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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar LAYAR: Jurnal Ilmiah Seni Media Rekam Amnesty: Jurnal Riset Perpajakan Jurnal Ilmu Pemerintahan Suara Khatulistiwa JURNAL EDUKASI NONFORMAL INFOKUM Jurnal Kebijakan Pemerintahan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Wahana Peternakan Jurnal Pengabdian kepada Masyarakat Al-Ihda' : Jurnal Pendidikan dan Pemikiran Jurnal Ilmu Administrasi Negara Jurnal Ilmiah Administrasi Pemerintahan Daerah MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Ilmiah Teknik Informatika dan Komunikasi Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Isu Teknologi Jurnal Kesehatan Pertiwi Jurnal Penelitian Samudra AL - KAFF: JURNAL SOSIAL HUMANIORA Asian Journal of Management, Entrepreneurship and Social Science Indonesian Journal of Humanities and Social Sciences J-CEKI Joong-Ki
Ika Sartika
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Strategi Content Writer dalam Meningkatkan Awareness dan Minat Pebisnis terhadap HashMicro melalui Artikel Amalia Febriyani; Ika Sartika; Hudi Santoso
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1025

Abstract

Digital technology plays an important role in improving the competitiveness of businesses. HashMicro, as an ERP software provider, utilizes content writer strategies as part of digital marketing to increase brand awareness and attract business people to their products. This research aims to analyze the content writer strategy implemented by HashMicro in the context of B2B marketing. The method used is descriptive qualitative, with data collection through in-depth interviews, observation, and analysis of published articles. Data were analyzed using the stages of reduction, presentation, and conclusion drawing. The results showed that HashMicro integrates the AIDA principle (Attention, Interest, Desire, Action) in its content writer strategy, with a focus on keyword research, the preparation of educational and emotional articles, and the use of attractive visuals to facilitate audience understanding. In addition, SEO-optimized article writing succeeded in increasing visibility and audience engagement, thus strengthening HashMicro's position in the digital market. This research provides insight into the effectiveness of content writer strategies in increasing brand awareness and interest of business audiences and provides recommendations for other companies in optimally utilizing content marketing.
Penerapan Smart Tourism sebagai Strategi Transformasi Digital untuk Menarik Wisatawan di Kabupaten Samosir Aisyah Sihombing; Ika Sartika
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 2 (2025): Juli: Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i2.1028

Abstract

The research aims to analyze the application of smart tourism as a digital transformation strategy to attract tourists in samosir districts. Using a mix mix approach (qualitative and quantitative), the study examined three key aspects: (1) the application of smart tourism in support of the digital transformation of the tourism sector, (2) the motivations, perceptions, and preferences of tourists, and (3) the contributing factors and implementation barriers. Research shows that web-based digital strategies, samosir tourism applications, and social media have been able to increase tourist attractiveness, with 89.8% of those who rely on digital technology for travel planning. However, challenges such as unequal digital infrastructure and low local UMKM participation on digital platforms are still a hindrance. USES and drivers theory are used to understand how tourists actively use digital technology. The study concludes that smart tourism does have a significant impact on the increase in tourist visits, while also offering recommendations for expanding Internet networks, leveraging apps, and empowering local businesses through digital training. These findings favor samosir districts as a continuing modern tourist destination.
SISTEM PEMELIHARAAN DAN STATUS KESEHATAN TERNAK DI DESA CIBUNI KECAMATAN TEGAL BULEUD KABUPATEN SUKABUMI: Maintenance System and Health Status of Livestock in Cibumi Village, Tegal Buleud District, Sukabumi Regency Sulistiawati, Erni; Hangesti Emi Widyasari; Ika Sartika; Firma Muhammad Basar
Wahana Peternakan Vol. 9 No. 3 (2025): Wahana Peternakan
Publisher : Faculty of Animal Science, University of Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/jwputb.v9i3.2166

Abstract

Usaha peternakan ayam petelur di Kabupaten Blitar, khususnya Desa Ponggok, Kecamatan Ponggok, merupakan sentra produksi telur nasional yang krusial bagi ketahanan pangan. Namun, tingginya harga pakan komersial menjadi tantangan utama yang secara signifikan menekan profitabilitas peternak rakyat. Penelitian ini dilakukan untuk mengevaluasi secara komprehensif penampilan produksi dan kualitas telur ayam layer yang mengadopsi pakan selfmix, yaitu praktik pencampuran pakan sendiri, sebagai strategi peternak menekan biaya produksi dan menjamin keberlanjutan usaha. Penelitian menggunakan metode studi kasus dengan pendekatan kualitatif, melibatkan peternak di Desa Ponggok. Peneliti mengumpulkan data melalui observasi langsung, wawancara mendalam, dan dokumentasi. Secara sosial ekonomi, peternak di lokasi studi memiliki rata-rata umur 51–60 tahun dengan tingkat pendidikan rata-rata Sekolah Dasar (SD). Mereka umumnya memelihara layer strain Malindo dengan populasi antara 2.000 hingga 3.000 ekor. Hasil evaluasi menunjukkan bahwa pakan selfmix memberikan penampilan produksi yang memadai: rata-rata konsumsi pakan harian mencapai 120 gram per ekor. Tingkat produksi telur harian (Hen Day Production - HDP) berada pada angka 85%. Namun, pakan selfmix ini tampak memengaruhi kualitas fisik telur; warna cangkang telur sebagian besar (28%) berwarna cokelat, dan tekstur cangkang 91% termasuk mutu 3, yang berarti sedikit kasar. Kesimpulan dari penelitian ini menunjukkan bahwa pakan selfmix berhasil mempertahankan produktivitas yang tinggi (HDP), tetapi peternak perlu melakukan penyesuaian formulasi untuk memperbaiki kualitas dan konsistensi fisik cangkang telur.   Kata kunci: selfmix, konsumsi pakan, hen day production, tekstur cangkang, warna cangkang
ANALISIS MANAJEMEN PRODUKSI PENULISAN BERITA DAN COPYWRITING DALAM INDUSTRI MEDIA DIGITAL DI PT. POJOK SATU INDONESIA Shinta Sukmawati Khiran; Ika Sartika; Rr. Renny Soelistyowati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39774

Abstract

The digital media industry demands adaptive, creative, and relevant news writing and copywriting skills that meet the needs of the audience. The development of technology and changes in information consumption patterns have encouraged journalists and copywriters to master storytelling, Search Engine Optimization (SEO), and distribution strategies so that their content can compete in the rapid flow of information. This paper discusses the production process of news writing and copywriting skills based on internship experiences at PT Pojok Satu Indonesia. This paper was written using a qualitative approach with primary data in the form of observations, interviews, and documentations during the internship, as well as secondary data from books, journals, and other relevant sources. The result of the discussion show that writing effectiveness is influenced by an understanding of digital writing techniques, consistency in language style, and the demands of rapid content production. These findings emphasize the importance of strengthening professional skills in the digital media industry.
THE USE OF ADAPTIVE LEARNING SYSTEMS TO IMPROVE STUDENTS PROBLEM SOLVING ABILITY IN MATHEMATICS ika sartika
Jurnal Penelitian Samudra Vol. 4 No. 01 (2026): Article Februari Vol 04, No 01 (2026)
Publisher : Jurnal Penelitian Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Problem-solving ability is a core competence in mathematics learning and a key indicator of students’ higher-order thinking skills. However, many students experience difficulties in solving mathematical problems due to differences in prior knowledge, learning pace, and cognitive abilities. Adaptive Learning Systems (ALS) have emerged as an innovative instructional approach that personalizes learning experiences based on individual student needs. This study aims to examine the effectiveness of Adaptive Learning Systems in improving students’ problem-solving ability in mathematics. The research employed a quasi-experimental design with a pretest–posttest control group. The sample consisted of secondary school students divided into an experimental group using an Adaptive Learning System and a control group receiving conventional instruction. Data were collected through problem-solving tests and analyzed using descriptive and inferential statistics. The results indicate that students who learned through the Adaptive Learning System demonstrated significantly higher improvements in mathematical problem-solving ability compared to those in the conventional learning group. These findings suggest that Adaptive Learning Systems can serve as an effective instructional strategy to enhance students’ problem-solving skills in mathematics.
STRATEGI PENGELOLAAN DANA DESA DI KABUPATEN ENDE PROVINSI NUSA TENGGARA TIMUR Agnes Agnita; Ika Sartika
Jurnal Ilmiah Administrasi Pemerintahan Daerah Vol 14 No 2 (2022): Administrasi Pemerintahan Daerah
Publisher : Post Graduate School of Government Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jiapd.v14i2.2916

Abstract

Dana desa yang sudah digulirkan sejak tahun 2015 sangat membantu desa dan masyarakatnya untuk meningkatkan pembangunan desa. Dalam pelaksanaanya tentu saja bukan tanpa masalah. Pemberian dana desa di Indonesia merupakan peluang yang dapat dimanfaatkan untuk meningkatkan kesejahteraan masyarakat desa melalui pembangunan desa. Tetapi di sisi lain, dana desa juga merupakan ancaman jika tidak dapat dimanfaatkan dengan baik. Oleh karena itu pengelolaan dana desa memerlukan strategi untuk meraih peluang dengan memanfaatkan kekuatan dan kelemahan serta mengantisipasi berbagai ancaman. Penelitian ini mencoba merumuskan strategi pengelolaan dana desa di Kabupaten Ende Provinsi Nusa Tenggara Timur. Pendekatan yang digunakan dalam penelitian ini adalah eksploratif untuk mengidentifikasi peluang, ancaman, kekuatan, serta kelemahan dalam pengelolaan dana desa di Kabupaten Ende. Teknik pengumpulan data yang dilakukan adalah Focus Group Discussion (FGD) yang melibatkan seluruh pemangku kepentingan dalam pengelolaan dana desa di Kabupaten Ende, yang terdiri atas: aparat desa, tokoh masyarakat, pimpinan dan staf di Dinas Pemberdayaan Masyarakat Kabupaten Ende. Dengan menggunakan Analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) diperoleh kesimpulan bahwa strategi jangka pendek yang harus segera dilaksanakan adalah: meningkatkan kapasitas aparatur serta melakukan pendampingan kepada aparat dan masyarakat desa dalam pengelolaan dana desa. Pemerintah Kabupaten Ende sebaiknya menyiapkan payung hukum untuk memformalkan strategi pengelolaan dana desa supaya dapat dirujuk oleh semua pihak terkait
Tren Penelitian Transformasi Digital: Sebuah Analisis Bibliometrik dan Masa Depan Transformasi Digital di Indonesia Dara Puspitasari; Hyronimus Rowa; Ika Sartika
Jurnal Ilmiah Administrasi Pemerintahan Daerah Vol 17 No 1 (2025): Innovative Governance
Publisher : Post Graduate School of Government Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/jiapd.v17i1.5319

Abstract

Digital transformation has become an increasingly prominent trend in the public sector, particularly within the context of government reform. In Indonesia, while the growth of e-government initiatives reflects a strong commitment to digital development, it has also resulted in the proliferation of tens of thousands of applications across government institutions—many of which are overlapping, redundant, and fragmented. This fragmentation poses significant challenges to organizational performance and the efficiency of public service delivery. A growing public service sector in this digital era is intellectual property services, particularly trademark registration. Despite the increasing demand, trademark services receive the highest volume of negative user feedback. Key issues include a lack of transparency in the application process, prolonged processing times, and insufficient explanation for application rejections, leading to widespread user confusion and dissatisfaction. This study aims to analyze the research trends on digital transformation in the delivery of public services, with a specific focus on intellectual property services. A bibliometric analysis method is employed to map the evolution and scholarly focus on this subject. Findings suggest that Indonesia’s digital transformation remains in the digitization phase—an early stage focused on shifting from analog to digital formats. For digital development to be impactful, it must evolve toward a meaningful digital transformation, which includes three strategic goals: building an inclusive, empowering, and trusted digital ecosystem. Achieving this requires stronger synergy and collaboration among all stakeholders, including government bodies, private sectors, academia, and civil society organizations.
Co-Authors Abimanyu Kanaka Winugra Adrian Adrian Aghna Zainina Agnes Agnita Aisyah Sihombing Amalia Febriyani Andek Prabowo Andi Rustam Andrew Ghea Mahardika Anis Rizqiyatun Ghofiroh Anita Fitriaturrohmah Anita Puji Astuti Arfiati, Iin Asep Suhana Aswar Aswar ayu widowati johannes Bachtiar, Willy Basman Basman, Basman Bayu Suriaatmaja Suwanda Dara Puspitasari Dedi Komarudin Erni Sulistiawati Etin Indrayani Fachri, Mohammad Faradia Kristanti Dewi Fikry Fahrurrizal Firma Muhammad Basar Firman Muhammad Basar Fitriani Fitriani Gatiningsih Gatiningsih Hadi Prabowo Hangesti Emi Widyasari Helviana Rahayu Heni Rohmalia Hetty Fadriani HUDI SANTOSO Hyronimus Rowa Hyronimus Rowa Ida Ratna Safitri Ilham Anggianto Irma Yanti Lubis Irma Yusriani Siamora Ismi Fadjriah Hamsah james sances silaban Joni Agung Priyanto Kalam Aryo Yudo Khasan Effendy Laily Rachmawati M. Alpa Rizky Marleny Syam Mira Mira Muhadam Labolo Mulyono Natasya Natasya Neli Fitria Niluh Putu Sutarti Novalita . Nugi Lahuddini Pulungan Nurannajmi, Yasmin Nurdini Lady Taminta Br. Purba Nurliah Nurdin Nuryanto Nuryanto Rahmah, Annisa Resky Ana Abadi Resti Yektyastuti Rici Tri Harpin Pranata Rr. Renny Soelistyowati Sadu Wasistiono Shinta Sukmawati Khiran Suryani Suryani Teguh Prasetyo Tri Budiarto Tria Hilda Tris Supriadi Ulil Absor Vivien Febri Astuti Winda Kustiawan Yanti Perawati