dan Teknologi Budi, Rosdinaman; Munzir, Munzir; Hidayat, Rahmat; Aprianto, Aci; Sadipun Komber, Mervin Irian; Difinubun, Yusron; Maskuri, Maskuri; Sohnui, Suhailee
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v2i2.242

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku industri kreatif dalam pengelolaan manajemen pemasaran yang adaptif terhadap perkembangan inovasi dan teknologi digital. Permasalahan utama yang dihadapi oleh pelaku industri kreatif, khususnya UMKM, adalah keterbatasan pengetahuan dan keterampilan dalam merancang strategi pemasaran yang efektif di era digital. Melalui pendekatan partisipatif, kegiatan ini melibatkan pelatihan, pendampingan, dan simulasi langsung penggunaan platform pemasaran digital, pengembangan konten kreatif, serta pemanfaatan teknologi informasi dalam meningkatkan jangkauan pasar. Kegiatan dilaksanakan di [lokasi kegiatan] dengan melibatkan [jumlah] pelaku usaha kreatif lokal. Hasil pengabdian menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta terhadap strategi pemasaran berbasis teknologi, seperti pemanfaatan media sosial, e-commerce, dan analisis tren pasar secara digital. Kegiatan ini juga mendorong lahirnya inovasi produk dan pendekatan pemasaran yang lebih relevan dengan kebutuhan konsumen masa kini. Evaluasi dilakukan melalui kuesioner dan wawancara mendalam yang menunjukkan bahwa 85% peserta merasa mengalami peningkatan kapasitas dalam manajemen pemasaran. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi digital industri kreatif lokal menuju daya saing yang lebih tinggi.
Content Analysis of Geography Textbook Using Beck and McKeown Model on Natural Disaster Mitigation Aliman, Muhammad; Supriyono, Supriyono; Halek, Dahri Hi; Lukman, Syahril; Sohnui, Suhailee; Marni, Silvia; Mike, Mike
JURNAL GEOGRAFI Vol. 17 No. 2 (2025): JURNAL GEOGRAFI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jg.v17i2.64625

Abstract

Quality textbooks are essential for developing critical thinking skills in geography education, especially for disaster mitigation in Indonesia's disaster-prone environment. To analyze the content quality of geography textbooks on natural disaster mitigation using the Beck and McKeown model and identify specific weaknesses. Qualitative content analysis with coding techniques was conducted on three geography textbooks for grade 11 students published by Erlangga, Grafindo Media Pratama, and Mediatama. A total of 226 paragraphs were analyzed using six adapted Beck and McKeown categories: problematic discussion, concept density, discourse clarity, main idea focus, example adequacy, and explanation structure. Analysis revealed quality issues across categories: 15.92% of paragraphs failed to present discussable problems, 6.19% contained excessive concepts, 4.86% lacked clear discourse, 3.53% presented multiple main ideas, 0.44% provided inadequate examples, and 1.33% showed illogical arrangements. Overall classification ranged from "good" to "very good" despite significant limitations. While textbooks met basic quality standards, substantial improvements are needed in problem-based content, concept organization, discourse clarity, and logical structuring to enhance critical thinking development for disaster education. This is the first application of the Beck and McKeown model to Indonesian geography textbooks focusing on disaster mitigation, providing a specialized assessment framework for disaster education materials. Findings offer actionable guidance for textbook authors, publishers, teachers, and policymakers to improve geography education quality and disaster preparedness literacy.
Komitmen, Disiplin dan Manajemen Organisasi terhadap Tingkat Produktivitas Organisasi pada Pimpinan Muhammadiyah Papua Barat Daya Sadipun Komber, Mervin Irian; Budi, Rosdinaman; Munzir, Munzir; Hosyo, Zakarias; Ine Hara, Meikel Ido; Sohnui, Suhailee; Kusumawati, Anita
REMB : Research Economics Management and Business Vol 3 No 2 (2025): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v3i2.3875

Abstract

This study aims to investigate the impact of commitment, organizational discipline, and management on productivity in the Muhammadiyah leadership of Southwest Papua. Organizations such as Muhammadiyah hold a crucial position in social, educational, and religious development, and thus their sustainability and productivity are strongly influenced by internal quality, including member commitment, discipline, and the management system in place. The method used in this study is a quantitative approach with a survey conducted through the distribution of questionnaires to Muhammadiyah administrators and active members in the Southwest Papua region. The total sample taken was 68 respondents, selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression to assess the impact of the independent variables, namely commitment (X₁), organizational discipline (X₂), and organizational management (X₃), on the dependent variable, namely organizational productivity (Y). The results of the study indicate that the three independent variables simultaneously have a significant impact on the level of organizational productivity. When viewed separately, the variables of commitment and organizational management show a significant positive impact on productivity, while organizational discipline has a positive but statistically insignificant effect. These findings indicate that strengthening ideological commitment and professional organizational management play a crucial role in increasing Muhammadiyah productivity in the region. This research encourages the Muhammadiyah leadership in Southwest Papua to continue developing discipline that prioritizes collective commitment and implements effective governance to sustainably increase social contributions. This research also provides an empirical basis for developing policies and programs to increase the capacity of civil society organizations in Eastern Indonesia.
Culturally Responsive Learning : Linguistic Landscape Study of MINHA Tebuireng Jombang, Indonesia Wahyuni, Lilik; Faizi, Ahmad; Islahuddin, Islahuddin; Sohnui, Suhailee; Novitasari, Meisya
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 2 (2024): June
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i2.10976

Abstract

This study aims to explore the learning of various values through the MINHA Islamic linguistic landscape, the learning of exemplary values of figures through the linguistic landscape of MINHA figures, and the learning of multicultural communication from information boards and sign names. The research employed Linguistic Landscape Research with a qualitative approach. The linguistic data used in this study were obtained from images containing written text and videos providing information about Islamic history, figures, and guidelines. The data collection methods included observation and interviews. The findings revealed that three groups of linguistic features could serve as educational tools in MINHA, including linguistic features related to Islam, characters, and instructions for using MINHA and its facilities. The diverse values embedded in these linguistic features can enhance the effectiveness of learning by catering to students with varied backgrounds. The use of language in public spaces, such as in MINHA, constitutes a form of Linguistic Landscape, which may manifest as stickers on buildings in formal or informal settings. Linguistic Landscape (LL) serves as a tool to promote multilingualism and highlight the benefits of language.