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Peningkatan Kapasitas Bisnis Industri Kreatif pada Manajemen Pemasaran Berbasis Inovasi dan Teknologi Budi, Rosdinaman; Munzir, Munzir; Hidayat, Rahmat; Aprianto, Aci; Sadipun Komber, Mervin Irian; Difinubun, Yusron; Maskuri, Maskuri; Sohnui, Suhailee
Samakta: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Samakta: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/samakta.v2i2.242

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku industri kreatif dalam pengelolaan manajemen pemasaran yang adaptif terhadap perkembangan inovasi dan teknologi digital. Permasalahan utama yang dihadapi oleh pelaku industri kreatif, khususnya UMKM, adalah keterbatasan pengetahuan dan keterampilan dalam merancang strategi pemasaran yang efektif di era digital. Melalui pendekatan partisipatif, kegiatan ini melibatkan pelatihan, pendampingan, dan simulasi langsung penggunaan platform pemasaran digital, pengembangan konten kreatif, serta pemanfaatan teknologi informasi dalam meningkatkan jangkauan pasar. Kegiatan dilaksanakan di [lokasi kegiatan] dengan melibatkan [jumlah] pelaku usaha kreatif lokal. Hasil pengabdian menunjukkan peningkatan signifikan dalam pemahaman dan keterampilan peserta terhadap strategi pemasaran berbasis teknologi, seperti pemanfaatan media sosial, e-commerce, dan analisis tren pasar secara digital. Kegiatan ini juga mendorong lahirnya inovasi produk dan pendekatan pemasaran yang lebih relevan dengan kebutuhan konsumen masa kini. Evaluasi dilakukan melalui kuesioner dan wawancara mendalam yang menunjukkan bahwa 85% peserta merasa mengalami peningkatan kapasitas dalam manajemen pemasaran. Dengan demikian, kegiatan ini memberikan kontribusi nyata dalam mendorong transformasi digital industri kreatif lokal menuju daya saing yang lebih tinggi.
Content Analysis of Geography Textbook Using Beck and McKeown Model on Natural Disaster Mitigation Aliman, Muhammad; Supriyono, Supriyono; Halek, Dahri Hi; Lukman, Syahril; Sohnui, Suhailee; Marni, Silvia; Mike, Mike
JURNAL GEOGRAFI Vol. 17 No. 2 (2025): JURNAL GEOGRAFI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jg.v17i2.64625

Abstract

Quality textbooks are essential for developing critical thinking skills in geography education, especially for disaster mitigation in Indonesia's disaster-prone environment. To analyze the content quality of geography textbooks on natural disaster mitigation using the Beck and McKeown model and identify specific weaknesses. Qualitative content analysis with coding techniques was conducted on three geography textbooks for grade 11 students published by Erlangga, Grafindo Media Pratama, and Mediatama. A total of 226 paragraphs were analyzed using six adapted Beck and McKeown categories: problematic discussion, concept density, discourse clarity, main idea focus, example adequacy, and explanation structure. Analysis revealed quality issues across categories: 15.92% of paragraphs failed to present discussable problems, 6.19% contained excessive concepts, 4.86% lacked clear discourse, 3.53% presented multiple main ideas, 0.44% provided inadequate examples, and 1.33% showed illogical arrangements. Overall classification ranged from "good" to "very good" despite significant limitations. While textbooks met basic quality standards, substantial improvements are needed in problem-based content, concept organization, discourse clarity, and logical structuring to enhance critical thinking development for disaster education. This is the first application of the Beck and McKeown model to Indonesian geography textbooks focusing on disaster mitigation, providing a specialized assessment framework for disaster education materials. Findings offer actionable guidance for textbook authors, publishers, teachers, and policymakers to improve geography education quality and disaster preparedness literacy.
Komitmen, Disiplin dan Manajemen Organisasi terhadap Tingkat Produktivitas Organisasi pada Pimpinan Muhammadiyah Papua Barat Daya Sadipun Komber, Mervin Irian; Budi, Rosdinaman; Munzir, Munzir; Hosyo, Zakarias; Ine Hara, Meikel Ido; Sohnui, Suhailee; Kusumawati, Anita
REMB : Research Economics Management and Business Vol 3 No 2 (2025): REMB : Research Economics Management and Business
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/remb.v3i2.3875

Abstract

This study aims to investigate the impact of commitment, organizational discipline, and management on productivity in the Muhammadiyah leadership of Southwest Papua. Organizations such as Muhammadiyah hold a crucial position in social, educational, and religious development, and thus their sustainability and productivity are strongly influenced by internal quality, including member commitment, discipline, and the management system in place. The method used in this study is a quantitative approach with a survey conducted through the distribution of questionnaires to Muhammadiyah administrators and active members in the Southwest Papua region. The total sample taken was 68 respondents, selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression to assess the impact of the independent variables, namely commitment (X₁), organizational discipline (X₂), and organizational management (X₃), on the dependent variable, namely organizational productivity (Y). The results of the study indicate that the three independent variables simultaneously have a significant impact on the level of organizational productivity. When viewed separately, the variables of commitment and organizational management show a significant positive impact on productivity, while organizational discipline has a positive but statistically insignificant effect. These findings indicate that strengthening ideological commitment and professional organizational management play a crucial role in increasing Muhammadiyah productivity in the region. This research encourages the Muhammadiyah leadership in Southwest Papua to continue developing discipline that prioritizes collective commitment and implements effective governance to sustainably increase social contributions. This research also provides an empirical basis for developing policies and programs to increase the capacity of civil society organizations in Eastern Indonesia.
Culturally Responsive Learning : Linguistic Landscape Study of MINHA Tebuireng Jombang, Indonesia Wahyuni, Lilik; Faizi, Ahmad; Islahuddin, Islahuddin; Sohnui, Suhailee; Novitasari, Meisya
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 2 (2024): June
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i2.10976

Abstract

This study aims to explore the learning of various values through the MINHA Islamic linguistic landscape, the learning of exemplary values of figures through the linguistic landscape of MINHA figures, and the learning of multicultural communication from information boards and sign names. The research employed Linguistic Landscape Research with a qualitative approach. The linguistic data used in this study were obtained from images containing written text and videos providing information about Islamic history, figures, and guidelines. The data collection methods included observation and interviews. The findings revealed that three groups of linguistic features could serve as educational tools in MINHA, including linguistic features related to Islam, characters, and instructions for using MINHA and its facilities. The diverse values embedded in these linguistic features can enhance the effectiveness of learning by catering to students with varied backgrounds. The use of language in public spaces, such as in MINHA, constitutes a form of Linguistic Landscape, which may manifest as stickers on buildings in formal or informal settings. Linguistic Landscape (LL) serves as a tool to promote multilingualism and highlight the benefits of language.
Representasi Wacana Oposisi dalam Media Online Indonesia: Analisis Linguistik Kritis Roger Fowler Ngatma'in, Ngatma'in; Sohnui, Suhailee
DISASTRA: PENDIDIKAN BAHASA DAN SASTRA INDONESIA Vol 8, No 1 (2026): JANUARI
Publisher : Universitas Islam Negeri Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/disastra.v8i1.8718

Abstract

Penelitian ini bertujuan untuk menganalisis secara mendalam konstruksi narasi kelompok oposan dan strategi linguistik kelompok oposan dalam membangun narasi. Penelitian ini mengadopsi metode kualitatif dengan pendekatan Analisis Wacana Kritis (AWK), secara spesifik menggunakan model Linguistik Kritis Roger Fowler, untuk mengungkap konstruksi ideologis dan makna tersembunyi dalam wacana oposan. Objek kajian berupa wacana yang bersumber dari studi dokumen media cetak dan daring multi-sumber (Koran Tempo, Majalah Tempo, pks.id, KBA news, Liputan6.com, dan Kompas.com) dalam rentang tahun 2016 hingga 2025. Analisis data dilakukan secara interaktif dengan mengidentifikasi unit-unit linguistik kritis (leksikal, gramatikal, tema, dan retorika) yang kemudian melalui proses kodifikasi data. Keabsahan data dipastikan melalui triangulasi data antar-sumber media yang berbeda, serta verifikasi validitas yang mencakup konvergensi, kecocokan, cakupan, dan detail linguistik. Penelitian ini menemukan bahwa konstruksi narasi oleh kelompok oposan merupakan proses kompleks yang melibatkan strategi nonlinguistik dan linguistik yang cermat dan terencana. Secara strategis, kelompok oposan berupaya memobilisasi narasi dengan mengembangkan tema-tema yang relevan dengan isu publik (korupsi atau ketidakadilan), memilih ragam saluran komunikasi yang paling efektif, memanfaatkan momentum peristiwa terkini, dan membangun kredibilitas yang kuat sebagai fondasi. Implikasi dari temuan ini terhadap wacana politik adalah peningkatan polarisasi dan kontestasi pesan, di mana pihak oposan mampu mendominasi agenda publik melalui bingkai yang mereka tetapkan. Sebagai saran untuk penelitian lanjutan, penting untuk melakukan analisis resepsi publik guna memahami bagaimana strategi linguistik ini diterima oleh beragam lapisan masyarakat.
Adaptasi Sosial dan Budaya Mahasiswa Asing di Indonesia: Pengaruh Budaya Jawa dalam Program Bahasa Indonesia bagi Penutur Asing (BIPA) Saddhono, Kundharu; Rohmadi, Muhammad; Rakhmawati, Ani; Sohnui, Suhailee
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.967

Abstract

The Indonesian Language Program for Foreign Speakers (BIPA) is increasingly in demand among international students studying Indonesian. This study aims to investigate the cultural and social changes experienced by these students by focusing on the influence of Javanese culture. The study employed a descriptive qualitative ethnographic approach and was conducted in Central Java, East Java, and Yogyakarta. Data were collected from documents and informants. The results indicate that Javanese culture influences the cultural and social changes of foreign students in Indonesia, as they become more enthusiastic and active. In addition, their internal and external adaptation helps them better understand the Indonesian language and culture.
Dyslexic Students’ Profiles in Vocational Schools: Characteristics and Strategies Mukhlis, Muhammad; Sohnui, Suhailee; Asnawi, Asnawi; Yuliawan, Tri; Shafina, Vira; Siburian, Desi Arni Natalina Br
International Journal of Language Education Vol. 9, No. 4, 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijole.v9i4.82166

Abstract

Inclusive education aims to provide equal learning access for all students, including those with special needs such as dyslexia. This study explores the characteristics of students at risk of dyslexia in Vocational High Schools (SMK) and the learning strategies that can be implemented to improve their reading skills. Using a descriptive qualitative approach, data was collected from 11 Indonesian language teachers at public vocational schools in Pekanbaru through questionnaires and Focus Group Discussions (FGD). The findings indicate that dyslexic students face difficulties in letter recognition, reading fluency, and text comprehension, which impact their self-confidence and motivation to learn. The learning strategies currently applied in schools have not been fully adapted to the needs of dyslexic students, relying heavily on text-based methods without incorporating multisensory approaches or adaptive technology. Furthermore, the assessment methods still follow conventional formats, making it difficult for dyslexic students to demonstrate their understanding optimally. Therefore, more adaptive learning approaches are needed, such as multisensory methods, explicit phonics instruction, and the integration of assistive technology to enhance the literacy skills of dyslexic students. These findings are expected to serve as a foundation for developing more inclusive educational policies and improving teachers' competencies in supporting students with special needs in vocational school environments.
Pengembangan Modul Ajar Bahasa Indonesia Siswa Disleksia Kelas X di Sekolah Inklusi Mukhlis, Muhammad; Sohnui, Suhailee; Asnawi, Asnawi; Yuliawan, Tri; Alber, Alber; Shafina, Vira
GERAM (Gerakan Aktif Menulis) Vol. 13 No. 2 (2025): GERAM (Gerakan Aktif Menulis)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2025.25167

Abstract

This research is motivated by the lack of Indonesian language teaching modules specifically designed for students with dyslexia in inclusive schools. The study aims to design an effective teaching module that aligns with the learning characteristics of dyslexic students. It employs the ADDIE development model, which consists of five stages: analysis, design, development, implementation, and evaluation. However, this research was limited to the first three stages analysis, design, and development. The analysis stage involved identifying the needs and challenges faced by dyslexic students through interviews and observations. The design stage focused on creating the module based on analysis results and a review of effective learning methods. In the development stage, learning content was created using a multisensory approach and educational technology integration. The resulting module was developed by adapting the materials, methods, and media to be simpler, more interactive, and supportive of multisensory learning styles. Expert validation produced an Aiken’s V score of 0.85, indicating high validity and confirming that the module is suitable for use. This teaching module is considered effective in supporting inclusive education and serves as an innovative alternative to improve literacy skills among dyslexic students.
Pengembangan Modul Ajar Bahasa Indonesia Siswa Disleksia Kelas X di Sekolah Inklusi Mukhlis, Muhammad; Sohnui, Suhailee; Asnawi, Asnawi; Yuliawan, Tri; Alber, Alber; Shafina, Vira
GERAM (Gerakan Aktif Menulis) Vol. 13 No. 2 (2025): GERAM (Gerakan Aktif Menulis)
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia FKIP Universitas Islam Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/geram.2025.25167

Abstract

This research is motivated by the lack of Indonesian language teaching modules specifically designed for students with dyslexia in inclusive schools. The study aims to design an effective teaching module that aligns with the learning characteristics of dyslexic students. It employs the ADDIE development model, which consists of five stages: analysis, design, development, implementation, and evaluation. However, this research was limited to the first three stages analysis, design, and development. The analysis stage involved identifying the needs and challenges faced by dyslexic students through interviews and observations. The design stage focused on creating the module based on analysis results and a review of effective learning methods. In the development stage, learning content was created using a multisensory approach and educational technology integration. The resulting module was developed by adapting the materials, methods, and media to be simpler, more interactive, and supportive of multisensory learning styles. Expert validation produced an Aiken’s V score of 0.85, indicating high validity and confirming that the module is suitable for use. This teaching module is considered effective in supporting inclusive education and serves as an innovative alternative to improve literacy skills among dyslexic students.