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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura IJIBE (International Journal of Islamic Business Ethics) Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Ekonomi Islam Ganaya: Jurnal Ilmu Sosial dan Humaniora Edukasi Islami: Jurnal Pendidikan Islam Scientific Journal of Reflection : Economic, Accounting, Management and Business SENTRALISASI SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI AT-TURAS: Jurnal Studi Keislaman Istinbath: Jurnal Hukum dan Ekonomi Islam Journal of Humanities and Social Studies GEMA EKONOMI Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) EKUITAS (Jurnal Ekonomi dan Keuangan) Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi JURNAL EKONOMI SAKTI (JES) FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal Ekonomi Manajemen International Journal of Financial, Accounting, and Management Jurnal Ilmiah Edunomika (JIE) Jurnal Sains dan Teknologi Amalee: Indonesian Journal of Community Research & Engagement JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Pendidikan dan Kewirausahaan Hikmah JEKPEND Jurnal Ekonomi dan Pendidikan Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Pengabdian kepada Masyarakat Nusantara Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Quantitative Economics and Management Studies Journal La Sociale Al-Fikru: Jurnal Ilmiah JURNAL MANAJEMEN AKUNTANSI (JUMSI) Indonesian Journal of Innovation Studies Journal of Student Development Informatics Management (JoSDIM) Islamiconomic: Jurnal Ekonomi Islam Bursa : Jurnal Ekonomi dan Bisnis Abdimas Indonesian Journal Journal of Islamic Economics Lariba Journal of Public Representative and Society Provision Journal of Economics and Social Sciences Journal of Social Commerce Eduvest - Journal of Universal Studies Moneter : Jurnal Keuangan dan Perbankan Amkop Management Accounting Review (AMAR) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) e-Jurnal Apresiasi Ekonomi IIJSE Jurnal Penelitian Pendidikan Indonesia INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Proceedings of International Conference on Islamic Economic Finance and Social Finance
Imsar, Imsar
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Journal : Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship

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Strategi Pengembangan Usaha UMKM di Era Digital: Studi Kasus Havana Collection dengan Pendekatan SWOT–QSPM Juliana, Juliana; Imsar, Imsar; Daulay, Aqwa Naser
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.2424

Abstract

This study examines business development strategies for a small and medium enterprise (Havana Collection) in the digital era and prioritizes actionable initiatives using a SWOT–QSPM approach. Internal and external factors were mapped through field observations and document review; weighted scores were computed with IFAS/EFAS, strategic alternatives were formulated via SWOT, and priorities were determined using the Quantitative Strategic Planning Matrix. The firm’s IFAS and EFAS totals indicate a relatively favorable external context (IFAS ≈ 2.56; EFAS ≈ 2.71). QSPM highlights an SO-led pathway: intensifying digital marketing—including paid ads, creator collaborations, and affiliate programs—emerges as the top priority, while product development and market expansion serve as supportive moves. Managerially, the roadmap emphasizes content capability and performance analytics, sequencing quick wins while strengthening core processes. The study demonstrates how a compact, evidence-based framework translates qualitative factor mapping into an implementable priority list for SME growth in the digital landscape.
Co-Authors Abdul Fattah Aji, Mhd. Habrul Akbar, Alwi Ananda, Diva Andri Soemitra Annisa, Dwi Nur Aqwa Naser Daulay Asmuni Asmuni Atika Atika Aulia, Niki B Syarbaini, Ahmad Muhaisin Bahar, Tanzila Baihaqi, M. Eza Daim Harahap Imsar, Rahmat Daim Harahap, Rahmat Daulay, Aisy Salwa Dharma, Budi Djunaidi, Zikri Habibi Gusdini, Wan melia Harahap, Alfi Andriansyah Harahap, Alfi Ardiansyah Harahap, M Ikhsan Harahap, Muhammad Ikhsan Harahap, Nur Roudoh Harahap, Rafi Husin Harahap, Rahmat Daim Harahap, Yusra Lestari Haryaveda, Almeranda Hasanah, Sri Nurul Hasibuan, Hamidah Rohimah Hasibuan, Manita Rahma Hasibuan, Nur Fadhilah Ahmad Hasibuan, Reni Ria Armayani Hendra Harmain Ikhsan, Muhammad Hafiz Isnaini Harahap Jamila, Khaidar Rahmaini Juliana Juliana Juliati Nasution, Yenni Samri Laylan Syafina Lestari Nasution, Annio Indah Lubis, Rifki Nanda putra lubis, Safiah Saffa Manullang, Adinda Syariana Dewi Mariska, Yohana Marliyah, Marliyah Maulida, Lisa Meianti, Ardhia Mufti, Robi Muhammad Agung Nugraha Muhammad Farhan Muhammad Kurniawan Muhammad Rifai Muhammad Shohibul Kahfi muhammad Syahbudi, muhammad Munthe, Salpiani Nasution, Febya Br Nasution, Ila Nasution, Rahmad Nasyaa, Sultan Rasy Ningrum, Azizah Sekar Novita Safitri Nurbaiti Nurbaiti Nurhayati Nurhayati Nurul Husna Nurul Inayah Nurul Jannah Pakpahan, Mutmainnah Khoiriah Pratiwi, Dara Citra Purdani, Iman PUSPITA, DARA Putra, Diki Ariansyah Putri, Diva Anisyah Qarni, Waizul Rahimi, Siti Rahma, Tri Inda Fadhila Rahmi Syahriza, Rahmi Ramadani Silalahi, Purnama Ramadhan, M. Avizal Ramadhani, Hafiz Aryo Rambe, Aqli Nadzhari Rambe, Jelita Handayani Ritonga, Afiq Yasfa Assaumi Rizky, Indah Mutiara Saputri, Aulia Habibi Saragih, Lailan Usniyah Sari, Indi Widya Sikumbang, Sahnila Silalahi, Purnama Ramadani Silalahi, Purnama Ramadhani Silalahi, Putri Esaskia Simbolon, Nisya Nainita Siregar, Aspan Sofyan Siregar, Dina Siregar, Pratista Andanitya Siti Aisyah Situmeang, Saidah Hayati Sumi, Raudatun Syakir, Ahmad Syarbaini, Ahmad Muhaisin B. Tambunan, Irma Chairani Tambunan, Khairina Tamimi, Khoirul Tamlija, Tamlija Tuti Anggraini Wahyu Syarvina Wicaksono, M. Fadli Widya Pangestika Yahya, Muhammad Faishal YUNI, YUNI Zuhada Hsb, Muhammad Fathur Rizqi Zuhra, Annisa