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All Journal AUSTENIT JIKO (Jurnal Informatika dan Komputer) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Jambura Journal of Informatics Aptisi Transactions on Technopreneurship (ATT) Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial Journal of Sustainable Tourism and Entrepreneurship Jurnal Teknik Informatika (JUTIF) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan JURNAL LENTERA AKUNTANSI Manajemen dan Kewirausahaan Bussman Journal : Indonesian Journal of Business and Management Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmiah Teknik Informatika dan Komunikasi Eduvest - Journal of Universal Studies Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Data : Journal of Information Systems and Management
Harlis Setiyowati
Universitas Pradita
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Neuroscience Social Sciences Other

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Analysis of Appropriate Marketing Strategies for Catfish Farming in Duren Mekar Subdistrict as a Contribution to Achieving SDGs for Poverty Alleviation and Increasing Welfare Lestari, Aprillia Eka; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Manajemen dan Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v4i2.7773

Abstract

One of the important sources of income in Duren Mekar District Depok West Java is catfish cultivation The harvest is a benefit for the local community This research aims to analyze the strengths threats opportunities and challenges of catfish cultivation to improve welfare in supporting the achievement of the Sustainable Development Goals SDGs Qualitative methods are used with analytical techniques Strengths Weaknesses Opportunities Threats SWOT and Analytical Hierarchy Process AHP method The results of the SDG s contribution are SDGs 1 in reducing poverty and SDGs 8 in developing jobs and economic growth The SWOT results show that its strengths are the ease of cultivating catfish and supporting regional conditions The opportunities are a high market low competition and government policy support that supports economic sustainability The threat of catfish farming regarding feed prices which tend to be high is the focus so that operational activities can run smoothly Weaknesses regarding knowledge about online marketing Meanwhile the AHP results show that alternative marketing strategies that can be prioritized by catfish farming business actors both government and private are maintaining and maintaining the quality of catfish and carrying out maintenance on water ponds with a weight of 0 197 and building large areas of land Network in marketing catfish with local government or residents with a weight of 0 159 Therefore there is a need for access to capital from the relevant agencies for operational costs such as catfish feed < p>
Pengaruh E Service Quality Terhadap E loyalty Pada Weverse Shop di Indonesia Melalui E Satisfaction Dalam Mendukung SDGs Lie, Shania; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.8404

Abstract

Weverse shop merupakan aplikasi asal untuk membeli merchandise K Pop resmi bagi penggemar yang didirikan tahun 2019 dan berada di bawah naungan Hybe Corporation di Korea Selatan Penelitian ini bertujuan untuk mengetahui pengaruh e service quality< em> terhadap e loyalty< em> melalui e satisfaction< em> pada Weverse Shop< em> di Indonesia periode Januari 2020 2022 Penelitian ini menggunakan ex post facto < em>dengan pendekatan kuantitatif serta menggunakan teknik Partial Least Square< em> PLS Responden yang terlibat adalah 128 responden yang berkriteria telah melakukan pembelian melalui Weverse Shop< em> minimal tiga kali dalam satu tahun Penelitian menunjukkan bahwa peningkatan pada e service quality< em> yang baik meningkatkan juga e satisfaction< em> yang menyebabkan timbulnya e loyalty< em> konsumen terhadap Weverse Shop< em> di Indonesia dan hal ini berkontribusi bagi terlaksananya tujuan pembangunan berkelanjutan diantaranya relevan dalam mendukung tujuan SDG< em> 1 tidak ada kemiskinan tujuan SDG< em> 8 pekerjaan layak dan pertumbuhan ekonomi dimana Weverse shop< em> dapat memberikan peluang ekonomi kepada perorangan maupun UMKM di Indonesia dengan membuat kesempatan untuk membuka lapangan pekerjaan dan turut serta dalam perdagangan elektronik serta relevan dalam mendukung tujuan SDG< em> 9 Industri Inovasi dan Infrastruktur dengan menggunakan internet sebagai pendukung untuk membuat inovasi < p> < em>< p> Weverse Shop is an application for purchasing official K Pop merchandise for fans established in 2019 and operating under the umbrella of Hybe Corporation in South Korea This research aims to investigate the influence of e service quality on e loyalty through e satisfaction on Weverse Shop in Indonesia during the period from January 2020 to 2022 The study employs an ex post facto design with a quantitative approach and utilizes the Partial Least Square PLS technique The participants in this study are 128 respondents who meet the criteria of having made purchases through Weverse Shop at least three times within one year The findings indicate that improvements in good e service quality also enhance e satisfaction leading to the emergence of consumer e loyalty towards Weverse Shop in Indonesia This contributes to the achievement of sustainable development goals particularly supporting SDG 1 no poverty and SDG 8 decent work and economic growth by < em>providing economic opportunities to individuals and SMEs in Indonesia creating employment opportunities and participating in electronic commerce Additionally it aligns with SDG 9 industry innovation and infrastructure by utilizing the internet as a support for innovation < em>< p>
Pengaruh Kualitas Produk Promosi dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Keputusan Pembelian Pelanggan Minimarket Alfamart Ruko Beryl Gading Serpong Chandra, Ray; Setiyowati, Harlis
Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i2.8823

Abstract

Alfamart is a minimarket owned by PT Sumber Alfaria Trijaya TBK and has branches in almost all provinces of Indonesia This research aims to determine the influence of product quality promotion and service quality on customer loyalty through purchasing decisions of Alfamart Ruko Beryl Gading Serpong minimarket customers The research method used in this research is a quantitative method which is ex post facto in nature where the data is collected using a questionnaire and then manages the data and the analysis used is descriptive analysis The quantitative research method in this study was carried out to test the influence of product quality promotion and service quality on customer loyalty through purchasing decisions of Alfamart customers in the Serpong area The Quality and Service Quality variables have a significant positive effect on the respondents customer loyalty The variable that does not have a positive effect on customer loyalty is the Promotion variable The variable that has the highest significant positive influence on customer loyalty is Product Quality with an R Square test value of 0 762 and an F Square test result of 0 872 < em>< p>
Digitalizing Pindang Industry with Business Model Canvas for Sustainable Blue Economy Setiyowati, Harlis; Harriz, Muhammad Alfathan; Junaedi, Edi; Akbariani, Nurhaliza Vania; Widodo, Suryo
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.581

Abstract

This study aims to design a tailored Business Model Canvas (BMC) for the pindang business in Babat Village, Tangerang, to support the blue economy framework. A qualitative approach was employed, including field surveys, in-depth interviews with stakeholders, and SWOT analysis. The findings highlight strengths such as a loyal local customer base and traditional expertise, as well as opportunities to expand into modern retail and export markets. However, weaknesses like limited product diversification and threats such as fluctuating fish supplies were also identified. The study provides strategic recommendations, including sustainable product innovation, digital technology adoption, and strategic partnership development, to enhance the competitiveness of pindang products while promoting environmental sustainability. Additionally, the integration of information technology is emphasized to optimize supply chain management, improve digital marketing strategies, and enhance customer engagement through e-commerce platforms. This research contributes to the academic discourse on blue economy implementation, business model innovation in traditional industries, and the role of information technology in modernizing small-scale fisheries. It distinguishes itself from other BMC applications in traditional industries by specifically addressing the unique challenges and opportunities in pindang production, particularly within the context of sustainability and digital transformation.
Co-Authors Akbariani, Nurhaliza Vania Amroni Amroni, Amroni Aprillia Eka Lestari Astuti, Eka Dian Azuddin, Muna Basuki, Sucipto Carlos Perez Chandra, Ray Cicilia S Bangun Dazk, Erick Dewa Gede Satriawan Edi Junaedi Edi Junaedi Enden Suryati Firdaus Firdaus Gazali Rahman Handri Santoso Handri Santoso Harimurti Wulandjani Ikhsan, Ramiro Santiago Indah Sulistyoningsih Jaka Suwita Konita Lutfiyah Kurniadjaya, Morgan Lestari, Aprillia Eka Lie, Shania Luh Putu Puji Trisnawati Mayatopani, Hendra Muhamad Yusup Muhammad Alfathan Harriz Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurhaliza Vania Akbariani Nurjannah Nurjannah Pasha, Lukita Qurotul Aini Ratna Setiawati Rina Rina Rizki Kurniawan Santoso, Handri Sembiring, Rinawati Setiawati, Ratna Shania Lie Soni Hartanto Surjo Widodo Suryo Widodo Thalib, Supriadi Trisnawati, Luh Putu Puji V. Lilik Hariyanto Wibowo, Shesilia Widasapta Sutapa