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All Journal Imaji: Jurnal Seni dan Pendidikan Seni Dekave : Jurnal Desain Komunikasi Visual Harmoni: Jurnal Pendidikan dan Penelitian Seni Budaya ANDHARUPA JADECS (Journal of Art, Design, Art Education and Culture Studies) KLAUSA (Kajian Linguistik, Pembelajaran Bahasa, dan Sastra) Studi Budaya Nusantara MANAJEMEN DEWANTARA Titian: Jurnal Ilmu Humaniora Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal SASAK : Desain Visual dan Komunikasi Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Community Practice and Social Welfare (JaCiPS) Jurnal Kajian Seni Mavis : Jurnal Desain Komunikasi Visual Bulletin of Management and Business JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Aksa : Jurnal Desain Komunikasi Visual KOPEMAS Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Jurnal ilmiah teknologi informasi Asia Mavis: Jurnal Desain Komunikasi Visual
Aditya Nirwana
Universitas Ma Chung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Perancangan Brand Identity UMKM Cerys Bites di Kota Malang dengan Metode Moser untuk Membangun Brand Awareness Santoso, Elsa Febritha; Nirwana, Aditya; Prasetya, Bintang Pramudya Putra
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.811

Abstract

Micro, Small, and Medium Enterprise play an important role in the Indonesian economy due its ability to evenly absorb the workforce, especially in the food and beverage sector, particularly in the snack industry like cookies, wafer, and biscuits. This development also evident in Malang City, which is home to numerous cookies brand and one of which is Cerys Bites. Despite its potential, Cerys Bites still lacks awareness compared to its competitors. To address this, a brand identity for Cerys Bites was designed to increase public awareness. The brand identity was developed using the Moser brand model and qualitative research method. Based on the analysis and synthesis of concepts, Cerys Bites was found to possess a core brand value, message, and personality that formed the visual concepts in its brand identity design. The results showed an increase in Cerys’s Bites Instagram account, as evidenced by higher activities such as like, comments, shares, and saves. The effectiveness test revealed a rise in Instagram engagement for Cerys Bites, demonstrating that a well-designed and consistent brand identity can successfully build public awareness.
Perancangan Identitas Brand Parfum Freia Untuk Membangun Rekognisi Brand Dengan Metode Design Thinking Pada Target Audiens Umur 18-35 Tahun Di Shopee Setyoraharjo, Pantaleon; Nirwana, Aditya; Prasetya, Bintang Pramudya Putra
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.813

Abstract

Sales of cosmetics coupled with the popularity of online stalls have created new trends in beauty products. This trend was capitalized on by Freia to start his new business. But with so many kinds of perfume brands and their subjectivity, a consistent visual identity and communication is needed that can communicate Freia's unique values and concepts. From that Freia can be distinguished from other brands. That is the medium chosen for Freia to build brand recognition so that it can be recognized and differentiated from competitors. The method used is Design Thinking from the book Design Thinking Playbook by Michael Lewrick, Patrick Link and Larry Leifer. Methods of data collection using qualitative methods according to Patricia Leavy. With this method, holistic research and collaborative flow design can be carried out to attract varied and subjective perfume designs. In research, from the results of the analysis, a new Freia brand identity will be generated which is contained in a Graphic Standard Manual consisting of brand concepts, brand values, logos, slogans, color palettes, typography, graphic assets and their implementation designs on packaging, signs, stationery, media social, exhibition, vehicle and uniform. After testing the responses from the sources, Freia's brand identity can be communicated and Freia is not associated with other brands.
Analisis SWOT Program Studi Desain Komunikasi Visual Universitas Ma Chung untuk Merumuskan Grand Strategy dan Pertimbangan Penyusunan Kurikulum DKV Aditya Nirwana; Nathania Maharani Lynn Handoko
MAVIS : Jurnal Desain Komunikasi Visual Vol 3 No 1 (2021): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v3i1.540

Abstract

SWOT analysis is the first step for the preparation of higher education curricula, namely assessing the strengths, weaknesses, opportunities and threats faced by institutions of higher education, in this case the Visual Communication Design Study Program of Ma Chung University . The purpose of this SWOT analysis is to find the formulation of the strategy of the Visual Communication Design Study Program at Ma Chung University in the form of: 1) Grand strategy; 2) Determination of the main objectives of the grand strategy, 3) Description of internal and external factors and 4) Suggestions for curriculum development in relation to the organization's grand strategy. By using both quantitative and qualitative methods (mix methods) the results of the strategy are obtained: 1) The use and strengthening of Blended Learning-OBE learning development; 2) Improving the strategic management of the study program, 3) Reorganizing academic administration at the level of the study program with formal, clear and certain procedures; 4) Give more attention to the method of learning field studies, 5) Establish cooperation with various partners both industry, in terms of sharing infrastructure and facilities; 6) Use of open source software; 7) Guest lectures that prioritize graduates / alumni; 8) Sharpen again, while evaluating Field Work Practices in the freelancer mode; and 9) Updating the concentration of studies; and 10) Prioritizing group activities to improve teamwork.
Beneath The Shadow of “Java-Centrism”: Indonesian MSMEs Constraints during Pandemic Nirwana, Aditya; Sukaton, Ounu Zakiy; Putri, Helga Carissa
Bulletin of Management and Business Vol. 6 No. 2 (2025): October 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i2.450

Abstract

Although Micro, Small, and Medium Enterprises (MSMEs) are often perceived as the most resilient sector during the COVID-19 pandemic, there has been no comprehensive study mapping the challenges faced by MSMEs in Indonesia throughout this period. The objective of this study is to provide a more complete overview of the constraints encountered by MSMEs during the COVID-19 pandemic in Indonesia and to compare the development of MSMEs during the pandemic with their geographical distribution across the country. Using a Systematic Literature Review (SLR) method and a narrative review approach, this study found that during the COVID-19 pandemic, Indonesian MSMEs primarily faced market-related constraints (39.47%), followed by knowledge constraints (34.21%), policy constraints (15.79%), and physical constraints (10.53%). A more detailed examination revealed that most MSMEs struggled with limited technological knowledge and skills (73%), followed by limited business knowledge (11%), difficulty in innovation (8%), lack of financial management knowledge (4%), and limited tax knowledge (4%). These challenges are interrelated, and many MSMEs experience multiple types of constraints simultaneously. The study also found that MSME development is predominantly concentrated on the island of Java compared to other islands, a phenomenon referred to as “Java-centrism.”
HIPEREALITAS DALAM WEBSITE MERCEDES-BENZ THE NEW A CLASS Nirwana, Aditya
Harmoni: Jurnal Pemikiran Pendidikan, Penelitian Ilmu-ilmu Seni, Budaya dan Pengajarannya Vol 13 No 2 (2023): HARMONI: OCTOBER 2023
Publisher : Program Studi Pendidikan Seni Rupa Fakultas Keguruan dan Ilmu Pendidikan Universitas Muham

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jh.v13i2.12930

Abstract

This study of the Mercedes-Benz The New A Class website is a case study carried out with the aim of finding out that the Mercedes-Benz The New A-Class website has elements of hyper-signs as part of hyperreality, as well as proving that the Mercedes-Benz The New website A-Class is a simulation, with post-structural sign/semiotic analysis and with Jean Baudrillard's simulation theory and hyperreality approach. Some conclusions obtained from this study are; firstly, the two VRs on the Mercedes-Benz A Class website here are a simulation process, and secondly the virtual reality in it is a duplication of itself, because the reality reference does not exist. Second, on the Mercedes-Benz A Class website, pseudo/original, fake/imitation, past/present, natural/artificial are mixed up and overlapping, so that they can no longer be differentiated. This shows that the Mercedes-Benz A Class website is a form of hyperreality.
PERANCANGAN TELEVISION COMMERICAL (TVC) UNTUK WORKSHOP DETAILING BRO DENGAN TARGET PASAR PEMILIKI MOBIL USIA 24-30 TAHUN DI KOTA MALANG Wahyudi, Davindra Kayana Zada; Nirwana, Aditya; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.391

Abstract

Car detailing services have seen rapid growth in major cities across Indonesia, including Malang. However, public awareness regarding the aesthetic benefits and importance of detailing as a part of vehicle maintenance remains relatively low. Detailing Bro, a professional car detailing service based in Malang, continues to face challenges in its promotional efforts. Therefore, the objective of this design project is to develop a promotional medium in the form of a television commercial (TVC), targeting car owners aged 24–30 years in the city of Malang. This project employs a qualitative research method, consisting of literature studies, interviews, field observations, and visual documentation. The TVC is designed using a storytelling approach that integrates both educational and promotional elements, delivered through a dynamic and narrative visual style tailored to the characteristics of the target segment. The concept emphasizes vehicle aesthetics, the importance of routine maintenance, and the ease of understanding the car detailing process. The outcome of this project is a TVC presented in two versions: the first with a duration of 1 minute and 5 seconds, and the second with a 30-second runtime. Both outputs are composed as cinematic videos, featuring close-up visuals, fast-paced transitions, and strong, concise narration. In addition to the main output, this project also includes supporting promotional materials such as a diorama, tooned mini-scale models, a desk mat, and posters. These outputs are intended to serve as effective and relevant promotional tools for Detailing Bro while also enhancing public understanding of car detailing services.
PERANCANGAN ASET DAN ANIMASI INTERIOR 3D SEBAGAI MEDIA PROMOSI COFFEE SHOP KOVER.CO DI KOTA MALANG Hariyanto, Yohanes Maria Vianney Briliant; Didit Prasetyo; Aditya Nirwana
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan merancang aset dan animasi interior 3D sebagai media promosi inovatif untuk coffee shop Kover.co di Kota Malang. Di tengah persaingan ketat, promosi konvensional kurang efektif menonjolkan keunikan interior Kover.co. Visualisasi 3D dan animasi dipilih karena kemampuannya menyajikan suasana realistis, imersif, dan mudah dibagikan di platform digital, membangkitkan minat calon pelanggan. Metodologi yang digunakan adalah Multimedia Development Life Cycle (MDLC) yang sistematis (konsep, perancangan, pengumpulan materi, perakitan, pengujian, distribusi). Pengumpulan data melibatkan survei, observasi, dan wawancara, kemudian dianalisis dengan metode deskriptif kualitatif berkerangka 5W+1H. Hasil perancangan mencakup aset logo 3D Kover.co yang dianimasikan 360 derajat dan pemodelan interior kafe berdasarkan denah 2D. Ini meliputi detail furnitur, dekorasi, elemen arsitektur, serta penerapan tekstur dan material realistis menggunakan Blender. Animasi interior dirancang untuk narasi visual imersif , didukung animasi Computer-Generated Imagery (CGI) cangkir kopi Kover.co yang muncul dari billboard untuk penguatan branding. Output proyek ini diharapkan meningkatkan daya tarik visual dan memperkuat posisi merek Kover.co.
PERANCANGAN FILM DOKUMENTER SEBAGAI MEDIA KESADARAN BAHAYA BALAP LIAR DI KOTA MALANG Kurniawan, Marcelino Ferdy; Nugroho, Didit Prasetyo; Nirwana, Aditya
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.399

Abstract

The documentary film "GASPOL" was designed as a medium for raising awareness to address the phenomenon of illegal street racing in Malang City. This phenomenon is a complex social problem, driven by a lack of awareness among the younger generation about serious risks such as accidents, which in 2023 caused 148 serious injuries and material losses of Rp1.3 billion. The design methodology uses a descriptive qualitative approach through interviews, observation, and a literature review. Data was collected from various parties, including perpetrators, residents, and police. The result is a film with a strong expository narrative and a realistic visual style, designed to reveal the dangers, consequences, and solutions. The film aims to increase empathy and encourage positive behavioral change, making it an effective educational tool in the community.
PERANCANGAN INTELLECTUAL PROPERTY KARAKTER PUTRI AJI BERDARAH PUTIH DALAM GAYA POPKULTUR UNTUK REMAJA DI INDONESIA Kartika, Keefe Chance; Nirwana, Aditya; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.411

Abstract

The development of intellectual property (IP) plays a strategic role in driving the growth of Indonesia’s innovation based creative industry. Although local IP holds significant potential, its contribution remains behind that of foreign IP, particularly in the animation and creative products sectors. One of the main challenges is the limited integration of local cultural narratives into contemporary media formats that resonate with youth interests. The folk tale “Putri Aji Berdarah Putih” represents an oral cultural heritage from East Kalimantan that has yet to gain widespread recognition due to constraints in documentation and visual representation. This study aims to design an IP character based on the legend of Putri Aji by applying character design and 3D modeling as the primary media. The 3D model is employed to present the character’s visual form concretely (especially in the form of figurines) and is supported by supplementary media such as illustrations and an artbook. This strategy seeks to reintroduce Indonesian folklore through visual approaches that align with the preferences of teenagers, who tend to be attracted to visual content and interactive media.
Co-Authors Al-Mu'taz Billah Arifin Amar Ma’ruf Stya Bakti Anastasia Jovita Paskalina Andreas Febriano Rinaldy AYYUB ANSHARI SUKMARAGA Ayyub Ashari Sukmaraga Billina, Aulia Salsa Christine Nathania Tjandra Dagur, Oswaldus Daniel Ginting Didit Prasetyo Etsa Astridya Setiyati Evelyne Afriliana Gultom Ferdy Tjiptoraharjo Ferly Putri Lianto FX Haryanto Susanto Godeliva Adriani Hendra Hariyanto, Agnes Tea Kirana Hariyanto, Yohanes Maria Vianney Briliant Imam Mukhlis Ivony Angriani Jayanti, Hana Joshua Lim Kartika, Keefe Chance Kristiwi, Kandiya Asoka Kurniawan, Desie Kurniawan, Marcelino Ferdy Meindanu Dimas Prasetyo Melany Melany Melany Melany Melany, Melany Milka Theophilia Mintodihardjo Natalie, Yenni Nathania Handoko Nathania Maharani Lynn Handoko Nathania Maharani Lynn Handoko Nugroho, Didit Prasetyo Pius Pandor PP, Bintang Pramudya Putri, Helga Carissa Raissa Fatimah Rehmadanta Sitepu Rosalia Nadya Narulita Santoso, Elsa Febritha Setyoraharjo, Pantaleon Simajaya, Henry Himawan Sudarmiatin Sukaton, Ounu Zakiy Sultan Arif Rahmadianto Syaharani Dewi, Fanidya Tegar Andito Ton, Sekundus Septo Pigang Vinsensius Wahju Jatmiko Wibisono Wahyudi, Davindra Kayana Zada Wawan Eko Yulianto Wijanarko, Robertus Yulianto, Wawan Eko