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All Journal Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis At-Tadbir : jurnal ilmiah manajemen AL-ULUM : Jurnal Ilmu Sosial dan Humaniora Reswara: Jurnal Pengabdian Kepada Masyarakat JIEB : Jurnal Ilmiah Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Profit: Jurnal Manajemen, Bisnis dan Akuntansi International Journal of Science and Environment Madani: Multidisciplinary Scientific Journal Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Jurnal Pengabdian Masyarakat Indonesia Sejahtera Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) Jurnal Bisnis Kreatif dan Inovatif Jurnal Kemitraan Masyarakat Jurnal Pelayanan Masyarakat Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Jurnal Maisyatuna Jurnal Penelitian Ekonomi dan Manajemen (JPEM)
Noorlaily Maulida
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Alya Sasirangan Banjarmasin Basmahu Syifa Arreishi; Farida Yulianti; Abdul Kadir; Noorlaily Maulida; Abdurrahim A
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8213744

Abstract

This study aims to (1) To find out what marketing strategy was applied to Alya Sasirangan Banjarmasin in increasing sales of Sasirangan cloth products (2) To find out the strategy that should be carried out on Alya Sasirangan Banjarmasin in increasing sales of Sasirangan cloth. The method in this study uses a qualitative descriptive method. The informant in the study was the owner Alya Sasirangan Banjarmasin. Data collection techniques used in this study are observation techniques, interviews, and documentation studies.The results of the study show that Alya Sasirangan Banjarmasin has succeeded in implementing various and effective marketing strategies. They use digital platforms, such as WhatsApp, to promote products and increase interaction with customers. Apart from that, they also take advantage of traditional marketing through participation in local events and personal interactions. Word of mouth promotion strategy is also an important focus, by providing a satisfying experience to customers to expand the network and increase brand awareness. As for Alya Sasirangan Banjarmasin, they should be able to increase their visibility and brandb image through various marketing strategies, by using advertising, direct selling, sales promotion, publicity and direct marketing, they can reach a wider audience, strengthen relationships with customers, and build a reputation as a source of reliable information. In this endeavor, it is important for them to provide clear messages, attractive designs, good service, and informative content. With the right strategy, Alya Sasirangan Banjarmasin can strengthen its position as a leading sasirangan brand and achieve success in this industry.
Peran Penting Komunikasi Pemasaran dalam Mewujudkan Usaha yang Mandiri bagi para Pelaku UMKM di Wilayah Kotabaru Khuzaini Khuzaini; Junaidi Junaidi; Noorlaily Maulida; Ilisa Fajriyati; Sanusi Sanusi; M. Haris Syafitri
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 3 No. 2 (2024): Juni : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v3i2.2485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a very important role in the local and national economy, especially in the Kotabaru area. MSMEs play a role in absorbing labor, overcoming poverty, and distributing development results. MSMEs usually produce on a small scale and require attention in marketing the products they produce. Marketing communication can be a strategy for every MSME to learn to introduce the products they produce to other parties or the general public so that they have the same understanding and intention of the products and brands being sold. Every MSME, in addition to focusing on producing competitive products, must also be able to market what they produce. In the early stages, every MSME must be able to read market needs, so that they can produce products according to the targeted market segment. Furthermore, MSMEs can use the communication facilities they have and join MSME centers according to the type of business they have. By using good marketing communication, it will have an impact on the progress of the business being carried out and MSMEs will grow into competitive MSMEs
Proyeksi Peningkatan Penjualan Motor Merk Honda Dengan Metode Least Square Noorlaily Maulida; Periyadi Periyadi; Dewi Ariefahnoor
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 2 (2024): APRIL : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i2.824

Abstract

In determining sales targets, each Dealer determines sales targets only based on previous sales, without any fixed calculation method. The aim of this research is to find a calculation method that is considered closest, so that it can be used to determine sales targets for the next period. The sample studied was sales of automatic motorbikes in October, November and December for the 2022 period, using actual company sales data as a reference as a comparison. The research results show that the Least Square Method can be implemented as a fixed calculation to determine sales targets for Honda brand motorbikes, with an average MAPE value of 5.3% or an accuracy value of 94.7%.
Pengenalan Digital Marketing Bagi Pelaku Usaha UMKM Diwilayah Kabupaten Kotabaru Periyadi Periyadi; Junaidi Junaidi; Noorlaily Maulida; Abdul Kadir. Ms; Dewi Ariefahnoor; M. Haris Syafitri; Edy Mahfudz; Sri Bulkia
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 3 No. 4 (2024): Desember: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v4i1.2048

Abstract

The change in marketing behavior from conventional to digital is not balanced by the existence of MSMEs who use digital marketing, even though MSMEs are believed to be able to spur the Indonesian economy. The use of digital technology-based marketing concepts is a hope for MSMEs to develop into centers of economic power. Digital marketing promotional media is expected to be an effective choice for MSMEs in developing their business and reaching national and international markets. Conventional promotional media that require a lot of money and are much more complicated are no longer the main concern for MSMEs because of digital marketing.
Analisis Rasio Keuangan Sebagai Dasar dalam Menilai Kinerja Keuangan Rumah Sakit Ibu dan Anak Paradise Tanah Bumbu Periode Tahun 2018-2022 Ayu Niken Faizati; Sri Bulkia; Noorlaily Maulida; Sanusi Sanusi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2587

Abstract

Several studies on hospital financial performance show that financial success is an important metric for measuring the performance of private hospitals during the COVID-19 pandemic. Analyzing hospital financial reports can be done to evaluate financial performance. Financial ratio analysis was chosen as a method for assessing financial performance because of the diversity of aspects that can be measured, such as liquidity, profitability, profitability and operational activities. Through this analysis, it will be possible to understand how the financial performance of Paradise Mother and Child Hospital has changed during the 2018-2022 period, including in the context of the pandemic. Thus, this study is expected to provide valuable insights for hospital management and other stakeholders in facing future challenges. The results of the study show: (1) In terms of Liquidity Ratio ( Current Ratio and Quick Ratio ), RSIA Paradise's liquidity performance declined significantly in the 2018-2020 period, with the lowest point in 2020 due to the COVID-19 pandemic. Although there was a recovery in 2021 and 2022. (2) Based on the solvency ratio, RSIA Paradise shows that the company experienced an increase in dependence on debt during the 2018-2020 period, with a significant increase in 2020 due to the impact of the COVID-19 pandemic. (3) Based on the performance of RSIA Paradise activities, it shows that the efficiency of the use of fixed assets and total assets fluctuated during the 2018-2022 period. (4) Based on the profitability performance ratio, RSIA Paradise showed significant fluctuations during the 2018-2022 period.
STRATEGI PEMASARAN PRODUK KESEHATAN UNTUK MENINGKATKAN PENJUALAN DI PT TMP KALIMANTAN SELATAN Puspita Dewi, Auditya Putri; Noor, Aris Setia; Maulida, Noorlaily
Jurnal Ekonomi, Bisnis dan Pendidikan Vol. 5 No. 7 (2025)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran produk kesehatan yang diterapkan oleh PT TMP dalam upaya meningkatkan hasil penjualan di Kota Banjarmasin, Kalimantan Selatan. Industri farmasi di Indonesia mengalami perkembangan yang cukup pesat, namun persaingan yang semakin ketat menuntut perusahaan untuk menerapkan strategi pemasaran yang tidak hanya efektif, tetapi juga adaptif terhadap perubahan pasar dan perilaku konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa wawancara mendalam dengan pihak manajemen, observasi langsung di lapangan, serta studi dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa strategi pemasaran PT TMP meliputi promosi langsung kepada konsumen, pemberian edukasi terkait manfaat produk kesehatan, serta menjalin kemitraan strategis dengan berbagai fasilitas layanan kesehatan. Selain itu, strategi digital marketing mulai dimanfaatkan untuk menjangkau pasar yang lebih luas, terutama melalui media sosial dan platform daring. Kendati terdapat fluktuasi penjualan dalam lima tahun terakhir, pendekatan yang berfokus pada hubungan pelanggan (customer relationship) terbukti memberikan dampak positif terhadap loyalitas dan minat beli konsumen. Penelitian ini merekomendasikan penguatan pemasaran digital yang terintegrasi dan peningkatan distribusi berbasis lokal sebagai langkah strategis dalam menghadapi dinamika pasar yang terus berubah.
Pemberdayaan Ekonomi Produktif pada Masyarakat Miskin di Wilayah Kelurahan Puruk Cahu Seberang Kabupaten Murung Raya Kalimantan Tengah Periyadi Periyadi; Abdul Kadir. MS; Junaidi Junaidi; Noorlaily Maulida; Dewi Ariefahnoor; Edy Mahfuz; Muhammad Haris Syafitri
Jurnal Pelayanan Masyarakat Vol. 2 No. 2 (2025): Juni: Jurnal Pelayanan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/jpm.v2i2.1994

Abstract

Science continues to advance over time. This development has led to the birth of various new technologies that mark the progress of the times. Currently, technology has entered the digital era, where almost all areas of life are beginning to utilize these advances to increase work efficiency and effectiveness. In Indonesia, digital transformation has also penetrated various sectors, including education. This change presents a significant opportunity for the world of education to expand access, improve the quality of learning, and encourage innovation in teaching methods. As an entity closely linked to human culture and civilization, education has undergone significant changes in the era of globalization. The use of digital technologies, such as online learning, learning management systems (LMS), and interactive media, has become an integral part of the educational process. This not only facilitates the delivery of material but also opens up more flexible and inclusive learning opportunities for various levels of society. However, behind these opportunities, challenges also arise, such as disparities in technology access, low digital literacy in some communities, and the need to adapt curricula and teaching methods to be relevant to current developments. Therefore, the success of educational transformation in the digital era depends not only on the availability of technology but also on the readiness of human resources, including educators and students, to optimize its use. Therefore, the development of digital science and technology has become a driving force for global educational change. Education is required to adapt quickly and accurately to produce a generation that is not only academically intelligent.
PENGARUH KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN BATA PRESS DI BANJARMASIN Kadir. Ms, Abdul; Mursanto, Mursanto; Maulida, Noorlaily; Periyadi, Periyadi
Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA) Vol 5 No 2 (2025): Jurnal Ilmiah Mahasiswa Ekonomi Syariah (JIMESHA)
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jimesha.v5i2.726

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan dan motivasi kerja terhadap kinerja karyawan pada perusahaan bata press di Kota Banjarmasin. Permasalahan utama dalam penelitian ini adalah masih rendahnya kinerja sebagian karyawan yang ditunjukkan dengan keterlambatan penyelesaian pekerjaan, kurangnya disiplin, serta produktivitas yang belum optimal. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Populasi penelitian adalah seluruh karyawan perusahaan bata press di Kota Banjarmasin, dengan sampel sebanyak 50 responden yang dipilih menggunakan teknik purposive sampling. Instrumen pengumpulan data menggunakan kuesioner skala Likert, yang kemudian dianalisis dengan regresi linier berganda melalui bantuan software SPSS. Hasil penelitian menunjukkan bahwa variabel kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan. Demikian pula motivasi kerja memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, kepemimpinan dan motivasi kerja berpengaruh signifikan terhadap kinerja karyawan pada perusahaan bata press di Kota Banjarmasin. Dengan demikian, semakin baik kepemimpinan dan semakin tinggi motivasi kerja yang diberikan, maka semakin meningkat pula kinerja karyawan.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Cinnamon Coffee And Eatery Maulida, Noorlaily; Periyadi , Periyadi; Junaidi, Junaidi
Maisyatuna Vol. 5 No. 2 (2024): April : Jurnal Maisyatuna
Publisher : STAI Denpasar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53958/mt.v5i2.473

Abstract

: The aim of this research is to determine the influence of service quality on customer satisfaction at Cinnamon Coffee and Eatery simultaneously, partially and dominantly . Type of explanatory research (Explanatory Research) with a quantitative approach. Based on the research results, it is known that Tangibles (X 1 ), Reliability (X 2 ), Responsiveness (X 3 ), Assurance (X 4 )and Empathy (X 5 ) simultaneously have a significant effect on customer satisfaction at Cinnamon Coffee and Eatery . Cinnamon Coffee and Eatery can improve the quality of reliability so that it can increase customer satisfaction than before, by providing more responsive and fast service, so that customers don't wait long to enjoy a product.
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Motivasi pada UMKM di Wilayah Kabupaten Banjar M. Haris Syafitri; Ayu Niken Faizati; Abdul Kadir; Noorlaily Maulida; Dewi Ariefahnoor; Lamsah Lamsah
Jurnal Kemitraan Masyarakat Vol. 2 No. 4 (2025): Desember : Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i4.2658

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in both the national and local economies, including in Banjar Regency. However, MSMEs often face significant challenges in managing human resources (HR), which can directly affect employee motivation levels. This community service activity aims to provide education and support to MSME actors in Banjar Regency regarding effective HR practices, with a focus on improving work motivation. The methods used include socialization, training, and guidance in implementing a simple yet effective motivation system. The results of the activity showed an increase in participants' understanding and application of better HR strategies. It is hoped that this will have a positive impact on the productivity and sustainability of MSMEs in Banjar Regency, as well as contribute more to the local economy. The guidance provided also helps MSME actors better understand the importance of motivation in creating a productive work environment, which in turn can increase the competitiveness of their businesses in an increasingly competitive market.
Co-Authors Abd. Basid Abdul Kadir Abdul Kadir Abdul Kadir Ms Kadir Abdul Kadir. Ms Abdurrahim Annisa Noor Fadhilla Aris Setia Noor Ayu Niken Faijati Ayu Niken Faizati Ayu Niken Faizati Ayu Niken Faizati Basmahu Syifa Arreishi Basuki Basuki Budi Setiadi Dewi Ariefahnoor Dewi Ariefahnoor Edy Mahfudz Edy Mahfuz Erni Alfisah Farida Yulianti Idzani Muttaqin Ilisa Fajriyati Jhony Fahrin Sapar Junaidi Junaidi Junaidi Junaidi Junaidi Junaidi Kadir. Ms, Abdul Khuzaini Lamsah M. Haris Syafitri Muhammad Haris Syafitri Mursanto Periyadi Periyadi Periyadi  Permana, Yudi Purboyo, Purboyo Puspita Dewi, Auditya Putri SANUSI SANUSI Siti Mardah Sri Bulkia Zulfikar, Rizka