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All Journal AUSTENIT JIKO (Jurnal Informatika dan Komputer) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jambura Journal of Informatics Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Journal of Sustainable Tourism and Entrepreneurship Jurnal Teknik Informatika (JUTIF) International Journal of Engineering, Science and Information Technology Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JURNAL LENTERA AKUNTANSI Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Indonesian Journal of Business Analytics (IJBA) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmiah Teknik Informatika dan Komunikasi Eduvest - Journal of Universal Studies Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Social & Economic Bulletin Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Green Health: Journal of Health Sciences, Nursing and Nutrition Data : Journal of Information Systems and Management
Harlis Setiyowati
Universitas Pradita
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Nursing Physics Social Sciences Transportation Other

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Analysis of Appropriate Marketing Strategies for Catfish Farming in Duren Mekar Subdistrict as a Contribution to Achieving SDGs for Poverty Alleviation and Increasing Welfare Lestari, Aprillia Eka; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7773

Abstract

One of the important sources of income in Duren Mekar District Depok West Java is catfish cultivation The harvest is a benefit for the local community This research aims to analyze the strengths threats opportunities and challenges of catfish cultivation to improve welfare in supporting the achievement of the Sustainable Development Goals SDGs Qualitative methods are used with analytical techniques Strengths Weaknesses Opportunities Threats SWOT and Analytical Hierarchy Process AHP method The results of the SDG s contribution are SDGs 1 in reducing poverty and SDGs 8 in developing jobs and economic growth The SWOT results show that its strengths are the ease of cultivating catfish and supporting regional conditions The opportunities are a high market low competition and government policy support that supports economic sustainability The threat of catfish farming regarding feed prices which tend to be high is the focus so that operational activities can run smoothly Weaknesses regarding knowledge about online marketing Meanwhile the AHP results show that alternative marketing strategies that can be prioritized by catfish farming business actors both government and private are maintaining and maintaining the quality of catfish and carrying out maintenance on water ponds with a weight of 0 197 and building large areas of land Network in marketing catfish with local government or residents with a weight of 0 159 Therefore there is a need for access to capital from the relevant agencies for operational costs such as catfish feed < p>
Pengaruh E Service Quality Terhadap E loyalty Pada Weverse Shop di Indonesia Melalui E Satisfaction Dalam Mendukung SDGs Lie, Shania; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8404

Abstract

Weverse shop merupakan aplikasi asal untuk membeli merchandise K Pop resmi bagi penggemar yang didirikan tahun 2019 dan berada di bawah naungan Hybe Corporation di Korea Selatan Penelitian ini bertujuan untuk mengetahui pengaruh e service quality< em> terhadap e loyalty< em> melalui e satisfaction< em> pada Weverse Shop< em> di Indonesia periode Januari 2020 2022 Penelitian ini menggunakan ex post facto < em>dengan pendekatan kuantitatif serta menggunakan teknik Partial Least Square< em> PLS Responden yang terlibat adalah 128 responden yang berkriteria telah melakukan pembelian melalui Weverse Shop< em> minimal tiga kali dalam satu tahun Penelitian menunjukkan bahwa peningkatan pada e service quality< em> yang baik meningkatkan juga e satisfaction< em> yang menyebabkan timbulnya e loyalty< em> konsumen terhadap Weverse Shop< em> di Indonesia dan hal ini berkontribusi bagi terlaksananya tujuan pembangunan berkelanjutan diantaranya relevan dalam mendukung tujuan SDG< em> 1 tidak ada kemiskinan tujuan SDG< em> 8 pekerjaan layak dan pertumbuhan ekonomi dimana Weverse shop< em> dapat memberikan peluang ekonomi kepada perorangan maupun UMKM di Indonesia dengan membuat kesempatan untuk membuka lapangan pekerjaan dan turut serta dalam perdagangan elektronik serta relevan dalam mendukung tujuan SDG< em> 9 Industri Inovasi dan Infrastruktur dengan menggunakan internet sebagai pendukung untuk membuat inovasi < p> < em>< p> Weverse Shop is an application for purchasing official K Pop merchandise for fans established in 2019 and operating under the umbrella of Hybe Corporation in South Korea This research aims to investigate the influence of e service quality on e loyalty through e satisfaction on Weverse Shop in Indonesia during the period from January 2020 to 2022 The study employs an ex post facto design with a quantitative approach and utilizes the Partial Least Square PLS technique The participants in this study are 128 respondents who meet the criteria of having made purchases through Weverse Shop at least three times within one year The findings indicate that improvements in good e service quality also enhance e satisfaction leading to the emergence of consumer e loyalty towards Weverse Shop in Indonesia This contributes to the achievement of sustainable development goals particularly supporting SDG 1 no poverty and SDG 8 decent work and economic growth by < em>providing economic opportunities to individuals and SMEs in Indonesia creating employment opportunities and participating in electronic commerce Additionally it aligns with SDG 9 industry innovation and infrastructure by utilizing the internet as a support for innovation < em>< p>
Pengaruh Kualitas Produk Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pelanggan Minimarket Alfamart Ruko Beryl Gading Serpong Chandra, Ray; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.8823

Abstract

Alfamart is a minimarket owned by PT Sumber Alfaria Trijaya TBK and has branches in almost all provinces of Indonesia This research aims to determine the influence of product quality promotion and service quality on customer loyalty through purchasing decisions of Alfamart Ruko Beryl Gading Serpong minimarket customers The research method used in this research is a quantitative method which is ex post facto in nature where the data is collected using a questionnaire and then manages the data and the analysis used is descriptive analysis The quantitative research method in this study was carried out to test the influence of product quality promotion and service quality on customer loyalty through purchasing decisions of Alfamart customers in the Serpong area The Quality and Service Quality variables have a significant positive effect on the respondents customer loyalty The variable that does not have a positive effect on customer loyalty is the Promotion variable The variable that has the highest significant positive influence on customer loyalty is Product Quality with an R Square test value of 0 762 and an F Square test result of 0 872 < em>< p>
Digitalizing Pindang Industry with Business Model Canvas for Sustainable Blue Economy Setiyowati, Harlis; Harriz, Muhammad Alfathan; Junaedi, Edi; Akbariani, Nurhaliza Vania; Widodo, Suryo
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.581

Abstract

This study aims to design a tailored Business Model Canvas (BMC) for the pindang business in Babat Village, Tangerang, to support the blue economy framework. A qualitative approach was employed, including field surveys, in-depth interviews with stakeholders, and SWOT analysis. The findings highlight strengths such as a loyal local customer base and traditional expertise, as well as opportunities to expand into modern retail and export markets. However, weaknesses like limited product diversification and threats such as fluctuating fish supplies were also identified. The study provides strategic recommendations, including sustainable product innovation, digital technology adoption, and strategic partnership development, to enhance the competitiveness of pindang products while promoting environmental sustainability. Additionally, the integration of information technology is emphasized to optimize supply chain management, improve digital marketing strategies, and enhance customer engagement through e-commerce platforms. This research contributes to the academic discourse on blue economy implementation, business model innovation in traditional industries, and the role of information technology in modernizing small-scale fisheries. It distinguishes itself from other BMC applications in traditional industries by specifically addressing the unique challenges and opportunities in pindang production, particularly within the context of sustainability and digital transformation.
The Influence of Transformational, Transactional, and Servant Leadership on Sustainable Organizational Performance: An Empirical Study in Indonesian Higher Education Saputro, Seno Hadi; Supriyanto, Bambang Eko; Setiyowati, Harlis
Social and Economic Bulletin Vol. 2 No. 3 (2025): SEBI Journal September 2025
Publisher : Baca Dulu Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/sebi.v2i3.205

Abstract

This study examines the influence of transformational, transactional, and servant leadership on sustainable organizational performance at Institut Sains dan Bisnis Atma Luhur, Indonesia. Using a census technique involving the entire population of faculty and educational staff, this quantitative research employed multiple linear regression analysis to test the hypothesized relationships. The findings reveal that while the three leadership styles collectively influence sustainable organizational performance, only servant leadership demonstrates a significant individual effect. Transformational and transactional leadership showed no significant direct effects on sustainable performance. These counterintuitive findings challenge the dominant transformational leadership paradigm prevalent in management literature and highlight the critical importance of servant leadership in knowledge-intensive organizations. The study suggests that servant leadership's emphasis on empowerment, stewardship, trust-building, and people-centered culture aligns better with the nature of academic work characterized by high professional autonomy and intrinsic motivation. The findings also resonate with Indonesian collectivistic cultural values that emphasize harmony and relationships. Practical implications include prioritizing servant leadership competency development at all organizational levels and adopting a comprehensive systemic approach to achieving institutional sustainability beyond leadership factors alone
Life-Cycle and Health Impact Analysis of Biodegradable Versus Conventional Medical Supplies: A Novel Comparative Study on Environmental Footprint and Worker Exposure Harlis Setiyowati; Irfan Maulana; G Thippanna
Green Health International Journal of Health Sciences Nursing and Nutrition Vol. 1 No. 3 (2024): July: Green Health: International Journal of Health Sciences, Nursing and Nutri
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greenhealth.v1i3.263

Abstract

The increasing use of conventional medical supplies has led to significant environmental challenges due to waste accumulation and the chemical exposure risks faced by healthcare workers. Despite ongoing efforts to adopt environmentally friendly materials, there is a lack of comprehensive studies that combine Life-Cycle Assessment (LCA) with direct monitoring of worker exposure. This study aims to compare the environmental and health impacts of biodegradable versus conventional medical supplies by assessing their life-cycle stages, energy consumption, carbon footprint, and hazardous exposure risks. A novel comparative approach was adopted, integrating LCA to evaluate raw material extraction, production, usage, and disposal processes, alongside monitoring the occupational exposure to chemical residues from medical supplies. The results indicate that biodegradable medical supplies reduce environmental footprint by approximately 40%, lower energy consumption, and generate less waste compared to conventional plastics. Additionally, the study shows that biodegradable materials pose a significantly reduced risk of chemical exposure to healthcare workers, offering a safer alternative. However, biodegradable materials present limitations, such as availability, durability, and higher initial costs, which need to be addressed for widespread implementation. The findings emphasize the importance of integrating sustainable practices in healthcare settings, offering actionable insights for hospital management and regulatory bodies. Future research is recommended to further explore the cost-effectiveness of biodegradable materials, conduct large-scale trials, and investigate alternative material types. This study contributes to the growing body of knowledge on environmental sustainability and occupational safety in healthcare, providing a valuable framework for future policy and operational decisions.
Mapping and rebranding ornamental fish farming in Depok, West Java, contributions to the SDGs Harriz, Muhammad Alfathan; Setiyowati, Harlis; Akbariani, Nurhaliza Vania
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 2 (2025): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i2.2300

Abstract

Purpose: This study aims to identify and prioritize effective rebranding strategies for the ornamental fish farming industry in Depok, West Java, using the Analytic Hierarchy Process (AHP) to address challenges such as limited market access, environmental sustainability issues, and economic feasibility concerns while aligning with Sustainable Development Goals (SDGs). Research Methodology: The research employs a mixed-method approach, combining qualitative research through in-depth interviews with key stakeholders and quantitative analysis using the AHP to systematically evaluate and prioritize rebranding strategies based on multiple criteria. Results: The study identified market access as the most critical criterion, followed by environmental sustainability and economic feasibility, with digital marketing emerging as the most effective rebranding strategy, scoring 0.67, followed by sustainability certification (0.22) and community outreach programs (0.11). Limitations: The research is limited by a small sample size, potentially affecting result generalizability. The AHP methodology introduces possible subjective biases through pairwise comparisons. The study's regional specificity may constrain broader applicability. Furthermore, the emphasis on rebranding strategies may not encompass all potential solutions to industry challenges. Contribution: This research provides actionable insights for stakeholders in the ornamental fish farming industry to implement sustainable development strategies, aligning with SDGs 1, 8, and 14. It offers a systematic approach to decision-making through the application of AHP. Novelty: This study innovatively applies the AHP to rebranding strategies in ornamental fish farming, uniquely integrating sustainable development principles with quantitative decision-making. This approach offers a new paradigm for strategic planning in aquaculture, contrasting with traditional qualitative methods in the field.
Visual Design Optimisation for Increased Conversion Rate on Digital Platforms Haris, Risma; Zakaria, Noor Azura; Setiyowati, Harlis; Vaher, Kristina; Pasha, Lukita
International Journal of Engineering, Science and Information Technology Vol 5, No 4 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i4.1761

Abstract

In the ever-evolving digital age, visual design optimisation has become an important focus for companies operating on digital platforms. Attractive, brand-appropriate visual design can influence user perception and increase engagement and conversions on the platform. This study aims to investigate the influence of visual design variables, including design quality and information engagement, on user engagement and conversion rates on digital platforms. The Structural Equation Modelling (SEM) method with SmartPLS was used to analyse data from online surveys involving respondents using digital platforms. The results of the analysis show that the quality of visual design has a significant influence on user engagement and conversion rates, while informational engagement also contributes positively to user engagement. The implication of these findings is the importance of paying attention to visual design and effective information delivery in improving user interaction and achieving business goals on digital platforms. The study provides valuable insights for digital platform developers and graphic design professionals in designing engaging and effective user experiences.
Transformational Leadership in Smart Village Governance: Empirical Evidence from the Bangka Belitung Islands Province Jhon Hendri; Harlis Setiyowati
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15674

Abstract

This study aims to analyze the role of village heads' transformational leadership in promoting smart village governance through the digitalization of public services in the Bangka Belitung Islands Province. The research approach employed a descriptive qualitative approach, employing data analysis techniques modeled by Miles and Huberman (1994), through the stages of data reduction, data presentation, and conclusion drawing. Seven informants, consisting of village heads, village officials, and community members, were purposively selected to explore their direct experiences related to the implementation of digital systems at the village level. The results indicate that transformational leadership plays a crucial role in fostering motivation, innovation, and participation of village officials in the digitalization of public services. Four key dimensions—idealized influence, inspirational motivation, intellectual stimulation, and individual attention—shape collaborative and change-oriented work behavior. Digitalization contributes to increased transparency, accountability, and effectiveness of village governance, while strengthening public trust in the government. This study concludes that the success of smart village governance is determined not only by technology but also by the quality of transformational leadership, which is capable of driving social, ethical, and work culture change toward an adaptive, transparent, and sustainable village government.
AN ANALYSIS OF THE IMPACT OF AI ON LEADERSHIP MANAGEMENT AND DECISION-MAKING PROCESSES Irfan Maulana; Harlis Setiyowati
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 6 (2025): December
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i6.641

Abstract

This study aims to analyze the impact of the application of artificial intelligence (AI) on leadership management and decision-making processes in modern organizations, with a case study at PT. Oupu Building Materials, Tangerang. This study uses a qualitative descriptive approach through in-depth interviews with seven informants consisting of managers, division heads, and sales and promotion employees. The results show that the application of AI brings transformation in the decision-making process, where decisions become faster, more accurate, and data-driven. In addition, AI also changes the leadership style to be more collaborative and adaptive to technological developments. However, this study also identified several key challenges, such as dependence on data quality, the risk of algorithmic bias, and employee resistance to change. Leaders are required to develop ethical, adaptive leadership strategies oriented towards developing employees' digital competencies to maximize the potential of AI without neglecting the human aspect of decision-making. Thus, AI is not only an analytical tool, but also a catalyst in creating innovative.
Co-Authors Akbariani, Nurhaliza Vania Amroni Amroni, Amroni Aprillia Eka Lestari Astuti, Eka Dian Azuddin, Muna Basuki, Sucipto Carlos Perez Chandra, Ray Cicilia S Bangun Dazk, Erick Dewa Gede Satriawan Edi Junaedi Edi Junaedi Enden Suryati Firdaus Firdaus G Thippanna Gazali Rahman Handri Santoso Handri Santoso Harimurti Wulandjani Ikhsan, Ramiro Santiago Indah Sulistyoningsih Irfan Maulana Jaka Suwita Jhon Hendri Konita Lutfiyah Kurniadjaya, Morgan Lestari, Aprillia Eka Lie, Shania Luh Putu Puji Trisnawati Mayatopani, Hendra Muhamad Yusup Muhammad Alfathan Harriz Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurjannah Nurjannah Pasha, Lukita Qurotul Aini Ratna Setiawati Rina Rina Risma Haris, Risma Rizki Kurniawan Santoso, Handri Sembiring, Rinawati Seno Hadi Saputro Setiawati, Ratna Shania Lie Soni Hartanto Supriyanto, Bambang Eko Surjo Widodo Suryo Widodo Thalib, Supriadi Trisnawati, Luh Putu Puji V. Lilik Hariyanto Vaher, Kristina Wibowo, Shesilia Widasapta Sutapa Zakaria, Noor Azura