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All Journal Imaji: Jurnal Seni dan Pendidikan Seni Dekave : Jurnal Desain Komunikasi Visual Harmoni: Jurnal Pendidikan dan Penelitian Seni Budaya ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) KLAUSA (Kajian Linguistik, Pembelajaran Bahasa, dan Sastra) Studi Budaya Nusantara MANAJEMEN DEWANTARA Titian: Jurnal Ilmu Humaniora Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal SASAK : Desain Visual dan Komunikasi Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Community Practice and Social Welfare (JaCiPS) Jurnal Kajian Seni Mavis : Jurnal Desain Komunikasi Visual JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Aksa : Jurnal Desain Komunikasi Visual KOPEMAS Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal ilmiah teknologi informasi Asia
Aditya Nirwana
Universitas Ma Chung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perancangan Komik Strip Instagram Small Thing Tentang Pemahaman Kebajikan dalam Kehidupan Sehari hari untuk Remaja usia 13 18 Tahun Christine Nathania Tjandra; Ayyub Anshari Sukmaraga; Aditya Nirwana
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 3 No. 1 (2022): September - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Fakultas Sains Dan Teknologi Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v3i1.208

Abstract

Perancangan komik strip “Small Thing” Tentang Pemahaman Kebajikan dalam Kehidupan Sehari-hari untuk Remaja usia 13-18 Tahun. Christine Nathania Tjandra. 331810002@student.machung.ac.id. Teknologi yang membuat kehidupan semakin mudah. Salah satu generasi yang cepat menerima perkembangan adalah anak remaja. Perancangan komik strip “Small Thing” memperkenalkan sebuah cerita yang menyisipkan nilai kebajikan menyajikan genre yang menggambarkan kehidupan sehari-hari. Hasil dari perancangan ini ialah illustrasi digital berupa komik dengan 20 judul dengan 8 panel dalam tiap judulnya. Selain komik, perancangan ini juga menghasilkan beberapa media pendukung seperti totebag, notebook, smartphone case, mug, dan keychain. Kata kunci: teknologi, remaja, komik strip, Small Thing, instagram
Strengthening of Biomolecular Engineering Competence for Pharmacists in Batu City through Webinars and Workshops on Isolation of Genetic Material, Real-Time PCR, and its Applications in the Clinical Field Rehmadanta Sitepu; Godeliva Adriani Hendra; F.X. Haryanto Susanto; Aditya Nirwana
Journal of Community Practice and Social Welfare Vol. 2 No. 1 (2022): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jacips.2022.2.1.24-36

Abstract

The pandemic of COVID-19 has forced pharmacist assistance practitioners to strive to improve their qualifications and competencies, especially in molecular biology. The human resources competencies in this field are still lacking, resulting in some obstacles in the handling of COVID-19 encountering, thus hampering the acceleration of post-pandemic recovery. The Virus that can spread rapidly requires competent health workers to move as quickly as possible to overcome this pandemic condition. Ignorance of these critical technical matters often occurs so that it affects the identification results, which are expected to be more accurate, precise, and reliable. In a workforce to increase the competency capacity of pharmacist assistants in the biomolecular field, especially in the technical competence of genetic material isolation and PCR methods, the Pharmacy Study Program of Ma Chung University held Webinars and Workshops related to DNA isolation and quality testing. The webinar and workshop on the isolation of genetic material were carried out to implement one of the research topics in the Pharmacy Study Program, especially in the field of development of molecular biology. The essential thing in this webinar and workshop is discussing some critical criteria before the actual virus identification. This program collaborates with PAFI (Indonesian Pharmacy Experts Association) of Batu City as a partner. People who took part in this event consisted of 63 persons from the Batu City and Malang City areas. Most of the participants work in health facilities, with 50% of the participants having isolated genetic material and PCR (Polymerase Chain Reaction). Spreading the pre and post-test with the same questions increased the average acknowledgment score from 42.9 to 61.1. This indicates that continuous training in this field needs to be held on an ongoing program so that the competence of pharmacists in the field of molecular biology is getting better.
Digital Marketing Training and Visual Identity Design as a Strategy for Economic Recovery of the People of Kucur Village in Malang Regency from the Impact of the COVID-19 Pandemic Sultan Arif Rahmadianto; Aditya Nirwana; Ayyub Anshari Sukmaraga
Journal of Community Practice and Social Welfare Vol. 2 No. 2 (2022): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jacips.2022.2.2.41-57

Abstract

The Medium-Term Development Plan (RPJM) of Kucur Village from 2019 to 2025 focuses on the community's economic recovery due to the COVID-19 pandemic. This Community Service activity is a form of support for the planning document for 6 (six) years. In addition, it is an elaboration of the vision and mission of the Village (RPJM). The problem faced by the people of Kucur village that has been identified is that Kucur village has significant tourism potential but has not been fully managed optimally. On the other hand, the Kucur village tourism activist team does not fully understand digital marketing, which is now a trend and an effective way during the COVID-19 pandemic. In addition, practical solutions are needed to restore the community's economy immediately. Departing from these problems, an increase in the competence of the Kucur village tourism activist team, especially the Gunung Sari Valley, in the field of marketing; in the form of copywriting training and its implementation on social media; 2) optimization of smartphones and applications for digital marketing activities such as simple design applications and video editing, and 3) Design of the visual identity of the Gunung Sari Valley (LGS) and its implementation to various media. As a result of this activity, there is an increase in public understanding to optimize LG S Nature Tourism through digital marketing. Furthermore, the visual identity developed by the Community Services team received a positive response from the LGS management team. It aroused the manager's interest in producing merchandise and developing other facilities for monetization.
Training and assistance for the creative team of Kucur Village to promote village potential through social media Wawan Eko Yulianto; Melany Melany; Aditya Nirwana
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 7, No 4 (2022): November 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v7i4.7435

Abstract

The village of Kucur has a lot of potentials that can be improved further as a source of local income. Such potentials include the water park of Lembah Gunung Sari, the coffee-based products from Koperasi Kopi RTM, and the currently popular hiking and camping spot called Bukit Jabal. However, so far, the marketing of these potentials has been done minimally and in an unorganized manner. Therefore, the community service team will provide a workshop for the creative team of Kucur village, with the three groups mentioned above being the partners, to better promote their potential. To do this, the community service team simplified the basic principles in copywriting, namely the principles of Feature-Advantage-Benefit, Problem-Agitation-Solution (PAS), and audience identification in branding, conducted workshops to introduce the simplified principles and explore their own potential, created an Instagram account, and provided mentoring through WhatsApp groups. These activities took place between May and November in Kucur village. Based on the efforts made, the community service team found that the creative team now knows that they need to start exploring the advantages and benefits of their respective products and their target market before they can promote them to the public. 
Edukasi Kemasan Dan Perancangan Logo Serta Kemasan Kopi Produk Rtm Di Desa Kucur Dengan Metode Tempel Untuk Meningkatkan Brand Diversification Product Bintang Pramudya Putra Prasetya; Aditya Nirwana; Amar Ma’ruf Stya Bakti
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 7, No 3 (2022)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v7i3.3988

Abstract

RTM atau Republik Tani Mandiri merupakan salah satu organisasi kepemudaan yang bertujuan untuk meningkatkan kesejahteraan petani kopi di Desa Kucur. Desa Kucur terletak di Kabupaten Malang Kecamatan Dau dimana mayoritas masyarakat disana berprofesi sebagai petani, luas Desa Kucur tercatat seluas 58.566 hektar dengan jumlah penduduk 5690 jiwa (1575 KK) pada tahun 2017. pengetahuan untuk mengolah dan memasarkan produknya menjadi tantangan utama bagi petani kopi di Desa Kucur. Tujuan kegiatan ini adalah untuk mengimpor pengetahuan Branding, penyuluhan standar desain kemasan nasional dan pendampingan desain kemasan untuk RTM agar lebih mudah memasarkan produk kopi bagi petani di Desa Kucur. Metode yang digunakan dalam kegiatan ini adalah gabungan antara metode penelitian kualitatif dan metode desain model Design Thinking. Metode penelitian kualitatif dibagi menjadi beberapa tahapan penggalian sumber data diantaranya observasi lapangan secara langsung di Desa Kucur dan wawancara dengan pelaku usaha produk kopi di Desa Kucur yang tergabung dalam komunitas Mandiri Tani Republik (RTM). Dampak dari kegiatan yang telah dilakukan bagi mitra antara lain: 1) Mitra mampu mengidentifikasi kekurangan dan kelebihan produknya dari berbagai diskusi yang telah dilakukan, 2) Mitra memiliki pengetahuan standar pengemasan produk kopi yang lebih baik dan dapat menjaga kualitas kopi, 3) Mitra mendapatkan informasi standar informasi yang harus ada dan tertera pada label kemasan agar produknya dapat dipasarkan lebih luas, terutama jika ingin memasukkan produk ke distributor, dan 4) Perubahan besar pada kemasan membuat kepercayaan diri untuk dapat bersaing dengan produk sejenis menjadi jauh lebih meningkat.
PELATIHAN DAN PENDAMPINGAN PEMASARAN DIGITAL UNTUK UMKM YANG DIKELOLA OLEH PEREMPUAN DI KABUPATEN MALANG Melany, Melany; Nirwana, Aditya; Mukhlis, Imam
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 2 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i2.3507

Abstract

UMKM merupakan penggerak utama perekonomian masyarakat dan elemen penting dalam melesatkan pertumbuhan ekonomi nasional, yang sebagian besar dikelola oleh perempuan. Di Malang Raya, terdapat 750 UMKM yang dikelola oleh perempuan. Selama masa pandemi Covid-19, banyak kegiatan pelatihan yang diselenggarakan oleh pemerintah ataupun bukan, namun masih kurang maksimal karena masih terbatas dan pelatihan online juga dirasakan belum tepat sasaran. Kegiatan ini bertujuan memberikan pendampingan untuk meningkatkan kapasitas UMKM khususnya pendam- pingan pemasaran digital sehingga pelaku UMKM perempuan mampu melakukan pemasaran digi- tal secara mandiri dalam jangka panjang. Pelatihan dan pendampingan yang meliputi beberapa topik antara lain: (1) dasar pemasaran digital, (2) branding digital, (3) penggunaan Canva untuk desain media sosial, (4) fotografi produk, (5) copywriting, (6) penggunaan Destypage, (7) pemasaran berbasis pelanggan, dan (8) desain template Instagram. Delapan topik tersebut diberikan dalam bentuk materi dan praktik dalam tiga kali pertemuan yang dilaksanakan di Universitas Ma Chung dan diikuti oleh 8 UMKM Kabupaten Malang yang dikelola oleh perempuan. Hasil dari kegiatan ini memberikan dampak positif dan perubahan yang signifikan, yakni meningkatnya kemampuan perempuan dalam mengelola pemasaran digital, khususnya pemasaran di media sosial. Hal ini dibuktikan dengan bertambahnya performa pemasaran digital yang diukur dari engagement rate akun media sosial masing-masing UMKM.
Implementation of Artificial Intelligence in Digital Marketing Development: a Thematic Review and Practical Exploration Aditya Nirwana; Sudarmiatin; Melany
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 2 No. 1 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v2i1.4034

Abstract

This study aims to synthesize a comprehensive view of the use of AI in each stage of a series of marketing campaigns, including the stages of planning, initiating the marketing concept, marketing design, implementation and monitoring, and evaluation. By using the Systematic Literature Review (SLR) method, this study will try to "summarize" the use of AI in every stage of marketing that is studied in existing scientific research. It was concluded that with a variety of AI tools, AI can be used to understand target audiences, personalize marketing content to make it relevant, help understand consumer behavior and preferences based on data and analysis. , formulate verbal and visual digital marketing content, and monitor and evaluate the performance of advertising campaigns effectively.
Perancangan Buku Panduan Optimalisasi Sosial Media Instagram Design untuk Meningkatkan Online Engagement bintang pramudya putra; Aditya Nirwana
Jurnal SASAK : Desain Visual dan Komunikasi Vol 5 No 1 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i1.2592

Abstract

The development of social media has become a new axis in the process of marketing a product to the public, the ability of social media to gather millions of users attracts the attention of business people to do marketing for their products more easily, quickly and cheaply compared to conventional marketing media such as placing billboards or do television advertisements. Even though social media offers various conveniences for doing business, there are still many small business actors who have not used social media or have difficulty using it to promote their products, the unfamiliarity of using technology is a big obstacle for those who are not used to it. The design thinking method is used to really understand the problems in the field and plan solutions based on the most appropriate and easy to understand approach. The existence of a template that can be directly used by business actors encourages the desire to start carrying out promotions to increase their sales, even though using templates makes it easier for business actors to promote, more alternative templates is needed to avoid the potential for design similarities during promotions.
Perancangan Brand dan Publisitas Padepokan Seni Topeng Asmorobangun untuk Meningkatkan Ekuitas Merek Aditya Nirwana; Etsa Astridya Setiyati
AKSA: Jurnal Desain Komunikasi Visual Vol. 1 No. 2 (2018): AKSA: Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v1i2.9

Abstract

Wayang Topeng Malangan is a valuable cultural asset with various potentials for the development of the nation's character, but the many people in Malang are still unaware. Getting to understand the studio is the entrance for the people to understanding Wayang Topeng Malangan, one of which is Padepokan Seni Topeng Asmorobangun. The aim of this research is to obtain a visual marketing communication design in the form of Asmorobangun brand, that can increase brand equity, as well as marketing media that can become a medium of information for Malang city people to understanding Wayang Topeng Malangan. With a customer-based marketing strategy (STP), and marketing mix (4P), the results is is the concept of design in the form of 'millenial', progressive, democratic, popular, which in itself offers value in a more progressive form. With visualizations communicating those positions, it is expected to foster brand equity in the target market of young people (men and women) at 18-25 years old, attend high school or college, be educated, familiar with technology, internet, and popular culture. Visualization of the concept, obtained brand identity such as logo, corporate color, typography, photography, illustrations, and supporting elements, and all of that implemented at ; 1) Poster; 2) Roll Banner; 3) Stationery; 4) Social media advertising; 5) Business Cards; 6) Corporate Identity System (CIS); 2) Site; and 3) Photo Books.
MENEMUKAN KEMBALI TUJUAN PEMASARAN MELALUI STRATEGIC THINKING DI ERA TEKNOPOLI Aditya Nirwana; Melany
MANAJEMEN DEWANTARA Vol 7 No 3 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v7i3.15655

Abstract

The provision of digital marketing training to SMEs (Small and Medium-sized Enterprises) perceived as technologically lagging often simplifies the complexity of marketing. The focus on technology operation sometimes neglects crucial aspects of more substantial marketing. Through literature review, this paper attempts to explore the situation related to the reduction of marketing complexity by technology in the context of the phenomenon and strives to synthesize an idea within the framework of strategic marketing as a way out of the current issues. SMEs, as businesses, face various complex issues that require in-depth understanding, such as financial management, production, human resources, strategic planning, quality assurance, and marketing. However, the solutions offered are often reductive, treating technology as an instant solution. This occurs due to a lack of planning and evaluation in digital marketing. The academic community's community engagement teams sometimes overlook the needs of SMEs and impose technocratic training, merely to fulfill academic obligations. This phenomenon is referred to as a technopoly culture, where technology is perceived as an authority without considering real issues. A reorientation of goals is needed through strategic thinking in digital marketing training to avoid reductionism. This paper proposes the concept of Strategic Thinking to help identify needs, adapt approaches, measure success, and involve relevant stakeholders to create a significant impact on SMEs' development in the digital era.
Co-Authors Al-Mu'taz Billah Arifin Amar Ma’ruf Stya Bakti Anastasia Jovita Paskalina Andreas Febriano Rinaldy AYYUB ANSHARI SUKMARAGA Ayyub Ashari Sukmaraga Billina, Aulia Salsa Bintang Pramudya Putra Prasetya Christine Nathania Tjandra Dagur, Oswaldus Daniel Ginting Etsa Astridya Setiyati Evelyne Afriliana Gultom F.X. Haryanto Susanto Ferdy Tjiptoraharjo Ferly Putri Lianto Godeliva Adriani Hendra Hariyanto, Agnes Tea Kirana Imam Mukhlis Ivony Angriani Jayanti, Hana Joshua Lim Kristiwi, Kandiya Asoka Kurniawan, Desie Meindanu Dimas Prasetyo Melany Melany Melany Melany Melany, Melany Milka Theophilia Mintodihardjo Natalie, Yenni Nathania Handoko Nathania Maharani Lynn Handoko Nugroho, Didit Prasetyo Pius Pandor Raissa Fatimah Rehmadanta Sitepu Rosalia Nadya Narulita Santoso, Elsa Febritha Setyoraharjo, Pantaleon Simajaya, Henry Himawan Sudarmiatin Sultan Arif Rahmadianto Syaharani Dewi, Fanidya Tegar Andito Ton, Sekundus Septo Pigang Vinsensius Wahju Jatmiko Wibisono Wawan Eko Yulianto Wijanarko, Robertus Yulianto, Wawan Eko