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Journal : Journal of Management and Social Sciences

 1 
The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as a Moderating Variable at PT. Global Trans Nusa Tengku Monica Tan; Sofiyan Sofiyan; Hendry Hendry; Alex Tribuana Sutanto
Jurnal of Management and Social Sciences Vol. 2 No. 2 (2024): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i2.389

Abstract

The purpose of this study was to determine the effect of service quality and promotion on customer loyalty with customer satisfaction as a moderating variable at PT Global Trans Nusa. The method used in this research is quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The sample taken in this study were all customers who had used the services of PT Global Trans Nusa, totaling 85 people. The data analysis used is MRA analysis using the IBM SPSS Statistics version 26 application. The results showed that Service Quality has an effect on Customer Loyalty at PT Global Trans Nusa. Promotion has an effect on Customer Loyalty at PT Global Trans Nusa. Service Quality and Promotion affect Customer Loyalty at PT Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Service Quality on Customer Loyalty at PT. Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Promotion on Customer Loyalty at PT. Global Trans Nusa. Customer Satisfaction cannot moderate the effect of Service Quality and Promotion on Customer Loyalty at PT. Global Trans Nusa.
The Effect Of Service Quality and Promotion On Customer Loyalty With Customer Satisfaction as an Intervening Variable at PT. Jetindo Nagasakti Transekspress Medan Christopher Alexander Mahidin; Nagian Toni; Fenny Krisna Marpaung; Alex Tribuana Sutanto; Hendry Hendry
Jurnal of Management and Social Sciences Vol. 2 No. 2 (2024): April : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v2i2.390

Abstract

The purpose of this research was to determine the influence of service quality and promotion on customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan. The method used in this research is a quantitative descriptive method which is carried out through data collection using questionnaires and statistical testing data analysis. The samples taken in this research were all customers who had used the services of PT. Jetindo Nagasakti Transekspress Medan, numbering 85 people. The data analysis used is path analysis using the IBM SPSS Statistics version 26 application. The research results show that Service Quality influences customer satisfaction at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer satisfaction at PT. Jetindo Nagasakti Transekspress Medan. Service quality influences customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Customer satisfaction influences customer loyalty at PT. Jetindo Nagasakti Transekspress Medan. Service quality influences customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan. Promotions influence customer loyalty with customer satisfaction as an intervening variable at PT. Jetindo Nagasakti Transekspress Medan.
Co-Authors Aditia Febriansya Agus Suyono Ahmed, Suliman Badawi Alex Tribuana Sutanto Alfonsus Situmorang, Ricky Andri Krisnandi Somantri Anton Hermawan Anwar, Rydho Arofah, Muhammad Bayu Arrafii Sihotang, Bambang Atik Setyanti, Angela Badawi, Afif Bagus Guritno Barany Fachri Batubara, Supina Christina Eveline Christopher Alexander Mahidin Danny Manongga Dewi Amalia Dewi Amalia Dhany, Hanna Willa Edeline, Devina Edward, Yusuf Ronny Eka Putra Erwien Christianto Ery Radya Juarti, Ery Radya Geni Firuliadhim Hanita Yulia Hataman, Allysha Putri Herdianto Herdianto Hindriyanto Dwi Purnomo Irwan Iskandar Iskandar Iwan Setyawan Juliastomo Gundo, Adriyanto Kevin Fransisco Krismiyati Kristina Kristina Kusuma, Yusmiati Lestari, Adria Wuri Mardiah Marpaung, Fenny Krisna Mhd Mayu Pradana S Muchtar Muchtar Muhammad Hasanuddin, Muhammad Muhammad Iqbal Muhammad Noor Hasan Siregar Muhammad Shouman Mulyadi Yuswandono Nagian Toni Nugraha, Zidan Fauzi Rahmadani Rahmat Permana, Rahmat Raihan Riandi Ramadani, Suci Reni Rahmawati Resti Meysita Pramaesti Ricky Ramadhan Harahap Rio Prajudi Rizal, Chairul Rizki, Cindy Atika Rosita S Syahril Santoso, Joseph Teguh Setia Budi Putra Lase Setyo Abdi Nugroho Sigit, Muhammad Silalahi, Ronaldo Gunawan Sirait, Togar Siti Khodijah Sofiyan Sulaiman , Raihan Maulana Syahril Syahril Syahril Syifa Andriani Tatang Sumarna Teddy Marcus Zakaria Tengku Monica Tan Theopillus J. H. Wellem VERONICA VERONICA Vincent Vincent Wedi Iswandi Wijaya, Ester Caroline Dwi Wijaya Winda Evyanto, S.S., M.MPd. Winda Revalina simarmata Yessica Nataliani Yuliana Habibi, Yuliana Yusmiati Kusuma Yuswandono, Mulyadi Zulpanani, A.