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All Journal Jurnal Manajemen Bisnis Jurnal Minds: Manajemen Ide dan Inspirasi MIX : Jurnal Ilmiah Manajemen Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Asian Journal of Community Services (AJCS) Global Advances in Business Studies Mawaddah: Jurnal Hukum Keluarga Islam Advances in Human Resource Management Research Jurnal Pengabdian Bakti Akademisi
Lada, Suddin
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Political Marketing Mix and Brand Personality: Implications for Voting Decisions in Legislative Elections Suleman, Nursaban Rommy; Zaid, Sudirman; Lada, Suddin; Asari, Andi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3470

Abstract

This study aims to analyze and explain the influence of political marketing mix and brand personality on brand image and their implications for voting decisions for legislative candidates from the Golkar Party in Wakatobi Regency. Data collection was conducted through questionnaires and documentation. The study population consisted of 12,729 voters who selected legislative candidates from the Golkar Party in Wakatobi Regency, with a sample size of 75 respondents. The analysis tool used was SmartPLS. The results indicate that the political marketing mix significantly influences the brand image of the Golkar Party, and brand personality also affects the brand image of the Golkar Party in Wakatobi Regency. Additionally, the political marketing mix has a significant impact on voting decisions for legislative candidates from the Golkar Party, as does brand personality. Brand image itself also influences voting decisions for legislative candidates from the Golkar Party. Indirectly, the political marketing mix affects voting decisions through brand image. This study provides empirical evidence that an effective political marketing mix can enhance the brand image of candidates, thereby strengthening voters' decisions to choose legislative candidates from the Golkar Party. Furthermore, a strong brand personality positively impacts the improvement of the candidate’s brand image, ultimately reinforcing voters' decisions in favor of the Golkar Party's legislative candidates.
The Role of Trust and Knowledge Sharing in Encouraging Innovative Work Behavior: An Empirical Study of SMEs in Tarakan City Hidayat, Nurul; Mojolou, Dean Nelson; Madli, Fearozh; Lada, Suddin; Loong, Ang Hong
Advances in Human Resource Management Research Vol. 4 No. 1 (2026): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v4i1.733

Abstract

Purpose: This study aims to examine the role of trust (horizontal and vertical) and knowledge sharing (knowledge donation and knowledge collection) in enhancing innovative work behavior (idea generation and idea realization) among SMEs in Tarakan City. The main issue addressed is the low level of innovation capacity influenced by relational factors and knowledge management practices. Research Method: This research employs a quantitative explanatory design. Data were collected through Likert-scale questionnaires from 150 SME actors using purposive sampling. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (SEM-PLS) software. Results and Discussion: The results indicate that both horizontal and vertical trust positively influence knowledge donating and knowledge collecting. Knowledge donating significantly affects idea generation and idea realization, while idea generation strongly influences idea realization. However, knowledge collecting does not significantly affect innovative work behavior. These findings suggest that innovation is primarily driven by active knowledge contribution rather than passive knowledge acquisition. Implications: This study highlights the importance of fostering a trust-based organizational culture and promoting knowledge-donating practices to enhance SME innovation, while also contributing to the development of knowledge management theory in the SME context.
The influence of store atmosphere and service quality on purchase decisions at Muslimah store in Merauke Regency Aniwandari, Wenny; Parapaga, Florentina Blandina; Longgy, Dodhy Hyronimus Ama; Lada, Suddin
Global Advances in Business Studies Vol. 5 No. 1 (2026): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.005.01.1

Abstract

This study aims to examine the effect of store atmosphere and service quality on purchase decisions at Muslimah store, located in Kampung Harapan Makmur, Merauke Regency. The population in this research consists of end consumers who have made purchases at Muslimah store, with an unlimited and large population size. The sample of the study consists of 96 respondents, determined using Cochran’s formula and a purposive sampling technique based on specific criteria, such as having shopped within the last six months and having direct experience with the store atmosphere and staff service. This research applies a quantitative explanatory approach, utilizing both primary and secondary data. Data collection techniques include observation and the distribution of a Likert-scale questionnaire. Data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that the store atmosphere variable (X₁) has a positive and significant partial effect on purchase decisions (Y). The service quality variable (X₂) also has a positive and significant partial effect on purchase decisions (Y). The F-test shows that both store atmosphere and service quality simultaneously have a significant influence on purchase decisions. Therefore, it can be concluded that both partially and simultaneously, store atmosphere and service quality significantly affect purchase decisions at Muslimah store.
Constitutional Safeguards And National Resilience: A Qualitative Analysis of Article 153 In Malaysia’s Multi-Ethnic Society Basabah, Mohd Hisyamuddin; Haji Yusoff, Kamarul Zaman; Abd Jalil, Mohamad Isa; Lada, Suddin; Abd. Kadir, Shariff Umar Shariff; Andriani, Debrina Puspita
Mawaddah: Jurnal Hukum Keluarga Islam Vol 3 No 2 (2025): November
Publisher : Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/mjhki.v3i2.101

Abstract

Article 153 of the Federal Constitution of Malaysia is a vital constitutional instrument in governing a multi-ethnic nation; however, ongoing political and identity dynamics have raised questions regarding its contribution to national resilience. This study aims to analyze the function of Article 153 as a constitutional safeguard in maintaining societal security and Malaysia's national resilience during the 2018–2024 period, while identifying the mechanisms, tensions, and factors influencing its effectiveness. Employing a qualitative approach, the research conducted semi-structured interviews with five experts in constitutional law, ethnic relations, and national security, supplemented by an analysis of policy documents, court rulings, and academic literature, validated through triangulation. The findings reveal that Article 153 contributes to national resilience through four primary mechanisms: the protection of collective Bumiputera identity, affirmative economic redistribution, balanced regional development, and political stabilization via elite consensus. Nevertheless, structural tensions persist between protective measures for Bumiputera and demands for inclusivity from non-Bumiputera communities, which intensified during the 2018–2024 political crises due to the re-securitization of ethnic identity. Comparative analysis with Rwanda, Sri Lanka, India, and South Africa highlights the strengths of the Malaysian model in terms of constitutional entrenchment and the dual protection mechanism involving the constitutional monarchy. The effectiveness of Article 153 fundamentally depends on three determinant factors: government political will, public constitutional literacy, and economic performance that sustains redistribution. This research recommends implementation reforms focused on enhancing constitutional awareness, increasing transparency in need-based affirmative policies, and institutionalizing inter-ethnic dialogue to achieve inclusive and sustainable national resilience.
Co-Authors AB, Nizhamuddin Abd Jalil, Mohamad Isa Abd Karim, Mohd Rahimie bin Abd. Kadir, Shariff Umar Shariff Ahmad Dani Virsal Amir, Fakhrurrazi Amri Anisa Putri Aniwandari, Wenny Antonius Asari, Andi Basabah, Mohd Hisyamuddin Budin, Dg Safrina Ag Debrina Puspita Andriani Dodhy Hyronimus Ama Longgy Dyah Ari Susanti Haji Yusoff, Kamarul Zaman Halim, Hendra Juliana, Ahmad Kesuma, T. Meldi Krisnadayanti, Betty Loong, Ang Hong M. Shabri Abd. Majid Madli, Fearozh Maria Valeria Roellyanti, Maria Valeria Mikhriani Mojolou, Dean Nelson Muhammad Haris Riyaldi, Muhammad Haris Nizam, Ahmad Nurul Hidayat Parapaga, Florentina Blandina Pebriyanti, Ni wayan Peri Prayekti Prayekti, Prayekti Purnamarini, Tri Ratna Ridwan Nurdin Riha Dedi Priantana Sakir, A Sari, Meutia Dwi Novita Siregar, M. Ridha Sri Ayem Subiyanto , Didik Subiyanto, Didik Suleman, Nursaban Rommy Supatman Supatman, Supatman Taufiq Carnegie Dawood Umi Wahidah Yovita, Nila Sinta Zaid, Sudirman